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Active Price Management : Be a Price Maker, Not a Price Taker! / / by Sven Reinecke, Laura Johanna Noll
| Active Price Management : Be a Price Maker, Not a Price Taker! / / by Sven Reinecke, Laura Johanna Noll |
| Autore | Reinecke Sven |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (98 pages) |
| Disciplina | 658.816 |
| Collana | Business Guides on the Go |
| Soggetto topico |
Marketing
Consumer behavior Microeconomics Consumer Behavior |
| ISBN |
9783031420498
3031420497 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Active Price Management: Fundamentals and Challenges -- Conditions of Price Management -- Goals of Price Management -- Price Management Strategies -- Price Management for Innovations -- Auctions -- Price Management for Business-to-Business Services -- Conclusion. |
| Record Nr. | UNINA-9910760291003321 |
Reinecke Sven
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| Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
| Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XV, 472 p. 136 illus., 69 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Behaviormetrics: Quantitative Approaches to Human Behavior |
| Soggetto topico |
Statistics
Motivation research (Marketing) Mathematics Visualization Social sciences Psychometrics Statistics for Social Sciences, Humanities, Law Statistical Theory and Methods Consumer Behavior Methodology of the Social Sciences |
| ISBN | 981-15-2700-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Co-clustering for object by variable data matrices -- How to use the Hermitian Form Model for asymmetric MDS -- Asymmetric scaling models for square contingency tables: points, circles, arrows, and odds ratios -- Comparing partitions of the Petersen graph -- Minkowski distances and standardisation for clustering and classification on high dimensional data. . |
| Record Nr. | UNISA-996418190803316 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Advanced Studies in Behaviormetrics and Data Science : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
| Advanced Studies in Behaviormetrics and Data Science : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XV, 472 p. 136 illus., 69 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Behaviormetrics: Quantitative Approaches to Human Behavior |
| Soggetto topico |
Social sciences - Statistical methods
Statistics Consumer behavior Information visualization Sociology - Methodology Psychometrics Statistics in Social Sciences, Humanities, Law, Education, Behavorial Sciences, Public Policy Statistical Theory and Methods Consumer Behavior Data and Information Visualization Sociological Methods |
| ISBN | 981-15-2700-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Co-clustering for object by variable data matrices -- How to use the Hermitian Form Model for asymmetric MDS -- Asymmetric scaling models for square contingency tables: points, circles, arrows, and odds ratios -- Comparing partitions of the Petersen graph -- Minkowski distances and standardisation for clustering and classification on high dimensional data. . |
| Record Nr. | UNINA-9910484981703321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advanced Studies in Classification and Data Science / / edited by Tadashi Imaizumi, Akinori Okada, Sadaaki Miyamoto, Fumitake Sakaori, Yoshiro Yamamoto, Maurizio Vichi
| Advanced Studies in Classification and Data Science / / edited by Tadashi Imaizumi, Akinori Okada, Sadaaki Miyamoto, Fumitake Sakaori, Yoshiro Yamamoto, Maurizio Vichi |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XI, 524 p. 121 illus., 64 illus. in color.) |
| Disciplina | 519.5 |
| Collana | Studies in Classification, Data Analysis, and Knowledge Organization |
| Soggetto topico |
Statistics
Information visualization Sociology - Methodology Consumer behavior Applied Statistics Statistical Theory and Methods Data and Information Visualization Sociological Methods Consumer Behavior |
| ISBN |
9789811533112
9811533113 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Multilevel model-based clustering: A new proposal of maximum-a-posteriori assignment -- Chapter 2. Multi-citeria classifications in regional development modelling -- Chapter 3. Non-parametric latent modeling and network clustering -- Chapter 4. Efficient, Geometrically-adaptive Techniques for Multiscale Gaussian-kernel SVM Classification -- Chapter 5. Random forests followed by computed ABC analysis as a feature selection method for machine-learning in biomedical data -- Chapter 6. Non-Hierarchical Clustering for Large Data without Recalculating Cluster Center -- Chapter 7. Supervised Nested Algorithm for Classification based on K-means -- Chapter 8. Using Classification of Regions Based on the Complexity of the Global Progress Indices for