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Active Price Management : Be a Price Maker, Not a Price Taker! / / by Sven Reinecke, Laura Johanna Noll
| Active Price Management : Be a Price Maker, Not a Price Taker! / / by Sven Reinecke, Laura Johanna Noll |
| Autore | Reinecke Sven |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (98 pages) |
| Disciplina | 658.816 |
| Collana | Business Guides on the Go |
| Soggetto topico |
Marketing
Consumer behavior Microeconomics Consumer Behavior |
| ISBN |
9783031420498
3031420497 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Active Price Management: Fundamentals and Challenges -- Conditions of Price Management -- Goals of Price Management -- Price Management Strategies -- Price Management for Innovations -- Auctions -- Price Management for Business-to-Business Services -- Conclusion. |
| Record Nr. | UNINA-9910760291003321 |
Reinecke Sven
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
| Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XV, 472 p. 136 illus., 69 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Behaviormetrics: Quantitative Approaches to Human Behavior |
| Soggetto topico |
Statistics
Motivation research (Marketing) Mathematics Visualization Social sciences Psychometrics Statistics for Social Sciences, Humanities, Law Statistical Theory and Methods Consumer Behavior Methodology of the Social Sciences |
| ISBN | 981-15-2700-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Co-clustering for object by variable data matrices -- How to use the Hermitian Form Model for asymmetric MDS -- Asymmetric scaling models for square contingency tables: points, circles, arrows, and odds ratios -- Comparing partitions of the Petersen graph -- Minkowski distances and standardisation for clustering and classification on high dimensional data. . |
| Record Nr. | UNISA-996418190803316 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Advanced Studies in Behaviormetrics and Data Science : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
| Advanced Studies in Behaviormetrics and Data Science : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XV, 472 p. 136 illus., 69 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Behaviormetrics: Quantitative Approaches to Human Behavior |
| Soggetto topico |
Social sciences - Statistical methods
Statistics Consumer behavior Information visualization Sociology - Methodology Psychometrics Statistics in Social Sciences, Humanities, Law, Education, Behavorial Sciences, Public Policy Statistical Theory and Methods Consumer Behavior Data and Information Visualization Sociological Methods |
| ISBN | 981-15-2700-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Co-clustering for object by variable data matrices -- How to use the Hermitian Form Model for asymmetric MDS -- Asymmetric scaling models for square contingency tables: points, circles, arrows, and odds ratios -- Comparing partitions of the Petersen graph -- Minkowski distances and standardisation for clustering and classification on high dimensional data. . |
| Record Nr. | UNINA-9910484981703321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced Studies in Classification and Data Science / / edited by Tadashi Imaizumi, Akinori Okada, Sadaaki Miyamoto, Fumitake Sakaori, Yoshiro Yamamoto, Maurizio Vichi
| Advanced Studies in Classification and Data Science / / edited by Tadashi Imaizumi, Akinori Okada, Sadaaki Miyamoto, Fumitake Sakaori, Yoshiro Yamamoto, Maurizio Vichi |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XI, 524 p. 121 illus., 64 illus. in color.) |
| Disciplina | 519.5 |
| Collana | Studies in Classification, Data Analysis, and Knowledge Organization |
| Soggetto topico |
Statistics
Information visualization Sociology - Methodology Consumer behavior Applied Statistics Statistical Theory and Methods Data and Information Visualization Sociological Methods Consumer Behavior |
| ISBN |
9789811533112
9811533113 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Multilevel model-based clustering: A new proposal of maximum-a-posteriori assignment -- Chapter 2. Multi-citeria classifications in regional development modelling -- Chapter 3. Non-parametric latent modeling and network clustering -- Chapter 4. Efficient, Geometrically-adaptive Techniques for Multiscale Gaussian-kernel SVM Classification -- Chapter 5. Random forests followed by computed ABC analysis as a feature selection method for machine-learning in biomedical data -- Chapter 6. Non-Hierarchical Clustering for Large Data without Recalculating Cluster Center -- Chapter 7. Supervised Nested Algorithm for Classification based on K-means -- Chapter 8. Using Classification of Regions Based on the Complexity of the Global Progress Indices for Supporting Development in Competitiveness -- Chapter 9. Estimation Methods Based on Weighting Clusters -- Chapter 10. Five Strategies for Accommodating Overdispersion in Simple Correspondence Analysis -- Chapter 11. From Joint Graphical Display to Bi-Modal Clustering: [2] Dual Space Versus Total Space -- Chapter 12. Linear Time Visualization and Search in Big Data using Pixellated Factor Space Mapping -- Chapter 13. From Joint Graphical Display to Bi-Modal Clustering: [1] A Giant Leap in Quantication Theory -- Chapter 14. External Logistic Biplots for Mixed Types of Data -- Chapter 15. Functional clustering approach for analysis of concentration -- Chapter 16. Generalized additive models for the detection of copy number variations (CNVs) using multi gene panel sequencing data -- Chapter 17. Variable selection for classification of multivariate functional data -- Chapter 18. Initial value selection for the alternating least squares algorithm -- Chapter 19. Inference for General MANOVA Based on ANOVA-Type Statistic -- Chapter 20. How To Cross the River? - New ‘Distance’Measures -- Chapter 21. New Statistical Matching Method Using Multinomial Logistic Regression Model -- Chapter 22. Constructing graphical models for multi-source data: Sparse Network And Component analysis -- Chapter 23. Understanding Malvestuto’s normalized mutual information -- Chapter 24. Understanding the Rand index -- Chapter 25. Layered Multivariate Regression with Its Applications -- Chapter 26. An exploratory study on the clumpiness measure of intertransaction times: how is it useful for customer relationship management? -- Chapter 27. Data Quality Management of Chain Stores based on Outlier Detection -- Chapter 28. Analysis of expenditure pattens of virtual marriage households consisting of working couples synthesized by statistical