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(No)Crisis : comunicación de crisis en un mundo conectado / / José Carlos Losada Díaz; prólogo de José Manuel Velasco
| (No)Crisis : comunicación de crisis en un mundo conectado / / José Carlos Losada Díaz; prólogo de José Manuel Velasco |
| Autore | Losada Díaz José |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , 2018 |
| Descrizione fisica | 1 recurso en línea (255 páginas) |
| Disciplina | 658 |
| Altri autori (Persone) | VelascoJosé Manuel |
| Collana | Manuales. Comunicación |
| Soggetto topico |
Business communication
Business planning Industrial management Comunicación en la empresa Empresas - Planificación Administración de empresas Relacions públiques Construcció de marca (Màrqueting) Comunicació en l'empresa Gestió de la crisi Web 2.0 |
| Soggetto genere / forma |
Libros electronicos.
Llibres electrònics |
| ISBN | 84-9180-144-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Altri titoli varianti |
No crisis
Comunicación de crisis en un mundo conectado |
| Record Nr. | UNINA-9910808530603321 |
Losada Díaz José
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| Barcelona : , : Editorial UOC, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business / / by Joel Backaler
| Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business / / by Joel Backaler |
| Autore | Backaler Joel |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (xvi, 214 pages) : color illustrations |
| Disciplina | 658.872 |
| Soggetto topico |
Telemarketing
Internet marketing Branding (Marketing) Quantitative research Business Management science International economic integration Globalization Digital Marketing Branding Data Analysis and Big Data Business and Management Emerging Markets and Globalization Construcció de marca (Màrqueting) Màrqueting per Internet Dades massives |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
9783319783963
3319783963 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction -- 2 Then vs. Now: Influencer Marketing (Re-Defined) -- 3 Levels of Influence: Key Characteristics of Modern-Day Influencers -- 4 A Global Phenomenon: The Rise of Influencers Around the World -- 5 Business to Consumer (B2C) Influencer Marketing Landscape -- 6 Business to Business (B2B) Influencer Marketing Landscape -- 7 Discover Influencers: Finding the Perfect Match -- 8 Engage Influencers: Developing an Effective Outreach Strategy -- 9 Collaborate with Influencers: Potential Paths to Take -- 10 Know the Risks: The Dark Side of Influencer Collaboration -- 11 Measure Success: What's the Return on Investment -- 12 Case Studies: Influencer Marketing Best Practices from Around the World -- 13 What's Coming: The Future of Influencer Marketing. |
| Record Nr. | UNINA-9910298171003321 |
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Backaler Joel
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Place branding and public diplomacy
| Place branding and public diplomacy |
| Pubbl/distr/stampa | [Basingstoke, Hampshire, UK] : , : Palgrave Macmillan, , 2007- |
| Descrizione fisica | 1 online resource |
| Disciplina | 338.9 |
| Soggetto topico |
Branding (Marketing)
Marketing Public relations City promotion Trademarks Place marketing - Management Communication in regional planning Villes - Marketing Marques de commerce Marketing territorial - Gestion Communication en aménagement du territoire Stratégie de marque Relations publiques Standortmarketing Màrqueting Relacions públiques Construcció de marca (Màrqueting) |
| Soggetto genere / forma |
Periodicals
Revistes electròniques. |
| ISSN | 1751-8059 |
| Classificazione |
3,2
630 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910481970503321 |
| [Basingstoke, Hampshire, UK] : , : Palgrave Macmillan, , 2007- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
| Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke |
| Autore | Perrey Jesko |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, 2013 |
| Descrizione fisica | 1 recurso en línea (399 páginas) : ilustraciones |
| Disciplina |
658.8
658.8700688 |
| Altri autori (Persone) | SpilleckeDennis |
| Soggetto topico |
Branding (Marketing)
Brand name products Retail trade Construcció de marca (Màrqueting) Productes de marca Comerç al detall |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
1-119-20790-8
1-283-89330-4 1-118-48950-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. |
| Record Nr. | UNINA-9910138865003321 |
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Perrey Jesko
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| Chichester, West Sussex, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Retail marketing and branding : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
| Retail marketing and branding : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke |
| Autore | Perrey Jesko |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, 2013 |
| Descrizione fisica | 1 recurso en línea (399 páginas) : ilustraciones |
| Disciplina |
658.8
658.8700688 |
| Altri autori (Persone) | SpilleckeDennis |
| Soggetto topico |
Branding (Marketing)
Brand name products Retail trade Construcció de marca (Màrqueting) Productes de marca Comerç al detall |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
1-119-20790-8
1-283-89330-4 1-118-48950-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. |
| Record Nr. | UNINA-9910815880503321 |
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Perrey Jesko
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| Chichester, West Sussex, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Storytelling with data : gaining insights, developing strategy and taking corporate communications to a new level / / Hans-Wilhelm Eckert
| Storytelling with data : gaining insights, developing strategy and taking corporate communications to a new level / / Hans-Wilhelm Eckert |
| Autore | Eckert Hans-Wilhelm |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (152 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Comunicació en l'empresa
Construcció de marca (Màrqueting) Narració de contes Branding (Marketing) Business communication Storytelling |
| ISBN |
9783658385552
9783658385545 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910629275103321 |
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Eckert Hans-Wilhelm
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| Wiesbaden, Germany : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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