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Concept research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher
| Concept research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher |
| Autore | Moskowitz Howard R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2005 |
| Descrizione fisica | 1 online resource (612 p.) |
| Disciplina |
664
664.072 |
| Altri autori (Persone) |
PorrettaSebastiano
SilcherMatthias |
| Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-13682-8
9786612136825 0-470-29013-7 0-470-28999-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Concept Research in Food Product Design and Development; Table of Contents; How the Book Was Born-Sebastiano's Tale; Preface; 1 The Business Environment and the Role of Concept Research in that Environment; Part I Nuts and Bolts, Raw Materials, and Ratings; 2 Single Benefits Screening (Promise Testing) and More Complex Concept Testing; 3 Ideation Strategies and Their Deployment in Concept Development; 4 From Questions and Scales to Respondents and Field Execution; Part II Experimental Designs, Graphics, Segments, and Markets
5 Systematic Variation of Concept Elements and the Conjoint-analysis Approach6 Concepts as Combinations of Graphics; 7 Segmentation Approaches, Results, and the Differential Importance of Categories; 8 International Research and Transnational Segmentation; Part III Advanced Analytics; 9 Believing the Results: Reliability and Validity; 10 Response Time as a Dependent Variable in Concept Research; 11 Children Compared with Adults; 12 Pricing Issues in Early-stage Concept Research; 13 Analyzing a Study: Casual-dining Restaurant; 14 Creating Products from Concepts and Vice Versa 15 Exploratory Modeling and Mapping, Simulating New Combinations, and Data MiningPart IV Putting the Approaches to Work; 16 Developing from the Ground Up: Self-authoring Systems for Text and Package Concepts; 17 Deconstruction and Competitive Intelligence; 18 Bottom-up Innovation: Creating Product Concepts from First Principles; 19 Creating a Cyberspace Innovation Machine; Part V Databasing; 20 Creating an Integrated Database from Concept Research: The It! Studies; 21 Highlights and Insights from the It! Studies: Crave It! and Eurocrave; 22 Highlights and Insights from the Drink It! Study 23 Understanding Brand Names in Concepts24 Emotion in Concepts; Part VI The Grand Overview; 25 Concept Development and the Consumer-insights Business; 26 Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research; 27 Two Views of the Future: Structured Informatics and Research Unbound; Index |
| Record Nr. | UNINA-9910144387103321 |
Moskowitz Howard R
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| Ames, Iowa, : Blackwell Pub., 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Concept research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher
| Concept research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher |
| Autore | Moskowitz Howard R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2005 |
| Descrizione fisica | 1 online resource (612 p.) |
| Disciplina |
664
664.072 |
| Altri autori (Persone) |
PorrettaSebastiano
SilcherMatthias |
| Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
| ISBN |
1-282-13682-8
9786612136825 0-470-29013-7 0-470-28999-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Concept Research in Food Product Design and Development; Table of Contents; How the Book Was Born-Sebastiano's Tale; Preface; 1 The Business Environment and the Role of Concept Research in that Environment; Part I Nuts and Bolts, Raw Materials, and Ratings; 2 Single Benefits Screening (Promise Testing) and More Complex Concept Testing; 3 Ideation Strategies and Their Deployment in Concept Development; 4 From Questions and Scales to Respondents and Field Execution; Part II Experimental Designs, Graphics, Segments, and Markets
5 Systematic Variation of Concept Elements and the Conjoint-analysis Approach6 Concepts as Combinations of Graphics; 7 Segmentation Approaches, Results, and the Differential Importance of Categories; 8 International Research and Transnational Segmentation; Part III Advanced Analytics; 9 Believing the Results: Reliability and Validity; 10 Response Time as a Dependent Variable in Concept Research; 11 Children Compared with Adults; 12 Pricing Issues in Early-stage Concept Research; 13 Analyzing a Study: Casual-dining Restaurant; 14 Creating Products from Concepts and Vice Versa 15 Exploratory Modeling and Mapping, Simulating New Combinations, and Data MiningPart IV Putting the Approaches to Work; 16 Developing from the Ground Up: Self-authoring Systems for Text and Package Concepts; 17 Deconstruction and Competitive Intelligence; 18 Bottom-up Innovation: Creating Product Concepts from First Principles; 19 Creating a Cyberspace Innovation Machine; Part V Databasing; 20 Creating an Integrated Database from Concept Research: The It! Studies; 21 Highlights and Insights from the It! Studies: Crave It! and Eurocrave; 22 Highlights and Insights from the Drink It! Study 23 Understanding Brand Names in Concepts24 Emotion in Concepts; Part VI The Grand Overview; 25 Concept Development and the Consumer-insights Business; 26 Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research; 27 Two Views of the Future: Structured Informatics and Research Unbound; Index |
| Record Nr. | UNISA-996197319103316 |
|
Moskowitz Howard R
|
||
| Ames, Iowa, : Blackwell Pub., 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Concept research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher
| Concept research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher |
| Autore | Moskowitz Howard R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2005 |
| Descrizione fisica | 1 online resource (612 p.) |
| Disciplina |
664
664.072 |
| Altri autori (Persone) |
PorrettaSebastiano
SilcherMatthias |
| Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
| ISBN |
1-282-13682-8
9786612136825 0-470-29013-7 0-470-28999-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Concept Research in Food Product Design and Development; Table of Contents; How the Book Was Born-Sebastiano's Tale; Preface; 1 The Business Environment and the Role of Concept Research in that Environment; Part I Nuts and Bolts, Raw Materials, and Ratings; 2 Single Benefits Screening (Promise Testing) and More Complex Concept Testing; 3 Ideation Strategies and Their Deployment in Concept Development; 4 From Questions and Scales to Respondents and Field Execution; Part II Experimental Designs, Graphics, Segments, and Markets
5 Systematic Variation of Concept Elements and the Conjoint-analysis Approach6 Concepts as Combinations of Graphics; 7 Segmentation Approaches, Results, and the Differential Importance of Categories; 8 International Research and Transnational Segmentation; Part III Advanced Analytics; 9 Believing the Results: Reliability and Validity; 10 Response Time as a Dependent Variable in Concept Research; 11 Children Compared with Adults; 12 Pricing Issues in Early-stage Concept Research; 13 Analyzing a Study: Casual-dining Restaurant; 14 Creating Products from Concepts and Vice Versa 15 Exploratory Modeling and Mapping, Simulating New Combinations, and Data MiningPart IV Putting the Approaches to Work; 16 Developing from the Ground Up: Self-authoring Systems for Text and Package Concepts; 17 Deconstruction and Competitive Intelligence; 18 Bottom-up Innovation: Creating Product Concepts from First Principles; 19 Creating a Cyberspace Innovation Machine; Part V Databasing; 20 Creating an Integrated Database from Concept Research: The It! Studies; 21 Highlights and Insights from the It! Studies: Crave It! and Eurocrave; 22 Highlights and Insights from the Drink It! Study 23 Understanding Brand Names in Concepts24 Emotion in Concepts; Part VI The Grand Overview; 25 Concept Development and the Consumer-insights Business; 26 Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research; 27 Two Views of the Future: Structured Informatics and Research Unbound; Index |
| Record Nr. | UNINA-9910830241803321 |
|
Moskowitz Howard R
|
||
| Ames, Iowa, : Blackwell Pub., 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Concept research in food product design and development / / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher
| Concept research in food product design and development / / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher |
| Autore | Moskowitz Howard R |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2005 |
| Descrizione fisica | 1 online resource (612 p.) |
| Disciplina | 664/.072 |
| Altri autori (Persone) |
PorrettaSebastiano
SilcherMatthias |
| Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
| ISBN |
9786612136825
9781282136823 1282136828 9780470290132 0470290137 9780470289990 0470289996 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Concept Research in Food Product Design and Development; Table of Contents; How the Book Was Born-Sebastiano's Tale; Preface; 1 The Business Environment and the Role of Concept Research in that Environment; Part I Nuts and Bolts, Raw Materials, and Ratings; 2 Single Benefits Screening (Promise Testing) and More Complex Concept Testing; 3 Ideation Strategies and Their Deployment in Concept Development; 4 From Questions and Scales to Respondents and Field Execution; Part II Experimental Designs, Graphics, Segments, and Markets
5 Systematic Variation of Concept Elements and the Conjoint-analysis Approach6 Concepts as Combinations of Graphics; 7 Segmentation Approaches, Results, and the Differential Importance of Categories; 8 International Research and Transnational Segmentation; Part III Advanced Analytics; 9 Believing the Results: Reliability and Validity; 10 Response Time as a Dependent Variable in Concept Research; 11 Children Compared with Adults; 12 Pricing Issues in Early-stage Concept Research; 13 Analyzing a Study: Casual-dining Restaurant; 14 Creating Products from Concepts and Vice Versa 15 Exploratory Modeling and Mapping, Simulating New Combinations, and Data MiningPart IV Putting the Approaches to Work; 16 Developing from the Ground Up: Self-authoring Systems for Text and Package Concepts; 17 Deconstruction and Competitive Intelligence; 18 Bottom-up Innovation: Creating Product Concepts from First Principles; 19 Creating a Cyberspace Innovation Machine; Part V Databasing; 20 Creating an Integrated Database from Concept Research: The It! Studies; 21 Highlights and Insights from the It! Studies: Crave It! and Eurocrave; 22 Highlights and Insights from the Drink It! Study 23 Understanding Brand Names in Concepts24 Emotion in Concepts; Part VI The Grand Overview; 25 Concept Development and the Consumer-insights Business; 26 Scientific and Business Realpolitik: Insights from Selling New Ideas for Concept Research; 27 Two Views of the Future: Structured Informatics and Research Unbound; Index |
| Record Nr. | UNINA-9911019416803321 |
|
Moskowitz Howard R
|
||
| Ames, Iowa, : Blackwell Pub., 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Enhanced rescue hoist glove : operational field assessment report
| Enhanced rescue hoist glove : operational field assessment report |
| Pubbl/distr/stampa | [Washington, D.C.] : , : Homeland Security, Science and Technology |
| Descrizione fisica | 1 online resource (31 pages) : color illustrations |
