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Change Management In The Communications Industry : Change Processes In Media Companies And In Corporate Communications / / by Markus Kaiser, Nicole Schwertner
| Change Management In The Communications Industry : Change Processes In Media Companies And In Corporate Communications / / by Markus Kaiser, Nicole Schwertner |
| Autore | Kaiser Markus |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022 |
| Descrizione fisica | 1 online resource (XIII, 44 p. 11 illus., 1 illus. in color.) |
| Disciplina | 070.4 |
| Collana | Springer essentials |
| Soggetto topico |
Journalism
Communication in organizations Corporate Communication |
| ISBN | 3-658-35960-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Basics of change management in media companies and in corporate communication -- Industry-specific change processes such as the introduction of newsrooms, social media channels or corporate publishing -- Guidelines for change communication. |
| Record Nr. | UNINA-9910586594503321 |
Kaiser Markus
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Changing employee behavior : how to drive performance by bringing out the best in people / / Nik Kinley and Shlomo Ben-Hur
| Changing employee behavior : how to drive performance by bringing out the best in people / / Nik Kinley and Shlomo Ben-Hur |
| Autore | Kinley Nik |
| Edizione | [2nd edition.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (276 pages) |
| Disciplina | 658.314 |
| Altri autori (Persone) | Ben-HurShlomo |
| Soggetto topico |
Strategic planning
Leadership Management Industrial organization Communication in organizations Personal coaching Business Strategy and Leadership Organization Corporate Communication Coaching |
| ISBN | 3-031-29340-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. How to Help Change Happen -- 2. Four Ways to Think About Change -- 3. Intrinsic Motivation: The Science of Commitment -- 4. Extrinsic Motivation: Using Rewards and Punishment -- 5. Ability -- 6. Psychological Capital: Believing you can Succeed -- 7. Psychological Capital: Will Power and Resilience -- 8. How to Build, Break and Change Habits -- 9. Gamification -- 10. Nudging -- 11. Becoming an Architect of Change Appendix 1: Key Questions to Ask Yourself Appendix 2: MAPS Profiler Tool Appendix 3: MAPS Profiler Graph. |
| Record Nr. | UNINA-9910734855403321 |
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Kinley Nik
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate Governance : Creating Value for Stakeholders / / by Shital Jhunjhunwala
| Corporate Governance : Creating Value for Stakeholders / / by Shital Jhunjhunwala |
| Autore | Jhunjhunwala Shital |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (286 pages) |
| Disciplina | 658.4 |
| Soggetto topico |
Corporate governance
Financial risk management Communication in organizations Corporate Governance Risk Management Corporate Communication |
| ISBN |
9789819927074
981-9927-07-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Corporate Governance: An Introduction -- Chapter 2 Boards and Directors -- Chapter 3 Theoretical Perspectives of Corporate Governance -- Chapter 4 Internal Control, Financial Oversight and Risk Management -- Chapter 5 Global Corporate Governance Movement -- Chapter 6 Shareholders and Activism -- Chapter 7 Corporate Social Responsibility -- Chapter 8 Sustainable Development for Corporate Sustainability -- Chapter 9 Managing Conflict -Measures and Mechanism -- Chapter 10 Building Dynamic Board -- Chapter 11 Corporate Governance in Family Businesses -- Chapter 12 Corporate Governance – Beyond Borders. |
| Record Nr. | UNINA-9910735780103321 |
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Jhunjhunwala Shital
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Erfolgreich mit Spenderinnen und Spendern korrespondieren : Mit gelungenen Texten gewinnen und binden / / von Norbert Franck
| Erfolgreich mit Spenderinnen und Spendern korrespondieren : Mit gelungenen Texten gewinnen und binden / / von Norbert Franck |
| Autore | Franck Norbert |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 |
| Descrizione fisica | 1 online resource (VII, 45 S. 4 Abb.) |
| Disciplina | 658.812 |
| Collana | essentials |
| Soggetto topico |
Communication
Communication in organizations Customer relations - Management Media and Communication Corporate Communication Customer Relationship Management |
