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Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai
| Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai |
| Autore | Kaul Asha |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (323 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporations - Public relations - India
Corporate image - India Organizational effectiveness - India |
| Soggetto genere / forma | Electronic books. |
| ISBN |
93-5150-406-9
93-5150-046-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Acknowledgements; 1 - An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I - Understanding Corporate Reputation; 2 - Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II - Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 - Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 - Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 - Seeking Relational Rentand Hedging Risk: Building Reputation with the Government
SECTION III - Managing Corporate Reputation7 - Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 - Choreographing the Organisation - Media Tango: Managing Media Relations; 9 - Understanding the 'Tweet. Post.Call. Comment' Affair: Managing Reputation through Social Media; 10 - Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV - Strategising Corporate Reputation; 11 - 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation Index I - Companies, Regulatory Bodies and InstitutesIndex II - People; About the Authors |
| Record Nr. | UNINA-9910458486103321 |
Kaul Asha
|
||
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai
| Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai |
| Autore | Kaul Asha |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (323 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporations - Public relations - India
Corporate image - India Organizational effectiveness - India |
| ISBN |
93-5150-406-9
93-5150-046-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Acknowledgements; 1 - An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I - Understanding Corporate Reputation; 2 - Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II - Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 - Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 - Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 - Seeking Relational Rentand Hedging Risk: Building Reputation with the Government
SECTION III - Managing Corporate Reputation7 - Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 - Choreographing the Organisation - Media Tango: Managing Media Relations; 9 - Understanding the 'Tweet. Post.Call. Comment' Affair: Managing Reputation through Social Media; 10 - Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV - Strategising Corporate Reputation; 11 - 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation Index I - Companies, Regulatory Bodies and InstitutesIndex II - People; About the Authors |
| Record Nr. | UNINA-9910791146103321 |
|
Kaul Asha
|
||
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai
| Corporate reputation decoded : building, managing and strategising for corporate excellence / / Asha Kaul, Avani Desai |
| Autore | Kaul Asha |
| Pubbl/distr/stampa | New Delhi, India : , : Sage Response, , 2014 |
| Descrizione fisica | 1 online resource (323 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporations - Public relations - India
Corporate image - India Organizational effectiveness - India |
| ISBN |
93-5150-406-9
93-5150-046-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Preface; Acknowledgements; 1 - An Overview of Corporate Reputation: A Hammer or a Tool?; SECTION I - Understanding Corporate Reputation; 2 - Waltzing with Stakeholders to Score on Corporate Reputation; SECTION II - Building Corporate Reputation; 3- Redeeming Corporate Trust and Reputation: A Systemic Look at Corporate Governance and Ethics; 4 - Orchestrating the Song and Dance of Reputation: The Role of Leaders; 5 - Increasing Crescendo: Wooing Investors for Market Valuation and Visibility; 6 - Seeking Relational Rentand Hedging Risk: Building Reputation with the Government
SECTION III - Managing Corporate Reputation7 - Unleashing the Potential of Social Responsibility for Reputational Gain: Managing Social Impact; 8 - Choreographing the Organisation - Media Tango: Managing Media Relations; 9 - Understanding the 'Tweet. Post.Call. Comment' Affair: Managing Reputation through Social Media; 10 - Restoring Confidence and Re-engineering Stakeholder Frames in 'The Eye of the Storm': Crisis Management; SECTION IV - Strategising Corporate Reputation; 11 - 'Walk the Talk' and 'Talk the Walk': Strategising Corporate Reputation Index I - Companies, Regulatory Bodies and InstitutesIndex II - People; About the Authors |
| Record Nr. | UNINA-9910820314503321 |
|
Kaul Asha
|
||
| New Delhi, India : , : Sage Response, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
