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Advances in Digital Marketing and eCommerce : First International Conference, 2020 / / edited by Francisco J. Martínez-López, Steven D'Alessandro
Advances in Digital Marketing and eCommerce : First International Conference, 2020 / / edited by Francisco J. Martínez-López, Steven D'Alessandro
Edizione [1st ed. 2020.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
Descrizione fisica 1 online resource (ix, 220 pages) : illustrations
Disciplina 658.872
Collana Springer Proceedings in Business and Economics
Soggetto topico Marketing
Electronic commerce
Information technology
Business—Data processing
e-Commerce/e-business
IT in Business
Comerç electrònic
Soggetto genere / forma Congressos
Llibres electrònics
ISBN 3-030-47595-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910483225503321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Building recommender systems using large language models / / Jianqiang (Jay) Wang
Building recommender systems using large language models / / Jianqiang (Jay) Wang
Autore Wang Jianqiang (Jay)
Pubbl/distr/stampa Cham : , : Springer Nature Switzerland, , [2025]
Descrizione fisica 1 online resource (252 pages)
Disciplina 006.3
Collana Professional and Applied Computing Series
Soggetto topico Artificial intelligence
Machine learning
Natural language processing (Computer science)
Electronic commerce
Intel·ligència artificial
Aprenentatge automàtic
Comerç electrònic
Tractament del llenguatge natural (Informàtica)
Artificial Intelligence
Machine Learning
Natural Language Processing (NLP)
e-Commerce and e-Business
ISBN 9783032011527
3-032-01152-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1 Introduction to LLMs -- Chapter 2 From Traditional to LLM-powered Recommendation Systems -- Chapter 3 LLM-enhanced recommendation system -- Chapter 4 LLM as recommendation system -- Chapter 5 Conversational recommendation systems -- Chapter 6 Leveraging Multi-Modal Data -- Chapter 7 Generative Recommendation and Planning Systems -- Chapter 8 Challenges and Trends in LLMs for Recommendation Systems.
Record Nr. UNINA-9911034960403321
Wang Jianqiang (Jay)  
Cham : , : Springer Nature Switzerland, , [2025]
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Digital Economy. Emerging Technologies and Business Innovation : 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9–11, 2022, Proceedings / / edited by Mohamed Anis Bach Tobji, Rim Jallouli, Vasile Alecsandru Strat, Ana Maria Soares, Adriana Anamaria Davidescu
Digital Economy. Emerging Technologies and Business Innovation : 7th International Conference on Digital Economy, ICDEc 2022, Bucharest, Romania, May 9–11, 2022, Proceedings / / edited by Mohamed Anis Bach Tobji, Rim Jallouli, Vasile Alecsandru Strat, Ana Maria Soares, Adriana Anamaria Davidescu
Edizione [1st ed. 2022.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022
Descrizione fisica 1 online resource (225 pages)
Disciplina 943.005
381.142
Collana Lecture Notes in Business Information Processing
Soggetto topico Electronic commerce
Business information services
Application software
Education - Data processing
Telemarketing
Internet marketing
e-Commerce and e-Business
IT in Business
Computer and Information Systems Applications
Computers and Education
Digital Marketing
Comerç electrònic
Mineria de dades
Tecnologia de la informació
Innovacions tecnològiques
Soggetto genere / forma Llibres electrònics
ISBN 9783031170379
3031170377
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Digitalization & COVID 19 -- The Impact of Digitalization on Unemployment rate During COVID-19 Pandemic -- Digital Gender Gap in EU-27 ICT Employment During COVID-19 Impact -- 3D Printing during the Covid-19 Pandemic in Lebanon: Personal Protective Equipment (PPEs) from Club Goods to Public Goods -- Digital Business Models for Education and Healthcare -- Success Factors for the Use of Open Educational Resources - A Quantitative Survey with Students -- AI-based Business Models in Healthcare: An Empirical Study of Clinical Decision Support Systems -- Implementing an agile change process to improve digital transformation in higher education teaching -- A Maturity Model for Open Educational Resources in Higher Education Institutions – Development and Evaluation -- IT User Behavior and Satisfaction -- Relationship between culture and user’s behavior in the context of information security systems: A qualitative study in SMEs -- Possibilities and limitations of the Croatian police in communication via social networks -- Digital Marketing -- Cause-related marketing: towards an exploration of the factors favoring the purchase intention of the tunisian consumer -- What leads customer to create and participate in anti-brand community: a netnographic approach -- Consumer Satisfaction using fitness technology innovation -- Digital Transformation -- Changes in Global Virtual Team Conflict Over Time: The Role of Openness to Linguistic Diversity -- Readiness of Russian companies for digital transformation: what's changed -- Towards a better digital transformation: learning from the experience of a digital transformation project.
