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Action Learning and its Applications / / edited by R. Dilworth, Y. Boshyk
| Action Learning and its Applications / / edited by R. Dilworth, Y. Boshyk |
| Edizione | [1st ed. 2010.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2010 |
| Descrizione fisica | 1 online resource (338 p.) |
| Disciplina | 658.3/124 |
| Altri autori (Persone) |
DilworthRobert L <1936-2009.> (Robert Lex)
BoshykYuri |
| Soggetto topico |
Strategic planning
Leadership Personnel management Management Communication in organizations Business Strategy and Leadership Human Resource Management Corporate Communication |
| ISBN |
9786612910234
9781282910232 128291023X 9780230295964 0230295967 9780230250741 0230250742 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; List of Tables, Figures, Boxes and Illustrations; Preface; Acknowledgements; Notes on Contributors; Part I: Sector Overviews; Part II: Themes; Part III: Perspectives; Appendix: Robert L. Dilworth: His Life and Legacy (1936-2009); Glossary; Index |
| Record Nr. | UNINA-9911159674103321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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AI and the Boardroom : Insights into Governance, Strategy, and the Responsible Adoption of AI / / by Rohan Sharma
| AI and the Boardroom : Insights into Governance, Strategy, and the Responsible Adoption of AI / / by Rohan Sharma |
| Autore | Sharma Rohan |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2024 |
| Descrizione fisica | 1 online resource (419 pages) |
| Disciplina | 343.09/99 |
| Collana | Business and Management Series |
| Soggetto topico |
Corporate governance
Business enterprises - Finance Communication in organizations Machine learning Artificial intelligence Corporate Governance Corporate Finance Corporate Communication Machine Learning Artificial Intelligence |
| ISBN | 9798868807961 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: AI Governance -- Chapter 3: AI Regulation -- Chapter 4: AI Privacy -- Chapter 5: AI Copyright and Intellectual Property -- Chapter 6: AI Strategy -- Chapter 7: AI Operating Model -- Chapter 8: AI Partnerships and Alliances -- Chapter 9: AI Budgets & Investments. |
| Record Nr. | UNINA-9910908371903321 |
Sharma Rohan
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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AI-Empowered Corporate Social Media : Exploring Internal and External Strategy / / by Liangfei Qiu
| AI-Empowered Corporate Social Media : Exploring Internal and External Strategy / / by Liangfei Qiu |
| Autore | Qiu Liangfei |
| Edizione | [1st ed. 2026.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2026 |
| Descrizione fisica | 1 online resource (299 pages) |
| Disciplina |
658.4012
658.4092 |
| Collana | New Perspectives in Organizational Communication |
| Soggetto topico |
Strategic planning
Leadership Communication in organizations Telemarketing Internet marketing Marketing Business Strategy and Leadership Corporate Communication Digital Marketing |
| ISBN |
3-032-14713-1
9783032147134 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: Introduction -- Chapter 1: Introduction to Social Bellwether: Corporate Social Media -- Chapter 2: Introduction to “External Affairs” in Corporate Social Media: Enhancing Product Marketing and Predicting Sales Trends -- Chapter 3: Introduction to Corporate Social Media for “Internal Affairs”: Internal Knowledge Sharing -- Part 2: External Affairs of Corporate Social Media -- Chapter 4: The Hidden Game: How Corporate Social Media Shapes Product Marketing -- Chapter 5: The New Frontier of Social Media Marketing in the Age of Artificial Intelligence -- Chapter 6: Behind the Screen: Corporate Social Media and Fake Reviews -- Chapter 7: Identifying Online Review Manipulation: A Battle Between Detection and Deception -- Chapter 8: Under the Influence: How Corporate Social Media Secretly Shapes Customer Relationships -- Part 3: Internal Affairs of Corporate Social Media -- Chapter 9: Harnessing the Hive Mind: Corporate Social Media and the Power (and Peril) of Crowds -- Chapter 10: Secrets in the Feed: How Corporate Social Media Drives Knowledge Sharing -- Chapter 11: Echoes in the Digital Void: Corporate Social Media and Performance Feedback. |
| Record Nr. | UNINA-9911114264203321 |
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Qiu Liangfei
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2026 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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America's Culture of Professionalism : Past, Present, and Prospects / / by D. Brown
| America's Culture of Professionalism : Past, Present, and Prospects / / by D. Brown |
| Autore | Brown D. |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 |
