Advances in mergers and acquisitions . Vol. 8 [[electronic resource] /] / edited by Cary L. Cooper, Sydney Finkelstein |
Pubbl/distr/stampa | Bingley, UK, : Emerald, 2009 |
Descrizione fisica | 1 online resource (172 p.) |
Disciplina | 658.162 |
Altri autori (Persone) |
FinkelsteinSydney
CooperCary L |
Collana | Advances in mergers and acquisitions |
Soggetto topico |
Business & Economics - Mergers & Acquisitions
Takeovers, mergers & buy-outs Consolidation and merger of corporations Consolidation and merger of corporations - Management |
ISBN |
1-282-58052-3
9786612580529 1-84855-781-7 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | International mergers and acquisitions performance revisited the role of cultural distance and post- / Yaakov Weber, Shlomo Yedidia Tarba, Arie Reichel -- Measuring performance in technology-driven M&AS : Insights from a literature review / Olimpia Meglio -- Acquisitions in the Chinese real estate industry and the two-stage privatization process / Nitin Pangarkar, Jie Wu, Long Wai (Rico) Lam -- Subsidiary brands as a resource and the redistribution of decision-making authority following acquisitions / Sebastian Dieng, Christoph Dörrenbächer, Jens Gammelgaard -- Organizational identification and cultural differences : explaining employee attitudes and behavioral intentions during postmerger integration / David Kroon, Niels Noorderhaven, Aukje Leufkens -- The value of stories in understanding the past and shaping the future in merged organizations / Susan Cartwright, Luca Magni -- Transitional governance : a critical review of implicit process assumptions / Dries Faems, Anoop Madhok -- Computationally modeling the effect of organizational complexity on post-merger integration / Terrill L. Frantz, Kathleen M. Carley -- Introduction / Cary L. Cooper, Sydney Finkelstein. |
Record Nr. | UNINA-9910778489003321 |
Bingley, UK, : Emerald, 2009 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Commercial due diligence [[electronic resource] ] : the key to understanding value in an acquisition / / Peter Howson |
Autore | Howson Peter <1957-> |
Pubbl/distr/stampa | Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2006 |
Descrizione fisica | 1 online resource (417 p.) |
Disciplina | 658.1/62 |
Soggetto topico |
Consolidation and merger of corporations - Management
Business intelligence |
Soggetto genere / forma | Electronic books. |
ISBN |
1-317-16381-8
1-317-16380-X 1-281-09857-4 9786611098575 0-7546-8558-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Contents; List of Tables; List of Figures; Introduction; PART I: THE BASICS; PART II: ANALYTICAL TECHNIQUES; PART III: COLLECTING AND PRESENTING THE DATA; Appendix A: Checklists; Appendix B: Report Writing; Index |
Record Nr. | UNINA-9910458067403321 |
Howson Peter <1957-> | ||
Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2006 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Commercial due diligence [[electronic resource] ] : the key to understanding value in an acquisition / / Peter Howson |
Autore | Howson Peter <1957-> |
Pubbl/distr/stampa | Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2006 |
Descrizione fisica | 1 online resource (417 p.) |
Disciplina | 658.1/62 |
Soggetto topico |
Consolidation and merger of corporations - Management
Business intelligence |
ISBN |
1-315-57284-2
1-317-16381-8 1-317-16380-X 1-281-09857-4 9786611098575 0-7546-8558-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; Contents; List of Tables; List of Figures; Introduction; PART I: THE BASICS; PART II: ANALYTICAL TECHNIQUES; PART III: COLLECTING AND PRESENTING THE DATA; Appendix A: Checklists; Appendix B: Report Writing; Index |
Record Nr. | UNINA-9910784524303321 |
Howson Peter <1957-> | ||
Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2006 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The complete guide to mergers and acquisitions : process tools to support m&a integration at every level / / Timothy J. Galpin and Mark Herndon |
Autore | Galpin Timothy J. <1961-> |
Edizione | [Third edition.] |
Pubbl/distr/stampa | San Francisco, California : , : Jossey-Bass, , 2014 |
Descrizione fisica | 1 online resource (480 p.) |
Disciplina | 658.1/62 |