matching method q -- Chapter 29. The Effects of Natural Disasters on Household Income and Poverty in Rural Vietnam: An Analysis Using the Vietnam Household Living Standards Survey -- Chapter 30. Generalizability of relationship between number of tweets about and sales of new beverage products -- Chapter 31. Cluster Distance-Based Regression -- Chapter 32. Bayesian network analysis of fashion behaviour -- Chapter 33. Determining the Similarity Index in Electoral Behavior Analysis: An Issue Voting Behavioral:Mapping -- Chapter 34. Well-Being Measures -- Chapter 35. The Relationship between Household Assets and Choice to Work: Evidence from Japanese Official Microdata -- Chapter 36. Visualization and Spatial Statistical Analysis for Vietnam Household Living Standard Survey -- Chapter 37. Changes in the Gendered Division of Labor and Women’s Economic Contributions within Japanese Couples -- Chapter 38. Employment structures vs. educational capital in the European Union regions -- Chapter 39. The IPUMS Approach to Harmonizing the World’s Population Census Data -- Chapter 40. A Supervised Multiclass Classifieras an Autocoding System for the Family Income and Expenditure Survey -- . |
| Record Nr. | UNINA-9910484518303321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Telemarketing Internet marketing Branding Consumer Behavior Digital Marketing |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro
| Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 467 p. 102 illus., 77 illus. in color.) |
| Disciplina | 338.9 |
| Collana | New Frontiers in Regional Science: Asian Perspectives |
| Soggetto topico |
Regional economics
Motivation research (Marketing) Marketing research Economics - Psychological aspects Leadership Engineering economy Regional/Spatial Science Consumer Behavior Market Research/Competitive Intelligence Behavioral/Experimental Economics Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing |
| ISBN | 981-13-1739-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: Some meta-theoretic consideration of consumer shop-around studies -- Part I Policy evaluation from Kaiyu movements -- Chapter 2. How did the large scale city center retail redevelopment change consumer shop-around behaviors: A case of city center of Fukuoka city, Japan -- Chapter 3. Evaluating municipal tourism policy from how visitors walk around historical heritage area -- Chapter 4. How did the extension of underground shopping mall change Kaiyu -- Part II Some characteristics of Kaiyu -- Chapter 5. On the occurrence order of purposes on the way of shop-around -- Chapter 6. The staying time for shopping at city center retail environment -- Chapter 7. The factors determining staying time in city center -- Chapter 8. Little’s formula and parking behavior -- Part III Economic effects by accelerating Kaiyu -- Chapter 9. The economic effects of city center 1 dollar circular bus -- Chapter 10. The value of time for shopping -- Chapter 11. The economic impacts of city center coffee shops -- Part IV Economic effects by increasing visitors -- Chapter 12. The economic impacts of opening new subway line -- Chapter 13. Did an introduction of new subway line increase the frequency of visits to city center? -- Chapter 14. To what extent did the woodwork festival attract people? -- Chapter 15. How did the effects of festival held on main street spread over other districts within a city center -- Part V Kaiyu marketing and value of visit to city center -- Chapter 16. Did the grand renewal opening of department store enhance the visit value of customers? -- Chapter 17. A new entry of large variety shop increases value of city center? -- Part VI Emerging view of goal of town development -- Chapter 18. The concept of town equity and goal of town development -- Chapter 19. City center parking policy: a business model approach -- Part VII Information and consumer shop-around behaviors -- Chapter 20. Experimental study on consumer information processing behaviors in the middle of shop-around -- Chapter 21. Consumer’s visit value and shop category choice -- Part VIII Urban policy and consumer welfare -- Chapter 22. Travel demand function of Korean tourists to Kyushu -- Chapter 23. Econometric approach to estimate welfare change brought by a new subway line -- Chapter 24. Conclusion and further remarks on further research. |
| Record Nr. | UNINA-9910309859703321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
| Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 256 p. 15 illus.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Marketing research Business intelligence Customer relations - Management Branding Consumer Behavior Market Research and Competitive Intelligence Customer Relationship Management |
| ISBN |
9783319511276
3319511270 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254922503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior / / by Rajagopal
| Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior / / by Rajagopal |
| Autore | Rajagopal <1957-> |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (254 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Consumer behavior Entrepreneurship New business enterprises Consumer Behavior |
| ISBN |
9783031042126
9783031042119 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future -- Chapter 9: Epilogue: The Extent of Agility -- Index. |
| Record Nr. | UNINA-9910585790703321 |
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Rajagopal <1957->
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Akzeptanz von Beacons für Location-based Advertising : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter
| Akzeptanz von Beacons für Location-based Advertising : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter |
| Autore | Altpeter Marco |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 124 S. 11 Abb.) |
| Disciplina | 658.872 |
| Collana | BestMasters |
| Soggetto topico |
Motivation research (Marketing)
Marketing research Internet marketing Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media |
| ISBN | 3-658-16608-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Ortsbezogene Dienstleistungen (Location-based Services) -- Ortsbezogene Werbung (Location-based Advertising) -- Beacon-Technologie -- Technologiefokussierte Akzeptanzforschung. |
| Record Nr. | UNINA-9910153455103321 |
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Altpeter Marco
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Consumer Behavior
(198)
- Consumer behavior (131)
- Motivation research (Marketing) (63)
- Marketing (40)
- Branding (33)