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Consumer behaviour : a European outlook / / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen
| Consumer behaviour : a European outlook / / Leon G. Schiffman, Leslie Lazar Kanuk and Håvard Hansen |
| Autore | Schiffman Leon G. |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2012] |
| Descrizione fisica | 1 online resource (460 pages) : color illustrations, tables |
| Disciplina | 658.8342 |
| Soggetto topico | Consumer behavior - Europe |
| ISBN | 0-273-72425-8 |
| Classificazione | QW 300 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again. |
| Record Nr. | UNINA-9910150230103321 |
Schiffman Leon G.
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| Harlow, England : , : Pearson, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behaviour : a European perspective / / Michael R. Solomon [and three others]
| Consumer behaviour : a European perspective / / Michael R. Solomon [and three others] |
| Autore | Solomon Michael R. |
| Edizione | [Sixth edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2016] |
| Descrizione fisica | 1 online resource (xxv, 706 p.) : ill |
| Disciplina | 658.8342 |
| Soggetto topico | Consumer behavior - Europe |
| ISBN |
1-292-25799-7
1-292-11675-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Half Title Page -- Title Page -- Copyright Page -- Brief Contents -- Contents -- List of case studies -- Preface -- About the authors -- Author's acknowledgements -- Publisher's acknowledgements -- Part A Consumers in the Marketplace -- Chapter 1 An Introduction To Consumer Behaviour -- Chapter objectives -- Consumption in Europe? The European consumer -- Consumers' impact on marketing strategy -- Marketing's impact on consumers -- Do marketers manipulate consumers? -- Consumer behaviour as a field of study -- Taking it from here: the plan of the book -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Chapter 2 A Consumer Society -- Chapter objectives -- Consumer culture -- The meaning of things -- A branded world -- Global consumer culture -- The politics of consumption -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Chapter 3 Shopping, Buying and Disposing -- Chapter objectives -- Introduction -- Consumers' choices -- Antecedent states -- Purchase environment -- E-commerce: clicks vs bricks -- Servicescapes: retailing as theatre -- Net profit -- Product disposal -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Part B How Consumers See the World and Themselves -- Chapter 4 Perception -- Chapter objectives -- Introduction -- The perceptual process -- Sensory systems -- Sensory thresholds -- Perceptual selection -- Interpretation: deciding what things mean -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Chapter 5 The Self -- Chapter objectives -- Perspectives on the self -- Products that shape the self: you are what you consume -- Gender roles -- Body image -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Chapter 6 Motivation, Lifestyles And Values -- Chapter objectives -- Introduction.
The motivation process: why ask why? -- Motivational strength -- Motivational direction -- Motivational conflicts -- How can we classify consumer needs? -- Some classifications of consumer needs -- Consumer involvement -- Lifestyles, consumer identity and consumption choices -- Lifestyle marketing -- Psychographics -- Values -- The means-end chain model -- Sustainability: a new core value? -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Part C Consumers as Decision-Makers -- Chapter 7 Learning and Memory -- Chapter objectives -- introduction -- Behavioural learning theories -- Marketing applications of learning principles -- The role of learning in memory -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Chapter 8 Attitudes -- Chapter objectives -- The power of attitudes -- The function of attitudes -- How do we form attitudes? -- Attitude models -- Do attitudes predict behaviour? -- How do marketers change attitudes? -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Chapter 9 Individual Decision-Making -- Chapter objectives -- What's your problem? Perspectives on decision-making -- Cognitive decision-making -- Step 1: Problem recognition -- Step 2: Information search -- Step 3: Evaluation of alternatives -- Step 4: Product choice -- Step 5: Post-purchase evaluation -- Habitual decision-making -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Part D