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Current issues and research in advertising
| Current issues and research in advertising |
| Pubbl/distr/stampa | Ann Arbor, Mich., : Division of Research, Graduate School of Business Administration, University of Michigan |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1 |
| Soggetto topico |
Comparative advertising
Advertising - United States Advertising - Research Publicité comparative Publicité - États-Unis Publicité - Recherche Advertising Reclame Advertenties |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Soggetto non controllato | Advertising |
| ISSN | 2165-820X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Current issues & research in advertising |
| Record Nr. | UNISA-996215994903316 |
| Ann Arbor, Mich., : Division of Research, Graduate School of Business Administration, University of Michigan | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Current issues and research in advertising
| Current issues and research in advertising |
| Pubbl/distr/stampa | Ann Arbor, Mich., : Division of Research, Graduate School of Business Administration, University of Michigan |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1 |
| Soggetto topico |
Comparative advertising
Advertising - United States Advertising - Research Publicité comparative Publicité - États-Unis Publicité - Recherche Advertising Reclame Advertenties |
| Soggetto genere / forma |
Periodical
periodicals. Periodicals. Périodiques. |
| Soggetto non controllato | Advertising |
| ISSN | 2165-820X |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Current issues & research in advertising |
| Record Nr. | UNINA-9910134591103321 |
| Ann Arbor, Mich., : Division of Research, Graduate School of Business Administration, University of Michigan | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International advertising [[electronic resource] ] : realities and myths / / edited by John Philip Jones
| International advertising [[electronic resource] ] : realities and myths / / edited by John Philip Jones |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2000 |
| Descrizione fisica | 1 online resource (423 p.) |
| Disciplina | 659.1 |
| Altri autori (Persone) | JonesJohn Philip |
| Soggetto topico |
Advertising
Advertising media planning Comparative advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-1244-4
1-322-41705-9 1-4522-6458-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Chapter 1 - Introduction: The Vicissitudes of International Advertising; Part I - The Realities of International Advertising; Chapter 2 - International Advertising Developments; Chapter 3 - International Advertising: How Far Can It Fly?; Chapter 4 - Alice in Disneyland: A Creative View of International Advertising; Chapter 5 - Brand and Consumer Values in Global Marketing; Chapter 6 - Mapping Cultural Values for Global Marketing and Advertising; Chapter 7 - Women as an Advertising Target: An International Overview; Chapter 8 - Media May Be Global, but Is Youth?
Part II - An International CircumnavigationChapter 9 - Rational Arguments and Emotional Envelopes: American and British Advertising Compared; Chapter 10 - The Power of Advertising, Myths and Realities: Evidence From Norway; Chapter 11 - Print Advertising-and How an American Creative Man Learned to Operate in an International Environment; Chapter 12 - The Emergence of Advertising in Russia; Chapter 13 - Australia: A Western or Eastern Advertising Market?; Chapter 14 - The Emperor's New Clothes: A View From Australia on the Creative Process; Chapter 15 - Japan: The Advertising Agency Scene Chapter 16 - The Asia Pacific TigersChapter 17 - Is India an Asian Tiger?; Chapter 18 - China: Advertising Yesterday and Today; Part III - An International Perspective on Measurement and Evaluation; Chapter 19 - How Single-Source Research First Developed; Chapter 20 - Short-Term Advertising Strength: New Empirical Evidence From Norway; Chapter 21 - The Effectiveness of Television Advertising in France; Chapter 22 - Test Marketing-and Some Notes on Iceland, a Totally Isolated Marketing Environment; Chapter 23 - Modeling the Marketing Process: Innovation From Japan Chapter 24 - Media Synergy: Evidence From GermanyChapter 25 - What Do We Know of Mixed Media Effects? More Evidence From Germany; Chapter 26 - Advertising Likability: A View From South Africa; Chapter 27 - Pioneer Work on Advertising Evaluation: The Institute of Practitioners in Advertising's Advertising Effectiveness Awards; Index; About the Contributors |
| Record Nr. | UNINA-9910480295703321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International advertising [[electronic resource] ] : realities and myths / / edited by John Philip Jones
| International advertising [[electronic resource] ] : realities and myths / / edited by John Philip Jones |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2000 |
| Descrizione fisica | 1 online resource (412 p.) : ill |
| Disciplina | 659.1 |
| Altri autori (Persone) | JonesJohn Philip |
| Soggetto topico |
Advertising
Advertising media planning Comparative advertising |
| ISBN |
0-7619-1244-4
1-322-41705-9 1-4522-6458-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Chapter 1 - Introduction: The Vicissitudes of International Advertising; Part I - The Realities of International Advertising; Chapter 2 - International Advertising Developments; Chapter 3 - International Advertising: How Far Can It Fly?; Chapter 4 - Alice in Disneyland: A Creative View of International Advertising; Chapter 5 - Brand and Consumer Values in Global Marketing; Chapter 6 - Mapping Cultural Values for Global Marketing and Advertising; Chapter 7 - Women as an Advertising Target: An International Overview; Chapter 8 - Media May Be Global, but Is Youth?
