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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft / / Kai Bronner, Rainer Hirt (Hrsg.)
| Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft / / Kai Bronner, Rainer Hirt (Hrsg.) |
| Edizione | [Dritte Auflage.] |
| Pubbl/distr/stampa | Baden-Baden : , : Nomos Verlagsgesellschaft mbH & Co. KG, , 2016 |
| Descrizione fisica | 1 online resource (322 pages) |
| Disciplina | 659.2 |
| Soggetto topico | Corporate image |
| ISBN | 3-8452-7075-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910160704503321 |
| Baden-Baden : , : Nomos Verlagsgesellschaft mbH & Co. KG, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Becoming a category of one [[electronic resource] ] : how extraordinary companies transcend commodity and defy comparison / / Joe Calloway
| Becoming a category of one [[electronic resource] ] : how extraordinary companies transcend commodity and defy comparison / / Joe Calloway |
| Autore | Calloway Joe |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2009 |
| Descrizione fisica | 1 online resource (270 p.) |
| Disciplina |
658.4/013
658.4012 |
| Soggetto topico |
Benchmarking (Management)
Corporate image Brand name products |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786612278952
0-470-52933-4 1-282-27895-9 1-118-25617-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Becoming a Category of One, 2nd Edition: How Extraordinary Companies Transcend Commodity and Defy Comparison; Contents; Preface; Chapter 1: We Just Decided to Go; Chapter 2: What's Your Story?; Chapter 3: Success Means You Know What Used to Work; Chapter 4: The Commodity Trap; Chapter 5: Your Brand Is Everything; Chapter 6: The Three Rules; Chapter 7: The New Customer Reality; Chapter 8: Tiebreakers; Chapter 9: Case Study: Tractor Supply Company; Chapter 10: The Future Category of One; Index; About the Author |
| Record Nr. | UNINA-9910141307503321 |
Calloway Joe
|
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| Hoboken, N.J., : John Wiley & Sons, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Becoming a category of one [[electronic resource] ] : how extraordinary companies transcend commodity and defy comparison / / Joe Calloway
| Becoming a category of one [[electronic resource] ] : how extraordinary companies transcend commodity and defy comparison / / Joe Calloway |
| Autore | Calloway Joe |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2009 |
| Descrizione fisica | 1 online resource (270 p.) |
| Disciplina |
658.4/013
658.4012 |
| Soggetto topico |
Benchmarking (Management)
Corporate image Brand name products |
| ISBN |
9786612278952
0-470-52933-4 1-282-27895-9 1-118-25617-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Becoming a Category of One, 2nd Edition: How Extraordinary Companies Transcend Commodity and Defy Comparison; Contents; Preface; Chapter 1: We Just Decided to Go; Chapter 2: What's Your Story?; Chapter 3: Success Means You Know What Used to Work; Chapter 4: The Commodity Trap; Chapter 5: Your Brand Is Everything; Chapter 6: The Three Rules; Chapter 7: The New Customer Reality; Chapter 8: Tiebreakers; Chapter 9: Case Study: Tractor Supply Company; Chapter 10: The Future Category of One; Index; About the Author |
| Record Nr. | UNINA-9910830587303321 |
|
Calloway Joe
|
||
| Hoboken, N.J., : John Wiley & Sons, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910461602203321 |
|
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910790449903321 |
|
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand anarchy : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910820056703321 |
|
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey
| Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
| Autore | Bruce Duncan <1951-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) | HarveyDavid <1945-> |
| Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20720-7
1-282-93958-0 9786612939587 0-470-74181-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
| Record Nr. | UNINA-9910141049303321 |
|
Bruce Duncan <1951->
|
||
| Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey
| Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
| Autore | Bruce Duncan <1951-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) | HarveyDavid <1945-> |
| Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
| ISBN |
1-119-20720-7
1-282-93958-0 9786612939587 0-470-74181-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
| Record Nr. | UNINA-9910830782003321 |
|
Bruce Duncan <1951->
|
||
| Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910460387203321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias
| Brand, identity and corporate reputation / / guest editors, Dr Ming Lim, Dr Joana Cesar Machado and Dr Oriol Iglesias |
| Pubbl/distr/stampa | [Bradford, West Yorkshire, England] : , : Emerald, , [2015] |
| Descrizione fisica | 1 online resource (115 p.) |
| Disciplina | 658.827 |
| Collana | Marketing Intelligence & Planning |
| Soggetto topico |
Branding (Marketing)
Business communication Corporate image Corporations - Public relations |
| ISBN | 1-78441-944-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Editorial advisory board; Guest editorial; The impact of reputation and identity congruence on employer brand attractiveness; Cityscape promotions and the use of place images at the Olympic Games; Brand equity, satisfaction, and switching costs; Diners' loyalty toward luxury restaurants: the moderating role of product knowledge; The impact of sound experiences on the shopping behaviour of children and their parents; How to support consumer-brand relationships |
| Record Nr. | UNINA-9910797130703321 |
| [Bradford, West Yorkshire, England] : , : Emerald, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
