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Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić
| Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić |
| Autore | Heller Steven |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Beverly, Mass., : Rockport Publishers, 2012 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 686.2/2 |
| Altri autori (Persone) | IlićMirko <1956-> |
| Soggetto topico |
Graphic design (Typography) - Social aspects
Graphic design (Typography) - History - 21st century Graphic arts - Social aspects Graphic arts - History - 21st century Commercial art - Social aspects Commercial art - History - 21st century |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-61058-389-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION: STOP, GO, READ THIS!""; ""CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired.""; ""CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.""; ""CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it.""; ""CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.""
""CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments.""; ""CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.""; ""CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education.""; ""CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.""; ""ABOUT THE AUTHORS""; ""ACKNOWLEGMENTS"" |
| Record Nr. | UNINA-9910464184903321 |
Heller Steven
|
||
| Beverly, Mass., : Rockport Publishers, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić
| Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić |
| Autore | Heller Steven |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Beverly, Mass., : Rockport Publishers, 2012 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 686.2/2 |
| Altri autori (Persone) | IlićMirko <1956-> |
| Soggetto topico |
Graphic design (Typography) - Social aspects
Graphic design (Typography) - History - 21st century Graphic arts - Social aspects Graphic arts - History - 21st century Commercial art - Social aspects Commercial art - History - 21st century |
| ISBN | 1-61058-389-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION: STOP, GO, READ THIS!""; ""CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired.""; ""CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.""; ""CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it.""; ""CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.""
""CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments.""; ""CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.""; ""CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education.""; ""CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.""; ""ABOUT THE AUTHORS""; ""ACKNOWLEGMENTS"" |
| Record Nr. | UNINA-9910789481703321 |
|
Heller Steven
|
||
| Beverly, Mass., : Rockport Publishers, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić
| Stop, think, go, do [[electronic resource] ] : how typography and graphic design influence behavior / / Steven Heller and Mirko Ilić |
| Autore | Heller Steven |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Beverly, Mass., : Rockport Publishers, 2012 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 686.2/2 |
| Altri autori (Persone) | IlićMirko <1956-> |
| Soggetto topico |
Graphic design (Typography) - Social aspects
Graphic design (Typography) - History - 21st century Graphic arts - Social aspects Graphic arts - History - 21st century Commercial art - Social aspects Commercial art - History - 21st century |
| ISBN | 1-61058-389-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Cover""; ""Title""; ""CONTENTS""; ""INTRODUCTION: STOP, GO, READ THIS!""; ""CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired.""; ""CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be.""; ""CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it.""; ""CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences.""
""CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments.""; ""CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking.""; ""CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education.""; ""CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.""; ""ABOUT THE AUTHORS""; ""ACKNOWLEGMENTS"" |
| Record Nr. | UNINA-9910810818803321 |
|
Heller Steven
|
||
| Beverly, Mass., : Rockport Publishers, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
