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Das 1x1 der Unternehmenskommunikation [[electronic resource] ] : Ein Wegweiser für die Praxis / / von Mirco Hillmann
| Das 1x1 der Unternehmenskommunikation [[electronic resource] ] : Ein Wegweiser für die Praxis / / von Mirco Hillmann |
| Autore | Hillmann Mirco |
| Edizione | [2nd ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 357 S. 44 Abb.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Corporate Communication/Public Relations |
| ISBN | 3-8349-4689-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Grundlagen der Unternehmenskommunikation -- Kommunikation mit wichtigen Bezugsgruppen -- Spezielle Felder der Unternehmenskommunikation -- Checklisten, Glossar und Ansprechpartner. |
| Record Nr. | UNINA-9910484229703321 |
Hillmann Mirco
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| Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Akzeptanz durch inputorientierte Organisationskommunikation [[electronic resource] ] : Infrastrukturprojekte und der Wandel der Unternehmenskommunikation / / von Felix Krebber
| Akzeptanz durch inputorientierte Organisationskommunikation [[electronic resource] ] : Infrastrukturprojekte und der Wandel der Unternehmenskommunikation / / von Felix Krebber |
| Autore | Krebber Felix |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 300 |
| Collana | Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement |
| Soggetto topico |
Communication
Political communication Public relations Communication Studies Political Communication Corporate Communication/Public Relations |
| ISBN | 3-658-12969-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Akzeptanz und Legitimation gesellschaftlicher Akteure -- Neue gesellschaftliche Rahmenbedingungen unternehmerischen Handelns -- Organisationen und Kommunikation -- Fünf anschauliche Fallstudien vom Pipelinebau eines internationalen Mineralölkonzerns bis zu den Stromtrassen der Übertragungsnetzbetreiber. . |
| Record Nr. | UNINA-9910483458103321 |
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Krebber Felix
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Alumni-Netzwerke von Unternehmen [[electronic resource] ] : Theoretische und praktische Perspektiven / / von Christian Schwägerl
| Alumni-Netzwerke von Unternehmen [[electronic resource] ] : Theoretische und praktische Perspektiven / / von Christian Schwägerl |
| Autore | Schwägerl Christian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (VIII, 36 S. 4 Abb.) |
| Disciplina | 658 |
| Collana | essentials |
| Soggetto topico |
Personnel management
Public relations Communication Human Resource Management Corporate Communication/Public Relations Media and Communication |
| ISBN | 3-658-13620-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Ziele und Merkmale der Kommunikation mit und von Alumni -- Konzeption und Wertbeiträge der Alumni-Kommunikation -- Überblick der Leistungen von Alumni-Netzwerken für das General Management sowie für HR, Marketing und Vertrieb. |
| Record Nr. | UNINA-9910484954403321 |
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Schwägerl Christian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Basiswissen Public Relations [[electronic resource] ] : Professionelle Presse- und Öffentlichkeitsarbeit / / von Robert Deg
| Basiswissen Public Relations [[electronic resource] ] : Professionelle Presse- und Öffentlichkeitsarbeit / / von Robert Deg |
| Autore | Deg Robert |
| Edizione | [6th ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 |
| Descrizione fisica | 1 online resource (X, 236 S. 1 Abb. in Farbe.) |
| Disciplina | 302.2 |
| Soggetto topico |
Communication
Public relations Communication Studies Corporate Communication/Public Relations |
| ISBN | 3-658-15850-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910159360603321 |
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Deg Robert
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Berufserfolg in der PR-Branche [[electronic resource] ] : Expressivität, Instrumentalität, Motivation / / von Katrin Hassenstein
| Berufserfolg in der PR-Branche [[electronic resource] ] : Expressivität, Instrumentalität, Motivation / / von Katrin Hassenstein |
| Autore | Hassenstein Katrin |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (220 p.) |
| Disciplina | 300 |
| Collana | Springer VS Research |
| Soggetto topico |
Mass media
Communication Public relations Media Sociology Corporate Communication/Public Relations Communication Studies |
| ISBN | 3-658-11653-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910483904203321 |
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Hassenstein Katrin
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
| Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (IX, 141 p. 10 illus., 6 illus. in color.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations - Management
Public relations Internet marketing Industrial management Emotions Customer Relationship Management Corporate Communication/Public Relations Online Marketing/Social Media Media Management Emotion |