| Soggetto topico |
Helicopters in search and rescue operations - United States - Equipment and supplies
Product design - United States - Equipment and supplies Commercial products - Testing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Enhanced rescue hoist glove |
| Record Nr. | UNINA-9910715259003321 |
| [Washington, D.C.] : , : Homeland Security, Science and Technology | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Individual differences in sensory and consumer science : experimentation, analysis and interpretation / / Tormod Naes, Paula Varela and Ingunn Berget
| Individual differences in sensory and consumer science : experimentation, analysis and interpretation / / Tormod Naes, Paula Varela and Ingunn Berget |
| Autore | Næs Tormod |
| Pubbl/distr/stampa | Duxford, England : , : Elsevier, , 2018 |
| Descrizione fisica | 1 online resource (262 pages) |
| Disciplina | 620.110287 |
| Collana | Woodhead Publishing Series in Food Science, Technology and Nutrition |
| Soggetto topico |
Commercial products - Testing
Sensory evaluation Consumer behavior |
| ISBN |
0-08-101114-8
0-08-101000-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910583028103321 |
|
Næs Tormod
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| Duxford, England : , : Elsevier, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International Consumer Product Testing Across Cultures and Countries
| International Consumer Product Testing Across Cultures and Countries |
| Autore | Alejandra Muntilde |
| Pubbl/distr/stampa | [Place of publication not identified], : American Society for Testing & Materials, 2007 |
| Descrizione fisica | 1 online resource (181 pages) |
| Disciplina | 004.21 |
| Collana | ASTM manual series |
| Soggetto topico | Commercial products - Testing |
| ISBN | 0-8031-5690-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | General principles -- Individual documents. |
| Record Nr. | UNINA-9910161638803321 |
|
Alejandra Muntilde
|
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| [Place of publication not identified], : American Society for Testing & Materials, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Product Testing with Consumers for Research Guidance - Special Consumer Groups. Vol. 2
| Product Testing with Consumers for Research Guidance - Special Consumer Groups. Vol. 2 |
| Autore | Wu L. S |
| Pubbl/distr/stampa | [Place of publication not identified], : American Society for Testing & Materials, 1992 |
| Descrizione fisica | 1 online resource (95 pages) : illustrations |
| Disciplina | 658.575 |
| Collana | ASTM special technical publication |
| Soggetto topico |
New products
Commercial products - Testing Marketing research |
| ISBN | 0-8031-5211-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Product Testing with Consumers for Research Guidance |
| Record Nr. | UNINA-9910164324503321 |
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Wu L. S
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| [Place of publication not identified], : American Society for Testing & Materials, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Relating consumer, descriptive, and laboratory data to better understand consumer responses / / Alejandra M. Muñoz
| Relating consumer, descriptive, and laboratory data to better understand consumer responses / / Alejandra M. Muñoz |
| Pubbl/distr/stampa | West Conshohocken, PA : , : ASTM, , 1997 |
| Descrizione fisica | 1 online resource (vii, 103 pages) : illustrations |
| Disciplina | 664/.07 |
| Collana | Manual Relating consumer, descriptive, and laboratory data to better understand consumer responses |
| Soggetto topico |
Commercial products - Testing
Sensory evaluation Consumers - Research |
| ISBN | 0-8031-4535-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910161635403321 |
| West Conshohocken, PA : , : ASTM, , 1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion
| Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion |
| Autore | Moskowitz Howard R |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2012 |
| Descrizione fisica | 1 online resource (442 p.) |
| Disciplina | 664/.07 |
| Altri autori (Persone) |
BeckleyJacqueline H
ResurreccionAnna V. A |
| Collana | IFT Press series |
| Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
| ISBN |
1-119-94595-X
1-62198-224-6 1-283-45407-6 9786613454072 1-119-94597-6 1-119-94594-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Sensory and Consumer Research in Food Product Design and Development; Contents; Preface; Author biographies; Acknowledgments; 1 Emerging corporate knowledge needs: how and where does sensory fit?; 2 Making use of existing knowledge and increasing its business value-the forgotten productivity tool; 3 Understanding consumers' and customers' needs-the growth engine; 4 Innovation's friend: integrated market and sensory input for food product design and development; 5 A process to bring consumer mind-sets into a corporation; 6 Developing relevant concepts; 7 High-level product assessments
8 So what can sensory do for me (or for my company)?9 What types of tests do sensory researchers do to measure sensory response to the product? and . . . why do they do them?; 10 What can sensory researchers do to characterize products? and . . . how does one select the best method?; 11 So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know?; 12 Evolving sensory research; 13 Addressable MindsTM and directed innovation: new vistas for the sensory community; Index |
| Record Nr. | UNINA-9910139689903321 |
|
Moskowitz Howard R
|
||
| Ames, Iowa, : Blackwell Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
