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Advertising Management : Concepts, Theories, Research and Trends / / by Manukonda Rabindranath, Aradhana Kumari Singh
| Advertising Management : Concepts, Theories, Research and Trends / / by Manukonda Rabindranath, Aradhana Kumari Singh |
| Autore | Rabindranath Manukonda |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (276 pages) |
| Disciplina | 659.1 |
| Soggetto topico |
Marketing
Communication in politics Mass media - Political aspects Communication - Methodology Political Communication Media Policy and Politics Media and Communication Methods |
| ISBN | 981-9986-57-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Advertising Basics -- Chapter 2: Types Of Advertising -- Chapter 3: Public Service Advertising -- Chapter 4: Advertising Campaign And Media Planning -- Chapter 5: Advertising Agency -- Chapter 6: Understanding Advertising Process: Models And Theories -- Chapter 7: Advertising Research. . |
| Record Nr. | UNINA-9910800117803321 |
Rabindranath Manukonda
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communication methods and measures
| Communication methods and measures |
| Pubbl/distr/stampa | Philadelphia, PA, : Taylor & Francis Group |
| Disciplina | 302 |
| Soggetto topico |
Communication - Methodology
Communication - Research Communication - Study and teaching Communication - Méthodologie Communication - Recherche Communication - Étude et enseignement |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1931-2466 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | CMM |
| Record Nr. | UNISA-996212889003316 |
| Philadelphia, PA, : Taylor & Francis Group | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Communication methods and measures
| Communication methods and measures |
| Pubbl/distr/stampa | Philadelphia, PA, : Taylor & Francis Group |
| Disciplina | 302 |
| Soggetto topico |
Communication - Methodology
Communication - Research Communication - Study and teaching Communication - Méthodologie Communication - Recherche Communication - Étude et enseignement |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1931-2466 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | CMM |
| Record Nr. | UNINA-9910263053903321 |
| Philadelphia, PA, : Taylor & Francis Group | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communication reports
| Communication reports |
| Pubbl/distr/stampa | London ; ; New York, : Taylor & Francis Group |
| Descrizione fisica | 1 online resource |
| Disciplina | 001 |
| Soggetto topico |
Communication - Research
Communication - Methodology Communication - Recherche Communication - Méthodologie |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1745-1043 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996217488303316 |
| London ; ; New York, : Taylor & Francis Group | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Communication reports
| Communication reports |
| Pubbl/distr/stampa | London ; ; New York, : Taylor & Francis Group |
| Descrizione fisica | 1 online resource |
| Disciplina | 001 |
| Soggetto topico |
Communication - Research
Communication - Methodology Communication - Recherche Communication - Méthodologie |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1745-1043 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910263053703321 |
| London ; ; New York, : Taylor & Francis Group | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communication research measures [[electronic resource] ] : a sourcebook . Volume II / / edited by Rebecca B. Rubin ... [et al.]
| Communication research measures [[electronic resource] ] : a sourcebook . Volume II / / edited by Rebecca B. Rubin ... [et al.] |
| Pubbl/distr/stampa | New York, : Routledge, 2009 |
| Descrizione fisica | 1 online resource (526 p.) |
| Disciplina |
302.2
302.207/2 |
| Altri autori (Persone) | RubinRebecca B |
| Collana | Routledge Communication Series |
| Soggetto topico |
Communication - Research
Communication - Methodology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-23144-3
1-282-12453-6 9786612124532 0-203-87153-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Measurement trends and issues -- pt. 2. Measure profiles -- pt. 3. Imported measures. |
| Record Nr. | UNINA-9910454729703321 |
| New York, : Routledge, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communication research measures [[electronic resource] ] : a sourcebook . Volume II / / edited by Rebecca B. Rubin ... [et al.]
