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Communication planning [[electronic resource] ] : an integrated approach / / Sherry Devereaux Ferguson
| Communication planning [[electronic resource] ] : an integrated approach / / Sherry Devereaux Ferguson |
| Autore | Ferguson Sherry Devereaux |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (276 p.) |
| Disciplina | 659.2 |
| Collana | Sage series in public relations |
| Soggetto topico |
Communication planning
Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-5063-1408-2
0-7619-1313-0 1-322-30679-6 1-4522-6356-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction; PART I - STRATEGIC PLANNING CULTURES; Chapter 1 - The Making of Strategic Planning Cultures; Getting Ready for Strategic Planning; Engaging in Strategic Planning; Conclusion; Chapter 2 - The Role of Integrated Communication Planning; Planning Exigencies; Communication Planning Systems; Different Types of Communication Plans: Purposes and Content; Conclusion; PART II - INTEGRATED PLANNING PROCESSES; Chapter 3 - Writing the Strategic Communication Plan (Multiyear or Annual); Planning Processes: Who, How, and When; Principles for Writing the Plan
Steps in Creating the PlanConclusion; Appendix; Chapter 4 - Writing the Multiyear or Annual Operational and Work Plans; Operational Communication Planning; Communication Work Planning; Conclusion; Chapter 5 - Writing the Communication Support Plan: Planning for Special Events, Campaigns, and Issues; Purposes and Characteristics of Support Plans; Components of a Support Plan; Conclusion; Appendix; Chapter 6 - Writing the Contingency Plan for Crises; Writing the Crisis Management Plan; Communication Component; Conclusion; Appendix; PART III - COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING Chapter 7 - Understanding the Psychology of Audiences: Beliefs, Attitudes, Values, and NeedsThe Influence of Beliefs, Attitudes, and Values on How Audiences Receive Messages; Needs and Personality; Conclusion; Chapter 8 - The Bases of Source Credibility; Impact of Source Credibility on Communication; Source Credibility Factors; The Language of Television: Effects on Source Credibility; Conclusion; Chapter 9 - Message Design: Perception, Cognition, and Information Acquisition; Penetrating the Perceptual Screen; Selective Exposure, Perception, and Attention; Comprehension of Information Retention and Recall of InformationLearning Theories: Instrumental, Operational, and Social Learning; Conclusion; Chapter 10 - Message Design: Theories of Persuasion; Message Content; Organization of Messages; Message Strategies; Conclusion; Chapter 11 - Choosing the Channel: Lessons Learned; How People Use the Media; Media Successes at Raising Awareness and Influencing Attitudes and Behavior; Limitations on the Effectiveness of Media: Influential Variables; Improving the Effectiveness of the Media; Agenda Setting; Conclusion; PART IV - STRATEGIC APPROACHES Chapter 12 - Strategic Approaches to Planning for Issues ManagementOwnership of the Issue: Sole or Shared?; Who Shares Responsibility for Managing the Issue?; Characteristics of the Issue; Controllability of the Issue; Helping the Public to Reach Social Judgment on Issues; Conclusion; Chapter 13 - Planning Cooperative Strategies: Partnering, Consulting, and Negotiating; Trends Toward Partnering and Sharing of Resources; Building Consultation Strategies Into One's Plan; Negotiation Strategies; Conclusion; References; Author Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910480886403321 |
Ferguson Sherry Devereaux
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication planning [[electronic resource] ] : an integrated approach / / Sherry Devereaux Ferguson
| Communication planning [[electronic resource] ] : an integrated approach / / Sherry Devereaux Ferguson |
| Autore | Ferguson Sherry Devereaux |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (xiv, 262 p.) : ill |
| Disciplina | 302.2 |
| Collana | Sage series in public relations |
| Soggetto topico | Communication planning |
| ISBN |
1-5063-1408-2
0-7619-1313-0 1-322-30679-6 1-4522-6356-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction; PART I - STRATEGIC PLANNING CULTURES; Chapter 1 - The Making of Strategic Planning Cultures; Getting Ready for Strategic Planning; Engaging in Strategic Planning; Conclusion; Chapter 2 - The Role of Integrated Communication Planning; Planning Exigencies; Communication Planning Systems; Different Types of Communication Plans: Purposes and Content; Conclusion; PART II - INTEGRATED PLANNING PROCESSES; Chapter 3 - Writing the Strategic Communication Plan (Multiyear or Annual); Planning Processes: Who, How, and When; Principles for Writing the Plan
