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AI and the Boardroom : Insights into Governance, Strategy, and the Responsible Adoption of AI / / by Rohan Sharma
| AI and the Boardroom : Insights into Governance, Strategy, and the Responsible Adoption of AI / / by Rohan Sharma |
| Autore | Sharma Rohan |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2024 |
| Descrizione fisica | 1 online resource (419 pages) |
| Disciplina | 343.09/99 |
| Soggetto topico |
Corporate governance
Business enterprises - Finance Communication in organizations Machine learning Artificial intelligence Corporate Governance Corporate Finance Corporate Communication Machine Learning Artificial Intelligence |
| ISBN | 9798868807961 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: AI Governance -- Chapter 3: AI Regulation -- Chapter 4: AI Privacy -- Chapter 5: AI Copyright and Intellectual Property -- Chapter 6: AI Strategy -- Chapter 7: AI Operating Model -- Chapter 8: AI Partnerships and Alliances -- Chapter 9: AI Budgets & Investments. |
| Record Nr. | UNINA-9910908371903321 |
Sharma Rohan
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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AI-Empowered Corporate Social Media : Exploring Internal and External Strategy / / by Liangfei Qiu
| AI-Empowered Corporate Social Media : Exploring Internal and External Strategy / / by Liangfei Qiu |
| Autore | Qiu Liangfei |
| Edizione | [1st ed. 2026.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2026 |
| Descrizione fisica | 1 online resource (299 pages) |
| Disciplina |
658.4012
658.4092 |
| Collana | New Perspectives in Organizational Communication |
| Soggetto topico |
Strategic planning
Leadership Communication in organizations Telemarketing Internet marketing Marketing Business Strategy and Leadership Corporate Communication Digital Marketing |
| ISBN | 3-032-14713-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Introduction -- Chapter 1: Introduction to Social Bellwether: Corporate Social Media -- Chapter 2: Introduction to “External Affairs” in Corporate Social Media: Enhancing Product Marketing and Predicting Sales Trends -- Chapter 3: Introduction to Corporate Social Media for “Internal Affairs”: Internal Knowledge Sharing -- Part 2: External Affairs of Corporate Social Media -- Chapter 4: The Hidden Game: How Corporate Social Media Shapes Product Marketing -- Chapter 5: The New Frontier of Social Media Marketing in the Age of Artificial Intelligence -- Chapter 6: Behind the Screen: Corporate Social Media and Fake Reviews -- Chapter 7: Identifying Online Review Manipulation: A Battle Between Detection and Deception -- Chapter 8: Under the Influence: How Corporate Social Media Secretly Shapes Customer Relationships -- Part 3: Internal Affairs of Corporate Social Media -- Chapter 9: Harnessing the Hive Mind: Corporate Social Media and the Power (and Peril) of Crowds -- Chapter 10: Secrets in the Feed: How Corporate Social Media Drives Knowledge Sharing -- Chapter 11: Echoes in the Digital Void: Corporate Social Media and Performance Feedback. |
| Record Nr. | UNINA-9911054602603321 |
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Qiu Liangfei
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2026 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
| Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk |
| Autore | Küçük S. Ümit |
| Edizione | [2nd ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (ix, 199 pages) : illustrations (some color), charts |
| Disciplina |
658.8342
658.8343 |
| Collana | Gale eBooks |
| Soggetto topico |
Consumer behavior
Customer relations - Management Communication in organizations Telemarketing Internet marketing Advertising media planning Emotions Consumer Behavior Customer Relationship Management Corporate Communication Digital Marketing Media Planning Emotion |
| ISBN |
9783030003807
3030003809 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910337787803321 |
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Küçük S. Ümit
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
| Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk |
| Autore | Küçük S. Ümit |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (IX, 141 p. 10 illus., 6 illus. in color.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations - Management
Communication in organizations Telemarketing Internet marketing Advertising media planning Emotions Customer Relationship Management Corporate Communication Digital Marketing Media Planning Emotion |
| ISBN |
9783319415192
3319415190 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910254958003321 |
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Küçük S. Ümit
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Broadening Cultural Horizons in Social Marketing : Comparing Case Studies from Asia-Pacific / / edited by Rachel Hay, Lynne Eagle, Abhishek Bhati
| Broadening Cultural Horizons in Social Marketing : Comparing Case Studies from Asia-Pacific / / edited by Rachel Hay, Lynne Eagle, Abhishek Bhati |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (XXII, 293 p. 59 illus., 52 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Business ethics