| ISBN | 3-658-16660-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Kommunikation statt Sachbearbeitung: die Perspektive der Spender einnehmen -- Kleine Korrespondenz-Geheimnisse mit großer Wirkung -- Corporate Language: dynamisch und argumentativ schreiben statt langweilig und belehrend -- Klassische Korrespondenz-Situationen: Anfrage, Dank, Kündigung, Lob. |
| Record Nr. | UNINA-9910483895803321 |
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Franck Norbert
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Instagram als Marketing-Kanal : Die Positionierung ausgewählter Social-Media-Plattformen / / von Manuel Faßmann, Christoph Moss
| Instagram als Marketing-Kanal : Die Positionierung ausgewählter Social-Media-Plattformen / / von Manuel Faßmann, Christoph Moss |
| Autore | Faßmann Manuel |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 |
| Descrizione fisica | 1 online resource (52 p.) |
| Disciplina | 300 |
| Collana | essentials |
| Soggetto topico |
Communication
Mass media Communication in organizations Media and Communication Media Sociology Corporate Communication |
| ISBN | 3-658-14349-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Moderne Markenführung -- Instagram als Marketing-Kanal: Strukturen, Funktionsweise und Relevanz -- Charakterisierung und Positionierung der Social-Media-Plattformen Instagram, Facebook und Twitter. . |
| Record Nr. | UNINA-9910483078003321 |
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Faßmann Manuel
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Market Driven Political Advertising : Social, Digital and Mobile Marketing / / by Andrew Hughes
| Market Driven Political Advertising : Social, Digital and Mobile Marketing / / by Andrew Hughes |
| Autore | Hughes Andrew |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 137 p. 3 illus.) |
| Disciplina | 658.872 |
| Collana | Palgrave Studies in Political Marketing and Management |
| Soggetto topico |
Telemarketing
Internet marketing Communication in organizations Europe—Politics and government America—Politics and government Digital Marketing Corporate Communication European Politics American Politics |
| ISBN | 3-319-77730-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction and Outline -- 2. The Relationship between Value Co-Creation, Exchange and Stakeholders -- 3. The Theory and the Practice of Political Advertising -- 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns -- 5.Social and Digital Media: Creating, Engaging and Motivating Relationships -- 6. Mobile Political Marketing and Mobile Political Advertising -- 7. Political Advertising: Practitioner Lessons for 2018 and Beyond -- 8. The Future: Directions for Researchers and Practitioners. |
| Record Nr. | UNINA-9910298203103321 |
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Hughes Andrew
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketinginnovationen : Empirische Studien zu Erfolgswirkung und Treibern / / von Manuel Hütter
| Marketinginnovationen : Empirische Studien zu Erfolgswirkung und Treibern / / von Manuel Hütter |
| Autore | Hütter Manuel |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 650 |
| Collana | Beiträge zur empirischen Marketing- und Vertriebsforschung |
| Soggetto topico |
Communication in organizations
Customer relations - Management Corporate Communication Customer Relationship Management |
| ISBN | 3-658-13039-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Die Erfolgswirkung von Marketinginnovationen -- Vergleich von Marketinginnovationen und Produktinnovationen -- Treiber von radikalen Marketinginnovationen -- Implikationen für die Managementpraxis. |
| Record Nr. | UNINA-9910483229703321 |
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Hütter Manuel
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Political Branding Strategies : Campaigning and Governing in Australian Politics / / by Lorann Downer
| Political Branding Strategies : Campaigning and Governing in Australian Politics / / by Lorann Downer |
| Autore | Downer Lorann |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.4092 |
| Collana | Palgrave Studies in Political Marketing and Management |
| Soggetto topico |
Strategic planning
Leadership Marketing Management Political science Elections Communication in organizations Business Strategy and Leadership Political Science Electoral Politics Corporate Communication |
| ISBN | 1-137-58029-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910332465503321 |
