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Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
Advanced Studies in Behaviormetrics and Data Science [[electronic resource] ] : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
Edizione [1st ed. 2020.]
Pubbl/distr/stampa Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020
Descrizione fisica 1 online resource (XV, 472 p. 136 illus., 69 illus. in color.)
Disciplina 658.8342
Collana Behaviormetrics: Quantitative Approaches to Human Behavior
Soggetto topico Statistics 
Motivation research (Marketing)
Mathematics
Visualization
Social sciences
Psychometrics
Statistics for Social Sciences, Humanities, Law
Statistical Theory and Methods
Consumer Behavior
Methodology of the Social Sciences
ISBN 981-15-2700-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Co-clustering for object by variable data matrices -- How to use the Hermitian Form Model for asymmetric MDS -- Asymmetric scaling models for square contingency tables: points, circles, arrows, and odds ratios -- Comparing partitions of the Petersen graph -- Minkowski distances and standardisation for clustering and classification on high dimensional data. .
Record Nr. UNISA-996418190803316
Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020
Materiale a stampa
Lo trovi qui: Univ. di Salerno
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Advanced Studies in Behaviormetrics and Data Science : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
Advanced Studies in Behaviormetrics and Data Science : Essays in Honor of Akinori Okada / / edited by Tadashi Imaizumi, Atsuho Nakayama, Satoru Yokoyama
Edizione [1st ed. 2020.]
Pubbl/distr/stampa Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020
Descrizione fisica 1 online resource (XV, 472 p. 136 illus., 69 illus. in color.)
Disciplina 658.8342
Collana Behaviormetrics: Quantitative Approaches to Human Behavior
Soggetto topico Statistics
Motivation research (Marketing)
Mathematics
Visualization
Social sciences
Psychometrics
Statistics for Social Sciences, Humanities, Law
Statistical Theory and Methods
Consumer Behavior
Methodology of the Social Sciences
ISBN 981-15-2700-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Co-clustering for object by variable data matrices -- How to use the Hermitian Form Model for asymmetric MDS -- Asymmetric scaling models for square contingency tables: points, circles, arrows, and odds ratios -- Comparing partitions of the Petersen graph -- Minkowski distances and standardisation for clustering and classification on high dimensional data. .
Record Nr. UNINA-9910484981703321
Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018
Descrizione fisica 1 online resource (354 pages)
Disciplina 659.105
Collana European Advertising Academy
Soggetto topico Branding (Marketing)
Consumer behavior
Telemarketing
Internet marketing
Branding
Consumer Behavior
Digital Marketing
ISBN 3-658-22681-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects.
Record Nr. UNINA-9910298177103321
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
Advances in Advertising Research X : Multiple Touchpoints in Brand Communication / / edited by Enrique Bigne, Sara Rosengren
Edizione [1st ed. 2019.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019
Descrizione fisica 1 online resource (XI, 240 p. 34 illus.)
Disciplina 158
Collana European Advertising Academy
Soggetto topico Economics - Psychological aspects
Consumer behavior
Branding (Marketing)
Telemarketing
Internet marketing
Economic Psychology
Consumer Behavior
Branding
Digital Marketing
ISBN 3-658-24878-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Digital Communications and Multiple Touchpoints -- Creativity in Advertising -- Consumer Responses to Multiple Communications.
Record Nr. UNINA-9910349354603321
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro
Advances in Kaiyu Studies [[electronic resource] ] : From Shop-Around Movements Through Behavioral Marketing to Town Equity Research / / edited by Saburo Saito, Kosuke Yamashiro
Pubbl/distr/stampa Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018
Descrizione fisica 1 online resource (XIII, 467 p. 102 illus., 77 illus. in color.)
Disciplina 338.9
Collana New Frontiers in Regional Science: Asian Perspectives
Soggetto topico Regional economics
Motivation research (Marketing)
Market research
Behavioral economics
Leadership
Engineering economy
Regional/Spatial Science
Consumer Behavior
Market Research/Competitive Intelligence
Behavioral/Experimental Economics
Business Strategy/Leadership
Engineering Economics, Organization, Logistics, Marketing
ISBN 981-13-1739-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1. Introduction: Some meta-theoretic consideration of consumer shop-around studies -- Part I Policy evaluation from Kaiyu movements -- Chapter 2. How did the large scale city center retail redevelopment change consumer shop-around behaviors: A case of city center of Fukuoka city, Japan -- Chapter 3. Evaluating municipal tourism policy from how visitors walk around historical heritage area -- Chapter 4. How did the extension of underground shopping mall change Kaiyu -- Part II Some characteristics of Kaiyu -- Chapter 5. On the occurrence order of purposes on the way of shop-around -- Chapter 6. The staying time for shopping at city center retail environment -- Chapter 7. The factors determining staying time in city center -- Chapter 8. Little’s formula and parking behavior -- Part III Economic effects by accelerating Kaiyu -- Chapter 9. The economic effects of city center 1 dollar circular bus -- Chapter 10. The value of time for shopping -- Chapter 11. The economic impacts of city center coffee shops -- Part IV Economic effects by increasing visitors -- Chapter 12. The economic impacts of opening new subway line -- Chapter 13. Did an introduction of new subway line increase the frequency of visits to city center? -- Chapter 14. To what extent did the woodwork festival attract people? -- Chapter 15. How did the effects of festival held on main street spread over other districts within a city center -- Part V Kaiyu marketing and value of visit to city center -- Chapter 16. Did the grand renewal opening of department store enhance the visit value of customers? -- Chapter 17. A new entry of large variety shop increases value of city center? -- Part VI Emerging view of goal of town development -- Chapter 18. The concept of town equity and goal of town development -- Chapter 19. City center parking policy: a business model approach -- Part VII Information and consumer shop-around behaviors -- Chapter 20. Experimental study on consumer information processing behaviors in the middle of shop-around -- Chapter 21. Consumer’s visit value and shop category choice -- Part VIII Urban policy and consumer welfare -- Chapter 22. Travel demand function of Korean tourists to Kyushu -- Chapter 23. Econometric approach to estimate welfare change brought by a new subway line -- Chapter 24. Conclusion and further remarks on further research.