Collana | The Jossey-Bass Professional Management Series |
Soggetto topico | Consolidation and merger of corporations - Management |
Soggetto genere / forma | Electronic books. |
ISBN | 1-118-82726-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Title Page; Copyright; Contents; List of Exhibits; Foreword: Building M&A Integration Capabilities as a Competitive Advantage; Preface; The Authors; Chapter 1 Integration: Where Deal Value Is Realized; Buyer Beware!; Factors Contributing to Poor M&A Results; Deal Strategy-Then and Now; Strategic Deal Rationale: The Eight Cs; Serial Acquisitions as a Growth Strategy; Integrations Exist on a Continuum; Ten Key Recommendations for Maximizing Deal Value; Determine the Required or Desired Degree of Integration; Make Speedy (But Not Reckless) Decisions
Get Support and Commitment from Senior Managers Apply a Clearly Defined Approach; Appoint Capable M&A Leadership; Utilize an M&A Core Team and Task Forces; Apply Best Practices; Adhere to Measurable Goals and Objectives; Provide Continuous Communication and Gather Feedback; Develop a Sustained M&A Capability; Be Sure to Avoid the Killer Phrases; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 2 The Deal Flow Model: Pitfalls and Best Practices Throughout the M&A Process; The Deal Flow Model; Stage 1: Formulate; Stage 2: Locate; Stage 3: Investigate; Stage 4: Negotiate Stage 5: Integrate Integrate with Prudent Speed; Stage 6: Motivate; Stage 7: Innovate; Stage 8: Evaluate; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 3 Integration Begins with Due Diligence; Due Diligence Should Prevent Surprises; Due Diligence Is an Iterative Process; Managing Due Diligence as a Rapid Results Project; Target or Partner Firm Participation in Due Diligence; Prioritize Synergies According to Their Impacts on Deal Value; Due Diligence and Integration Strategy; Due Diligence and Integration Risk Factors; Due Diligence and Organizational Culture Due Diligence and Human Resources Due Diligence and Human Capital; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 4 Welcome to the Big Leagues of Change Management; Organizational Dynamics Created by Mergers and Acquisitions; Seven Fundamentals of M&A Change Management; Address "Me" Issues Quickly; Provide Extensive Communication; Ensure a Focus on Customers; Make Timely, Tough Decisions; Create Focused Initiatives; Manage Resistance to Change at Every Level; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 5 The Merger Integration Work Streams Model The Merger Integration Work Streams Model Initial Strategic Planning; Top-Level Leadership Team; Change Leadership; Business Processes; Deploying the Model; The Discovery Phase: Before the Announcement; The Invention Phase: The First Sixty Days; The Delivery Phase: Beyond Sixty Days; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 6 Organizing, Involving, and Coordinating Integration Task Forces; Establishing the Integration Infrastructure; Staffing the Integration Project Team; Launching the Planning Process; Kickoff Meeting for Task Force Leaders Specification of Deliverables |
Record Nr. | UNINA-9910464543903321 |
Galpin Timothy J. <1961-> | ||
San Francisco, California : , : Jossey-Bass, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The complete guide to mergers and acquisitions : process tools to support m&a integration at every level / / Timothy J. Galpin and Mark Herndon |
Autore | Galpin Timothy J. <1961-> |
Edizione | [Third edition.] |
Pubbl/distr/stampa | San Francisco, California : , : Jossey-Bass, , 2014 |
Descrizione fisica | 1 online resource (480 p.) |
Disciplina | 658.1/62 |
Collana | The Jossey-Bass Professional Management Series |
Soggetto topico | Consolidation and merger of corporations - Management |
ISBN | 1-118-82726-0 |
Classificazione | BUS085000 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Title Page; Copyright; Contents; List of Exhibits; Foreword: Building M&A Integration Capabilities as a Competitive Advantage; Preface; The Authors; Chapter 1 Integration: Where Deal Value Is Realized; Buyer Beware!; Factors Contributing to Poor M&A Results; Deal Strategy-Then and Now; Strategic Deal Rationale: The Eight Cs; Serial Acquisitions as a Growth Strategy; Integrations Exist on a Continuum; Ten Key Recommendations for Maximizing Deal Value; Determine the Required or Desired Degree of Integration; Make Speedy (But Not Reckless) Decisions
