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Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
| Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta |
| Autore | Janotta Sarah-Mailin |
| Pubbl/distr/stampa | Hamburg : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (133 p.) |
| Soggetto topico |
Clothing trade - Germany
Clothing trade - Spain |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-95489-515-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Loyalty cards in the apparel industry in Germany and Spain; Acknowledgements; Executive Summary; Tables of Contents; Index of Tables; Index of Figures; Abbreviations; 1. Introduction; 1.1. Introduction; 1.2. Preface; 1.3. Research aim and objectives; 1.4. Research problem; 1.5. Research questions; 1.6. Hypotheses; 1.7. Structure of the investigation; 2. Literature Review; 2.1. Introduction; 2.2. Background information; 2.2.1. Marketing stimuli: loyalty cards in Germany and Spain; 2.2.2. General consumer characteristics in Germany and Spain; 2.4. Theory of global marketing
2.4.1. Definition of global marketing2.4.2. Discussion; 2.5. Theory of consumer behaviour and external influences; 2.5.1. Definition and development of consumer behaviour; 2.5.2. Theoretical models of consumer behaviour; 2.5.3. Stimuli and characteristics affecting consumer behaviour; 2.6. Theory of customer loyalty in marketing management; 2.6.1. Consumer loyalty; 2.6.2. Loyalty programmes and consumer loyalty management; 2.6.3. Loyalty cards; 2.7. Research design and research tactics; 2.8. Conclusion of the literature review; 3. Research Methodology; 3.1. Introduction 3.2. Research objectives3.3. Research design and strategy; 3.4. Research tactics: Sources of data; 3.5. Questionnaire design; 3.5.1. Operationalisation of research variables; 3.5.2. Questionnaire development; 3.5.3. Pilot study and finalised version of the questionnaire; 3.6. Respondents and sampling procedure; 3.6.1. Target population; 3.6.2. Justification; 3.7. Data collection; 3.8. Problems and limitations; 3.9. Conclusion of methodology; 4. Research Findings and Data Analysis; 4.1. Introduction; 4.2. Sample composition; 4.3. Research findings and data analysis 4.3.1. General behaviour and attitude towards loyalty cards4.3.2. Preferences regarding loyalty card features; 4.3.3. Store loyalty towards favourite retail store; 5. Research discussions, conclusion and recommendations; 5.1. Introduction; 5.2. Analysis of store loyalty tendencies and success factors; 5.2.1. General behaviour and attitudes towards loyalty cards; 5.2.2. Preferences regarding loyalty card features; 5.2.3. Store loyalty towards favourite retail store; 5.3. Review theory used; 5.4. Recommendations for apparel retailers; 5.5. Recommendations for future research 6. References/Bibliography6.1. References; 6.2. Bibliography; 7. Appendix; 7.1. Questionnaire |
| Record Nr. | UNINA-9910463933503321 |
Janotta Sarah-Mailin
|
||
| Hamburg : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
| Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta |
| Autore | Janotta Sarah-Mailin |
| Pubbl/distr/stampa | Hamburg : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (133 p.) |
| Soggetto topico |
Clothing trade - Germany
Clothing trade - Spain |
| ISBN | 3-95489-515-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Loyalty cards in the apparel industry in Germany and Spain; Acknowledgements; Executive Summary; Tables of Contents; Index of Tables; Index of Figures; Abbreviations; 1. Introduction; 1.1. Introduction; 1.2. Preface; 1.3. Research aim and objectives; 1.4. Research problem; 1.5. Research questions; 1.6. Hypotheses; 1.7. Structure of the investigation; 2. Literature Review; 2.1. Introduction; 2.2. Background information; 2.2.1. Marketing stimuli: loyalty cards in Germany and Spain; 2.2.2. General consumer characteristics in Germany and Spain; 2.4. Theory of global marketing