Record Nr. UNINA-9910595025803321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022
Materiale a stampa
Lo trovi qui: Univ. Federico II
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E-Business and Telecommunications : 18th International Conference, ICETE 2021, Virtual Event, July 6–9, 2021, Revised Selected Papers / / edited by Pierangela Samarati, Marten van Sinderen, Sabrina De Capitani di Vimercati, Fons Wijnhoven
E-Business and Telecommunications : 18th International Conference, ICETE 2021, Virtual Event, July 6–9, 2021, Revised Selected Papers / / edited by Pierangela Samarati, Marten van Sinderen, Sabrina De Capitani di Vimercati, Fons Wijnhoven
Edizione [1st ed. 2023.]
Pubbl/distr/stampa Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023
Descrizione fisica 1 online resource (422 pages)
Disciplina 658.872
Collana Communications in Computer and Information Science
Soggetto topico Computer networks
Application software
Data protection
Computer networks - Security measures
Cryptography
Data encryption (Computer science)
Computer systems
Computer Communication Networks
Computer and Information Systems Applications
Data and Information Security
Mobile and Network Security
Cryptology
Computer System Implementation
Comerç electrònic
Sistemes de telecomunicació
Seguretat informàtica
Xifratge (Informàtica)
Soggetto genere / forma Congressos
Llibres electrònics
ISBN 3-031-36840-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto e-Business -- The Digital Content Formation Labor Costs for Electronic Libraries and Examples of the Formation of Virtual Exhibitions -- An Analysis of Cultural Content on Short Video Platforms: Cultural Protection Perspective -- Technology Transfer and Valuation Methods in Use by University Technology Transfer Offices -- Improved Protection of User Data through the Use of a Traceable Anonymous One Time Password -- Gamified Self-paced E-Learning: Two Iterations of an Educational Design Experiment -- Digital Transformation and Management of Transfer in University Platforms -- A Method for Bottleneck Detection, Prediction, and Recommendation using Process Mining Techniques -- Security and Cryptography -- A Classification of Software-architectural Uncertainty regarding Confidentiality -- Zero-Knowledge Predicates for Hashing to Prime: Theory and Applications -- Improving Time Complexity and Utility of k-anonymous Microaggregation -- Extended Formal Analysis of the EDHOC Protocol in Tamarin -- Putting the Pieces Together: Model-based Engineering Workflows for Attribute-based Access Control Policies -- Evaluating Defensive Countermeasures for Software-based Hardware Abstraction -- Trace Recovery: Attacking and Defending the User Privacy in Smart Meter Data Analytics -- On Applying Boolean Masking to Exponents -- Trusted Implementation and Enforcement of Application-specific Security Policies -- Selective Encryption for Owners' Control in Digital Data Markets.
Record Nr. UNINA-9910735789503321
Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023
Materiale a stampa
Lo trovi qui: Univ. Federico II
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E-Business. Digital Empowerment for an Intelligent Future : 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26–28, 2023, Proceedings, Part I / / edited by Yiliu Tu, Maomao Chi
E-Business. Digital Empowerment for an Intelligent Future : 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26–28, 2023, Proceedings, Part I / / edited by Yiliu Tu, Maomao Chi
Edizione [1st ed. 2023.]
