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Advocacy [[electronic resource] ] : championing ideas & influencing others / / John A. Daly
| Advocacy [[electronic resource] ] : championing ideas & influencing others / / John A. Daly |
| Autore | Daly John A (John Augustine), <1952-> |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (387 p.) |
| Disciplina | 302.2 |
| Soggetto topico |
Branding (Marketing)
Social interaction Communication in marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-24679-1
9786613246790 0-300-17507-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. |
| Record Nr. | UNINA-9910456573603321 |
Daly John A (John Augustine), <1952->
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advocacy [[electronic resource] ] : championing ideas & influencing others / / John A. Daly
| Advocacy [[electronic resource] ] : championing ideas & influencing others / / John A. Daly |
| Autore | Daly John A (John Augustine), <1952-> |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (387 p.) |
| Disciplina | 302.2 |
| Soggetto topico |
Branding (Marketing)
Social interaction Communication in marketing |
| ISBN |
1-283-24679-1
9786613246790 0-300-17507-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. |
| Record Nr. | UNINA-9910781670503321 |
|
Daly John A (John Augustine), <1952->
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advocacy : championing ideas & influencing others / / John A. Daly
| Advocacy : championing ideas & influencing others / / John A. Daly |
| Autore | Daly John A (John Augustine), <1952-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New Haven, : Yale University Press, c2011 |
| Descrizione fisica | 1 online resource (387 p.) |
| Disciplina | 302.2 |
| Soggetto topico |
Branding (Marketing)
Social interaction Communication in marketing |
| ISBN |
1-283-24679-1
9786613246790 0-300-17507-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way. |
| Record Nr. | UNINA-9910827733003321 |
|
Daly John A (John Augustine), <1952->
|
||
| New Haven, : Yale University Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Affiche ta pub! : publicitaire, métier excitant / / Claude Cossette
| Affiche ta pub! : publicitaire, métier excitant / / Claude Cossette |
| Autore | Cossette Claude |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Presses de l'Université Laval, , 2017 |
| Descrizione fisica | 1 online resource (127 pages) : illustrations |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Communication in marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN | 2-7637-3430-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910480441403321 |
|
Cossette Claude
|
||
| [Place of publication not identified] : , : Presses de l'Université Laval, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Affiche ta pub! : publicitaire, métier excitant / / Claude Cossette
| Affiche ta pub! : publicitaire, métier excitant / / Claude Cossette |
| Autore | Cossette Claude |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Presses de l'Université Laval, , 2017 |
| Descrizione fisica | 1 online resource (127 pages) : illustrations |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Communication in marketing |
| ISBN | 2-7637-3430-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910792977703321 |
|
Cossette Claude
|
||
| [Place of publication not identified] : , : Presses de l'Université Laval, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Affiche ta pub! : publicitaire, métier excitant / / Claude Cossette
| Affiche ta pub! : publicitaire, métier excitant / / Claude Cossette |
| Autore | Cossette Claude |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Presses de l'Université Laval, , 2017 |
| Descrizione fisica | 1 online resource (127 pages) : illustrations |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Communication in marketing |
| ISBN | 2-7637-3430-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910824840203321 |
|
Cossette Claude
|
||
| [Place of publication not identified] : , : Presses de l'Université Laval, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beyond advertising : creating value through all customer touchpoints / / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
| Beyond advertising : creating value through all customer touchpoints / / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network |
| Autore | Wind Yoram |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Collana | THEi Wiley ebooks |
| Soggetto topico |
Advertising
Communication in marketing Customer relations |
| ISBN |
1-119-07409-6
1-119-17045-1 1-119-07420-7 |
