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The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
| The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel |
| Autore | Riel C. B. M. van. |
| Pubbl/distr/stampa | London : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 658.4/5 |
| Soggetto topico |
Business communication
Corporations - Communication systems Corporations - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-44547-1
0-203-12453-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment ""
"" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index "" |
| Record Nr. | UNINA-9910461857903321 |
Riel C. B. M. van.
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||
| London : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
| The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel |
| Autore | Riel C. B. M. van. |
| Pubbl/distr/stampa | London : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 658.4/5 |
| Soggetto topico |
Business communication
Corporations - Communication systems Corporations - Public relations |
| ISBN |
1-136-44546-3
1-136-44547-1 0-203-12453-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment ""
"" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index "" |
| Record Nr. | UNINA-9910789938403321 |
|
Riel C. B. M. van.
|
||
| London : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
| The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel |
| Autore | Riel C. B. M. van. |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 658.4/5 |
| Soggetto topico |
Business communication
Corporations - Communication systems Corporations - Public relations |
| ISBN |
1-136-44546-3
1-136-44547-1 0-203-12453-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment ""
"" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index "" |
| Record Nr. | UNINA-9910811646303321 |
|
Riel C. B. M. van.
|
||
| London : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910460387203321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910797130703321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910817945903321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger
| Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger |
| Autore | Lerbinger Otto |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2006 |
| Descrizione fisica | 1 online resource (496 p.) |
| Disciplina | 659.2/85 |
| Collana | LEA's communication series |
| Soggetto topico |
Corporations - Public relations
Corporations - Political activity Social responsibility of business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-59998-X
1-135-59999-8 1-282-32610-4 9786612326103 1-4106-1726-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; I: Introduction; 1 An Overview of Corporate Public Affairs; II: Interest Group Strategies; 2 Interest Group Strategies and Forms of Opinion Leader Communication; 3 Conflict Resolution: Mediation and Negotiation; III: Media Strategies; 4 Proactive Media Relations; 5 Gaining Semicontrol Over the Media: Broadcast Appearances; 6 Gaining Complete Control Over the Media: Advocacy Advertising; 7 Holding the Media Accountable and Suing; 8 Bypassing the News Media: Direct Communication; IV: Governmental Strategies; 9 Direct Lobbying; 10 Grassroots Lobbying; 11 Electoral Activities
12 Litigation CommunicationV: Dominance Versus Competition; 13 Ascendancy of Corporate Power; 14 Constructing a Competitive Political Marketplace; 15 Heeding the Public Interest; Author Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Subject Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; |
| Record Nr. | UNINA-9910457880603321 |
|
Lerbinger Otto
|
||
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger
| Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger |
| Autore | Lerbinger Otto |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2006 |
| Descrizione fisica | 1 online resource (496 p.) |
| Disciplina | 659.2/85 |
| Collana | LEA's communication series |
| Soggetto topico |
Corporations - Public relations
Corporations - Political activity Social responsibility of business |
| ISBN |
1-135-59998-X