European Consumers and Their Social Groups -- Chapter 10 Groups and Social Media -- Chapter objectives -- Introduction -- The social power of groups -- Reference groups -- Conformity -- Word-of-mouth communication -- Opinion leadership -- The social media revolution -- Digital word of mouth -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes. Chapter 11 European Family Structures, Household Decision-Making and Age Cohorts -- Chapter objectives -- Introduction -- The family -- The intimate corporation: family decision-making -- Children as decision-makers: consumers-in-training -- Age and consumer identity -- The teen market: it totally rules -- Baby busters: 'Generation X' -- Baby boomers -- The grey market -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Chapter 12 Income and Social Class -- Chapter objectives -- Consumer spending and economic behaviour -- Social class -- How social class affects purchase decisions -- Status symbols -- Capital and practices: class-based lifestyles -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Part E Culture and European Consumers -- Chapter 13 Culture and Consumer Behaviour -- Chapter objectives -- Culture and consumption -- Magic, myths and rituals -- Sacred and profane consumption -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Chapter 14 Cultural Change Processes -- Chapter objectives -- Introduction -- The diffusion of innovations -- The fashion system -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Chapter 15 Consumption And European Consumers -- Chapter objectives -- Subcultures and consumer identity -- The acculturation process -- Ethnicity, religion and marketing strategies -- Euro-consumers -- Chapter summary -- Key terms -- Consumer behaviour challenge -- Notes -- Case studies -- Glossary -- Indexes. |
| Record Nr. | UNINA-9910154948203321 |
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Solomon Michael R.
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| Harlow, England : , : Pearson, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer behaviour : a European perspective / / Michael Solomon [and three others]
| Consumer behaviour : a European perspective / / Michael Solomon [and three others] |
| Autore | Solomon Michael R. |
| Edizione | [3rd edition.] |
| Pubbl/distr/stampa | Harlow : , : Prentice Hall, , 2006 |
| Descrizione fisica | 1 online resource (xxv, 701 páginas) |
| Disciplina | 658.8342094 |
| Altri autori (Persone) | SolomonMichael R |
| Soggetto topico | Consumer behavior - Europe |
| ISBN |
1-5129-4130-1
1-280-60159-0 9786610601592 1-4058-7159-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Consumer Behaviour -- Brief Contents -- Contents -- Chapter Summary -- Preface -- Guided Tour Of The Book -- Acknowledgements -- Publisher's Acknowledgements -- Consumers In The marketplace -- An Introduction To Consumer Behaviour -- Consumption in europe? The european consumer? -- Consumers' Impact On Marketing Strategy -- Marketing's Impact On Consumers -- Do marketers manipulate consumers? -- Consumer Behaviour As A Field Of Study -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Consumers As Individuals -- Perception -- Introduction -- The Perceptual Process -- Sensory Systems -- Sensory Thresholds -- Perceptual Selection -- Interpretation: Deciding What Things Mean -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Learning And Memory -- Introduction -- Behavioural Learning Theories -- Marketing Applications Of Learning Principles -- The Role Of Learning In Memory -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Motivation, Values And Involvement -- Introduction -- The Motivation Process: A Psychological Perspective -- Motivational Strength -- Motivational Direction -- Motivational Conflicts -- Classifying Consumer Needs -- Hidden Motives: The Psychoanalytical Perspective -- Consumer Desire -- Values -- The Means-End Chain Model -- Materialism: the ultimate 'why' of consumption? -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Attitudes -- The Power Of Attitudes -- The Content Of Attitudes -- Forming Attitudes -- Attitude Models -- Using Attitudes To Predict Behaviour -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Attitude Change And interactive Communications -- Changing Attitudes Through Communication -- The Source -- The Message -- The source vs. The message: sell the steak or the sizzle? -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- The Self.
