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Business Analytics for Sales and Marketing Managers [[electronic resource] ] : How to Compete in the Information Age/ / Gert H.N. Laursen
| Business Analytics for Sales and Marketing Managers [[electronic resource] ] : How to Compete in the Information Age/ / Gert H.N. Laursen |
| Autore | Laursen Gert H. N |
| Pubbl/distr/stampa | Chichester, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina |
658.4/038011
658.8343 |
| Collana | Wiley and SAS Business Series |
| Soggetto topico |
Consumers' preferences - Research
Consumers - Research Business planning Consumers' preferences --Research Consumers --Research Management information systems |
| ISBN |
1-119-20067-9
1-283-05271-7 9786613052711 1-118-03036-2 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy
About the AuthorIndex |
| Record Nr. | UNINA-9910141013903321 |
Laursen Gert H. N
|
||
| Chichester, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age/ / Gert H.N. Laursen
| Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age/ / Gert H.N. Laursen |
| Autore | Laursen Gert H. N |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina |
658.4/038011
658.8343 |
| Collana | Wiley and SAS Business Series |
| Soggetto topico |
Consumers' preferences - Research
Consumers - Research Business planning Consumers' preferences --Research Consumers --Research Management information systems |
| ISBN |
1-119-20067-9
1-283-05271-7 9786613052711 1-118-03036-2 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy
About the AuthorIndex |
| Record Nr. | UNINA-9910825406503321 |
|
Laursen Gert H. N
|
||
| Chichester, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
