Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
| Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
| Autore | Dooley Roger <1952-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-31608-0
9786613316080 1-118-17594-8 1-118-17596-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
| Record Nr. | UNINA-9910457196603321 |
Dooley Roger <1952->
|
||
| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
| Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
| Autore | Dooley Roger <1952-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
| ISBN |
1-283-31608-0
9786613316080 1-118-17594-8 1-118-17596-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
| Record Nr. | UNINA-9910781960503321 |
|
Dooley Roger <1952->
|
||
| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley
| Brainfluence [[electronic resource] ] : 100 ways to persuade and convince customers with neuromarketing / / Roger Dooley |
| Autore | Dooley Roger <1952-> |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2012 |
| Descrizione fisica | 1 online resource (306 p.) |
| Disciplina | 658.8001/9 |
| Soggetto topico |
Neuromarketing
Marketing - Psychological aspects Advertising - Psychological aspects Consumers - Psychology |
| ISBN |
1-283-31608-0
9786613316080 1-118-17594-8 1-118-17596-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | section 1. Price and product brainfluence -- section 2. Sensory brainfluence -- section 3. Brainfluence branding -- section 4. Brainfluence in print -- section 5. Picture brainfluence -- section 6. Loyalty and trust brainfluence -- section 7. Brainfluence in person -- section 8. Brainfluence for a cause -- section 9. Brainfluence copywriting -- section 10. Consumer brainfluence -- section 11. Gender brainfluence -- section 12. Shopper brainfluence -- section 13. Video, TV, and film brainfluence -- section 14. Brainfluence on the Web. |
| Record Nr. | UNINA-9910808983903321 |
|
Dooley Roger <1952->
|
||
| Hoboken, N.J., : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
La Cessione Del Quinto Dello Stipendio : Situazione e Prospettive / / a cura di Claudio Cacciamani e Alessandra Fiorelli ; contributi di Evita Allodi [and five others]
| La Cessione Del Quinto Dello Stipendio : Situazione e Prospettive / / a cura di Claudio Cacciamani e Alessandra Fiorelli ; contributi di Evita Allodi [and five others] |
| Pubbl/distr/stampa | Torino : , : G. Giappichelli Editore, , 2019 |
| Descrizione fisica | 1 online resource (113 pages) |
| Disciplina | 658.8342 |
| Soggetto topico | Consumers - Psychology |
| Soggetto genere / forma | Electronic books. |
| ISBN | 88-921-8329-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910494734603321 |
| Torino : , : G. Giappichelli Editore, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
La Cessione Del Quinto Dello Stipendio : Situazione e Prospettive / / a cura di Claudio Cacciamani e Alessandra Fiorelli ; contributi di Evita Allodi [and five others]
| La Cessione Del Quinto Dello Stipendio : Situazione e Prospettive / / a cura di Claudio Cacciamani e Alessandra Fiorelli ; contributi di Evita Allodi [and five others] |
| Pubbl/distr/stampa | Torino : , : G. Giappichelli Editore, , 2019 |
| Descrizione fisica | 1 online resource (113 pages) |
| Disciplina | 658.8342 |
| Soggetto topico | Consumers - Psychology |
| ISBN | 88-921-8329-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Nota di contenuto | Introduzione / Claudio Cacciamani -- Il credito ai privati / Claudio Cacciamani, Silvia Armani, Evita Allodi -- Aspetti giuridici della cessione del quinto / Alessandra Fiorelli e Antonello R. Cassano -- Gli operatori e i modelli distributivi del prodotto contro cessione del quinto / Angelo Spiezia e Silvia Armani -- I rischi e la valutazione del merito creditizio / Claudio Cacciamani, Silvia Armani, Evita Allodi -- Conclusioni / Claudio Cacciamani. |
| Record Nr. | UNINA-9910793830703321 |
| Torino : , : G. Giappichelli Editore, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
La Cessione Del Quinto Dello Stipendio : Situazione e Prospettive / / a cura di Claudio Cacciamani e Alessandra Fiorelli ; contributi di Evita Allodi [and five others]
| La Cessione Del Quinto Dello Stipendio : Situazione e Prospettive / / a cura di Claudio Cacciamani e Alessandra Fiorelli ; contributi di Evita Allodi [and five others] |
| Pubbl/distr/stampa | Torino : , : G. Giappichelli Editore, , 2019 |
| Descrizione fisica | 1 online resource (113 pages) |
| Disciplina | 658.8342 |
| Soggetto topico | Consumers - Psychology |
| ISBN | 88-921-8329-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Nota di contenuto | Introduzione / Claudio Cacciamani -- Il credito ai privati / Claudio Cacciamani, Silvia Armani, Evita Allodi -- Aspetti giuridici della cessione del quinto / Alessandra Fiorelli e Antonello R. Cassano -- Gli operatori e i modelli distributivi del prodotto contro cessione del quinto / Angelo Spiezia e Silvia Armani -- I rischi e la valutazione del merito creditizio / Claudio Cacciamani, Silvia Armani, Evita Allodi -- Conclusioni / Claudio Cacciamani. |
| Record Nr. | UNINA-9910810421903321 |
| Torino : , : G. Giappichelli Editore, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer psychology [[electronic resource] /] / Cathrine V. Jansson-Boyd
| Consumer psychology [[electronic resource] /] / Cathrine V. Jansson-Boyd |