Supporting Development in Competitiveness -- Chapter 9. Estimation Methods Based on Weighting Clusters -- Chapter 10. Five Strategies for Accommodating Overdispersion in Simple Correspondence Analysis -- Chapter 11. From Joint Graphical Display to Bi-Modal Clustering: [2] Dual Space Versus Total Space -- Chapter 12. Linear Time Visualization and Search in Big Data using Pixellated Factor Space Mapping -- Chapter 13. From Joint Graphical Display to Bi-Modal Clustering: [1] A Giant Leap in Quantication Theory -- Chapter 14. External Logistic Biplots for Mixed Types of Data -- Chapter 15. Functional clustering approach for analysis of concentration -- Chapter 16. Generalized additive models for the detection of copy number variations (CNVs) using multi gene panel sequencing data -- Chapter 17. Variable selection for classification of multivariate functional data -- Chapter 18. Initial value selection for the alternating least squares algorithm -- Chapter 19. Inference for General MANOVA Based on ANOVA-Type Statistic -- Chapter 20. How To Cross the River? - New ‘Distance’Measures -- Chapter 21. New Statistical Matching Method Using Multinomial Logistic Regression Model -- Chapter 22. Constructing graphical models for multi-source data: Sparse Network And Component analysis -- Chapter 23. Understanding Malvestuto’s normalized mutual information -- Chapter 24. Understanding the Rand index -- Chapter 25. Layered Multivariate Regression with Its Applications -- Chapter 26. An exploratory study on the clumpiness measure of intertransaction times: how is it useful for customer relationship management? -- Chapter 27. Data Quality Management of Chain Stores based on Outlier Detection -- Chapter 28. Analysis of expenditure pattens of virtual marriage households consisting of working couples synthesized by statistical matching method q -- Chapter 29. The Effects of Natural Disasters on Household Income and Poverty in Rural Vietnam: An Analysis Using the Vietnam Household Living Standards Survey -- Chapter 30. Generalizability of relationship between number of tweets about and sales of new beverage products -- Chapter 31. Cluster Distance-Based Regression -- Chapter 32. Bayesian network analysis of fashion behaviour -- Chapter 33. Determining the Similarity Index in Electoral Behavior Analysis: An Issue Voting Behavioral:Mapping -- Chapter 34. Well-Being Measures -- Chapter 35. The Relationship between Household Assets and Choice to Work: Evidence from Japanese Official Microdata -- Chapter 36. Visualization and Spatial Statistical Analysis for Vietnam Household Living Standard Survey -- Chapter 37. Changes in the Gendered Division of Labor and Women’s Economic Contributions within Japanese Couples -- Chapter 38. Employment structures vs. educational capital in the European Union regions -- Chapter 39. The IPUMS Approach to Harmonizing the World’s Population Census Data -- Chapter 40. A Supervised Multiclass Classifieras an Autocoding System for the Family Income and Expenditure Survey -- . |
| Record Nr. | UNINA-9910484518303321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Telemarketing Internet marketing Branding Consumer Behavior Digital Marketing |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
| Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XI, 240 p. 34 illus.) |
| Disciplina | 158 |
| Collana | European Advertising Academy |
| Soggetto topico |
Economics - Psychological aspects
Consumer behavior Branding (Marketing) Telemarketing Internet marketing Economic Psychology Consumer Behavior Branding Digital Marketing |
| ISBN | 3-658-24878-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications. |
| Record Nr. | UNINA-9910349354603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Kaiyu Studies : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro
| Advances in Kaiyu Studies : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 467 p. 102 illus., 77 illus. in color.) |
| Disciplina | 338.9 |
| Collana | New Frontiers in Regional Science: Asian Perspectives |
| Soggetto topico |
Regional economics
Spatial economics Consumer behavior Marketing research Business intelligence Experimental economics Strategic planning Leadership Industrial Management Regional and Spatial Economics Consumer Behavior Market Research and Competitive Intelligence Experimental Economics Business Strategy and Leadership |