1-135-59999-8 1-282-32610-4 9786612326103 1-4106-1726-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; I: Introduction; 1 An Overview of Corporate Public Affairs; II: Interest Group Strategies; 2 Interest Group Strategies and Forms of Opinion Leader Communication; 3 Conflict Resolution: Mediation and Negotiation; III: Media Strategies; 4 Proactive Media Relations; 5 Gaining Semicontrol Over the Media: Broadcast Appearances; 6 Gaining Complete Control Over the Media: Advocacy Advertising; 7 Holding the Media Accountable and Suing; 8 Bypassing the News Media: Direct Communication; IV: Governmental Strategies; 9 Direct Lobbying; 10 Grassroots Lobbying; 11 Electoral Activities
12 Litigation CommunicationV: Dominance Versus Competition; 13 Ascendancy of Corporate Power; 14 Constructing a Competitive Political Marketplace; 15 Heeding the Public Interest; Author Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Subject Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; |
| Record Nr. | UNINA-9910784485303321 |
|
Lerbinger Otto
|
||
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger
| Corporate public affairs : interacting with interest groups, media, and government / / Otto Lerbinger |
| Autore | Lerbinger Otto |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum, , 2006 |
| Descrizione fisica | 1 online resource (496 p.) |
| Disciplina | 659.2/85 |
| Collana | LEA's communication series |
| Soggetto topico |
Corporations - Public relations
Corporations - Political activity Social responsibility of business |
| ISBN |
1-135-59998-X
1-135-59999-8 1-282-32610-4 9786612326103 1-4106-1726-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; I: Introduction; 1 An Overview of Corporate Public Affairs; II: Interest Group Strategies; 2 Interest Group Strategies and Forms of Opinion Leader Communication; 3 Conflict Resolution: Mediation and Negotiation; III: Media Strategies; 4 Proactive Media Relations; 5 Gaining Semicontrol Over the Media: Broadcast Appearances; 6 Gaining Complete Control Over the Media: Advocacy Advertising; 7 Holding the Media Accountable and Suing; 8 Bypassing the News Media: Direct Communication; IV: Governmental Strategies; 9 Direct Lobbying; 10 Grassroots Lobbying; 11 Electoral Activities
12 Litigation CommunicationV: Dominance Versus Competition; 13 Ascendancy of Corporate Power; 14 Constructing a Competitive Political Marketplace; 15 Heeding the Public Interest; Author Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; Y; Z; Subject Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; |
| Record Nr. | UNINA-9910817757003321 |
|
Lerbinger Otto
|
||
| Mahwah, N.J. : , : Lawrence Erlbaum, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation [[electronic resource] ] : 12 steps to safeguarding and recovering reputation / / Leslie Gaines-Ross
| Corporate reputation [[electronic resource] ] : 12 steps to safeguarding and recovering reputation / / Leslie Gaines-Ross |
| Autore | Gaines-Ross Leslie |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (205 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporate image
Responsibility Corporations - Public relations Organizational effectiveness |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20350-3
1-281-22202-X 9786611222024 0-470-24547-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; A TIPPING POINT; REPUTATION ADVANTAGE; CHAPTER 2: REPUTATION LOSS; REPUTATION EROSION; THE NEW REPUTATION RULES OF ENGAGEMENT; CHAPTER 3: SECOND ACTS; REPUTATION RISING; ONE STEP AT A TIME; PART II; CHAPTER 4: RESCUE; STEP 1: TAKE THE HEAT- LEADER FIRST
STEP 2: COMMUNICATE TIRELESSLYSTEP 3: DON'T UNDERESTIMATE YOUR CRITICS AND COMPETITORS; STEP 4: RESET THE COMPANY CLOCK; CONCLUSION; CHAPTER 5: REWIND; STEP 5: ANALYZE WHAT WENT WRONG AND RIGHT; STEP 6: MEASURE, MEASURE, AND MEASURE AGAIN; CONCLUSION; CHAPTER 6: RESTORE; STEP 7: RIGHT THE CULTURE; STEP 8: SEIZE THE SHIFT; STEP 9: BRAVE THE MEDIA; CONCLUSION; CHAPTER 7: RECOVER; STEP 10: BUILD A DRUMBEAT OF GOOD NEWS; STEP 11: COMMIT TO A MARATHON, NOT A SPRINT; STEP 12: MINIMIZE REPUTATION RISK; CONCLUSION; PART III; CHAPTER 8: RETURN TO FLIGHT; REPUTATION LOSS IS ALL BUT INEVITABLE REPUTATION RECOVERY COMES WITH NO EXPIRATION DATEREPUTATION WOUNDS ARE OFTEN SELF-INFLICTED; NEW REPUTATION PERILS LIE AHEAD; REPUTATION RADAR IS NOT A LUXURY; REPUTATION HALOS DO NOT MAKE YOU A SAINT; REPUTATION IS AND ALWAYS WILL BE A JOB FOR CEOs; BEYOND THE BOTTOM LINE; REPUTATION CAPITAL RULES; NOTES; INDEX |
| Record Nr. | UNINA-9910145739703321 |
|
Gaines-Ross Leslie
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| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