Get Support and Commitment from Senior Managers Apply a Clearly Defined Approach; Appoint Capable M&A Leadership; Utilize an M&A Core Team and Task Forces; Apply Best Practices; Adhere to Measurable Goals and Objectives; Provide Continuous Communication and Gather Feedback; Develop a Sustained M&A Capability; Be Sure to Avoid the Killer Phrases; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 2 The Deal Flow Model: Pitfalls and Best Practices Throughout the M&A Process; The Deal Flow Model; Stage 1: Formulate; Stage 2: Locate; Stage 3: Investigate; Stage 4: Negotiate Stage 5: Integrate Integrate with Prudent Speed; Stage 6: Motivate; Stage 7: Innovate; Stage 8: Evaluate; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 3 Integration Begins with Due Diligence; Due Diligence Should Prevent Surprises; Due Diligence Is an Iterative Process; Managing Due Diligence as a Rapid Results Project; Target or Partner Firm Participation in Due Diligence; Prioritize Synergies According to Their Impacts on Deal Value; Due Diligence and Integration Strategy; Due Diligence and Integration Risk Factors; Due Diligence and Organizational Culture Due Diligence and Human Resources Due Diligence and Human Capital; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 4 Welcome to the Big Leagues of Change Management; Organizational Dynamics Created by Mergers and Acquisitions; Seven Fundamentals of M&A Change Management; Address "Me" Issues Quickly; Provide Extensive Communication; Ensure a Focus on Customers; Make Timely, Tough Decisions; Create Focused Initiatives; Manage Resistance to Change at Every Level; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 5 The Merger Integration Work Streams Model The Merger Integration Work Streams Model Initial Strategic Planning; Top-Level Leadership Team; Change Leadership; Business Processes; Deploying the Model; The Discovery Phase: Before the Announcement; The Invention Phase: The First Sixty Days; The Delivery Phase: Beyond Sixty Days; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 6 Organizing, Involving, and Coordinating Integration Task Forces; Establishing the Integration Infrastructure; Staffing the Integration Project Team; Launching the Planning Process; Kickoff Meeting for Task Force Leaders Specification of Deliverables |
Record Nr. | UNINA-9910786657203321 |
Galpin Timothy J. <1961-> | ||
San Francisco, California : , : Jossey-Bass, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
The complete guide to mergers and acquisitions : process tools to support m&a integration at every level / / Timothy J. Galpin and Mark Herndon |
Autore | Galpin Timothy J. <1961-> |
Edizione | [Third edition.] |
Pubbl/distr/stampa | San Francisco, California : , : Jossey-Bass, , 2014 |
Descrizione fisica | 1 online resource (480 p.) |
Disciplina | 658.1/62 |
Collana | The Jossey-Bass Professional Management Series |
Soggetto topico | Consolidation and merger of corporations - Management |
ISBN | 1-118-82726-0 |
Classificazione | BUS085000 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover; Title Page; Copyright; Contents; List of Exhibits; Foreword: Building M&A Integration Capabilities as a Competitive Advantage; Preface; The Authors; Chapter 1 Integration: Where Deal Value Is Realized; Buyer Beware!; Factors Contributing to Poor M&A Results; Deal Strategy-Then and Now; Strategic Deal Rationale: The Eight Cs; Serial Acquisitions as a Growth Strategy; Integrations Exist on a Continuum; Ten Key Recommendations for Maximizing Deal Value; Determine the Required or Desired Degree of Integration; Make Speedy (But Not Reckless) Decisions