| ISBN | 3-319-41519-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910254958003321 |
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Kucuk S. Umit
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bricks to Clicks [[electronic resource] ] : Why Some Brands Will Thrive in E-Commerce and Others Won't / / by David Feinleib
| Bricks to Clicks [[electronic resource] ] : Why Some Brands Will Thrive in E-Commerce and Others Won't / / by David Feinleib |
| Autore | Feinleib David |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 156 p. 21 illus. in color.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Branding (Marketing) Public relations Online Marketing/Social Media Branding Corporate Communication/Public Relations |
| ISBN | 1-4842-2805-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary. |
| Record Nr. | UNINA-9910254902703321 |
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Feinleib David
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building Digital Ecosystem Architectures [[electronic resource] ] : A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise / / by Mark Skilton
| Building Digital Ecosystem Architectures [[electronic resource] ] : A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise / / by Mark Skilton |
| Autore | Skilton Mark |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XXXIII, 154 p.) |
| Disciplina | 004.068 |
| Collana | Business in the Digital Economy |
| Soggetto topico |
Management
Industrial management Leadership Management information systems Public relations Business mathematics Customer relations—Management Innovation/Technology Management Business Strategy/Leadership Business Information Systems Corporate Communication/Public Relations Business Mathematics Customer Relationship Management |
| ISBN | 1-137-55412-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254958903321 |
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Skilton Mark
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Essentials for Strategic Communicators [[electronic resource] ] : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp
| Business Essentials for Strategic Communicators [[electronic resource] ] : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp |
| Autore | Ragas M |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 |
| Descrizione fisica | 1 online resource (232 p.) |
| Disciplina |
658.4/5
658.45 |
| Soggetto topico |
Management information systems
Management Organization Planning Leadership Business Public relations Business Information Systems Business Strategy/Leadership Popular Science in Business and Management Corporate Communication/Public Relations |
| ISBN |
1-349-48188-2
1-137-38533-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title; Copyright; Contents; List of Tables and Figures; Tables; Figures; Foreword; Preface; About the Authors; Acknowledgments; Part I Introduction to Business Essentials for Communicators; 1 Why Knowledge of "Business 101" Matters; Growing Market Demand and Changing Expectations; Counseling Organizational Leadership Means Business; The Payoff for Learning "Business 101"; Ranking Desired "Business 101" Knowledge; Building a Base of "Business 101" Knowledge; Key Terms; Discussion Questions; Part II Foundational Business Knowledge for Communicators; 2 Economics and Economic Indicators
The Economy and Economics in a NutshellKey Interconnected Economic Indicators; The Federal Reserve's Role in the Economy; Sorting Through Industry-Specific Indicators; Putting It All Together; Key Terms; Discussion Questions; 3 Finance and the Stock Market; Corporate Finance and Making Money; Stock Exchanges and Stock Listings; Initial Public Offerings and "Going Public"; The Financial Community and Wall Street; Barometers of Company and Stock Market Performance; The Stock Market Matters for Strategic Communicators; Key Terms; Discussion Questions; 4 Accounting and Financial Statements Quarterly Financial ReportingTypes of Financial Statements; The Income Statement; Profit Margins; Earnings Per Share (EPS); Balance Sheet; Financial Valuation Metrics; Practice Makes Perfect and Is Worth It; Key Terms; Discussion Questions; 5 The Law and Corporate Disclosure; Securities Laws for Public Companies; Material, Nonpublic Information and Insider Trading; Corporate Disclosure Theories and Research; Communication Channels for Corporate Disclosure; Earnings Guidance and Forward-Looking Statements; Disclosures in "Plain English" and Boosting Transparency; Key Terms Discussion Questions6 Intangible Assets and Nonfinancial Information; Tangible, Intangible, and Financial Assets; GAAP Reporting and Intangible Assets; A More Holistic Approach to Evaluating Performance; Categories of Intangible Assets and Nonfinancial Information; Intangible Assets and Strategic Communication; Key Terms; Discussion Questions; Part III Focal Areas at the Intersection of Business and Communication; 7 Corporate Governance; Corporations and the Agency Problem; The Proxy Statement and Annual Meeting; Exit, Voice, and Loyalty at Public Companies Best Practices in Corporate GovernanceDodd-Frank and Executive Compensation; Corporate Governance and Strategic Communication; Key Terms; Discussion Questions; 8 Corporate Social Responsibility; Shareholder Theory versus Stakeholder Theory; Doing Well by Doing Good: Empirical Evidence; CSR and Triple Bottom-Line Reporting; CSR and Sustainability Rankings; Third-Party Monitoring and Verification of CSR Performance; Linking CSR and Business Performance; CSR and Strategic Communication; Key Terms; Discussion Questions; 9 Corporate Reputation; Benefits of a Strong Corporate Reputation Defining Corporate Reputation |