| Communication research measures [[electronic resource] ] : a sourcebook . Volume II / / edited by Rebecca B. Rubin ... [et al.] |
| Pubbl/distr/stampa | New York, : Routledge, 2009 |
| Descrizione fisica | 1 online resource (526 p.) |
| Disciplina |
302.2
302.207/2 |
| Altri autori (Persone) | RubinRebecca B |
| Collana | Routledge Communication Series |
| Soggetto topico |
Communication - Research
Communication - Methodology |
| ISBN |
1-135-23144-3
1-282-12453-6 9786612124532 0-203-87153-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Measurement trends and issues -- pt. 2. Measure profiles -- pt. 3. Imported measures. |
| Record Nr. | UNINA-9910777977803321 |
| New York, : Routledge, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Computational Methods für die Sozial- und Geisteswissenschaften / / von Jakob Jünger, Chantal Gärtner
| Computational Methods für die Sozial- und Geisteswissenschaften / / von Jakob Jünger, Chantal Gärtner |
| Autore | Jünger Jakob |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2023 |
| Descrizione fisica | 1 online resource (IX, 462 S. 104 Abb., 74 Abb. in Farbe.) |
| Disciplina | 302.201 |
| Soggetto topico |
Communication - Methodology
Digital humanities Sociology - Methodology Media and Communication Methods Digital Humanities Sociological Methods |
| ISBN | 3-658-37747-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | I. Grundlagen -- II. Programmierkonzepte -- III. Anwendungsfelder. |
| Record Nr. | UNINA-9910735586003321 |
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Jünger Jakob
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Coping with COVID-19, the Mobile Way : Experience and Expertise from China / / edited by Xiaoge Xu
| Coping with COVID-19, the Mobile Way : Experience and Expertise from China / / edited by Xiaoge Xu |
| Edizione | [1st ed. 2022.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2022 |
| Descrizione fisica | 1 online resource (308 pages) |
| Disciplina | 621.38456 |
| Soggetto topico |
Communication in medicine
Communication - Methodology Public health Wireless communication systems Mobile communication systems Health Communication Media and Communication Methods Public Health Wireless and Mobile Communication |
| ISBN |
9789811957871
9789811957864 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Section I: Coping with COVID-19: The WeChat Way -- Chapter 2: “You Wait for Me for a Moment”: Mobile Usage of the Elderly Female Adults in China to Cope with COVID-19 -- Chapter 3: COVID-19 Fake News and Older Adults: Predicating News Credibility Evaluation -- Chapter 4: Coping with COVID-19: The WeChat Way -- Section II: Reporting on COVID-19, the Mobile Way -- Chapter 5: Predicting News Engagement on Douyin: The Case of COVID-19 Coverage -- Chapter 6: Reporting COVID-19 via Crowdsourcing: The US vs. China -- Section III Coping with COVID-19: Information Disorder and Personal Privacy -- Chapter 7: Typology and Governance of Information Disorder Related to COVID-19 in China -- Chapter 8: Public Health vs. Personal Privacy during COVID-19 in China -- Section IV: Coping with COVID-19: The Survival Efforts -- Chapter 9: Digital Transformation or New Digital Divide 2.0? -- Chapter 10: Mobile Marketing and Innovation: Saviors for Tourism during the Pandemic -- Chapter 11: From Epicenter to Hero City: How Wuhan Survived the Pandemic -- Section V: Beyond COVID-19: Collaborative Mobile Learning and Mobile Workplaces -- Chapter 12: Collaborative Learning during the Pandemic: The Role of Mobile Devices -- Chapter 13: Mobile Workspaces for the Construction Industry in the Post-COVID-19 Era. |
| Record Nr. | UNINA-9910768448103321 |
| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Critical communication pedagogy [[electronic resource] /] / Deanna L. Fassett, John T. Warren
| Critical communication pedagogy [[electronic resource] /] / Deanna L. Fassett, John T. Warren |
| Autore | Fassett Deanna L |
| Pubbl/distr/stampa | Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 |
| Descrizione fisica | 1 online resource (217 p.) |
| Disciplina | 302.2071 |
| Altri autori (Persone) | WarrenJohn T. <1974-2011.> |
| Soggetto topico |
Communication - Study and teaching
Communication - Methodology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-7904-7
1-322-30689-3 1-4129-1626-7 1-4522-6238-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Introduction; Interlude; 1 - Critical Communication Pedagogy; 2 - Naming a Critical Communication Pedagogy; 3 - Critical Communication Pedagogy in the Classroom; 4 - Writing, Researching, and Living; 5 - Compromise and Commitment; 6 - Nurturing Tension; Conclusion; Appendix; References; Index |
| Record Nr. | UNINA-9910480851303321 |
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Fassett Deanna L
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| Thousand Oaks, [Calif.] ; ; London, : SAGE, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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