| Descrizione fisica | 1 online resource (208 p.) |
| Disciplina | 306.3/613 |
| Soggetto topico |
Business ethics
Strategic planning Leadership Management Communication in organizations Business Ethics Business Strategy and Leadership Corporate Communication |
| ISBN |
9781137337153
113733715X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Cpoyright; Contents; Preface; Acknowledgments; Introduction; Part I: The Culture of Professionalism; 1 Knowledge as Property; The Legacy of Self-Reliance; The Ascendance of Academe; The Socialization of Would-Be Professionals; 2 "Thriving on Ignorance"; Making Assumptions; Making Predictions and "Hold Still" Modeling; The Coming of Credentialed Expertise; The Professionalization of Government; The Uses of Ignorance; 3 Self-Serving Professionals; The Law Industry; The Medical Industry; The Finance Industry; Blind Spots in Academe; Part II: Culture Change?; 4 Nobody's Property
Collaborative LearningNetworked Learning Online; Classroom Learning Circles; Social Learning from Experience; 5 Everybody Counts; Potluck Deliberation; The Precedent of American Juries; Academe's Deliberative Role; 6 Nurturing Others' Capacities; "New Professionals" from Academe; The Legacy of Jane Addams; Culture Change?; Notes; Introduction; Chapter 1; Chapter 2; Chapter 3; Chapter 4; Chapter 5; Chapter 6; Selected Bibliography; Index |
| Record Nr. | UNINA-9911159683003321 |
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Brown D.
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| New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Art of the Pitch : Persuasion and Presentation Skills that Win Business / / by Peter Coughter
| The Art of the Pitch : Persuasion and Presentation Skills that Win Business / / by Peter Coughter |
| Autore | Coughter Peter |
| Edizione | [1st ed. 2012.] |
| Pubbl/distr/stampa | Springer Nature, 2016 |
| Descrizione fisica | 1 online resource (240 p.) |
| Disciplina | 658.452 |
| Soggetto topico |
Marketing
Strategic planning Leadership Small business New business enterprises Venture capital Communication in organizations Industrial organization Business Strategy and Leadership Small Business Start-Ups and Venture Capital Corporate Communication Organization |
| ISBN |
9781137512338
1137512334 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Everything is a presentation -- It's not about you -- How we connect -- The power of emotion -- How to be -- Authenticity -- Death by deck -- Organizing the presentation -- Rehearse, rehearse, rehearse -- Punctuation -- You never know -- Standing up. |
| Record Nr. | UNINA-9911160683603321 |
| Coughter Peter | ||
| Springer Nature, 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Beyond Innovation: Technology, Institution and Change as Categories for Social Analysis / / by Thomas Kaiserfeld
| Beyond Innovation: Technology, Institution and Change as Categories for Social Analysis / / by Thomas Kaiserfeld |
| Autore | Kaiserfeld Thomas |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Pivot, , 2015 |
| Descrizione fisica | 1 online resource (VIII, 164 p. 2 illus.) |
| Disciplina | 658.514 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Technological innovations
Strategic planning Leadership Industrial organization Communication in organizations Development economics Experimental economics Innovation and Technology Management Business Strategy and Leadership Organization Corporate Communication Development Economics Experimental Economics |
| ISBN |
9781137547125
113754712X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9911159622803321 |
| Kaiserfeld Thomas | ||
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Pivot, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
| Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk |
| Autore | Küçük S. Ümit |
| Edizione | [2nd ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (ix, 199 pages) : illustrations (some color), charts |
| Disciplina |
658.8342
658.8343 |
| Collana | Gale eBooks |
| Soggetto topico |
Consumer behavior
Customer relations - Management Communication in organizations Telemarketing Internet marketing Advertising media planning Emotions Consumer Behavior Customer Relationship Management Corporate Communication Digital Marketing Media Planning Emotion |
| ISBN |
9783030003807
3030003809 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910337787803321 |
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Küçük S. Ümit
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
| Brand Hate : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk |
| Autore | Küçük S. Ümit |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (IX, 141 p. 10 illus., 6 illus. in color.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations - Management