Steps in Creating the PlanConclusion; Appendix; Chapter 4 - Writing the Multiyear or Annual Operational and Work Plans; Operational Communication Planning; Communication Work Planning; Conclusion; Chapter 5 - Writing the Communication Support Plan: Planning for Special Events, Campaigns, and Issues; Purposes and Characteristics of Support Plans; Components of a Support Plan; Conclusion; Appendix; Chapter 6 - Writing the Contingency Plan for Crises; Writing the Crisis Management Plan; Communication Component; Conclusion; Appendix; PART III - COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING Chapter 7 - Understanding the Psychology of Audiences: Beliefs, Attitudes, Values, and NeedsThe Influence of Beliefs, Attitudes, and Values on How Audiences Receive Messages; Needs and Personality; Conclusion; Chapter 8 - The Bases of Source Credibility; Impact of Source Credibility on Communication; Source Credibility Factors; The Language of Television: Effects on Source Credibility; Conclusion; Chapter 9 - Message Design: Perception, Cognition, and Information Acquisition; Penetrating the Perceptual Screen; Selective Exposure, Perception, and Attention; Comprehension of Information Retention and Recall of InformationLearning Theories: Instrumental, Operational, and Social Learning; Conclusion; Chapter 10 - Message Design: Theories of Persuasion; Message Content; Organization of Messages; Message Strategies; Conclusion; Chapter 11 - Choosing the Channel: Lessons Learned; How People Use the Media; Media Successes at Raising Awareness and Influencing Attitudes and Behavior; Limitations on the Effectiveness of Media: Influential Variables; Improving the Effectiveness of the Media; Agenda Setting; Conclusion; PART IV - STRATEGIC APPROACHES Chapter 12 - Strategic Approaches to Planning for Issues ManagementOwnership of the Issue: Sole or Shared?; Who Shares Responsibility for Managing the Issue?; Characteristics of the Issue; Controllability of the Issue; Helping the Public to Reach Social Judgment on Issues; Conclusion; Chapter 13 - Planning Cooperative Strategies: Partnering, Consulting, and Negotiating; Trends Toward Partnering and Sharing of Resources; Building Consultation Strategies Into One's Plan; Negotiation Strategies; Conclusion; References; Author Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910785986403321 |
|
Ferguson Sherry Devereaux
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communication planning : an integrated approach / / Sherry Devereaux Ferguson
| Communication planning : an integrated approach / / Sherry Devereaux Ferguson |
| Autore | Ferguson Sherry Devereaux |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, : Sage, c1999 |
| Descrizione fisica | 1 online resource (xiv, 262 p.) : ill |
| Disciplina | 302.2 |
| Collana | Sage series in public relations |
| Soggetto topico |
Communication planning
Public relations |
| ISBN |
1-5063-1408-2
0-7619-1313-0 1-322-30679-6 1-4522-6356-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction; PART I - STRATEGIC PLANNING CULTURES; Chapter 1 - The Making of Strategic Planning Cultures; Getting Ready for Strategic Planning; Engaging in Strategic Planning; Conclusion; Chapter 2 - The Role of Integrated Communication Planning; Planning Exigencies; Communication Planning Systems; Different Types of Communication Plans: Purposes and Content; Conclusion; PART II - INTEGRATED PLANNING PROCESSES; Chapter 3 - Writing the Strategic Communication Plan (Multiyear or Annual); Planning Processes: Who, How, and When; Principles for Writing the Plan
Steps in Creating the PlanConclusion; Appendix; Chapter 4 - Writing the Multiyear or Annual Operational and Work Plans; Operational Communication Planning; Communication Work Planning; Conclusion; Chapter 5 - Writing the Communication Support Plan: Planning for Special Events, Campaigns, and Issues; Purposes and Characteristics of Support Plans; Components of a Support Plan; Conclusion; Appendix; Chapter 6 - Writing the Contingency Plan for Crises; Writing the Crisis Management Plan; Communication Component; Conclusion; Appendix; PART III - COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING Chapter 7 - Understanding the Psychology of Audiences: Beliefs, Attitudes, Values, and NeedsThe Influence of Beliefs, Attitudes, and Values on How Audiences Receive Messages; Needs and Personality; Conclusion; Chapter 8 - The Bases of Source Credibility; Impact of Source Credibility on Communication; Source Credibility Factors; The Language of Television: Effects on Source Credibility; Conclusion; Chapter 9 - Message Design: Perception, Cognition, and Information Acquisition; Penetrating