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Die dunklen Seiten des Konsums : alte Probleme, neue Herausforderungen / / Ludger Heidbrink, Andrea Gröppel-Klein (Hrsg.)
| Die dunklen Seiten des Konsums : alte Probleme, neue Herausforderungen / / Ludger Heidbrink, Andrea Gröppel-Klein (Hrsg.) |
| Autore | Heidbrink Ludger |
| Pubbl/distr/stampa | Nomos Verlagsgesellschaft mbH & Co. KG, 2020 |
| Descrizione fisica | 1 online resource (147 pages) : illustrations (black and white, and colour); digital file(s) |
| Collana | Verbraucherforschung |
| Soggetto topico |
Consumer behavior - Research
Compulsive behavior - Social aspects Consumer research Comportement du consommateur consumer behaviour Protection du consommateur consumer protection Consommation consumption Jeux et paris game of chance gambling addiction Médias mass media Réseaux sociaux en ligne social media Congrès conference proceedings Germany |
| ISBN | 3-7489-2092-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNISA-996540351003316 |
Heidbrink Ludger
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| Nomos Verlagsgesellschaft mbH & Co. KG, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Die dunklen Seiten des Konsums : alte Probleme, neue Herausforderungen / / Ludger Heidbrink, Andrea Gröppel-Klein (Hrsg.)
| Die dunklen Seiten des Konsums : alte Probleme, neue Herausforderungen / / Ludger Heidbrink, Andrea Gröppel-Klein (Hrsg.) |
| Pubbl/distr/stampa | Baden-Baden : , : Nomos, , 2020 |
| Descrizione fisica | 1 online resource (147 pages) : illustrations (black and white, and colour); digital file(s) |
| Collana | Verbraucherforschung |
| Soggetto topico |
Consumer behavior - Research
Compulsive behavior - Social aspects Consumer research Comportement du consommateur consumer behaviour Protection du consommateur consumer protection Consommation consumption Jeux et paris game of chance gambling addiction Médias mass media Réseaux sociaux en ligne social media Congrès conference proceedings Germany |
| ISBN | 3-7489-2092-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910427735803321 |
| Baden-Baden : , : Nomos, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of marketing scales [[electronic resource] ] : multi-item measures for marketing and consumer behavior research / / William O. Bearden, Richard G. Netemeyer
| Handbook of marketing scales [[electronic resource] ] : multi-item measures for marketing and consumer behavior research / / William O. Bearden, Richard G. Netemeyer |
| Autore | Bearden William O. <1945-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (xiv, 537 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) | NetemeyerRichard G. <1956-> |
| Collana | Association for Consumer Research |
| Soggetto topico |
Marketing research
Consumer behavior - Research |
| ISBN |
1-322-41949-3
1-4522-6211-X 1-4129-8437-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Traits and individual difference variables -- Values -- Involvement, informaton processing, and price perceptions -- Reactions to advertising stimuli -- Attitudes about the performance of business firms, satisfaction and post-purchase behavior, social agencies and the marketplace -- Sales, sales management, organizational behavior, and interfirm-intrafirm issues. |
| Record Nr. | UNINA-9910154647803321 |
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Bearden William O. <1945->
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| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws
| Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws |
| Edizione | [3. ed] |
| Pubbl/distr/stampa | Thousand Oaks : SAGE, c2011 |
| Descrizione fisica | XIV, 603 p. ; 29 cm |
| Disciplina | 658.83 |
| Altri autori (Persone) |
Bearden, William O
Netemeyer, Richard G Haws, Kelly L |
| Soggetto topico |
Marketing research
Consumer behavior - Research |
| ISBN | 9781412980180 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISALENTO-991001114429707536 |
| Thousand Oaks : SAGE, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Marketing : the basics / / Karl Moore and Niketh Pareek
| Marketing : the basics / / Karl Moore and Niketh Pareek |
| Autore | Moore Karl <1955-, > |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (246 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | PareekNiketh |
| Collana | The basics |
| Soggetto topico |
Consumer behavior - Research
Export marketing - Management Marketing research Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-17889-1
1-135-22591-5 1-282-44409-3 9786612444098 0-203-87034-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
| Record Nr. | UNINA-9910456598803321 |
|
Moore Karl <1955-, >
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| London ; ; New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing : the basics / / Karl Moore and Niketh Pareek
| Marketing : the basics / / Karl Moore and Niketh Pareek |
| Autore | Moore Karl <1955-, > |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (246 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | PareekNiketh |
| Collana | The basics |
| Soggetto topico |
Consumer behavior - Research
Export marketing - Management Marketing research Marketing - Management |
| ISBN |
1-135-22590-7
1-134-17889-1 1-135-22591-5 1-282-44409-3 9786612444098 0-203-87034-4 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
| Record Nr. | UNINA-9910780901703321 |
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Moore Karl <1955-, >
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| London ; ; New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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