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Accounting for tastes [[electronic resource] /] / Gary S. Becker
| Accounting for tastes [[electronic resource] /] / Gary S. Becker |
| Autore | Becker Gary S (Gary Stanley), <1930-> |
| Pubbl/distr/stampa | Cambridge, MA, : Harvard University Press, 1996 |
| Descrizione fisica | 1 online resource (288p. ) : ill |
| Disciplina | 339.47 |
| Soggetto topico |
Consumers' preferences
Consumer behavior Consumption (Economics) - Social aspects Human capital |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-674-02065-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Personal Capital 1. Preferences and Values De Gustibus Non Est Disputandum A Theory of Rational Addiction Rational Addiction and the Effect of Price on Consumption An Empirical Analysis of Cigarette Addiction Habits, Addictions, and Traditions Part 2: Social Capital The Economic Way of Looking at Life A Theory of Social Interactions A Note on Restaurant Pricing and Other Examples of Social Influences on Price A Simple Theory of Advertising as a Good or Bad Norms and the Formation of Preferences Spouses and Beggars: Love and Sympathy Acknowledgments References Index |
| Record Nr. | UNINA-9910455191303321 |
Becker Gary S (Gary Stanley), <1930->
|
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| Cambridge, MA, : Harvard University Press, 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accounting for tastes [[electronic resource] /] / Gary S. Becker
| Accounting for tastes [[electronic resource] /] / Gary S. Becker |
| Autore | Becker Gary S (Gary Stanley), <1930-> |
| Pubbl/distr/stampa | Cambridge, MA, : Harvard University Press, 1996 |
| Descrizione fisica | 1 online resource (288p. ) : ill |
| Disciplina | 339.47 |
| Soggetto topico |
Consumers' preferences
Consumer behavior Consumption (Economics) - Social aspects Human capital |
| ISBN | 0-674-02065-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Personal Capital 1. Preferences and Values De Gustibus Non Est Disputandum A Theory of Rational Addiction Rational Addiction and the Effect of Price on Consumption An Empirical Analysis of Cigarette Addiction Habits, Addictions, and Traditions Part 2: Social Capital The Economic Way of Looking at Life A Theory of Social Interactions A Note on Restaurant Pricing and Other Examples of Social Influences on Price A Simple Theory of Advertising as a Good or Bad Norms and the Formation of Preferences Spouses and Beggars: Love and Sympathy Acknowledgments References Index |
| Record Nr. | UNINA-9910778448603321 |
|
Becker Gary S (Gary Stanley), <1930->
|
||
| Cambridge, MA, : Harvard University Press, 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accounting for tastes [[electronic resource] /] / Gary S. Becker
| Accounting for tastes [[electronic resource] /] / Gary S. Becker |
| Autore | Becker Gary S (Gary Stanley), <1930-> |
| Pubbl/distr/stampa | Cambridge, MA, : Harvard University Press, 1996 |
| Descrizione fisica | 1 online resource (288p. ) : ill |
| Disciplina | 339.47 |
| Soggetto topico |
Consumers' preferences
Consumer behavior Consumption (Economics) - Social aspects Human capital |
| ISBN | 0-674-02065-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Personal Capital 1. Preferences and Values De Gustibus Non Est Disputandum A Theory of Rational Addiction Rational Addiction and the Effect of Price on Consumption An Empirical Analysis of Cigarette Addiction Habits, Addictions, and Traditions Part 2: Social Capital The Economic Way of Looking at Life A Theory of Social Interactions A Note on Restaurant Pricing and Other Examples of Social Influences on Price A Simple Theory of Advertising as a Good or Bad Norms and the Formation of Preferences Spouses and Beggars: Love and Sympathy Acknowledgments References Index |
| Record Nr. | UNINA-9910819587203321 |
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Becker Gary S (Gary Stanley), <1930->
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||
| Cambridge, MA, : Harvard University Press, 1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behavioral marketing : delivering personalized experiences at scale / / Dave Walters
| Behavioral marketing : delivering personalized experiences at scale / / Dave Walters |
| Autore | Walters Dave <1968-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (255 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Customer relations Consumers' preferences |
| ISBN |
1-119-07639-0
1-119-17044-3 1-119-07643-9 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910131619903321 |
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Walters Dave <1968->
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| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand authority : how to be everywhere, stand out from your competition and build an incredible brand / / David Brock
| Brand authority : how to be everywhere, stand out from your competition and build an incredible brand / / David Brock |
| Autore | Brock David |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Scribl, , [2019] |
| Descrizione fisica | 1 online resource (27 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Consumers' preferences Consumer satisfaction |
| ISBN | 1-63348-130-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Also By David Brock -- Introduction -- Also By David Brock. |
| Record Nr. | UNINA-9910793436303321 |
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Brock David
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| [Place of publication not identified] : , : Scribl, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand authority : how to be everywhere, stand out from your competition and build an incredible brand / / David Brock
| Brand authority : how to be everywhere, stand out from your competition and build an incredible brand / / David Brock |
| Autore | Brock David |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Scribl, , [2019] |
| Descrizione fisica | 1 online resource (27 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Consumers' preferences Consumer satisfaction |
| ISBN | 1-63348-130-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Also By David Brock -- Introduction -- Also By David Brock. |
| Record Nr. | UNINA-9910818313903321 |
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Brock David
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| [Place of publication not identified] : , : Scribl, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Choice-based conjoint analysis : models and designs / / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
| Choice-based conjoint analysis : models and designs / / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi |
| Autore | Raghavarao Damaraju |
| Pubbl/distr/stampa | Boca Raton : , : CRC Press, Taylor & Francis, , 2011 |
| Descrizione fisica | 1 online resource (194 p.) |
| Disciplina | 658.8/343 |
| Altri autori (Persone) |
WileyJames B
ChitturiPallavi |
| Soggetto topico |
Conjoint analysis (Marketing)
Consumers' preferences |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-429-13228-X
1-4200-9997-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front cover; Contents; Preface; About the Authors; Chapter 1: Introduction; Chapter 2: Some Statistical Concepts; Chapter 3: Generic Designs; Chapter 4: Designs with Ordered Attributes; Chapter 5: Reducing Choice Set Sizes; Chapter 6: Availability (Cross-Effects) Designs; Chapter 7: Sequential Methods; Chapter 8: Mixture Designs; References; Index; Back cover |
| Record Nr. | UNINA-9910459898703321 |
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Raghavarao Damaraju
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| Boca Raton : , : CRC Press, Taylor & Francis, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Choice-based conjoint analysis : models and designs / / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
| Choice-based conjoint analysis : models and designs / / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi |
| Autore | Raghavarao Damaraju |
| Pubbl/distr/stampa | Boca Raton : , : CRC Press, Taylor & Francis, , 2011 |
| Descrizione fisica | 1 online resource (194 p.) |
| Disciplina | 658.8/343 |
| Altri autori (Persone) |
WileyJames B
ChitturiPallavi |
| Soggetto topico |
Conjoint analysis (Marketing)
Consumers' preferences |
| ISBN |
0-429-13228-X
1-4200-9997-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front cover; Contents; Preface; About the Authors; Chapter 1: Introduction; Chapter 2: Some Statistical Concepts; Chapter 3: Generic Designs; Chapter 4: Designs with Ordered Attributes; Chapter 5: Reducing Choice Set Sizes; Chapter 6: Availability (Cross-Effects) Designs; Chapter 7: Sequential Methods; Chapter 8: Mixture Designs; References; Index; Back cover |
| Record Nr. | UNINA-9910785004403321 |
|
Raghavarao Damaraju
|
||
| Boca Raton : , : CRC Press, Taylor & Francis, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Choice-based conjoint analysis : models and designs / / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi
| Choice-based conjoint analysis : models and designs / / Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi |
| Autore | Raghavarao Damaraju |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Boca Raton : , : CRC Press, Taylor & Francis, , 2011 |
| Descrizione fisica | 1 online resource (194 p.) |
| Disciplina | 658.8/343 |
| Altri autori (Persone) |
WileyJames B
ChitturiPallavi |
| Soggetto topico |
Conjoint analysis (Marketing)
Consumers' preferences |
| ISBN |
1-04-006640-2
0-429-13228-X 1-4200-9997-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front cover; Contents; Preface; About the Authors; Chapter 1: Introduction; Chapter 2: Some Statistical Concepts; Chapter 3: Generic Designs; Chapter 4: Designs with Ordered Attributes; Chapter 5: Reducing Choice Set Sizes; Chapter 6: Availability (Cross-Effects) Designs; Chapter 7: Sequential Methods; Chapter 8: Mixture Designs; References; Index; Back cover |
| Record Nr. | UNINA-9910808669903321 |
|
Raghavarao Damaraju
|
||
| Boca Raton : , : CRC Press, Taylor & Francis, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Conquering consumerspace [[electronic resource] ] : marketing strategies for a branded world / / Michael R. Solomon
| Conquering consumerspace [[electronic resource] ] : marketing strategies for a branded world / / Michael R. Solomon |
| Autore | Solomon Michael R |
| Pubbl/distr/stampa | New York, : AMACOM, c2003 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Consumers' preferences Customer relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2722-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Preface; Acknowledgments; Now Entering Consumerspace; How Products Get Their Meaning in Consumerspace; O Pioneers!: Scanning Global Youth Culture; Here's Where You Can Stick Your Ad: Customers Talk Back; From Pawns to Partners; Virtual Voices: Building Consumerspace Online; The Disneyfication of Reality; I Buy, Therefore I Am: Shopping in Consumerspace; Trouble in Paradise; Simply, Consumerspace; Notes; Recommended Reading; Index |
| Record Nr. | UNINA-9910455481903321 |
|
Solomon Michael R
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| New York, : AMACOM, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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