| Record Nr. | UNINA-9910787220003321 |
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Ragas M
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| New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Essentials for Strategic Communicators [[electronic resource] ] : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp
| Business Essentials for Strategic Communicators [[electronic resource] ] : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp |
| Autore | Ragas M |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 |
| Descrizione fisica | 1 online resource (232 p.) |
| Disciplina |
658.4/5
658.45 |
| Soggetto topico |
Management information systems
Management Organization Planning Leadership Business Public relations Business Information Systems Business Strategy/Leadership Popular Science in Business and Management Corporate Communication/Public Relations |
| ISBN |
1-349-48188-2
1-137-38533-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title; Copyright; Contents; List of Tables and Figures; Tables; Figures; Foreword; Preface; About the Authors; Acknowledgments; Part I Introduction to Business Essentials for Communicators; 1 Why Knowledge of "Business 101" Matters; Growing Market Demand and Changing Expectations; Counseling Organizational Leadership Means Business; The Payoff for Learning "Business 101"; Ranking Desired "Business 101" Knowledge; Building a Base of "Business 101" Knowledge; Key Terms; Discussion Questions; Part II Foundational Business Knowledge for Communicators; 2 Economics and Economic Indicators
The Economy and Economics in a NutshellKey Interconnected Economic Indicators; The Federal Reserve's Role in the Economy; Sorting Through Industry-Specific Indicators; Putting It All Together; Key Terms; Discussion Questions; 3 Finance and the Stock Market; Corporate Finance and Making Money; Stock Exchanges and Stock Listings; Initial Public Offerings and "Going Public"; The Financial Community and Wall Street; Barometers of Company and Stock Market Performance; The Stock Market Matters for Strategic Communicators; Key Terms; Discussion Questions; 4 Accounting and Financial Statements Quarterly Financial ReportingTypes of Financial Statements; The Income Statement; Profit Margins; Earnings Per Share (EPS); Balance Sheet; Financial Valuation Metrics; Practice Makes Perfect and Is Worth It; Key Terms; Discussion Questions; 5 The Law and Corporate Disclosure; Securities Laws for Public Companies; Material, Nonpublic Information and Insider Trading; Corporate Disclosure Theories and Research; Communication Channels for Corporate Disclosure; Earnings Guidance and Forward-Looking Statements; Disclosures in "Plain English" and Boosting Transparency; Key Terms Discussion Questions6 Intangible Assets and Nonfinancial Information; Tangible, Intangible, and Financial Assets; GAAP Reporting and Intangible Assets; A More Holistic Approach to Evaluating Performance; Categories of Intangible Assets and Nonfinancial Information; Intangible Assets and Strategic Communication; Key Terms; Discussion Questions; Part III Focal Areas at the Intersection of Business and Communication; 7 Corporate Governance; Corporations and the Agency Problem; The Proxy Statement and Annual Meeting; Exit, Voice, and Loyalty at Public Companies Best Practices in Corporate GovernanceDodd-Frank and Executive Compensation; Corporate Governance and Strategic Communication; Key Terms; Discussion Questions; 8 Corporate Social Responsibility; Shareholder Theory versus Stakeholder Theory; Doing Well by Doing Good: Empirical Evidence; CSR and Triple Bottom-Line Reporting; CSR and Sustainability Rankings; Third-Party Monitoring and Verification of CSR Performance; Linking CSR and Business Performance; CSR and Strategic Communication; Key Terms; Discussion Questions; 9 Corporate Reputation; Benefits of a Strong Corporate Reputation Defining Corporate Reputation |
| Record Nr. | UNINA-9910818464203321 |
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Ragas M
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| New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Corporate Communication/Public Relations
(143)
- Public relations (143)
- Communication (44)
- Business Strategy/Leadership (37)
- Leadership (37)