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Advancing the consumer interest : ACI / / a publication of the American Council on Consumer Interests
| Advancing the consumer interest : ACI / / a publication of the American Council on Consumer Interests |
| Pubbl/distr/stampa | Columbia, Mo., : American Council on Consumer Interests |
| Disciplina | 381.34 |
| Soggetto topico |
Consumer protection - United States
Consumer education - United States Consommateurs - Protection - États-Unis Consommateurs - Éducation - États-Unis Consumer education Consumer protection Consumers - Research Consumer Advocacy |
| Soggetto genere / forma |
Periodicals.
periodicals. Périodiques. |
| Soggetto non controllato | Economic History |
| ISSN | 2377-4800 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | ACI |
| Record Nr. | UNINA-9910340053603321 |
| Columbia, Mo., : American Council on Consumer Interests | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Alcoholic beverages [[electronic resource] ] : sensory evaluation and consumer research / / edited by John Piggott
| Alcoholic beverages [[electronic resource] ] : sensory evaluation and consumer research / / edited by John Piggott |
| Pubbl/distr/stampa | Philadelphia, Pa., : Woodhead Pub., 2012 |
| Descrizione fisica | 1 online resource (520 p.) |
| Disciplina | 663.1072 |
| Altri autori (Persone) | PiggottJohn |
| Collana | Woodhead Publishing series in food science, technology and nutrition |
| Soggetto topico |
Alcoholic beverages - Research
Consumers - Research |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-85709-517-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Sensory evaluation : principles and application to alcoholic beverages -- pt. 2. Fermented products -- pt. 3. Distilled products -- pt. 4. Consumer research methods : principles and application to alcoholic beverages. |
| Record Nr. | UNINA-9910461487503321 |
| Philadelphia, Pa., : Woodhead Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Alcoholic beverages [[electronic resource] ] : sensory evaluation and consumer research / / edited by John Piggott
| Alcoholic beverages [[electronic resource] ] : sensory evaluation and consumer research / / edited by John Piggott |
| Pubbl/distr/stampa | Philadelphia, Pa., : Woodhead Pub., 2012 |
| Descrizione fisica | 1 online resource (520 p.) |
| Disciplina | 663.1072 |
| Altri autori (Persone) | PiggottJohn |
| Collana | Woodhead Publishing series in food science, technology and nutrition |
| Soggetto topico |
Alcoholic beverages - Research
Consumers - Research |
| ISBN | 0-85709-517-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Sensory evaluation : principles and application to alcoholic beverages -- pt. 2. Fermented products -- pt. 3. Distilled products -- pt. 4. Consumer research methods : principles and application to alcoholic beverages. |
| Record Nr. | UNINA-9910790469803321 |
| Philadelphia, Pa., : Woodhead Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Alcoholic beverages [[electronic resource] ] : sensory evaluation and consumer research / / edited by John Piggott
| Alcoholic beverages [[electronic resource] ] : sensory evaluation and consumer research / / edited by John Piggott |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Philadelphia, Pa., : Woodhead Pub., 2012 |
| Descrizione fisica | 1 online resource (520 p.) |
| Disciplina | 663.1072 |
| Altri autori (Persone) | PiggottJohn |
| Collana | Woodhead Publishing series in food science, technology and nutrition |
| Soggetto topico |
Alcoholic beverages - Research
Consumers - Research |
| ISBN | 0-85709-517-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Sensory evaluation : principles and application to alcoholic beverages -- pt. 2. Fermented products -- pt. 3. Distilled products -- pt. 4. Consumer research methods : principles and application to alcoholic beverages. |
| Record Nr. | UNINA-9910810647203321 |
| Philadelphia, Pa., : Woodhead Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Analytics for Sales and Marketing Managers [[electronic resource] ] : How to Compete in the Information Age/ / Gert H.N. Laursen
| Business Analytics for Sales and Marketing Managers [[electronic resource] ] : How to Compete in the Information Age/ / Gert H.N. Laursen |
| Autore | Laursen Gert H. N |
| Pubbl/distr/stampa | Chichester, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina |
658.4/038011
658.8343 |
| Collana | Wiley and SAS Business Series |
| Soggetto topico |
Consumers' preferences - Research
Consumers - Research Business planning Consumers' preferences --Research Consumers --Research Management information systems |
| ISBN |
1-119-20067-9
1-283-05271-7 9786613052711 1-118-03036-2 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy
About the AuthorIndex |
| Record Nr. | UNINA-9910141013903321 |
Laursen Gert H. N
|
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| Chichester, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age/ / Gert H.N. Laursen