Part II - An International CircumnavigationChapter 9 - Rational Arguments and Emotional Envelopes: American and British Advertising Compared; Chapter 10 - The Power of Advertising, Myths and Realities: Evidence From Norway; Chapter 11 - Print Advertising-and How an American Creative Man Learned to Operate in an International Environment; Chapter 12 - The Emergence of Advertising in Russia; Chapter 13 - Australia: A Western or Eastern Advertising Market?; Chapter 14 - The Emperor's New Clothes: A View From Australia on the Creative Process; Chapter 15 - Japan: The Advertising Agency Scene Chapter 16 - The Asia Pacific TigersChapter 17 - Is India an Asian Tiger?; Chapter 18 - China: Advertising Yesterday and Today; Part III - An International Perspective on Measurement and Evaluation; Chapter 19 - How Single-Source Research First Developed; Chapter 20 - Short-Term Advertising Strength: New Empirical Evidence From Norway; Chapter 21 - The Effectiveness of Television Advertising in France; Chapter 22 - Test Marketing-and Some Notes on Iceland, a Totally Isolated Marketing Environment; Chapter 23 - Modeling the Marketing Process: Innovation From Japan Chapter 24 - Media Synergy: Evidence From GermanyChapter 25 - What Do We Know of Mixed Media Effects? More Evidence From Germany; Chapter 26 - Advertising Likability: A View From South Africa; Chapter 27 - Pioneer Work on Advertising Evaluation: The Institute of Practitioners in Advertising's Advertising Effectiveness Awards; Index; About the Contributors |
| Record Nr. | UNINA-9910779209403321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International advertising : realities and myths / / edited by John Philip Jones
| International advertising : realities and myths / / edited by John Philip Jones |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c2000 |
| Descrizione fisica | 1 online resource (412 p.) : ill |
| Disciplina | 659.1 |
| Altri autori (Persone) | JonesJohn Philip |
| Soggetto topico |
Advertising
Advertising media planning Comparative advertising |
| ISBN |
0-7619-1244-4
1-322-41705-9 1-4522-6458-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Chapter 1 - Introduction: The Vicissitudes of International Advertising; Part I - The Realities of International Advertising; Chapter 2 - International Advertising Developments; Chapter 3 - International Advertising: How Far Can It Fly?; Chapter 4 - Alice in Disneyland: A Creative View of International Advertising; Chapter 5 - Brand and Consumer Values in Global Marketing; Chapter 6 - Mapping Cultural Values for Global Marketing and Advertising; Chapter 7 - Women as an Advertising Target: An International Overview; Chapter 8 - Media May Be Global, but Is Youth?
Part II - An International CircumnavigationChapter 9 - Rational Arguments and Emotional Envelopes: American and British Advertising Compared; Chapter 10 - The Power of Advertising, Myths and Realities: Evidence From Norway; Chapter 11 - Print Advertising-and How an American Creative Man Learned to Operate in an International Environment; Chapter 12 - The Emergence of Advertising in Russia; Chapter 13 - Australia: A Western or Eastern Advertising Market?; Chapter 14 - The Emperor's New Clothes: A View From Australia on the Creative Process; Chapter 15 - Japan: The Advertising Agency Scene Chapter 16 - The Asia Pacific TigersChapter 17 - Is India an Asian Tiger?; Chapter 18 - China: Advertising Yesterday and Today; Part III - An International Perspective on Measurement and Evaluation; Chapter 19 - How Single-Source Research First Developed; Chapter 20 - Short-Term Advertising Strength: New Empirical Evidence From Norway; Chapter 21 - The Effectiveness of Television Advertising in France; Chapter 22 - Test Marketing-and Some Notes on Iceland, a Totally Isolated Marketing Environment; Chapter 23 - Modeling the Marketing Process: Innovation From Japan Chapter 24 - Media Synergy: Evidence From GermanyChapter 25 - What Do We Know of Mixed Media Effects? More Evidence From Germany; Chapter 26 - Advertising Likability: A View From South Africa; Chapter 27 - Pioneer Work on Advertising Evaluation: The Institute of Practitioners in Advertising's Advertising Effectiveness Awards; Index; About the Contributors |
| Record Nr. | UNINA-9910818611003321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, c2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of current issues and research in advertising
| Journal of current issues and research in advertising |
| Pubbl/distr/stampa | Clemson, SC, : CtC Press |
| Descrizione fisica | 1 online resource |
| Disciplina |
659.1
659.1/05 |
| Soggetto topico |
Advertising
Advertising - Research Advertising - United States Comparative advertising Publicité Publicité - Recherche Publicité - États-Unis Publicité comparative Reclame |
| Soggetto genere / forma |
Periodical
Periodicals. Périodiques. |
| ISSN | 2164-7313 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
JCIRA
Journal of current issues & research in advertising |
| Record Nr. | UNINA-9910130987403321 |
| Clemson, SC, : CtC Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Journal of current issues and research in advertising
| Journal of current issues and research in advertising |
| Pubbl/distr/stampa | Clemson, SC, : CtC Press |
| Descrizione fisica | 1 online resource |
| Disciplina |
659.1
659.1/05 |
| Soggetto topico |
Advertising
Advertising - Research Advertising - United States Comparative advertising Publicité Publicité - Recherche Publicité - États-Unis Publicité comparative Reclame |
| Soggetto genere / forma |
Periodical
Periodicals. Périodiques. |
| ISSN | 2164-7313 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
JCIRA
Journal of current issues & research in advertising |
| Record Nr. | UNISA-996209149503316 |
| Clemson, SC, : CtC Press | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