Pubbl/distr/stampa Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023
Descrizione fisica 1 online resource (388 pages)
Disciplina 658.872
Collana Lecture Notes in Business Information Processing
Soggetto topico Electronic commerce
Information technology - Management
Business information services
e-Commerce and e-Business
Computer Application in Administrative Data Processing
IT in Business
Comerç electrònic
Empreses multinacionals
Comerç internacional
Soggetto genere / forma Congressos
Llibres electrònics
ISBN 9783031322990
3031322991
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Bibliometric Analysis on the Research Hotspots of Recommender Systems -- Research on Knowledge Sharing Efficiency Evaluation of Open Innovation Community: A case of Xiaomi Community -- Stock Price Overvaluation and Digital Transformation Investment of Listed SMEs: Impact Analysis and Path Testing -- A Tripartite View on Performance Matrices of Live Commerce -- Synergizes HeXie management framework with program management approach for Industry 4.0 transformation -- Big Data-Based Recommendation Algorithm in E-commerce Personalized Marketing -- How digital change and innovation in the workplace affect front-line employee retention: a cross-sectional study based on the aged care industry -- A Case Study of Collaborative Learning within a Digitalization Learning Environment -- A Study on the Influence Mechanism of Self-sacrificial Leadership on Employee Engagement-Based on Dual Identity Perspective -- Impact of Data Breach on IT Investment: Moderating Role of Buyer-supplier Relationship -- The Influence of Benefit Appeals in CSR Communication on Consumers' Willingness to Co-creation -- The influence of marketing stimuli and contextual factors on consumers' intention to make impulse purchases in live e-commerce -- How Older Adults’ Moments Sharing in SNS Contributes to Their Subjective Well-being -- Video Going Viral: Subjective Emotional Clash Vs. Objective Emotional Assertion -- Understanding First-aid Learning Intention through Using Social Media: Perceptions from External Emergency Events and Individual Internal Changes -- Impacts of Analyst Reports’ Descriptions of Corporate Innovative Behavior on Stock Price Synchronicity -- Understanding Users’ Ask Intention on Paid Q&A Platform from the Perspective of Impression Management -- How do we trust AI service? Exploring the trust mechanism in AI service -- A Study into Sponsorship Disclosure on Video Sharing Platforms: Evidence from Bilibili -- How Restaurant Attributes Affect Customer Satisfaction: A Study Based on Sentiment Analysis, Neural Network Modelling and Kano Model Classification -- A Method for Recommending Resources Across Virtual Academic Communities based on Knowledge Graph and Prompt Learning -- How Industrial Supportive Policies Drive the Corporation Attention Shifting: A Case Study of BYD from New Energy Vehicles Industry -- Optimal Platform Intrusion and Supplier Selection Strategy Oriented by Fresh Agriculture Product Supply Chains of Different Power-Structure -- Investment Risk Analysis and Countermeasure in Five Central Asian Countries for Chinese Investors -- How Knowledge Characteristics and Platform Characteristics Drive Users’ Purchase Intention of Online Paid Health Knowledge -- An Empirical Study on the Impact of Government Microblogs on Online Engagements during the Covid-19 Outbreak -- The Concept and Connotation of Enterprise Digital Transformation -- Research Hotspots and Frontier Analysis of Digital Marketing in China -- Study on Spatio-temporal Topic-sentiment Synergy Model and Visualization of Online Public Opinion on Public Health Emergency -- The Impact of Blockchain on the Credit Risk of Supply Chain Finance: A Tripartite Evolutionary Game Analysis.
Record Nr. UNINA-9910720059503321
Cham : , : Springer Nature Switzerland : , : Imprint : Springer, , 2023
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Electronic commerce research
Electronic commerce research
Pubbl/distr/stampa [Dordrecht], : Kluwer Academic Publishers, 2001-
Descrizione fisica 1 online resource
Disciplina 658.84
Soggetto topico Electronic commerce
Commerce électronique
Comerç electrònic
Soggetto genere / forma periodicals.
