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The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
Autore Riel C. B. M. van.
Pubbl/distr/stampa London : , : Routledge, , 2012
Descrizione fisica 1 online resource (257 p.)
Disciplina 658.4/5
Soggetto topico Business communication
Corporations - Communication systems
Corporations - Public relations
Soggetto genere / forma Electronic books.
ISBN 1-136-44547-1
0-203-12453-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment ""
"" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index ""
Record Nr. UNINA-9910461857903321
Riel C. B. M. van.  
London : , : Routledge, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
The alignment factor : leveraging the power of total stakeholder support / / ees B.M. van Riel
Autore Riel C. B. M. van.
Pubbl/distr/stampa London : , : Routledge, , 2012
Descrizione fisica 1 online resource (257 p.)
Disciplina 658.4/5
Soggetto topico Business communication
Corporations - Communication systems
Corporations - Public relations
ISBN 1-136-44546-3
1-136-44547-1
0-203-12453-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment ""
"" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index ""
Record Nr. UNINA-9910789938403321
Riel C. B. M. van.  
London : , : Routledge, , 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The alignment factor : leveraging the power of total stakeholder support / / Cees B.M. van Riel
The alignment factor : leveraging the power of total stakeholder support / / Cees B.M. van Riel
Autore Riel C. B. M. van
Edizione [1st ed.]
Pubbl/distr/stampa Abingdon, Oxon ; ; New York, NY, : Routledge, 2012
Descrizione fisica 1 online resource (257 p.)
Disciplina 658.4/5
Soggetto topico Business communication
Corporations - Communication systems
Corporations - Public relations
ISBN 1-136-44546-3
1-136-44547-1
0-203-12453-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Cover ""; ""The alignment factor ""; ""Copyright""; ""Contents""; ""Illustrations""; ""Foreword""; ""Preface""; ""1. Aligning stakeholders through corporate communication ""; ""Part I: Building internal alignment ""; ""2. Gathering intelligence inside the organization ""; ""3. Developing a road map for internal alignment ""; ""4. Creating internal alignment with effective internal communication ""; ""Part II. Building external alignment ""; ""5. Gathering intelligence aimed at creating external alignment ""; ""6. A road map aimed at creating external alignment ""
"" 7. Benefiting from corporate communication support in creating external alignment """"Part III: Key performance indicators in establishing alignment with corporate communication ""; ""8. Measuring the success of alignment efforts ""; ""Part IV: Epilogue ""; ""9. Alignment: building and maintaining total stakeholder support ""; ""Bibliography""; ""Index ""
Record Nr. UNINA-9910811646303321
Riel C. B. M. van  
Abingdon, Oxon ; ; New York, NY, : Routledge, 2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui