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Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
| Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 658.8120285574 |
| Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
| Soggetto topico |
Database marketing
Consumer profiling Customer relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-18529-3
1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
| Record Nr. | UNINA-9910453213003321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
| Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 658.8120285574 |
| Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
| Soggetto topico |
Database marketing
Consumer profiling Customer relations |
| ISBN |
1-4094-7355-4
1-317-18529-3 1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
| Record Nr. | UNINA-9910779900003321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
| The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, Connecticut : , : Yale University Press, , [2017] |
| Descrizione fisica | 1 online resource (342 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Marketing - Technological innovations
Customer services - Technological innovations Consumer profiling Consumer behavior |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- 1. A FROG SLOWLY BOILED -- 2. THE DISCRIMINATING MERCHANT -- 3. TOWARD THE DATAPOWERED AISLE -- 4. HUNTING THE MOBILE SHOPPER -- 5. LOYALTY AS BAIT -- 6. PERSONALIZING THE AISLES -- 7. WHAT NOW? -- ACKNOWLEDGMENTS -- NOTES -- INDEX |
| Record Nr. | UNINA-9910792663903321 |
Turow Joseph
|
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| New Haven, Connecticut : , : Yale University Press, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
| The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, Connecticut : , : Yale University Press, , [2017] |
| Descrizione fisica | 1 online resource (342 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Marketing - Technological innovations
Customer services - Technological innovations Consumer profiling Consumer behavior |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- 1. A FROG SLOWLY BOILED -- 2. THE DISCRIMINATING MERCHANT -- 3. TOWARD THE DATAPOWERED AISLE -- 4. HUNTING THE MOBILE SHOPPER -- 5. LOYALTY AS BAIT -- 6. PERSONALIZING THE AISLES -- 7. WHAT NOW? -- ACKNOWLEDGMENTS -- NOTES -- INDEX |
| Record Nr. | UNINA-9910812521303321 |
|
Turow Joseph
|
||
| New Haven, Connecticut : , : Yale University Press, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40904-6
9786613409041 0-300-16652-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910457884303321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| ISBN |
1-283-40904-6
9786613409041 0-300-16652-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910779097203321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Exploring the offline and online collection and use of consumer information [[electronic resource] ] : joint hearing before the Subcommittee on Commerce, Trade, and Consumer Protection and the Subcommittee on Communications, Technology, and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, November 19, 2009
| Exploring the offline and online collection and use of consumer information [[electronic resource] ] : joint hearing before the Subcommittee on Commerce, Trade, and Consumer Protection and the Subcommittee on Communications, Technology, and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, November 19, 2009 |
| Pubbl/distr/stampa | Washington : , : U.S. G.P.O., , 2012 |
| Descrizione fisica | 1 online resource (v, 180 pages) : illustrations |
| Soggetto topico |
Consumers - United States - Information services
Consumer profiling - United States Infomediaries - United States Privacy, Right of - United States Consumer profiling Consumers - Information services Infomediaries Privacy, Right of |
| Soggetto genere / forma | Legislative hearings. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Exploring the offline and online collection and use of consumer information |
| Record Nr. | UNINA-9910702279503321 |
| Washington : , : U.S. G.P.O., , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A new era of consumer behavior : in and beyond the pandemic / / edited by Umut Ayman
| A new era of consumer behavior : in and beyond the pandemic / / edited by Umut Ayman |
| Pubbl/distr/stampa | London : , : IntechOpen, , 2023 |
| Descrizione fisica | 1 online resource (270 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Consumer profiling |
| ISBN | 1-80356-183-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Consumer Culture and Abundance of Choices: Having More, Feeling Blue -- 2. The Geo-Demographics of European Consumers' Food Behaviour in the New Age of Disruption -- 3. Upsurge of Online Shopping in Malaysia during COVID-19 Pandemic -- 4. Gadgets Are Always in the Hands of Consumers: The Triggers for Impulsive Buying Behavior -- 5. The Acceleration of Digital Maturity during the COVID-19 Pandemic in the Retail Industry in Sri Lanka -- 6. Consumers' Curbside Pickup and Home Delivery Shopping Behavior in the Post-Pandemic Era -- 7. Discussion of Purchasing Virtual Digital Nature and Tourism -- 8. A Federated Learning-Based Civil Aviation Passenger Value Analysis Method and MaaS Construction Considerations in the Epidemic Background -- 9. Antecedents and Consequences of Customer Engagement Behaviour in the Hospitality Industry: A Moderated Mediation -- 10. A Consumer Behavior Perspective of Adopting Mobile Contact Tracing Apps in a Public Health Crisis: Lessons from ABTraceTogether for COVID-19 Pandemic -- 11. The Alternative Disputes Resolution System in the European Union: Consumer Protection in Cross-Border Disputes -- 12. The Future of Sustainable Consumption after the Pandemic, Optimism or Pessimism?. |
| Record Nr. | UNINA-9910727287503321 |
| London : , : IntechOpen, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Niche envy : marketing discrimination in the digital age / / Joseph Turow
| Niche envy : marketing discrimination in the digital age / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | Cambridge, Massachusetts : , : MIT Press, , c2006 |
| Descrizione fisica | viii, 225 p |
| Disciplina | 658.834 |
| Soggetto topico |
Consumer profiling
Market segmentation Marketing - Technological innovations Customer services - Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-262-25711-4
1-282-09682-6 9786612096822 1-4294-1003-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere. |
| Record Nr. | UNINA-9910452073403321 |
|
Turow Joseph
|
||
| Cambridge, Massachusetts : , : MIT Press, , c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Niche envy : marketing discrimination in the digital age / / Joseph Turow
| Niche envy : marketing discrimination in the digital age / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | Cambridge, Mass., : MIT Press, ©2006 |
| Descrizione fisica | viii, 225 p |
| Disciplina | 658.8/34 |
| Soggetto topico |
Consumer profiling
Market segmentation Marketing - Technological innovations Customer services - Technological innovations |
| Soggetto non controllato | INFORMATION SCIENCE/Technology & Policy |
| ISBN |
0-262-25711-4
1-282-09682-6 9786612096822 1-4294-1003-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere. |
| Record Nr. | UNINA-9910777639603321 |
|
Turow Joseph
|
||
| Cambridge, Mass., : MIT Press, ©2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