| Business Analytics for Sales and Marketing Managers : How to Compete in the Information Age/ / Gert H.N. Laursen |
| Autore | Laursen Gert H. N |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, : Wiley, 2011 |
| Descrizione fisica | 1 online resource (258 p.) |
| Disciplina |
658.4/038011
658.8343 |
| Collana | Wiley and SAS Business Series |
| Soggetto topico |
Consumers' preferences - Research
Consumers - Research Business planning Consumers' preferences --Research Consumers --Research Management information systems |
| ISBN |
1-119-20067-9
1-283-05271-7 9786613052711 1-118-03036-2 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Identify What You Want to Achieve: The Menu on a Strategic Level; Chapter 3: Lead Information for Identifying Valuable Customers: The Recipe; Chapter 4: Lead Information: What You Need to Know before Launching New Acquisition Activities; Chapter 5: Lead Information: What You Need to Know before Launching New Sales Activities; Chapter 6: Lead Information for Customer Retention; Chapter 7: Working with Lag Information; Chapter 8: Working with Learning Information: The Recipe; Chapter 9: Case Study of a Retention Strategy
About the AuthorIndex |
| Record Nr. | UNINA-9910825406503321 |
|
Laursen Gert H. N
|
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| Chichester, : Wiley, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright
| Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (236 p.) |
| Altri autori (Persone) | WrightLen Tiu |
| Collana | European Journal of Marketing |
| Soggetto topico |
Consumer behavior
Consumers - Research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-70554-X
9786610705542 1-84663-097-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment
Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews; |
| Record Nr. | UNINA-9910450742403321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright
| Consumer empowerment [[electronic resource] /] / guest editor: Len Tui Wright |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (236 p.) |
| Altri autori (Persone) | WrightLen Tiu |
| Collana | European Journal of Marketing |
| Soggetto topico |
Consumer behavior
Consumers - Research |
| ISBN |
1-280-70554-X
9786610705542 1-84663-097-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Acknowledgement to referees; Enhancing consumer empowerment; The internet, consumer empowerment and marketing strategies; Mapping consumer power: an integrative framework for marketing and consumer research; The internet, information and empowerment; Assumed empowerment: consuming professional services in the knowledge economy; Consumer empowerment: a Foucauldian interpretation; Self-empowerment and consumption; Consumption as voting: an exploration of consumer empowerment
Customer empowerment and relationship outcomes in healthcare consultationsBrand community of convenience products: new forms of customer empowerment – the case "my Nutella The Community"; The evolution of the empowered consumer; "Mothers of invention": maternal empowerment and convenience consumption; Book reviews; |
| Record Nr. | UNINA-9910784019903321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer empowerment / / guest editor: Len Tui Wright
| Consumer empowerment / / guest editor: Len Tui Wright |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (192 p.) |
| Disciplina |
658
658.045 |
| Altri autori (Persone) | WrightLen Tiu |
| Collana | European Journal of Marketing |
| Soggetto topico |
Consumer behavior
Consumers - Research |
| ISBN |
1836630339
1-280-70553-1 9786610705535 1-83663-033-6 1-84663-033-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Corporate marketing; Strong brands and corporate brands; Internal brand building and structuration: the role of leadership; The corporate brand association base; Corporate rebranding: destroying, transferring or creating brand equity?; The effect of corporate branding dimensions on consumers' product evaluation; Seven dimensions of corporate identity; The impact of organisational characteristics on corporate visual identity; A reflective approach to uncovering actual identity; The monarchy as acorporate brand; Book reviews |
| Record Nr. | UNINA-9910821000203321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer privacy in the 21st century : best practices for businesses & policymakers / / Larry A. Schwartz, editor
| Consumer privacy in the 21st century : best practices for businesses & policymakers / / Larry A. Schwartz, editor |
| Pubbl/distr/stampa | New York, [New York] : , : Nova Publishers, , 2013 |
| Descrizione fisica | 1 online resource (180 pages) |
| Disciplina | 658.834 |
| Collana | Privacy and Identity Protection |
| Soggetto topico |
Consumers - Research
Marketing - Management - Data processing Privacy, Right of |
| ISBN | 1-62417-253-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910155072403321 |
| New York, [New York] : , : Nova Publishers, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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