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Selling modernity [[electronic resource] ] : advertising in twentieth-century Germany / / edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
| Selling modernity [[electronic resource] ] : advertising in twentieth-century Germany / / edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin |
| Pubbl/distr/stampa | Durham, : Duke University Press, 2007 |
| Descrizione fisica | 1 online resource (387 p.) |
| Disciplina | 659.10943/0904 |
| Altri autori (Persone) |
SwettPamela E. <1970->
WiesenS. Jonathan ZatlinJonathan R. <1963-> |
| Collana | e-Duke books scholarly collection |
| Soggetto topico |
Advertising - Germany - History - 20th century
Consumption (Economics) - Germany - History - 20th century Consumer behavior - Germany - History - 20th century |
| ISBN |
0-8223-4047-X
9786612923548 1-282-92354-4 |
| Classificazione | LC 96015 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries. |
| Record Nr. | UNINA-9910780601603321 |
| Durham, : Duke University Press, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Selling modernity : advertising in twentieth-century Germany / / edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin
| Selling modernity : advertising in twentieth-century Germany / / edited by Pamela E. Swett, S. Jonathan Wiesen, and Jonathan R. Zatlin |
| Pubbl/distr/stampa | Durham, : Duke University Press, 2007 |
| Descrizione fisica | 1 online resource (387 p.) |
| Disciplina |
659.10943/0904
659.109430904 |
| Altri autori (Persone) |
SwettPamela E. <1970->
WiesenS. Jonathan ZatlinJonathan R. <1963-> |
| Collana | e-Duke books scholarly collection |
| Soggetto topico |
Advertising - Germany - History - 20th century
Consumption (Economics) - Germany - History - 20th century Consumer behavior - Germany - History - 20th century |
| ISBN |
0-8223-4047-X
9786612923548 1-282-92354-4 |
| Classificazione | LC 96015 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries. |
| Record Nr. | UNINA-9910820654803321 |
| Durham, : Duke University Press, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