| ISBN | 981-13-1739-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction: Some meta-theoretic consideration of consumer shop-around studies -- Part I Policy evaluation from Kaiyu movements -- Chapter 2. How did the large scale city center retail redevelopment change consumer shop-around behaviors: A case of city center of Fukuoka city, Japan -- Chapter 3. Evaluating municipal tourism policy from how visitors walk around historical heritage area -- Chapter 4. How did the extension of underground shopping mall change Kaiyu -- Part II Some characteristics of Kaiyu -- Chapter 5. On the occurrence order of purposes on the way of shop-around -- Chapter 6. The staying time for shopping at city center retail environment -- Chapter 7. The factors determining staying time in city center -- Chapter 8. Little’s formula and parking behavior -- Part III Economic effects by accelerating Kaiyu -- Chapter 9. The economic effects of city center 1 dollar circular bus -- Chapter 10. The value of time for shopping -- Chapter 11. The economic impacts of city center coffee shops -- Part IV Economic effects by increasing visitors -- Chapter 12. The economic impacts of opening new subway line -- Chapter 13. Did an introduction of new subway line increase the frequency of visits to city center? -- Chapter 14. To what extent did the woodwork festival attract people? -- Chapter 15. How did the effects of festival held on main street spread over other districts within a city center -- Part V Kaiyu marketing and value of visit to city center -- Chapter 16. Did the grand renewal opening of department store enhance the visit value of customers? -- Chapter 17. A new entry of large variety shop increases value of city center? -- Part VI Emerging view of goal of town development -- Chapter 18. The concept of town equity and goal of town development -- Chapter 19. City center parking policy: a business model approach -- Part VII Information and consumer shop-around behaviors -- Chapter 20. Experimental study on consumer information processing behaviors in the middle ofshop-around -- Chapter 21. Consumer’s visit value and shop category choice -- Part VIII Urban policy and consumer welfare -- Chapter 22. Travel demand function of Korean tourists to Kyushu -- Chapter 23. Econometric approach to estimate welfare change brought by a new subway line -- Chapter 24. Conclusion and further remarks on further research. |
| Record Nr. | UNINA-9910309859703321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
| Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 256 p. 15 illus.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Marketing research Business intelligence Customer relations - Management Branding Consumer Behavior Market Research and Competitive Intelligence Customer Relationship Management |
| ISBN |
9783319511276
3319511270 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254922503321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad
| Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 |
| Descrizione fisica | 1 online resource (145 pages) |
| Disciplina | 658.8 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Branding (Marketing)
Customer relations - Management Consumer behavior Telemarketing Internet marketing Branding Customer Relationship Management Consumer Behavior Digital Marketing |
| ISBN | 3-030-76935-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Preface -- Organization -- Conference Chairs -- Program Committee -- Contents -- Product Variety and Loyalty to National Brands - A Combined Measurement of Purchase Sequence and Coverage of Demand -- 1 Introduction -- 2 Theoretical Background and Hypotheses Development -- 2.1 Brand Loyalty -- 2.2 Hypotheses Development -- 2.3 Research Model -- 3 Empirical Analysis -- 3.1 Data Collection and Operationalization -- 3.2 Results -- 3.3 Discussion -- 4 Concluding Remarks -- 4.1 Summary -- 4.2 Limitations and Further Research -- References -- The In-Store Location of Promotional Displays Alters Shoppers' Attention and Buying Decisions -- 1 Introduction -- 2 Location of In-Store Displays and Its Effects on the Decision-Making Process -- 3 Empirical Study: Measures and Procedure -- 4 Results -- 5 Discussion and Conclusions -- References -- First Insights on Brand Attitude Towards a Retailer's Individual Private Labels -- 1 Extended Abstract -- References -- Brand Architecture: Strategy for the Development of a City Brand -- 1 Introduction -- 2 Conceptual Background -- 2.1 Territorial Marketing -- 2.2 Brand Management, Identity and Image -- 3 Methodology and Analysis of Information -- 3.1 Technical File of the Survey -- 4 Conclusions -- References -- Consumers' Channel Switching Behaviour from Off-line to On-line: The Role of the Fear of Covid-19 -- 1 Introduction -- 2 Theoretical Framework and Hypotheses -- 3 Methodology -- 4 Results -- 5 Conclusions -- References -- Private Label Products Buying Decisions: A Comparative Analysis on Consumer Perspective -- 1 Extended Abstract -- References -- I Am Free to Be in a Grocery Store: Profiling Consumers' Spending During Covid-19 Pandemic via Big Data Market Basket Analysis -- 1 Introduction -- 2 Theoretical Background and Scenario -- 3 Methods, Research Design, and Profiling Techniques -- 4 Results.