Communication in organizations Telemarketing Internet marketing Advertising media planning Emotions Customer Relationship Management Corporate Communication Digital Marketing Media Planning Emotion |
| ISBN |
9783319415192
3319415190 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910254958003321 |
|
Küçük S. Ümit
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Revolution : Rethinking Brand Identity / / by M. Sicard
| Brand Revolution : Rethinking Brand Identity / / by M. Sicard |
| Autore | Sicard Marie-Claude |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2013 |
| Descrizione fisica | 1 online resource (173 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Marketing
Strategic planning Leadership Communication in organizations Retail trade Sales management Business Strategy and Leadership Corporate Communication Trade and Retail Sales and Distribution |
| ISBN |
9781349437313
134943731X 9781283867665 1283867664 9781137019493 1137019492 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; List of Figures; Introduction; Taking on classical marketing; Meaning is born of relationships; Why communication theory?; Part I: Brand Identity: A Short History; Chapter 1 A Paradoxical Success Story; A fuzzy concept from the start; How should we deal with such a complex idea?; In search of a birth date; Two evasive maneuvers for avoiding the question of origins; A swift and recent emergence; Warning: dead ends; Chapter 2 What's the State of Affairs Today?; Brand identity: A concept stretched between the two branches of marketing; The unconscious gets involved
In the beginning were the rock brand and the machine brandThen came the star brand and the person brand; Using geometry to define identity; Do brands possess an ""essence""?; Chapter 3 Redefining Brand Identity; How I changed my mind about brand identity; Revolutionizing our understanding of brand identity; What if there were several cores?; Four models of identity; Somewhere between order and disorder-where does brand identity belong?; The architecture of living systems comes to the rescue of brand identity; Part II: An Analytical Method; Chapter 4 The Fingerprint Method Concept Why seven contexts?A ""non-centered"" network; To manipulate or to activate? That is the question; Seven poles, seven holograms; No communication out of context; Chapter 5 The Fingerprint Method: The Seven Poles; The physical pole; The spatial pole; The temporal pole; The norms pole; The positions pole; The relations pole; The projects pole; How to use the fingerprint method; A very brief user's manual; The Ikea example; The rules of the game; Conclusion; Notes; Index |
| Record Nr. | UNINA-9911159969403321 |
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Sicard Marie-Claude
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Broadening Cultural Horizons in Social Marketing : Comparing Case Studies from Asia-Pacific / / edited by Rachel Hay, Lynne Eagle, Abhishek Bhati
| Broadening Cultural Horizons in Social Marketing : Comparing Case Studies from Asia-Pacific / / edited by Rachel Hay, Lynne Eagle, Abhishek Bhati |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (XXII, 293 p. 59 illus., 52 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Business ethics
Communication in organizations Psychobiology Human behavior Telemarketing Internet marketing Consumer behavior Business Ethics Corporate Communication Behavioral Neuroscience Digital Marketing Consumer Behavior |
| ISBN | 981-15-8517-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Winds of Change: A Study of the Acceptability of Renewable Energy in Regional Australia -- Cultural Differences in Students’ Perceived Barriers to Low-Risk Drinking: A Comparison between New Zealand and Vietnam -- It Takes A Village: Co-creation and Co-design for Social Media Health Promotion -- Effectiveness of Stages-of-Change Model on Declaration of Intent for Organ Donation -- Outcome evaluation of an empirical study: Consumer insight driven food waste social marketing pilot -- The Development of Environmentally and Socially Responsible Luxury Fashion Brands and Consumers in the International Luxury Market -- Declare or dispose' - New Zealand's Border Compliance Social Marketing Programme -- Mental Health, Alcohol and Other Drugs: After Hours Crisis Communication and Marketing Initiative -- ‘Make It Count’ 2018 -- Packaging the message well: a game based approach to reduce sugary drinks consumption in the early high school years -- Broadening Cultural Horizon in Social Marketing:(Male engagement through increased awareness for men’s counselling) – A Case Study of Pulih Foundation -- Red Flag Gambling Behaviours: A Public Health Campaign. |
| Record Nr. | UNINA-9910863285303321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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