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Downer Lorann
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Public Relations Management in Africa Volume 1 : Exploring Organisational Impact / / edited by Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson
| Public Relations Management in Africa Volume 1 : Exploring Organisational Impact / / edited by Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson |
| Autore | Anani-Bossman Albert A |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (282 pages) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
MudzananiTakalani E
PrattCornelius B BlanksonIsaac A |
| Soggetto topico |
Public relations
Communication in organizations Social media Business Africa Public Relations Corporate Communication Social Media African Business |
| ISBN | 3-031-26704-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: Public Relations Management in Africa -- Chapter 2. Public Relations in Sub-Saharan Africa: A Ten-Year Review -- Chapter 3. The Use of Social and Digital Media in Public Relations: Empirical Perspectives from Ghana -- Chapter 4. Tensions Between Public Relations and Journalism: A Namibian Perspective -- Chapter 5. China’s Public Diplomacy for Image Making in Islamic North Africa: Frames of the Belt and Road Initiative in Daily News Egypt -- Chapter 6. Public Relations Evaluation in Ghana: Are We There Yet? -- Chapter 7. Image Building Versus Relationship Building in Public Relations Practice in Tanzania: A Survey of Practitioners -- Chapter 8. Is China’s Belt and Road Initiative in Africa Effective Public Diplomacy? Valences in Dialogic Communication in Three Newspapers -- Chapter 9. The CEO Activism Playbook: An Empirical African Perspective from Ghana -- Chapter 10. Redefining Media Relations in Higher Educational Institutions in Ghana: A Case Study of Public and Private Universities -- Chapter 11. The Fourth Industrial Revolution: Artificial Intelligence and Its Implications for Public Relations Practice in Africa./. |
| Record Nr. | UNINA-9910734826103321 |
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Anani-Bossman Albert A
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Public Relations Management in Africa Volume 2 : The Practical, the Conceptual and the Empirical / / edited by Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson
| Public Relations Management in Africa Volume 2 : The Practical, the Conceptual and the Empirical / / edited by Albert A. Anani-Bossman, Takalani E. Mudzanani, Cornelius B. Pratt, Isaac A. Blankson |
| Autore | Anani-Bossman Albert A |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (279 pages) |
| Disciplina | 659.2096 |
| Altri autori (Persone) |
MudzananiTakalani E
PrattCornelius B BlanksonIsaac A |
| Soggetto topico |
Public relations
Communication in organizations Social media Business Africa Public Relations Corporate Communication Social Media African Business |
| ISBN | 3-031-32751-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: Public Relations Research and Practice in Africa -- Chapter 2. Benchmarking public relations practice in the Namibian public service with the principles of the Excellence Theory -- Chapter 3. Ethiopian Public Relations in Practice: Historical Development and Its Constraints -- Chapter 4. Radicalization, Divides or Interfaith Harmony? Relationship Management and Strategic Communication in Sudan -- Chapter 5. COVID-19 Health campaigns and public relations management: A South African perspective -- Chapter 6. Social Media and Public Relations Practice in Tanzania -- Chapter 7. A Framework for Excellent Public Relations Practice in Higher Education Institutions in Africa: A Study of Selected African Countries -- Chapter 8. Toward Ensuring Effective Crisis Communication Management in Institutions of Higher Learning:A Case of a South African University -- Chapter 9. Public Relations and Identity Management Under Authoritarian Leadership: Experiences of Makerere University Managers (1971–1979) -- Chapter 10. Mixing Business with Politics: A Framing Analysis of Sir Sam Jonah’s “Down the Up Escalator” Activist CEO Speech of April 22, 2021 -- Chapter 11. Future of Public Relations in Africa: A Case forRethinking Inquiry and Practice./. |
| Record Nr. | UNINA-9910735781203321 |
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Anani-Bossman Albert A
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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