Communication in organizations Psychobiology Human behavior Telemarketing Internet marketing Consumer behavior Business Ethics Corporate Communication Behavioral Neuroscience Digital Marketing Consumer Behavior |
| ISBN | 981-15-8517-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Winds of Change: A Study of the Acceptability of Renewable Energy in Regional Australia -- Cultural Differences in Students’ Perceived Barriers to Low-Risk Drinking: A Comparison between New Zealand and Vietnam -- It Takes A Village: Co-creation and Co-design for Social Media Health Promotion -- Effectiveness of Stages-of-Change Model on Declaration of Intent for Organ Donation -- Outcome evaluation of an empirical study: Consumer insight driven food waste social marketing pilot -- The Development of Environmentally and Socially Responsible Luxury Fashion Brands and Consumers in the International Luxury Market -- Declare or dispose' - New Zealand's Border Compliance Social Marketing Programme -- Mental Health, Alcohol and Other Drugs: After Hours Crisis Communication and Marketing Initiative -- ‘Make It Count’ 2018 -- Packaging the message well: a game based approach to reduce sugary drinks consumption in the early high school years -- Broadening Cultural Horizon in Social Marketing:(Male engagement through increased awareness for men’s counselling) – A Case Study of Pulih Foundation -- Red Flag Gambling Behaviours: A Public Health Campaign. |
| Record Nr. | UNINA-9910863285303321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building Digital Ecosystem Architectures : A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise / / by Mark Skilton
| Building Digital Ecosystem Architectures : A Guide to Enterprise Architecting Digital Technologies in the Digital Enterprise / / by Mark Skilton |
| Autore | Skilton Mark |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XXXIII, 154 p.) |
| Disciplina | 004.068 |
| Collana | Business in the Digital Economy |
| Soggetto topico |
Technological innovations
Strategic planning Leadership Business information services Communication in organizations Business mathematics Customer relations - Management Innovation and Technology Management Business Strategy and Leadership Business Information Systems Corporate Communication Business Mathematics Customer Relationship Management |
| ISBN |
9781137554123
1137554126 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254958903321 |
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Skilton Mark
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp
| Business Essentials for Strategic Communicators : Creating Shared Value for the Organization and its Stakeholders / / by M. Ragas, E. Culp |
| Autore | Ragas M |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 |
| Descrizione fisica | 1 online resource (232 p.) |
| Disciplina |
658.4/5
658.45 |
| Soggetto topico |
Business information services
Management Industrial organization Strategic planning Leadership Business Management science Communication in organizations Business Information Systems Organization Business Strategy and Leadership Business and Management Corporate Communication |
| ISBN |
9781349481880
1349481882 9781137385338 1137385332 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title; Copyright; Contents; List of Tables and Figures; Tables; Figures; Foreword; Preface; About the Authors; Acknowledgments; Part I Introduction to Business Essentials for Communicators; 1 Why Knowledge of "Business 101" Matters; Growing Market Demand and Changing Expectations; Counseling Organizational Leadership Means Business; The Payoff for Learning "Business 101"; Ranking Desired "Business 101" Knowledge; Building a Base of "Business 101" Knowledge; Key Terms; Discussion Questions; Part II Foundational Business Knowledge for Communicators; 2 Economics and Economic Indicators
The Economy and Economics in a NutshellKey Interconnected Economic Indicators; The Federal Reserve's Role in the Economy; Sorting Through Industry-Specific Indicators; Putting It All Together; Key Terms; Discussion Questions; 3 Finance and the Stock Market; Corporate Finance and Making Money; Stock Exchanges and Stock Listings; Initial Public Offerings and "Going Public"; The Financial Community and Wall Street; Barometers of Company and Stock Market Performance; The Stock Market Matters for Strategic Communicators; Key Terms; Discussion Questions; 4 Accounting and Financial Statements Quarterly Financial ReportingTypes of Financial Statements; The Income Statement; Profit Margins; Earnings Per Share (EPS); Balance Sheet; Financial Valuation Metrics; Practice Makes Perfect and Is Worth It; Key Terms; Discussion Questions; 5 The Law and Corporate Disclosure; Securities Laws for Public Companies; Material, Nonpublic Information and Insider Trading; Corporate Disclosure Theories and Research; Communication Channels for Corporate Disclosure; Earnings Guidance and Forward-Looking Statements; Disclosures in "Plain English" and Boosting Transparency; Key