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Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
| Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 658.8120285574 |
| Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
| Soggetto topico |
Database marketing
Consumer profiling Customer relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-18529-3
1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
| Record Nr. | UNINA-9910453213003321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
| Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 658.8120285574 |
| Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
| Soggetto topico |
Database marketing
Consumer profiling Customer relations |
| ISBN |
1-4094-7355-4
1-317-18529-3 1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
| Record Nr. | UNINA-9910779900003321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin
| Advanced database marketing : innovative methodologies and applications for managing customer relationships / / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (349 p.) |
| Disciplina | 658.8120285574 |
| Altri autori (Persone) |
BockKoen W. de
CoussementKristof NeslinScott A. <1952-> |
| Soggetto topico |
Database marketing
Consumer profiling Customer relations |
| ISBN |
1-4094-7355-4
1-317-18529-3 1-317-18528-5 1-315-56568-4 1-4094-4462-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Methods -- pt. II. Applications. |
| Record Nr. | UNINA-9910971105403321 |
| London ; ; New York : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
| The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, Connecticut : , : Yale University Press, , [2017] |
| Descrizione fisica | 1 online resource (342 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Marketing - Technological innovations
Customer services - Technological innovations Consumer profiling Consumer behavior |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- 1. A FROG SLOWLY BOILED -- 2. THE DISCRIMINATING MERCHANT -- 3. TOWARD THE DATAPOWERED AISLE -- 4. HUNTING THE MOBILE SHOPPER -- 5. LOYALTY AS BAIT -- 6. PERSONALIZING THE AISLES -- 7. WHAT NOW? -- ACKNOWLEDGMENTS -- NOTES -- INDEX |
| Record Nr. | UNINA-9910792663903321 |
Turow Joseph
|
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| New Haven, Connecticut : , : Yale University Press, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow
| The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, Connecticut : , : Yale University Press, , [2017] |
| Descrizione fisica | 1 online resource (342 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Marketing - Technological innovations
Customer services - Technological innovations Consumer profiling Consumer behavior |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- CONTENTS -- 1. A FROG SLOWLY BOILED -- 2. THE DISCRIMINATING MERCHANT -- 3. TOWARD THE DATAPOWERED AISLE -- 4. HUNTING THE MOBILE SHOPPER -- 5. LOYALTY AS BAIT -- 6. PERSONALIZING THE AISLES -- 7. WHAT NOW? -- ACKNOWLEDGMENTS -- NOTES -- INDEX |
| Record Nr. | UNINA-9910812521303321 |
|
Turow Joseph
|
||
| New Haven, Connecticut : , : Yale University Press, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-40904-6
9786613409041 0-300-16652-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910457884303321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you [[electronic resource] ] : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| ISBN |
1-283-40904-6
9786613409041 0-300-16652-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910779097203321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The daily you : how the new advertising industry is defining your identity and your worth / / Joseph Turow
| The daily you : how the new advertising industry is defining your identity and your worth / / Joseph Turow |
| Autore | Turow Joseph |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Consumer profiling
Marketing - Technological innovations Customer services - Technological innovations Advertising |
| ISBN |
9786613409041
9781283409049 1283409046 9780300166521 0300166524 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- Acknowledgments -- Introduction -- 1. The Power Under The Hood -- 2. Clicks And Cookies -- 3. A New Advertising Food Chain -- 4. Targets Or Waste -- 5. Their Masters' Voices -- 6. The Long Click -- 7. Beyond The "Creep" Factor -- Notes -- Index |
| Record Nr. | UNINA-9910972631803321 |
|
Turow Joseph
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Exploring the offline and online collection and use of consumer information [[electronic resource] ] : joint hearing before the Subcommittee on Commerce, Trade, and Consumer Protection and the Subcommittee on Communications, Technology, and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, November 19, 2009
| Exploring the offline and online collection and use of consumer information [[electronic resource] ] : joint hearing before the Subcommittee on Commerce, Trade, and Consumer Protection and the Subcommittee on Communications, Technology, and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Eleventh Congress, first session, November 19, 2009 |
| Pubbl/distr/stampa | Washington : , : U.S. G.P.O., , 2012 |
| Descrizione fisica | 1 online resource (v, 180 pages) : illustrations |
| Soggetto topico |
Consumers - United States - Information services
Consumer profiling - United States Infomediaries - United States Privacy, Right of - United States Consumer profiling Consumers - Information services Infomediaries Privacy, Right of |
| Soggetto genere / forma | Legislative hearings. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Exploring the offline and online collection and use of consumer information |
| Record Nr. | UNINA-9910702279503321 |
| Washington : , : U.S. G.P.O., , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The glass consumer : life in a surveillance society / / edited by Susanne Lace
| The glass consumer : life in a surveillance society / / edited by Susanne Lace |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bristol, : Policy, 2005 |
| Descrizione fisica | 1 online resource (vi, 259 pages) : digital, PDF file(s) |
| Disciplina | 323.448 |
| Altri autori (Persone) | LaceSusanne |
| Soggetto topico |
Privacy, Right of
Freedom of information Consumer profiling |
| ISBN |
9786611159825
9781447303831 1447303830 9781281159823 1281159824 9781847421272 184742127X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; THE GLASS CONSUMER - Life in a surveillance society; Contents; Notes on contributors; Introduction; Personal information: friend or foe?; Impacts on consumers; Outlining the chapters; Part One: Orientations; 1 - The personal information economy: trends and prospects for consumers; 2 - Regulatory provisions for privacy protection; 3 - The use and value of privacy enhancing technologies; Part Two: Contexts; 4 - The data-informed marketing model and its social responsibility; 5 - Personal data in the public sector: reconciling necessary sharing with confidentiality?
Part Three: Case studies6 - Data use in credit and insurance: controlling unfair outcomes; 7 - Personal information in the National Health Service: the demise or rise of patient interests?; Part Four: NCC's agenda; 8 - The new personal information agenda; Index |
| Record Nr. | UNINA-9910954362303321 |
| Bristol, : Policy, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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