| Autore | Jansson-Boyd Cathrine V |
| Pubbl/distr/stampa | Maidenhead, : Open University Press, c2010 |
| Descrizione fisica | 1 online resource (274 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior - Psychological aspects
Consumers - Psychology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-33837-8
9786613338372 0-335-23979-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front cover; Half title page; Title page; Copyright page; Contents; Preface; Acknowledgements; 1 Consumer Psychology: What it is and how it emerged; 2 Consumer memory and learning; 3 Perception and attention; 4 Identity and consumption; 5 The emotional consumer; 6 Attitudes; 7 Advertising psychology; 8 Motivational determinants of consumer behaviour; 9 Consumer decision-making and brand loyalty; 10 The Internet; 11 Children as consumers; 12 Consumption and happiness; 13 Consumers and the environment; References; Author index; Subject index; Back cover |
| Record Nr. | UNINA-9910456319003321 |
|
Jansson-Boyd Cathrine V
|
||
| Maidenhead, : Open University Press, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design
| Decoding the new consumer mind : how and why we shop and buy / / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design |
| Autore | Yarrow Kit <1958-> |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | San Francisco, California : , : Jossey-Bass, , 2014 |
| Descrizione fisica | 1 online resource (227 p.) |
| Disciplina | 339.4/7019 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Consumption (Economics) - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-85958-8
1-118-85931-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Decoding the New Consumer Mind: How and Why We Shop and Buy; Copyright; Contents; Foreword; Introduction; The New American Consumer; Three Cultural Shifts and Four Marketing Strategies to Meet Them; Part 1: The New Consumer Mind; Chapter 1: Rewired Brains; Technology and Consumer Behavior; Five Psychological Shifts; Innovation Optimism; Consumer Empowerment; Faster Ways of Thinking; Symbol Power; New Ways of Connecting; Chapter 2: Isolation and Individualism; Technology; Surface Appeal; Hello? Hello?; The Fame Game; Living in the Moment vs. Posting the Moment; Emotional Isolation
Trust and Self-RelianceCommunity Through Commonalities; RUDE!; Self-Protection; Matters of Trust; A New Fairness Equation: In It for Ourselves; Marketing to the Individualist Consumer; Chapter 3: Intensified Emotions; Narcissism; Secret Narcissists; Narcissism Goes Shopping; Narcissism and the Critical Customer; The Marketer's Mini Primer on the Psychology of Stress, Anxiety, and Anger; This Is Your Brain on Stress; Edgy and Anxious; Ticked Off and Angry; Why Consumers are More Emotional; Bad News Is Worse Today-Because of How We Get It The Velocity of Change Makes the World Even More UnpredictableThere Is Such a Thing as Too Much Choice; The Self-Esteem Movement Has Raised Our Expectations; Our Happiness Expectations Are Making Us Unhappy; What the Emotional Consumer Wants; The Allure of the Bargain; The Problem with Traditional Marketing Research; Retail Therapy; The Consumer Call for Change; Part 2: Strategies to Connect with Today's New Consumer; Chapter 4: Technovation; The Path to Purchase Is Paved with Technology; The Technovation Advantage; Big Box Apps; Smartphone and Tablet Assistance; Mobile Checkout Virtual StoresBig Data and Technovation; Integrated Shopping: Tear Down Those Walls; The Future of Beauty; Chapter 5: The Real Deal; Using Psychology to Build Consumer Trust; The Rub-Off; Humanizing; Consistency and the Word on Words; Anchoring; A Brand That Does It All; Authenticity; Scarcity; Community; Chapter 6: Involvement; New-School Marketing; The Four C's of Involvement; Champions; Customization; Crowdsourcing; Contests; Chapter 7: Intensity; Breakthrough Messaging; Talk Like Me; Make It About Me; Surprise Me; Shock Me; Easy Does It; Help Me Multitask; Help Me Keep It Simple ConclusionNotes; Acknowledgments and Gratitude; About the Author; Index; More from Wiley |
| Record Nr. | UNINA-9910453263903321 |
|
Yarrow Kit <1958->
|
||
| San Francisco, California : , : Jossey-Bass, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill
| Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill |
| Autore | Yarrow, Kit |
| Pubbl/distr/stampa | San Francisco, : Wiley, 2014.- X, 214 p. ; 24 cm |
| Soggetto topico |
Consumption (Economics) - Psychological aspects
Consumer behavior Consumers - Psychology |
| ISBN |
978-11-18-64768-4
978-11-18-85931-5 978-11-18-85958-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISOB-VAN0107339 |
|
Yarrow, Kit
|
||
| San Francisco, : Wiley, 2014.- X, 214 p. ; 24 cm | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Suor Orsola Benincasa | ||
| ||
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill
| Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill |
| Autore | Yarrow, Kit |
| Pubbl/distr/stampa | San Francisco, : Wiley, 2014.- X, 214 p. ; 24 cm |
| Soggetto topico |
Consumption (Economics) - Psychological aspects
Consumer behavior Consumers - Psychology |
| ISBN |
978-11-18-64768-4
978-11-18-85931-5 978-11-18-85958-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNICAMPANIA-VAN0107339 |
|
Yarrow, Kit
|
||
| San Francisco, : Wiley, 2014.- X, 214 p. ; 24 cm | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Vanvitelli | ||
| ||