Periodicals.
Périodiques.
Revistes electròniques.
ISSN 1572-9362
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNINA-9910134076403321
[Dordrecht], : Kluwer Academic Publishers, 2001-
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Electronic markets
Electronic markets
Pubbl/distr/stampa London, : Routledge
Soggetto topico Electronic commerce
Telemarketing
Comerç electrònic
Soggetto genere / forma Periodicals.
Revistes electròniques.
ISSN 1422-8890
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti EM
Record Nr. UNINA-9910137793003321
London, : Routledge
Materiale a stampa
Lo trovi qui: Univ. Federico II
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From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19 : 20th Workshop on e-Business, WeB 2021, Virtual Event, December 11, 2021, Revised Selected Papers / / edited by Shaokun Fan, Noyan Ilk, Zhe Shan, Kexin Zhao
From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19 : 20th Workshop on e-Business, WeB 2021, Virtual Event, December 11, 2021, Revised Selected Papers / / edited by Shaokun Fan, Noyan Ilk, Zhe Shan, Kexin Zhao
Edizione [1st ed. 2022.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022
Descrizione fisica 1 online resource (106 pages)
Disciplina 658.84
658.872
Collana Lecture Notes in Business Information Processing
Soggetto topico Electronic commerce
Information technology - Management
Technological innovations
Social media
e-Commerce and e-Business
E-Business
Computer Application in Administrative Data Processing
Innovation and Technology Management
Social Media
Comerç electrònic
Tecnologia de la informació
Pandèmia de COVID-19, 2020-2023
Soggetto genere / forma Congressos
Llibres electrònics
ISBN 3-031-04126-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Digital Innovation and Transformation -- Drivers of technological innovation in SMEs during Covid-19 times: an analysis in the Caribbean region using ICONOS Program Database -- Benefits of Business Intelligence Systems and Multiple National Cultures During Covid-19 -- Exploring freelancer attributes with peer endorsements -- Effects of COVID-19 on Critics’ Rating Behavior -- E-commerce and Social Media -- A Study Investigating Factors Affecting User Ratings in Mobile Games -- An Insight into Social Media Continuance Use: through Systematic Literature Review -- An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson -- Pixel Importance: The Impact of Saturation and Brightness on the Spread of Information on Social Media. .
Record Nr. UNINA-9910558494403321
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
ICSOC '04 : proceedings of the second International Conference on Service Oriented Computing, November 15-19, 2004, New York City, NY, USA
ICSOC '04 : proceedings of the second International Conference on Service Oriented Computing, November 15-19, 2004, New York City, NY, USA
Pubbl/distr/stampa [Place of publication not identified], : ACM Press, 2004
Descrizione fisica 1 online resource (348 p.;)
Disciplina 381/.142
Collana ACM Conferences
Soggetto topico Electronic data processing - Distributed processing
Computer network architectures
Web services
Electronic commerce
Engineering & Applied Sciences
Computer Science
Sistemes de comunicacions mòbils
Comerç electrònic
Serveis web
Soggetto genere / forma Revistes electròniques.
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Altri titoli varianti ICSOC '04
Record Nr. UNINA-9910375919403321
[Place of publication not identified], : ACM Press, 2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Journal of intellectual property, information technology and e-commerce law : JIPITEC
Journal of intellectual property, information technology and e-commerce law : JIPITEC
Pubbl/distr/stampa Karlsruhe : , : Thomas Dreier
Descrizione fisica 1 online resource
Soggetto topico Intellectual property - Europe
Information technology - Law and legislation - Europe
Electronic commerce - Law and legislation - Europe
Electronic commerce - Law and legislation
Information technology - Law and legislation
Intellectual property
Propietat intel·lectual
Comerç electrònic
Soggetto genere / forma Periodicals.
Revistes electròniques.
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti JIPITEC
Record Nr. UNINA-9910255657903321
Karlsruhe : , : Thomas Dreier
Materiale a stampa
Lo trovi qui: Univ. Federico II
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