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Methods in consumer research . Volume 2 Alternative approaches and special applications / / edited by Gast�on Ares, Paula Varela
| Methods in consumer research . Volume 2 Alternative approaches and special applications / / edited by Gast�on Ares, Paula Varela |
| Pubbl/distr/stampa | Duxford : , : Woodhead Publishing, an imprint of Elsevier, , [2018] |
| Descrizione fisica | 1 online resource (xviii, 478 pages) : illustrations (some color) |
| Disciplina | 658.834 |
| Collana | Woodhead Publishing Series in Food Science, Technology and Nutrition |
| Soggetto topico |
Consumers - Research - Methodology
Consumer behavior - Research - Methodology |
| ISBN | 0-08-101744-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Doing consumer research -- pt. 2. Health-related issues -- pt. 3. Psychological and physiological measurements -- pt. 4. Designing studies for specific populations -- pt. 5. Consumer research with non-food products. |
| Record Nr. | UNINA-9910583367503321 |
| Duxford : , : Woodhead Publishing, an imprint of Elsevier, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Methods in consumer research . Volume 1 New approaches to classic methods / / edited by Gast�on Ares, Paula Varela
| Methods in consumer research . Volume 1 New approaches to classic methods / / edited by Gast�on Ares, Paula Varela |
| Pubbl/distr/stampa | Duxford : , : Woodhead Publishing, an imprint of Elsevier, , [2018] |
| Descrizione fisica | 1 online resource (xx, 630 pages) : illustrations (some color) |
| Disciplina | 658.8340721 |
| Collana | Woodhead Publishing Series in Food Science, Technology and Nutrition |
| Soggetto topico |
Consumers - Research - Methodology
Consumer behavior - Research - Methodology |
| ISBN | 0-08-101258-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Introduction -- pt. 2. Qualitative techniques -- pt. 3. Liking and beyond -- pt. 4. Consumer segmentation -- pt. 5. Influence of extrinsic product characteristics. |
| Record Nr. | UNINA-9910583052503321 |
| Duxford : , : Woodhead Publishing, an imprint of Elsevier, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
