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Qualitative research methods in public relations and marketing communications / / Christine Daymon and Immy Holloway
| Qualitative research methods in public relations and marketing communications / / Christine Daymon and Immy Holloway |
| Autore | Daymon Christine <1952-, > |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (414 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) | HollowayImmy |
| Soggetto topico |
Corporations - Public relations - Research - Methodology
Public relations - Research - Methodology Marketing research - Methodology Qualitative research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-93503-7
1-282-88276-7 9786612882760 0-203-84654-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. |
| Record Nr. | UNINA-9910459467503321 |
Daymon Christine <1952-, >
|
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| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative research methods in public relations and marketing communications / / Christine Daymon and Immy Holloway
| Qualitative research methods in public relations and marketing communications / / Christine Daymon and Immy Holloway |
| Autore | Daymon Christine <1952-, > |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (414 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) | HollowayImmy |
| Soggetto topico |
Corporations - Public relations - Research - Methodology
Public relations - Research - Methodology Marketing research - Methodology Qualitative research |
| ISBN |
1-136-93502-9
1-136-93503-7 1-282-88276-7 9786612882760 0-203-84654-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. |
| Record Nr. | UNINA-9910785245303321 |
|
Daymon Christine <1952-, >
|
||
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative research methods in public relations and marketing communications / / Christine Daymon and Immy Holloway
| Qualitative research methods in public relations and marketing communications / / Christine Daymon and Immy Holloway |
| Autore | Daymon Christine <1952-, > |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (414 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) | HollowayImmy |
| Soggetto topico |
Corporations - Public relations - Research - Methodology
Public relations - Research - Methodology Marketing research - Methodology Qualitative research |
| ISBN |
1-136-93502-9
1-136-93503-7 1-282-88276-7 9786612882760 0-203-84654-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. |
| Record Nr. | UNINA-9910799972303321 |
|
Daymon Christine <1952-, >
|
||
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Qualitative research methods in public relations and marketing communications / / Christine Daymon and Immy Holloway
| Qualitative research methods in public relations and marketing communications / / Christine Daymon and Immy Holloway |
| Autore | Daymon Christine <1952-, > |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (414 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) | HollowayImmy |
| Soggetto topico |
Corporations - Public relations - Research - Methodology
Public relations - Research - Methodology Marketing research - Methodology Qualitative research |
| ISBN |
1-136-93502-9
1-136-93503-7 1-282-88276-7 9786612882760 0-203-84654-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing between different types of research -- Case studies -- Grounded theory -- Ethnography -- Discourse and critical discourse analysis -- Phenomenology -- Additional approaches : historical research and action research -- Sampling -- Interviews -- Focus groups -- Observation -- Written, visual, and multi-media materials -- Analyzing and interpreting the data -- Writing the report -- Mixed methods research -- Finishing off. |
| Record Nr. | UNINA-9910827377103321 |
|
Daymon Christine <1952-, >
|
||
| New York : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
