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Das 1x1 der Unternehmenskommunikation : Ein Wegweiser für die Praxis / / von Mirco Hillmann
| Das 1x1 der Unternehmenskommunikation : Ein Wegweiser für die Praxis / / von Mirco Hillmann |
| Autore | Hillmann Mirco |
| Edizione | [2nd ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 357 S. 44 Abb.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Corporate Communication/Public Relations |
| ISBN | 3-8349-4689-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Grundlagen der Unternehmenskommunikation -- Kommunikation mit wichtigen Bezugsgruppen -- Spezielle Felder der Unternehmenskommunikation -- Checklisten, Glossar und Ansprechpartner. |
| Record Nr. | UNINA-9910484229703321 |
Hillmann Mirco
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| Wiesbaden : , : Gabler Verlag : , : Imprint : Gabler Verlag, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Akzeptanz durch inputorientierte Organisationskommunikation : Infrastrukturprojekte und der Wandel der Unternehmenskommunikation / / von Felix Krebber
| Akzeptanz durch inputorientierte Organisationskommunikation : Infrastrukturprojekte und der Wandel der Unternehmenskommunikation / / von Felix Krebber |
| Autore | Krebber Felix |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 300 |
| Collana | Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement |
| Soggetto topico |
Communication
Communication in politics Public relations Communication Studies Political Communication Corporate Communication/Public Relations |
| ISBN | 3-658-12969-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Akzeptanz und Legitimation gesellschaftlicher Akteure -- Neue gesellschaftliche Rahmenbedingungen unternehmerischen Handelns -- Organisationen und Kommunikation -- Fünf anschauliche Fallstudien vom Pipelinebau eines internationalen Mineralölkonzerns bis zu den Stromtrassen der Übertragungsnetzbetreiber. . |
| Record Nr. | UNINA-9910483458103321 |
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Krebber Felix
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Alumni-Netzwerke von Unternehmen : Theoretische und praktische Perspektiven / / von Christian Schwägerl
| Alumni-Netzwerke von Unternehmen : Theoretische und praktische Perspektiven / / von Christian Schwägerl |
| Autore | Schwägerl Christian |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (VIII, 36 S. 4 Abb.) |
| Disciplina | 658 |
| Collana | essentials |
| Soggetto topico |
Personnel management
Public relations Communication Human Resource Management Corporate Communication/Public Relations Media and Communication |
| ISBN | 3-658-13620-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Ziele und Merkmale der Kommunikation mit und von Alumni -- Konzeption und Wertbeiträge der Alumni-Kommunikation -- Überblick der Leistungen von Alumni-Netzwerken für das General Management sowie für HR, Marketing und Vertrieb. |
| Record Nr. | UNINA-9910484954403321 |
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Schwägerl Christian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Basiswissen Public Relations : Professionelle Presse- und Öffentlichkeitsarbeit / / von Robert Deg
| Basiswissen Public Relations : Professionelle Presse- und Öffentlichkeitsarbeit / / von Robert Deg |
| Autore | Deg Robert |
| Edizione | [6th ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 |
| Descrizione fisica | 1 online resource (X, 236 S. 1 Abb. in Farbe.) |
| Disciplina | 302.2 |
| Soggetto topico |
Communication
Public relations Communication Studies Corporate Communication/Public Relations |
| ISBN | 3-658-15850-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910159360603321 |
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Deg Robert
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Berufserfolg in der PR-Branche : Expressivität, Instrumentalität, Motivation / / von Katrin Hassenstein
| Berufserfolg in der PR-Branche : Expressivität, Instrumentalität, Motivation / / von Katrin Hassenstein |
| Autore | Hassenstein Katrin |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (220 p.) |
| Disciplina | 300 |
| Collana | Springer VS Research |
| Soggetto topico |
Mass media
Communication Public relations Media Sociology Corporate Communication/Public Relations Communication Studies |
| ISBN | 3-658-11653-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910483904203321 |
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Hassenstein Katrin
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't / / by David Feinleib
| Bricks to Clicks : Why Some Brands Will Thrive in E-Commerce and Others Won't / / by David Feinleib |
| Autore | Feinleib David |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 156 p. 21 illus. in color.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Branding (Marketing) Public relations Online Marketing/Social Media Branding Corporate Communication/Public Relations |
| ISBN |
9781484228050
1484228057 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary. |
| Record Nr. | UNINA-9910254902703321 |
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Feinleib David
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Essentials for Strategic Communicators [[electronic resource] ] : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp
| Business Essentials for Strategic Communicators [[electronic resource] ] : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp |
| Autore | Ragas M |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 |
| Descrizione fisica | 1 online resource (232 p.) |
| Disciplina |
658.4/5
658.45 |
| Soggetto topico |
Management information systems
Management Organization Planning Leadership Business Public relations Business Information Systems Business Strategy/Leadership Popular Science in Business and Management Corporate Communication/Public Relations |
| ISBN |
1-349-48188-2
1-137-38533-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title; Copyright; Contents; List of Tables and Figures; Tables; Figures; Foreword; Preface; About the Authors; Acknowledgments; Part I Introduction to Business Essentials for Communicators; 1 Why Knowledge of "Business 101" Matters; Growing Market Demand and Changing Expectations; Counseling Organizational Leadership Means Business; The Payoff for Learning "Business 101"; Ranking Desired "Business 101" Knowledge; Building a Base of "Business 101" Knowledge; Key Terms; Discussion Questions; Part II Foundational Business Knowledge for Communicators; 2 Economics and Economic Indicators