Terms Discussion Questions6 Intangible Assets and Nonfinancial Information; Tangible, Intangible, and Financial Assets; GAAP Reporting and Intangible Assets; A More Holistic Approach to Evaluating Performance; Categories of Intangible Assets and Nonfinancial Information; Intangible Assets and Strategic Communication; Key Terms; Discussion Questions; Part III Focal Areas at the Intersection of Business and Communication; 7 Corporate Governance; Corporations and the Agency Problem; The Proxy Statement and Annual Meeting; Exit, Voice, and Loyalty at Public Companies Best Practices in Corporate GovernanceDodd-Frank and Executive Compensation; Corporate Governance and Strategic Communication; Key Terms; Discussion Questions; 8 Corporate Social Responsibility; Shareholder Theory versus Stakeholder Theory; Doing Well by Doing Good: Empirical Evidence; CSR and Triple Bottom-Line Reporting; CSR and Sustainability Rankings; Third-Party Monitoring and Verification of CSR Performance; Linking CSR and Business Performance; CSR and Strategic Communication; Key Terms; Discussion Questions; 9 Corporate Reputation; Benefits of a Strong Corporate Reputation Defining Corporate Reputation |
| Record Nr. | UNINA-9910966769403321 |
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Ragas M
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| New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business Secrets Management : Strategies to Protect, Extract and Maximize Value / / edited by Pierre Ollivier, Graham Bell, Victor De Leon, Sylvain Roy
| Business Secrets Management : Strategies to Protect, Extract and Maximize Value / / edited by Pierre Ollivier, Graham Bell, Victor De Leon, Sylvain Roy |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 |
| Descrizione fisica | 1 online resource (VII, 193 p. 19 illus.) |
| Disciplina |
658.4012
658.4092 |
| Collana | Management for Professionals |
| Soggetto topico |
Strategic planning
Leadership Information technology - Law and legislation Mass media - Law and legislation Communication in organizations Commercial law Business Strategy and Leadership IT Law, Media Law, Intellectual Property Corporate Communication Commercial Law |
| ISBN | 3-031-82512-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Book Reference Terms, Definitions and Cases -- 2. Why Business Secrets is or should be a concern for companies? -- 3. Confidential Information as Business Secret -- 4. Business Secrets increase asset value -- 5. Protecting Business Secrets to improve value creation -- 6. Contractual Strategies to Protect Business Secrets -- 7. Legal protection strategies. |
| Record Nr. | UNINA-9910993930603321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times / / by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
| Business-to-Business Marketing Communications : Value and Efficiency Considerations in Recessionary Times / / by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos |
| Autore | Rizomyliotis Ioannis |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 92 p. 2 illus.) |
| Disciplina | 658 |
| Soggetto topico |
Advertising media planning
Telemarketing Internet marketing Communication in organizations Strategic planning Leadership Technological innovations Media Planning Digital Marketing Corporate Communication Business Strategy and Leadership Innovation and Technology Management |
| ISBN |
9783319587837
3319587838 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Significance of Business-to-Business Marketing -- 2. Business-to-Business Marketing Communication During Recession -- 3. The Current Media Landscape in Business-to-Business Markets -- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence -- 5. Achieving Advertising Effectiveness Through Innovation -- 6. What is Next for Business-to-Business Marketing Communications? |
| Record Nr. | UNINA-9910254907903321 |
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Rizomyliotis Ioannis
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Change Management In The Communications Industry : Change Processes In Media Companies And In Corporate Communications / / by Markus Kaiser, Nicole Schwertner
| Change Management In The Communications Industry : Change Processes In Media Companies And In Corporate Communications / / by Markus Kaiser, Nicole Schwertner |
| Autore | Kaiser Markus |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (XIII, 44 p. 11 illus., 1 illus. in color.) |
| Disciplina | 070.4 |
| Collana | Springer essentials |
| Soggetto topico |
Journalism
Communication in organizations Corporate Communication |
| ISBN | 3-658-35960-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Basics of change management in media companies and in corporate communication -- Industry-specific change processes such as the introduction of newsrooms, social media channels or corporate publishing -- Guidelines for change communication. |
| Record Nr. | UNINA-9910586594503321 |
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Kaiser Markus
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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