Get Support and Commitment from Senior Managers Apply a Clearly Defined Approach; Appoint Capable M&A Leadership; Utilize an M&A Core Team and Task Forces; Apply Best Practices; Adhere to Measurable Goals and Objectives; Provide Continuous Communication and Gather Feedback; Develop a Sustained M&A Capability; Be Sure to Avoid the Killer Phrases; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 2 The Deal Flow Model: Pitfalls and Best Practices Throughout the M&A Process; The Deal Flow Model; Stage 1: Formulate; Stage 2: Locate; Stage 3: Investigate; Stage 4: Negotiate Stage 5: Integrate Integrate with Prudent Speed; Stage 6: Motivate; Stage 7: Innovate; Stage 8: Evaluate; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 3 Integration Begins with Due Diligence; Due Diligence Should Prevent Surprises; Due Diligence Is an Iterative Process; Managing Due Diligence as a Rapid Results Project; Target or Partner Firm Participation in Due Diligence; Prioritize Synergies According to Their Impacts on Deal Value; Due Diligence and Integration Strategy; Due Diligence and Integration Risk Factors; Due Diligence and Organizational Culture Due Diligence and Human Resources Due Diligence and Human Capital; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 4 Welcome to the Big Leagues of Change Management; Organizational Dynamics Created by Mergers and Acquisitions; Seven Fundamentals of M&A Change Management; Address "Me" Issues Quickly; Provide Extensive Communication; Ensure a Focus on Customers; Make Timely, Tough Decisions; Create Focused Initiatives; Manage Resistance to Change at Every Level; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 5 The Merger Integration Work Streams Model The Merger Integration Work Streams Model Initial Strategic Planning; Top-Level Leadership Team; Change Leadership; Business Processes; Deploying the Model; The Discovery Phase: Before the Announcement; The Invention Phase: The First Sixty Days; The Delivery Phase: Beyond Sixty Days; Chapter Summary; Discussion Questions; Rapid Assessment Tool; Chapter 6 Organizing, Involving, and Coordinating Integration Task Forces; Establishing the Integration Infrastructure; Staffing the Integration Project Team; Launching the Planning Process; Kickoff Meeting for Task Force Leaders Specification of Deliverables |
Record Nr. | UNINA-9910827864903321 |
Galpin Timothy J. <1961-> | ||
San Francisco, California : , : Jossey-Bass, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Creating value through corporate restructuring : case studies in bankruptcies, buyouts, and breakups |
Autore | Gilson Stuart C |
Pubbl/distr/stampa | [Place of publication not identified], : Wiley, 2010 |
Disciplina | 658.1/6 |
Collana | Wiley finance series Creating value through corporate restructuring |
Soggetto topico |
Corporate reorganizations - Management
Consolidation and merger of corporations - Management Leveraged buyouts - Management Bankruptcy - Management Management Styles & Communication Management Business & Economics |
ISBN | 1-119-20458-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910131419703321 |
Gilson Stuart C | ||
[Place of publication not identified], : Wiley, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Creating value through corporate restructuring : case studies in bankruptcies, buyouts, and breakups |
Autore | Gilson Stuart C |
Pubbl/distr/stampa | [Place of publication not identified], : Wiley, 2010 |
Disciplina | 658.1/6 |
Collana | Wiley finance series Creating value through corporate restructuring |
Soggetto topico |
Corporate reorganizations - Management
Consolidation and merger of corporations - Management Leveraged buyouts - Management Bankruptcy - Management Management Styles & Communication Management Business & Economics |
ISBN | 1-119-20458-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910877708803321 |
Gilson Stuart C | ||
[Place of publication not identified], : Wiley, 2010 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Intelligent M & A : navigating the mergers and acquisitions minefield / / Scott Moeller and Chris Brady |
Autore | Moeller Scott |
Edizione | [Second edition.] |
Pubbl/distr/stampa | Chichester, England : , : Wiley, , 2014 |
Descrizione fisica | 1 online resource (413 p.) |
Disciplina | 658.1/62 |
Soggetto topico |
Consolidation and merger of corporations - Management
Business intelligence Consolidation and merger of corporations Organizational change - Management |
ISBN |
1-118-76421-8
1-118-76422-6 1-118-76420-X |
