Advancing the consumer interest : ACI / / a publication of the American Council on Consumer Interests |
Pubbl/distr/stampa | Columbia, Mo., : American Council on Consumer Interests |
Disciplina | 381.34 |
Soggetto topico |
Consumer protection - United States
Consumer education - United States Consommateurs - Protection - États-Unis Consommateurs - Éducation - États-Unis Consumer education Consumer protection Consumers - Research Consumer Advocacy |
Soggetto genere / forma |
Periodicals.
periodicals. Périodiques. |
Soggetto non controllato | Economic History |
ISSN | 2377-4800 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Periodico |
Lingua di pubblicazione | eng |
Altri titoli varianti | ACI |
Record Nr. | UNINA-9910340053603321 |
Columbia, Mo., : American Council on Consumer Interests | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Alcoholic beverages [[electronic resource] ] : sensory evaluation and consumer research / / edited by John Piggott |
Pubbl/distr/stampa | Philadelphia, Pa., : Woodhead Pub., 2012 |
Descrizione fisica | 1 online resource (520 p.) |
Disciplina | 663.1072 |
Altri autori (Persone) | PiggottJohn |
Collana | Woodhead Publishing series in food science, technology and nutrition |
Soggetto topico |
Alcoholic beverages - Research
Consumers - Research |
Soggetto genere / forma | Electronic books. |
ISBN | 0-85709-517-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Sensory evaluation : principles and application to alcoholic beverages -- pt. 2. Fermented products -- pt. 3. Distilled products -- pt. 4. Consumer research methods : principles and application to alcoholic beverages. |
Record Nr. | UNINA-9910461487503321 |
Philadelphia, Pa., : Woodhead Pub., 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Alcoholic beverages [[electronic resource] ] : sensory evaluation and consumer research / / edited by John Piggott |
Pubbl/distr/stampa | Philadelphia, Pa., : Woodhead Pub., 2012 |
Descrizione fisica | 1 online resource (520 p.) |
Disciplina | 663.1072 |
Altri autori (Persone) | PiggottJohn |
Collana | Woodhead Publishing series in food science, technology and nutrition |
Soggetto topico |
Alcoholic beverages - Research
Consumers - Research |
ISBN | 0-85709-517-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Sensory evaluation : principles and application to alcoholic beverages -- pt. 2. Fermented products -- pt. 3. Distilled products -- pt. 4. Consumer research methods : principles and application to alcoholic beverages. |
Record Nr. | UNINA-9910790469803321 |
Philadelphia, Pa., : Woodhead Pub., 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Alcoholic beverages [[electronic resource] ] : sensory evaluation and consumer research / / edited by John Piggott |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Philadelphia, Pa., : Woodhead Pub., 2012 |
Descrizione fisica | 1 online resource (520 p.) |
Disciplina | 663.1072 |
Altri autori (Persone) | PiggottJohn |
Collana | Woodhead Publishing series in food science, technology and nutrition |
Soggetto topico |
Alcoholic beverages - Research
Consumers - Research |
ISBN | 0-85709-517-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | pt. 1. Sensory evaluation : principles and application to alcoholic beverages -- pt. 2. Fermented products -- pt. 3. Distilled products -- pt. 4. Consumer research methods : principles and application to alcoholic beverages. |
Record Nr. | UNINA-9910810647203321 |
Philadelphia, Pa., : Woodhead Pub., 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Business Analytics for Sales and Marketing Managers [[electronic resource] ] : How to Compete in the Information Age/ / Gert H.N. Laursen |
Autore | Laursen Gert H. N |
Pubbl/distr/stampa | Chichester, : Wiley, 2011 |
Descrizione fisica | 1 online resource (258 p.) |
Disciplina |
658.4/038011
658.8343 |
Collana | Wiley and SAS Business Series |
Soggetto topico |
Consumers' preferences - Research
Consumers - Research Business planning Consumers' preferences --Research Consumers --Research Management information systems |
ISBN |
1-119-20067-9
1-283-05271-7 9786613052711 1-118-03036-2 |
Classificazione | BUS043000 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy
About the AuthorIndex |
Record Nr. | UNINA-9910141013903321 |
Laursen Gert H. N
![]() |
||
Chichester, : Wiley, 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age/ / Gert H.N. Laursen |
Autore | Laursen Gert H. N |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Chichester, : Wiley, 2011 |
Descrizione fisica | 1 online resource (258 p.) |
Disciplina |
658.4/038011
658.8343 |
Collana | Wiley and SAS Business Series |
Soggetto topico |
Consumers' preferences - Research
Consumers - Research Business planning Consumers' preferences --Research Consumers --Research Management information systems |
ISBN |
1-119-20067-9
1-283-05271-7 9786613052711 1-118-03036-2 |
Classificazione | BUS043000 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy
About the AuthorIndex |
Record Nr. | UNINA-9910825406503321 |
Laursen Gert H. N
![]() |
||
Chichester, : Wiley, 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
Descrizione fisica | 1 online resource (236 p.) |
Altri autori (Persone) | WrightLen Tiu |
Collana | European Journal of Marketing |
Soggetto topico |
Consumer behavior
Consumers - Research |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-70554-X
9786610705542 1-84663-097-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment
Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews; |
Record Nr. | UNINA-9910450742403321 |
Bradford, England, : Emerald Group Publishing, c2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
Descrizione fisica | 1 online resource (236 p.) |
Altri autori (Persone) | WrightLen Tiu |
Collana | European Journal of Marketing |
Soggetto topico |
Consumer behavior
Consumers - Research |
ISBN |
1-280-70554-X
9786610705542 1-84663-097-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment
Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews; |
Record Nr. | UNINA-9910784019903321 |
Bradford, England, : Emerald Group Publishing, c2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Consumer empowerment / / guest editor: Len Tui Wright |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
Descrizione fisica | 1 online resource (192 p.) |
Disciplina |
658
658.045 |
Altri autori (Persone) | WrightLen Tiu |
Collana | European Journal of Marketing |
Soggetto topico |
Consumer behavior
Consumers - Research |
ISBN |
1836630339
1-280-70553-1 9786610705535 1-83663-033-6 1-84663-033-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Corporate marketing; Strong brands and corporate brands; Internal brand building and structuration: the role of leadership; The corporate brand association base; Corporate rebranding: destroying, transferring or creating brand equity?; The effect of corporate branding dimensions on consumers' product evaluation; Seven dimensions of corporate identity; The impact of organisational characteristics on corporate visual identity; A reflective approach to uncovering actual identity; The monarchy as acorporate brand; Book reviews |
Record Nr. | UNINA-9910821000203321 |
Bradford, England, : Emerald Group Publishing, c2006 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Consumer privacy in the 21st century : best practices for businesses & policymakers / / Larry A. Schwartz, editor |
Pubbl/distr/stampa | New York, [New York] : , : Nova Publishers, , 2013 |
Descrizione fisica | 1 online resource (180 pages) |
Disciplina | 658.834 |
Collana | Privacy and Identity Protection |
Soggetto topico |
Consumers - Research
Marketing - Management - Data processing Privacy, Right of |
ISBN | 1-62417-253-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910155072403321 |
New York, [New York] : , : Nova Publishers, , 2013 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|