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(No)Crisis : comunicación de crisis en un mundo conectado / / José Carlos Losada Díaz; prólogo de José Manuel Velasco
| (No)Crisis : comunicación de crisis en un mundo conectado / / José Carlos Losada Díaz; prólogo de José Manuel Velasco |
| Autore | Losada Díaz José |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , 2018 |
| Descrizione fisica | 1 recurso en línea (255 páginas) |
| Disciplina | 658 |
| Altri autori (Persone) | VelascoJosé Manuel |
| Collana | Manuales. Comunicación |
| Soggetto topico |
Business communication
Business planning Industrial management Comunicación en la empresa Empresas - Planificación Administración de empresas Relacions públiques Construcció de marca (Màrqueting) Comunicació en l'empresa Gestió de la crisi Web 2.0 |
| Soggetto genere / forma |
Libros electronicos.
Llibres electrònics |
| ISBN | 84-9180-144-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Altri titoli varianti |
No crisis
Comunicación de crisis en un mundo conectado |
| Record Nr. | UNINA-9910808530603321 |
Losada Díaz José
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| Barcelona : , : Editorial UOC, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business / / by Joel Backaler
| Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business / / by Joel Backaler |
| Autore | Backaler Joel |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (xvi, 214 pages) : color illustrations |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Branding (Marketing) Big data Business Globalization Markets Online Marketing/Social Media Branding Big Data/Analytics Popular Science in Business and Management Emerging Markets/Globalization Construcció de marca (Màrqueting) Màrqueting per Internet Dades massives |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-78396-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction -- 2 Then vs. Now: Influencer Marketing (Re-Defined) -- 3 Levels of Influence: Key Characteristics of Modern-Day Influencers -- 4 A Global Phenomenon: The Rise of Influencers Around the World -- 5 Business to Consumer (B2C) Influencer Marketing Landscape -- 6 Business to Business (B2B) Influencer Marketing Landscape -- 7 Discover Influencers: Finding the Perfect Match -- 8 Engage Influencers: Developing an Effective Outreach Strategy -- 9 Collaborate with Influencers: Potential Paths to Take -- 10 Know the Risks: The Dark Side of Influencer Collaboration -- 11 Measure Success: What’s the Return on Investment -- 12 Case Studies: Influencer Marketing Best Practices from Around the World -- 13 What's Coming: The Future of Influencer Marketing. |
| Record Nr. | UNINA-9910298171003321 |
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Backaler Joel
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Place branding and public diplomacy
| Place branding and public diplomacy |
| Pubbl/distr/stampa | [Basingstoke, Hampshire, UK] : , : Palgrave Macmillan, , 2007- |
| Descrizione fisica | 1 online resource |
| Disciplina | 338.9 |
| Soggetto topico |
Branding (Marketing)
Marketing Public relations City promotion Trademarks Place marketing - Management Communication in regional planning Villes - Marketing Marques de commerce Marketing territorial - Gestion Communication en aménagement du territoire Stratégie de marque Relations publiques Standortmarketing Màrqueting Relacions públiques Construcció de marca (Màrqueting) |
| Soggetto genere / forma |
Periodicals.
Revistes electròniques. |
| ISSN | 1751-8059 |
| Classificazione |
3,2
630 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910481970503321 |
| [Basingstoke, Hampshire, UK] : , : Palgrave Macmillan, , 2007- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
| Retail marketing and branding [[electronic resource] ] : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke |
| Autore | Perrey Jesko |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, 2013 |
| Descrizione fisica | 1 recurso en línea (399 páginas) : ilustraciones |
| Disciplina |
658.8
658.8700688 |
| Altri autori (Persone) | SpilleckeDennis |
| Soggetto topico |
Branding (Marketing)
Brand name products Retail trade Construcció de marca (Màrqueting) Productes de marca Comerç al detall |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
1-119-20790-8
1-283-89330-4 1-118-48950-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. |
| Record Nr. | UNINA-9910138865003321 |
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Perrey Jesko
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| Chichester, West Sussex, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Retail marketing and branding : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke
| Retail marketing and branding : a definitive guide to maximizing ROI / / Jesko Perrey and Dennis Spillecke |
| Autore | Perrey Jesko |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, : Wiley, 2013 |
| Descrizione fisica | 1 recurso en línea (399 páginas) : ilustraciones |
| Disciplina |
658.8
658.8700688 |
| Altri autori (Persone) | SpilleckeDennis |
| Soggetto topico |
Branding (Marketing)
Brand name products Retail trade Construcció de marca (Màrqueting) Productes de marca Comerç al detall |
| Soggetto genere / forma | Llibres electrònics |
| ISBN |
1-119-20790-8
1-283-89330-4 1-118-48950-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Building superior retail brands -- pt. 2. Optimizing marketing ROI -- pt. 3. Ten perspectives on retail marketing. |
| Record Nr. | UNINA-9910815880503321 |
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Perrey Jesko
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| Chichester, West Sussex, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Storytelling with data : gaining insights, developing strategy and taking corporate communications to a new level / / Hans-Wilhelm Eckert
| Storytelling with data : gaining insights, developing strategy and taking corporate communications to a new level / / Hans-Wilhelm Eckert |
| Autore | Eckert Hans-Wilhelm |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (152 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Comunicació en l'empresa
Construcció de marca (Màrqueting) Narració de contes Branding (Marketing) Business communication Storytelling |
| ISBN |
9783658385552
9783658385545 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910629275103321 |
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Eckert Hans-Wilhelm
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| Wiesbaden, Germany : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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