5 Discussion, Implications, Limits, and Conclusion -- References -- Re-thinking Street Food Marketing in COVID-19 Pandemic Period. "Pescaria" as Pilot Case Study -- 1 Introduction -- 2 Marketing Processes in Street Food Industry -- 3 Change Management and Marketing Agility -- 3.1 Point of Sales Formats in Street Food Industry -- 3.2 Social Media Marketing Practices -- 4 Pilot Case Study: Pescaria -- 4.1 Research Methods -- 4.2 Findings -- 5 Managerial and Theoretical Implications -- 6 Conclusions -- References -- The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption -- 1 Introduction -- 2 Literature Review -- 2.1 Dietary Practices -- 2.2 Motivational Drivers for Meat-Free Diets -- 2.3 Sustainable Consumer Behaviour -- 3 Method -- 3.1 Sample and Procedure -- 3.2 Measurements -- 3.3 Analysis -- 4 Conceptual Model and Hypotheses -- 5 Results -- 5.1 Validity and Reliability -- 5.2 Comparison of the Results -- 5.3 Empirical Results of the Model -- 6 Discussion, Limitations and Further Research -- References -- When Measuring the Actual Purchase of Private Labels: Attitude Dethrones the Price Sensitivity -- 1 Introduction -- 2 Literature Review -- 2.1 PLB and Price -- 2.2 PLB and Consumer Trust -- 2.3 PLB's Loyalty -- 2.4 PLB and Consumer Attitude -- 3 Research Methodology -- 3.1 Participants and Measurement Scales -- 3.2 Measurement Scales -- 4 Data Analysis and Hypotheses Testing -- 4.1 Factor Analysis, Reliability, and Validity -- 4.2 Logistic Regression Analysis -- 5 Discussions and Conclusion -- References -- Private Label and Brand Equity. Opportunities in New Trends -- 1 Introduction -- 2 PL Brand Equity -- 2.1 Forecasts: Italian Trends -- 3 Opportunities to Enhance Differentiation of PL Brand Equity -- 4 Conclusions and Future Research -- References. Examining the Network of Visitors' Traffic in a Mall: Frequency of Visits and Educational Level -- 1 Introduction -- 2 Shopping Malls and the Ideal Tenant Mix Puzzle -- 3 Method -- 4 Findings -- 5 Summary and Discussion -- References -- Sustainable Communication and Customer Engagement on Social Media -- 1 Introduction -- 2 Literature Review -- 2.1 Customer Engagement -- 2.2 Sustainability Communication on Social Media -- 2.3 Environmental Sustainability versus Social Sustainability -- 2.4 Luxury Fashion Brands versus Mass Fashion Brands -- 2.5 Sportswear Brands versus Mass Fashion Brands -- 3 Methodology -- 3.1 Data Collection -- 3.2 Dictionary Method -- 3.3 Hypothesis Testing -- 4 Findings -- 5 Discussion -- 6 Limitation and Implication -- References -- Marketing Attribution in Omnichannel Retailing -- 1 Introduction -- 2 Modelling Approach -- 3 Data and Model -- 4 Highlights of Preliminary Results -- 5 Discussion and Conclusions -- References -- South America: An Opportunity for Growth of Private Labels? -- 1 Assessment of Large Food Retailers and Private Labels in South America -- 1.1 State of the Sector -- 1.2 Evolution of the Sector -- 1.3 Retail Formats -- 1.4 Market Share -- 1.5 Consumption and Purchasing Preferences -- 1.6 Importance of Private Labels -- 2 Conclusion -- References -- Correction to: Brand Architecture: Strategy for the Development of a City Brand -- Correction to: Chapter "Brand Architecture: Strategy for the Development of a City Brand" in: F. J. Martínez-López and J. C. Gázquez-Abad (Eds.): Advances in National Brand and Private Label Marketing, SPBE, https://doi.org/10.1007/978-3-030-76935-2_4 -- Author Index. |
| Record Nr. | UNINA-9910484812603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior / / by Rajagopal
| Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior / / by Rajagopal |
| Autore | Rajagopal <1957-> |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (254 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Consumer behavior Entrepreneurship New business enterprises Consumer Behavior |
| ISBN |
9783031042126
9783031042119 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future -- Chapter 9: Epilogue: The Extent of Agility -- Index. |
| Record Nr. | UNINA-9910585790703321 |
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Rajagopal <1957->
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Consumer Behavior
(213)
- Consumer behavior (158)
- Motivation research (Marketing) (51)
- Marketing (45)
- Branding (35)