Record Nr. UNINA-9910309859703321
Singapore : , : Springer Singapore : , : Imprint : Springer, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Advances in Luxury Brand Management / / edited by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica 1 online resource (X, 256 p. 15 illus.)
Disciplina 658.812
Collana Journal of Brand Management: Advanced Collections
Soggetto topico Branding (Marketing)
Consumer behavior
Marketing research
Business intelligence
Customer relations - Management
Branding
Consumer Behavior
Market Research and Competitive Intelligence
Customer Relationship Management
ISBN 9783319511276
3319511270
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910254922503321
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior / / by Rajagopal
Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior / / by Rajagopal
Autore Rajagopal <1957->
Edizione [1st ed. 2022.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022
Descrizione fisica 1 online resource (254 pages)
Disciplina 658.8
Soggetto topico Marketing
Consumer behavior
Entrepreneurship
New business enterprises
Consumer Behavior
ISBN 9783031042126
9783031042119
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future -- Chapter 9: Epilogue: The Extent of Agility -- Index.
Record Nr. UNINA-9910585790703321
Rajagopal <1957->  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2022
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Akzeptanz von Beacons für Location-based Advertising : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter
Akzeptanz von Beacons für Location-based Advertising : Eine empirische Analyse aus konsumentenorientierter Sicht / / von Marco Altpeter
Autore Altpeter Marco
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017
Descrizione fisica 1 online resource (XIII, 124 S. 11 Abb.)
Disciplina 658.872
Collana BestMasters
Soggetto topico Motivation research (Marketing)
Market research
Internet marketing
Consumer Behavior
Market Research/Competitive Intelligence
Online Marketing/Social Media
ISBN 3-658-16608-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Ortsbezogene Dienstleistungen (Location-based Services) -- Ortsbezogene Werbung (Location-based Advertising) -- Beacon-Technologie -- Technologiefokussierte Akzeptanzforschung.
Record Nr. UNINA-9910153455103321
Altpeter Marco  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Ambient-Marketing für Printmedien : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus / / von Christoph Kochhan, Annkathrin Reiter, Holger Schunk
Ambient-Marketing für Printmedien : Interviewstudie zu Akzeptanz und Bewertung in den Generationen Y, X und 50plus / / von Christoph Kochhan, Annkathrin Reiter, Holger Schunk
Autore Kochhan Christoph
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017
Descrizione fisica 1 online resource (IX, 170 S. 21 Abb.)
Disciplina 650
Soggetto topico Motivation research (Marketing)
Market research
Consumer Behavior
Market Research/Competitive Intelligence
ISBN 3-658-17433-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Markt- und Kommunikationsbedingungen für Verlage -- Ambient-Marketing als Option der Zielgruppenansprache -- Altersspezifisches Mediennutzungsverhalten -- Akzeptanz und Bewertung von Ambient-Marketing durch die Generationen Y, X sowie 50plus -- Implikationen für die Marketingpraxis. .
Record Nr. UNINA-9910484106903321
Kochhan Christoph  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Applying Behavioural Science to the Private Sector : Decoding What People Say and What They Do / / by Helena Rubinstein
Applying Behavioural Science to the Private Sector : Decoding What People Say and What They Do / / by Helena Rubinstein
Autore Rubinstein Helena
Edizione [1st ed. 2018.]
Pubbl/distr/stampa Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2018
Descrizione fisica 1 online resource (147 pages)
Disciplina 658.8343
658.812
Soggetto topico Psychology, Industrial
Personality
Difference (Psychology)
Community psychology
Economics - Psychological aspects
Consumer behavior
Work and Organizational Psychology
Personality and Differential Psychology
Community Psychology
Economic Psychology
Consumer Behavior
ISBN 9783030016982
3030016986
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part I: Theory and principles of behavioural science -- Chapter 1: An overview of behavioural science: Why businesses don’t use it and why they should -- Chapter 2: The difficulty of predicting behaviour: Why existing market research methods aren’t good enough -- Chapter 3: The science behind behaviour: Why evidence-based theories and models are useful -- Chapter 4: The application of theory to intervention design: Why a structured process is vital -- Part II Embedding behavioural science in the business -- Chapter 5: The integration of behavioural science into business: How to overcome resistance to using it in in the organisation -- Chapter 6: The importance of multiple perspectives: How to make behavioural science work in multidisciplinary teams -- Chapter 7: A case study of using behavioural science in practice: How Southwest Airlines used it to improve the boarding experience -- Chapter 8: The ethical risks of using behavioural science: How to avoid its misuse -- Chapter 9: The benefits of applying behavioural science to business: How to get the most value from behavioural science.
Record Nr. UNINA-9910298358403321
Rubinstein Helena  
Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui