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Advances in Digital Marketing and eCommerce : First International Conference, 2020 / / edited by Francisco J. Martínez-López, Steven D'Alessandro
| Advances in Digital Marketing and eCommerce : First International Conference, 2020 / / edited by Francisco J. Martínez-López, Steven D'Alessandro |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (ix, 220 pages) : illustrations |
| Disciplina | 658.872 |
| Collana | Springer Proceedings in Business and Economics |
| Soggetto topico |
Marketing
E-commerce Information technology Business—Data processing e-Commerce/e-business IT in Business Comerç electrònic |
| Soggetto genere / forma |
Congressos
Llibres electrònics |
| ISBN | 3-030-47595-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910483225503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
ICSOC '04 : proceedings of the second International Conference on Service Oriented Computing, November 15-19, 2004, New York City, NY, USA
| ICSOC '04 : proceedings of the second International Conference on Service Oriented Computing, November 15-19, 2004, New York City, NY, USA |
| Pubbl/distr/stampa | [Place of publication not identified], : ACM Press, 2004 |
| Descrizione fisica | 1 online resource (348 p.;) |
| Disciplina | 381/.142 |
| Collana | ACM Conferences |
| Soggetto topico |
Electronic data processing - Distributed processing
Computer network architectures Web services Electronic commerce Engineering & Applied Sciences Computer Science Sistemes de comunicacions mòbils Comerç electrònic Serveis web |
| Soggetto genere / forma | Revistes electròniques |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | ICSOC '04 |
| Record Nr. | UNINA-9910375919403321 |
| [Place of publication not identified], : ACM Press, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation / / by Tawfik Jelassi, Francisco J. Martínez-López
| Strategies for e-Business : Concepts and Cases on Value Creation and Digital Business Transformation / / by Tawfik Jelassi, Francisco J. Martínez-López |
| Autore | Jelassi Tawfik |
| Edizione | [4th ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (793 pages) |
| Disciplina |
658.84
658.872 |
| Collana | Classroom Companion: Business |
| Soggetto topico |
E-business
Electronic commerce E-commerce Leadership Computers Sales management e-Business/e-Commerce Business Strategy/Leadership Information Systems and Communication Service Sales/Distribution Comerç electrònic |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-48950-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Key Terminology and Evolution of E-business -- The E-business Strategy Framework: Overview of the E-business Strategy Framework -- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies -- Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses -- Strategy Options in E-business Markets -- Creating and Sustaining a Competitive Advantage Over Time -- Exploiting Opportunities of New Market Spaces in E-business -- Creating and Capturing Value Through E-business Strategies -- Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities -- Interaction With Suppliers: E-procurement -- Choosing the Appropriate E-business Strategy for Interacting With Users -- Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce -- Strategies for Mobile Commerce -- Strategies for Social Commerce -- Unifying Channels to Reach Customers: Omni-Channel Strategies -- The Strategic Approach of the World's Bigges E-tailing -- Strategic Trends for E-business -- A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation -- Case Studies: Digital Transformation at Axel Springer -- Dallara Automobil: Transforming a Racing Legend -- DBS Transformation (a): Becoming a World-Class Multinational Bank -- DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up -- Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya) -- DBS Transformation (c): The World's Best Digital Bank -- Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb -- Disruptive Change at Bossard With SmartFactoryLogistics.com? -- Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions -- TURKCELL (A): How to Respond to Digital Disruption? -- TURKCELL (B): From a Telecom Network Operator -- Nestlé: Developing a Digital Nutrition Platform for Japan. - Rabobank: Building Digital Agility at Scale. |
| Record Nr. | UNINA-9910407716403321 |
Jelassi Tawfik
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