2.4.1. Definition of global marketing2.4.2. Discussion; 2.5. Theory of consumer behaviour and external influences; 2.5.1. Definition and development of consumer behaviour; 2.5.2. Theoretical models of consumer behaviour; 2.5.3. Stimuli and characteristics affecting consumer behaviour; 2.6. Theory of customer loyalty in marketing management; 2.6.1. Consumer loyalty; 2.6.2. Loyalty programmes and consumer loyalty management; 2.6.3. Loyalty cards; 2.7. Research design and research tactics; 2.8. Conclusion of the literature review; 3. Research Methodology; 3.1. Introduction 3.2. Research objectives3.3. Research design and strategy; 3.4. Research tactics: Sources of data; 3.5. Questionnaire design; 3.5.1. Operationalisation of research variables; 3.5.2. Questionnaire development; 3.5.3. Pilot study and finalised version of the questionnaire; 3.6. Respondents and sampling procedure; 3.6.1. Target population; 3.6.2. Justification; 3.7. Data collection; 3.8. Problems and limitations; 3.9. Conclusion of methodology; 4. Research Findings and Data Analysis; 4.1. Introduction; 4.2. Sample composition; 4.3. Research findings and data analysis 4.3.1. General behaviour and attitude towards loyalty cards4.3.2. Preferences regarding loyalty card features; 4.3.3. Store loyalty towards favourite retail store; 5. Research discussions, conclusion and recommendations; 5.1. Introduction; 5.2. Analysis of store loyalty tendencies and success factors; 5.2.1. General behaviour and attitudes towards loyalty cards; 5.2.2. Preferences regarding loyalty card features; 5.2.3. Store loyalty towards favourite retail store; 5.3. Review theory used; 5.4. Recommendations for apparel retailers; 5.5. Recommendations for future research 6. References/Bibliography6.1. References; 6.2. Bibliography; 7. Appendix; 7.1. Questionnaire |
| Record Nr. | UNINA-9910787710103321 |
|
Janotta Sarah-Mailin
|
||
| Hamburg : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
| Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta |
| Autore | Janotta Sarah-Mailin |
| Pubbl/distr/stampa | Hamburg : , : Anchor Academic Publishing, , 2014 |
| Descrizione fisica | 1 online resource (133 p.) |
| Soggetto topico |
Clothing trade - Germany
Clothing trade - Spain |
| ISBN | 3-95489-515-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Loyalty cards in the apparel industry in Germany and Spain; Acknowledgements; Executive Summary; Tables of Contents; Index of Tables; Index of Figures; Abbreviations; 1. Introduction; 1.1. Introduction; 1.2. Preface; 1.3. Research aim and objectives; 1.4. Research problem; 1.5. Research questions; 1.6. Hypotheses; 1.7. Structure of the investigation; 2. Literature Review; 2.1. Introduction; 2.2. Background information; 2.2.1. Marketing stimuli: loyalty cards in Germany and Spain; 2.2.2. General consumer characteristics in Germany and Spain; 2.4. Theory of global marketing
2.4.1. Definition of global marketing2.4.2. Discussion; 2.5. Theory of consumer behaviour and external influences; 2.5.1. Definition and development of consumer behaviour; 2.5.2. Theoretical models of consumer behaviour; 2.5.3. Stimuli and characteristics affecting consumer behaviour; 2.6. Theory of customer loyalty in marketing management; 2.6.1. Consumer loyalty; 2.6.2. Loyalty programmes and consumer loyalty management; 2.6.3. Loyalty cards; 2.7. Research design and research tactics; 2.8. Conclusion of the literature review; 3. Research Methodology; 3.1. Introduction 3.2. Research objectives3.3. Research design and strategy; 3.4. Research tactics: Sources of data; 3.5. Questionnaire design; 3.5.1. Operationalisation of research variables; 3.5.2. Questionnaire development; 3.5.3. Pilot study and finalised version of the questionnaire; 3.6. Respondents and sampling procedure; 3.6.1. Target population; 3.6.2. Justification; 3.7. Data collection; 3.8. Problems and limitations; 3.9. Conclusion of methodology; 4. Research Findings and Data Analysis; 4.1. Introduction; 4.2. Sample composition; 4.3. Research findings and data analysis 4.3.1. General behaviour and attitude towards loyalty cards4.3.2. Preferences regarding loyalty card features; 4.3.3. Store loyalty towards favourite retail store; 5. Research discussions, conclusion and recommendations; 5.1. Introduction; 5.2. Analysis of store loyalty tendencies and success factors; 5.2.1. General behaviour and attitudes towards loyalty cards; 5.2.2. Preferences regarding loyalty card features; 5.2.3. Store loyalty towards favourite retail store; 5.3. Review theory used; 5.4. Recommendations for apparel retailers; 5.5. Recommendations for future research 6. References/Bibliography6.1. References; 6.2. Bibliography; 7. Appendix; 7.1. Questionnaire |
| Record Nr. | UNINA-9910824074703321 |
|
Janotta Sarah-Mailin
|
||
| Hamburg : , : Anchor Academic Publishing, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