Classificazione | BUS019000 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Machine generated contents note: Introduction to the Second Edition 1 The Need for Intelligence in Mergers and Acquisitions 2 Business Intelligence 3 Designing the Acquisition Process 4 Controlling the Advisors 5 Identifying the Best Targets 6 The Best Defense 7 Due Diligence 8 Valuation, Pricing, and Financing 9 Negotiation and Bidding 10 Post-Deal Integration 11 Post-Deal Review 12 Conclusions Bibliography and References Index . |
Record Nr. | UNINA-9910132219503321 |
Moeller Scott | ||
Chichester, England : , : Wiley, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
M&A integration--how to do it [[electronic resource] ] : planning and delivering M&A integration for business success / / Danny A. Davis |
Autore | Davis Danny <1972-> |
Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2012 |
Descrizione fisica | 1 online resource (336 p.) |
Disciplina | 658.1/62 |
Soggetto topico |
Consolidation and merger of corporations
Consolidation and merger of corporations - Management |
Soggetto genere / forma | Electronic books. |
ISBN |
1-118-36125-3
1-283-59904-X 9786613911490 1-118-36124-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
M&A INTEGRATION; CONTENTS; PREFACE; ABOUT THE AUTHOR; INTRODUCTION; PART I: THE STRATEGIC DRIVERS; CHAPTER 1: M&A OVERVIEW; CHAPTER SUMMARY; WHAT TYPES OF M&A ARE THERE?; HOW MUCH SHOULD WE PAY?; MOST MERGERS FAI L; DEFINE SUCCESS; THE M&A PROCESS; STRATEGIC M&A PROCESS; STRATEGY: LINKING PRE-DEAL AND POST-DEAL STRATEGY; CHAPTER 2: INTEGRATION OVERVIEW; CHAPTER SUMMARY; INTEGRATION OBJECTIVE; WHAT IS INTEGRATION?; INTEGRATION STRATEGIES; REASON FOR SUCCESS; WILL WE SUCCEED?; LEARNING FROM MERGERS; DIFFERENT MERGERS AT DIFFERENT STAGES OF THE COMPANY LIFE CYCLE
WHAT SHOULD WE EXPECT DURING THE INTEGRATION?TRANSFORMING THE BUSINESS; CHAPTER 3: PLANNING FOR INTEGRATION; CHAPTER SUMMARY; MODEL FOR INTEGRATION PLANNING; INTEGRATION CHECKLIST; WHAT IS 100 DAY PLANNING?; DAY 1; INFORMATION; BRINGING THE COMPANIES TOGETHER; PLANNING FOR "THE DIP" IN PRODUCTIVITY AND SERVICE; REVIEW INTEGRATION READINESS; CHAPTER 4: INTEGRATION DRIVERS; CHAPTER SUMMARY; WHAT ARE SYNERGIES?; HOW DEEP TO CUT; THE PRINCIPLES OF INTEGRATIONS; BUDGET FOR INTEGRATION; INTEGRATION TRACKING; 2ND WAVE INTEGRATION; CHAPTER 5: INTEGRATION GOVERNANCE OR STRUCTURE; CHAPTER SUMMARY PUT PEOPLE IN PLACERESPONSIBILITY AND ACCOUNTABILITY; CONTROLS IN PLACE AT DIFFERENT LEVELS; BOARD TRACKING OF INTEGRATION; AGREE REPORTING REQUIREMENTS; TEACHING INTEGRATION IN OUR COMPANY; INTEGRATION STANDARDS, TOOL KITS, PROCESS; RISK WORKSHOP AND RISK MANAGEMENT; TRACK PROGRESS; CHAPTER 6: DELIVERY - "INTEGRATION MANAGEMENT"; CHAPTER SUMMARY; MOBILIZE A MERGER TEAM; STRATEGIC DELIVERY OF INTEGRATION; ROLL OUT NEW PROCEDURES FOR MANAGING PROJECTS; INTEGRATION MANAGEMENT OFFICE; INTEGRATION MANAGEMENT; STRATEGIC PLANS, PARALLEL PLANNING PROCESS, DETAILED PLANS; PART II: THE FUNCTIONS CHAPTER 7: FINANCECHAPTER SUMMARY; LINKS WITH OTHER PARTS OF THE INTEGRATION; FINANCE READINESS REVIEW; FINANCIAL INTEGRATION STRATEGIES; LEARNING POINTS FOR FINANCE; OUTSOURCING; FINANCIAL BASICS; FINANCIAL RISK MANAGEMENT; BENCHMARKS, KEY PERFORMANCE INDICATORS; WHAT INFRASTRUCTURE IS NEEDED?; FINANCE ORGANIZATION - PEOPLE; PROCESSES AND IT; CHAPTER 8: IT; CHAPTER SUMMARY; IT PERSPECTIVE DAY 1; ASSESS READINESS FOR INTEGRATION; IT AND INTEGRATION STRATEGY; REASONS FOR CHANGE IN IT DURING A MERGER; LEVEL OF INTEGRATION; LINKS WITH OTHER PARTS OF THE INTEGRATION; ISSUES DURING AN INTEGRATION DO THE BASICSINTEGRATE OR CONSOLIDATE SYSTEMS; IT INTEGRATION SUCCESS; IT INTEGRATION CHECKLIST; CHAPTER 9: HUMAN RESOURCES; CHAPTER SUMMARY; HR FOR THE INTEGRATION (OUTSIDE HR); HR CHECKLIST; HR FOR THE HR INTEGRATION; CHAPTER 10: COMMUNICATIONS; CHAPTER SUMMARY; MANAGEMENT COMMUNICATIONS; COMMUNICATIONS OVERVIEW; COMMUNICATIONS FOR THE WHOLE INTEGRATION; COMMUNICATIONS PERSPECTIVE DAY 1; THE INTEGRATION OF COMMUNICATIONS; CHAPTER 11: SALES AND MARKETING; CHAPTER SUMMARY; LINKS WITH OTHER PARTS OF THE INTEGRATION; SALES AND MARKETING OVERVIEW; BRAND; CULTURE OF SALES AND MARKETING COMMUNICATION PLANNING |
Record Nr. | UNINA-9910461867303321 |
Davis Danny <1972-> | ||
Hoboken, NJ, : Wiley, 2012 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|