The Economy and Economics in a NutshellKey Interconnected Economic Indicators; The Federal Reserve's Role in the Economy; Sorting Through Industry-Specific Indicators; Putting It All Together; Key Terms; Discussion Questions; 3 Finance and the Stock Market; Corporate Finance and Making Money; Stock Exchanges and Stock Listings; Initial Public Offerings and "Going Public"; The Financial Community and Wall Street; Barometers of Company and Stock Market Performance; The Stock Market Matters for Strategic Communicators; Key Terms; Discussion Questions; 4 Accounting and Financial Statements Quarterly Financial ReportingTypes of Financial Statements; The Income Statement; Profit Margins; Earnings Per Share (EPS); Balance Sheet; Financial Valuation Metrics; Practice Makes Perfect and Is Worth It; Key Terms; Discussion Questions; 5 The Law and Corporate Disclosure; Securities Laws for Public Companies; Material, Nonpublic Information and Insider Trading; Corporate Disclosure Theories and Research; Communication Channels for Corporate Disclosure; Earnings Guidance and Forward-Looking Statements; Disclosures in "Plain English" and Boosting Transparency; Key Terms Discussion Questions6 Intangible Assets and Nonfinancial Information; Tangible, Intangible, and Financial Assets; GAAP Reporting and Intangible Assets; A More Holistic Approach to Evaluating Performance; Categories of Intangible Assets and Nonfinancial Information; Intangible Assets and Strategic Communication; Key Terms; Discussion Questions; Part III Focal Areas at the Intersection of Business and Communication; 7 Corporate Governance; Corporations and the Agency Problem; The Proxy Statement and Annual Meeting; Exit, Voice, and Loyalty at Public Companies Best Practices in Corporate GovernanceDodd-Frank and Executive Compensation; Corporate Governance and Strategic Communication; Key Terms; Discussion Questions; 8 Corporate Social Responsibility; Shareholder Theory versus Stakeholder Theory; Doing Well by Doing Good: Empirical Evidence; CSR and Triple Bottom-Line Reporting; CSR and Sustainability Rankings; Third-Party Monitoring and Verification of CSR Performance; Linking CSR and Business Performance; CSR and Strategic Communication; Key Terms; Discussion Questions; 9 Corporate Reputation; Benefits of a Strong Corporate Reputation Defining Corporate Reputation |
| Record Nr. | UNINA-9910787220003321 |
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Ragas M
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| New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Changing Employee Behavior [[electronic resource] ] : A Practical Guide for Managers / / by Nik Kinley, Shlomo Ben-Hur
| Changing Employee Behavior [[electronic resource] ] : A Practical Guide for Managers / / by Nik Kinley, Shlomo Ben-Hur |
| Autore | Kinley Nik |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2015 |
| Descrizione fisica | 1 online resource (255 p.) |
| Disciplina | 658.3/14 |
| Soggetto topico |
Leadership
Management Organization Planning Public relations Behavioral economics Employees—Coaching of Business Strategy/Leadership Corporate Communication/Public Relations Behavioral/Experimental Economics Coaching |
| ISBN | 1-349-49684-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures; Acknowledgments; About the Authors; Chapter 1: How to Help Change Happen; Chapter 2: Four Ways to Think about Change; Chapter 3: Intrinsic Motivation: The Science of Commitment; Chapter 4: Extrinsic Motivation: Using Reward and Punishment; Chapter 5: Ability; Chapter 6: Psychological Capital: Believing You Can Succeed; Chapter 7: Psychological Capital: Willpower and Resilience; Chapter 8: How to Build, Break, and Change Habits; Chapter 9: Gamification; Chapter 10: Nudging; Chapter 11: Becoming an Architect of Change; Appendix 1: Key Questions to Ask Yourself
Appendix 2: MAPS Profiler ToolAppendix 3: MAPS Profiler Graph; Endnotes; Index |
| Record Nr. | UNINA-9910788015303321 |
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Kinley Nik
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communicating Space Exploration [[electronic resource] ] : Challenges, State of the Art and Future Trends / / by Fulvio Drigani
| Communicating Space Exploration [[electronic resource] ] : Challenges, State of the Art and Future Trends / / by Fulvio Drigani |
| Autore | Drigani Fulvio |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XV, 114 p. 49 illus., 43 illus. in color.) |
| Disciplina | 629.4743 |
| Collana | Space and Society |
| Soggetto topico |
Space sciences
Communication Public relations Internet marketing Space Sciences (including Extraterrestrial Physics, Space Exploration and Astronautics) Communication Studies Media and Communication Corporate Communication/Public Relations Online Marketing/Social Media |
| ISBN | 3-030-33212-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What this book is about -- Science and Space in Society (by Rossella Spiga) -- Institutional Space Communication -- Space Communication for the Public -- Space Communication for the stakeholders -- Some Space missions and events as case studies on space communication -- Future trends in Space Communication. |
| Record Nr. | UNISA-996418164103316 |
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Drigani Fulvio
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Communicating Space Exploration : Challenges, State of the Art and Future Trends / / by Fulvio Drigani
| Communicating Space Exploration : Challenges, State of the Art and Future Trends / / by Fulvio Drigani |
| Autore | Drigani Fulvio |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XV, 114 p. 49 illus., 43 illus. in color.) |
| Disciplina | 629.4743 |
| Collana | Space and Society |
| Soggetto topico |
Space sciences
Communication Public relations Internet marketing Space Sciences (including Extraterrestrial Physics, Space Exploration and Astronautics) Communication Studies Media and Communication Corporate Communication/Public Relations Online Marketing/Social Media |
| ISBN | 3-030-33212-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What this book is about -- Science and Space in Society (by Rossella Spiga) -- Institutional Space Communication -- Space Communication for the Public -- Space Communication for the stakeholders -- Some Space missions and events as case studies on space communication -- Future trends in Space Communication. |
| Record Nr. | UNINA-9910380738103321 |
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Drigani Fulvio
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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