the Perceptual Screen; Selective Exposure, Perception, and Attention; Comprehension of Information Retention and Recall of InformationLearning Theories: Instrumental, Operational, and Social Learning; Conclusion; Chapter 10 - Message Design: Theories of Persuasion; Message Content; Organization of Messages; Message Strategies; Conclusion; Chapter 11 - Choosing the Channel: Lessons Learned; How People Use the Media; Media Successes at Raising Awareness and Influencing Attitudes and Behavior; Limitations on the Effectiveness of Media: Influential Variables; Improving the Effectiveness of the Media; Agenda Setting; Conclusion; PART IV - STRATEGIC APPROACHES Chapter 12 - Strategic Approaches to Planning for Issues ManagementOwnership of the Issue: Sole or Shared?; Who Shares Responsibility for Managing the Issue?; Characteristics of the Issue; Controllability of the Issue; Helping the Public to Reach Social Judgment on Issues; Conclusion; Chapter 13 - Planning Cooperative Strategies: Partnering, Consulting, and Negotiating; Trends Toward Partnering and Sharing of Resources; Building Consultation Strategies Into One's Plan; Negotiation Strategies; Conclusion; References; Author Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910821031803321 |
|
Ferguson Sherry Devereaux
|
||
| Thousand Oaks, : Sage, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
El Futuro de la Comunicación : Cómo Piensan Las Empresas / / Elena Gutiérrez and Jordi Rodríguez ; prólogo de Antonio López
| El Futuro de la Comunicación : Cómo Piensan Las Empresas / / Elena Gutiérrez and Jordi Rodríguez ; prólogo de Antonio López |
| Autore | Gutiérrez García Elena |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Madrid, España : , : LID Editorial Empresarial, S.L., , [2014] |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 302.2 |
| Collana | Colección Acción empresarial |
| Soggetto topico |
Communication - Social aspects
Communication in politics Communication planning Business communication |
| ISBN |
84-8356-959-0
84-8356-958-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910793636203321 |
|
Gutiérrez García Elena
|
||
| Madrid, España : , : LID Editorial Empresarial, S.L., , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
El Futuro de la Comunicación : Cómo Piensan Las Empresas / / Elena Gutiérrez and Jordi Rodríguez ; prólogo de Antonio López
| El Futuro de la Comunicación : Cómo Piensan Las Empresas / / Elena Gutiérrez and Jordi Rodríguez ; prólogo de Antonio López |
| Autore | Gutiérrez García Elena |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Madrid, España : , : LID Editorial Empresarial, S.L., , [2014] |
| Descrizione fisica | 1 online resource (1 volume) : illustrations |
| Disciplina | 302.2 |
| Collana | Colección Acción empresarial |
| Soggetto topico |
Communication - Social aspects
Communication in politics Communication planning Business communication |
| ISBN |
84-8356-959-0
84-8356-958-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910813505203321 |
|
Gutiérrez García Elena
|
||
| Madrid, España : , : LID Editorial Empresarial, S.L., , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Great Lakes Network communication plan / Ted Gostomski
| Great Lakes Network communication plan / Ted Gostomski |
| Autore | Gostomski Ted. |
| Pubbl/distr/stampa | Fort Collins, Colorado : , : U.S. Department of the Interior, National Park Service, Natural Resource Stewardship and Science, , 2013 |
| Descrizione fisica | 1 online resource (vii, 19 pages) : color illustrations |
| Collana | Natural resource report |
| Soggetto topico |
Communication planning
Strategic planning |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910715015103321 |
|
Gostomski Ted.
|
||
| Fort Collins, Colorado : , : U.S. Department of the Interior, National Park Service, Natural Resource Stewardship and Science, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Inadequate communications between maintenance, operations, and security personnel
| Inadequate communications between maintenance, operations, and security personnel |
| Pubbl/distr/stampa | Washington, D.C. : , : United States Nuclear Regulatory Commission, Office of Inspection and Enforcement, , 1985 |
| Descrizione fisica | 1 online resource |
| Collana | Information notice |
| Soggetto topico |
Nuclear power plants - United States - Employees
Nuclear power plants - Security measures - United States Communication planning |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910715032703321 |
| Washington, D.C. : , : United States Nuclear Regulatory Commission, Office of Inspection and Enforcement, , 1985 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