| Classificazione | BUS018000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Preface: Who Should Read This Book? Part I Overview: The Motivation for Change and the Necessity for Challenging Current Mental Models Chapter 1: The Five Forces Driving the Need for Change, and the Enablers to Do So Chapter 2: It's All in Your Head: Challenging Entrenched Mindsets about "Advertising" Part II Overview: A New Model of Advertising Chapter 3: Orchestrating Value Creation across ALL Touchpoints Chapter 4: Aligning Individuals, Organizations, and Society through Authentic and Compelling Brand Purpose and Initiatives for Win-Win-Win Impact Chapter 5: Making the Substance of Each Touchpoint, and Touchpoint Journey, "RAVES" Chapter 6: Designing Touchpoints to Leverage the Expanded Power of Context: "MADEs" Part III: What to Do Now to Get Ready For - And Co-Create - The Future Chapter 7 Embrace a Culture of Adaptive Experimentation Chapter 8: Leverage All Aspects of the Organizational Architecture to Effect Change or Start Fresh Chapter 9: Transcend Silos and Barriers with Aligned Objectives, Open Innovation, Network Activation and Network Orchestration Chapter 10: A Global Movement From and Beyond Advertising toward a More Desirable Future Appendix One The Backstory: The Wharton FoA Program and the Advertising 2020 Project Appendix Two: Planning and Conducting an Experiment Appendix Three: Example Worksheet Appendix 4: Advertising 2020 Collaborators Bibliography . |
| Record Nr. | UNINA-9910136430903321 |
|
Wind Yoram
|
||
| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beyond advertising : creating value through all customer touchpoints / / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network
| Beyond advertising : creating value through all customer touchpoints / / Yoram (Jerry) Wind, Catharine Findiesen Hays and The Wharton Future of Advertising Innovation Network |
| Autore | Wind Yoram |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (288 p.) |
| Disciplina | 659.1 |
| Collana | THEi Wiley ebooks |
| Soggetto topico |
Advertising
Communication in marketing Customer relations |
| ISBN |
1-119-07409-6
1-119-17045-1 1-119-07420-7 |
| Classificazione | BUS018000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Preface: Who Should Read This Book? Part I Overview: The Motivation for Change and the Necessity for Challenging Current Mental Models Chapter 1: The Five Forces Driving the Need for Change, and the Enablers to Do So Chapter 2: It's All in Your Head: Challenging Entrenched Mindsets about "Advertising" Part II Overview: A New Model of Advertising Chapter 3: Orchestrating Value Creation across ALL Touchpoints Chapter 4: Aligning Individuals, Organizations, and Society through Authentic and Compelling Brand Purpose and Initiatives for Win-Win-Win Impact Chapter 5: Making the Substance of Each Touchpoint, and Touchpoint Journey, "RAVES" Chapter 6: Designing Touchpoints to Leverage the Expanded Power of Context: "MADEs" Part III: What to Do Now to Get Ready For - And Co-Create - The Future Chapter 7 Embrace a Culture of Adaptive Experimentation Chapter 8: Leverage All Aspects of the Organizational Architecture to Effect Change or Start Fresh Chapter 9: Transcend Silos and Barriers with Aligned Objectives, Open Innovation, Network Activation and Network Orchestration Chapter 10: A Global Movement From and Beyond Advertising toward a More Desirable Future Appendix One The Backstory: The Wharton FoA Program and the Advertising 2020 Project Appendix Two: Planning and Conducting an Experiment Appendix Three: Example Worksheet Appendix 4: Advertising 2020 Collaborators Bibliography . |
| Record Nr. | UNINA-9910824030703321 |
|
Wind Yoram
|
||
| Hoboken, New Jersey : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beyond buzz [[electronic resource] ] : the next generation of word-of-mouth marketing / / Lois Kelly
| Beyond buzz [[electronic resource] ] : the next generation of word-of-mouth marketing / / Lois Kelly |
| Autore | Kelly Lois <1955-> |
| Pubbl/distr/stampa | New York, : AMACOM, c2007 |
| Descrizione fisica | x, 228 p. : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Communication in marketing
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-12852-X
9786611128524 0-8144-2990-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up : seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk : talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix : Checklists, templates, additional resources. |
| Record Nr. | UNINA-9910451640403321 |
|
Kelly Lois <1955->
|
||
| New York, : AMACOM, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beyond buzz [[electronic resource] ] : the next generation of word-of-mouth marketing / / Lois Kelly
| Beyond buzz [[electronic resource] ] : the next generation of word-of-mouth marketing / / Lois Kelly |
| Autore | Kelly Lois <1955-> |
| Pubbl/distr/stampa | New York, : AMACOM, c2007 |
| Descrizione fisica | x, 228 p. : ill |
| Disciplina | 658.8 |
| Soggetto topico |
Communication in marketing
Marketing |
| ISBN |
1-281-12852-X
9786611128524 0-8144-2990-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up : seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk : talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix : Checklists, templates, additional resources. |
| Record Nr. | UNINA-9910777885303321 |
|
Kelly Lois <1955->
|
||
| New York, : AMACOM, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Communication in marketing
(100)
- Business communication (12)
- Advertising (11)
- Branding (Marketing) (11)
- Marketing (11)