Perspectives On The Self -- Consumption And Self-Concept -- Gender Roles -- Body Image -- Consumer Behaviour Challenge -- Notes -- Appealing to taste buds or healthy lifestyles? Marketing low-fat foods to consumers in Greece -- Should I - or shouldn't I? Consumers' motivational conflicts in purchase decisions for electronics -- Prams are not just for babies . . .1 -- Hidden motives: is consumer behaviour shaped by fairy-tale archetypes? -- Consumers As Decision-Makers -- Individual Decision-Making -- Consumers As Problem-Solvers -- Problem Recognition -- Information Search -- Evaluation Of Alternatives -- Product Choice: Selecting Among Alternatives -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Shopping, Buying,Evaluating And Disposing -- Introduction -- Antecedent States -- Social And Physical Surroundings -- Shopping: Motivations And Experiences -- E-commerce: clicks vs. Bricks -- Servicescapes: Retailing As Theatre -- Post-Purchase Satisfaction -- Tqm: Going Back To The Gemba -- Product Disposal -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Group Influence Andopinion Leadership -- Introduction -- Reference Groups -- Conformity -- Word-Of-Mouth Communication -- Opinion Leadership -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- 'It's just being a student isn't it?' - The story of a young binge drinker -- Holiday decision-making: an adaptable and opportunistic ongoing process -- From space to place: creating Utopian meanings in a festival marketplace -- How second-hand consumption re-enchants and empowers the consumer's life -- A Portrait Of European consumers -- European Family Structuresand Household Decision-Making -- Introduction -- The Family -- The Intimate Corporation: Family Decision-Making -- Children As Decision-Makers: Consumers-In-Training -- Chapter Summary -- Consumer Behaviour Challenge. Notes -- Income And Social Class -- Consumer Spending And Economic Behaviour -- Social Class -- How Social Class Affects Purchase Decisions -- Status Symbols -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Age Subcultures -- Age And Consumer Identity -- The Teen Market: It Totally Rules -- Baby busters: 'generation x' -- Baby Boomers -- The Grey Market -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Consumption of gold and gold jewellery in Turkey -- Socially excluded? Low income consumers' grocery shopping behaviour1 -- Scenes from the lives of Athenian mothers and daughters -- Consuming across borders: four vignettes -- Advertising targeted towards children: are the legal controls effective? The case of Belgium -- Port wine: ruby, tawny, white and the premiums -- Culture And European Lifestyles -- Culture And Consumer behaviour -- Culture And Consumption -- Myths And Rituals -- Sacred And Profane Consumption -- Consumer Society - Material Culture -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Cultural Change Processes -- Introduction -- The Diffusion Of Innovations -- The Fashion System -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Lifestyles And European Cultures -- Lifestyles And Consumption Choices -- Lifestyle Marketing -- Geographic Influences On Lifestyles -- Ethnic And Religious Subcultures -- Euro-consumers: do they exist? -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- New Times,New Consumers -- Introduction -- Environmentalism: Saving The Planet With a Shopping Basket -- Global Marketing And Culture -- Postmodernism? -- Chapter Summary -- Consumer Behaviour Challenge -- Notes -- Consumption and immigration: the distribution of the Halal brand in Spain -- Black youth identity in Britain: acculturation, consumption, hip hop and self-identity. Brand building on Holy Mount Athos: consumer perceptions of speciality wine brands -- Sandra: an illustration of addictive consumption -- Glass collectors in consumer culture -- Adapt or die? Developments in the British funeral industry -- Glossary -- Indexes -- Author Index -- Product/Company/Name Index -- Subject Index. |
| Record Nr. | UNINA-9910154651503321 |
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Solomon Michael R.
|
||
| Harlow : , : Prentice Hall, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Décisions marketing : DM
| Décisions marketing : DM |
| Pubbl/distr/stampa | Paris, : Association française du marketing, 1993- |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Europe
Marketing - France Consumer behavior - Europe Consumer behavior - France Consumer behavior Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 2269-8469 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | fre |
| Altri titoli varianti | DM |
| Record Nr. | UNINA-9910146970403321 |
| Paris, : Association française du marketing, 1993- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Décisions marketing : DM
| Décisions marketing : DM |
| Pubbl/distr/stampa | Paris, : Association française du marketing, 1993- |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Europe
Marketing - France Consumer behavior - Europe Consumer behavior - France Consumer behavior Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1253-0476 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | fre |
| Altri titoli varianti | DM |
| Record Nr. | UNISA-996200814603316 |
| Paris, : Association française du marketing, 1993- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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