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Biblioteca

MARC Lista (tabellare)
Kleidung zieht jeden an : Die deutsche Bekleidungsindustrie 1918 bis 1973 / / Julia Schnaus
Kleidung zieht jeden an : Die deutsche Bekleidungsindustrie 1918 bis 1973 / / Julia Schnaus
Autore Schnaus Julia
Pubbl/distr/stampa Berlin, [Germany] ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2017
Descrizione fisica 1 online resource (402 pages) : illustrations, tables
Disciplina 687
Collana Jahrbuch für Wirtschaftsgeschichte. Beiheft
Soggetto topico Clothing trade - Germany
Soggetto genere / forma Electronic books.
ISBN 3-11-055779-7
Classificazione QR 521
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Frontmatter -- Vorwort -- Inhalt -- Tabellenverzeichnis -- Abbildungsverzeichnis -- Abkürzungsverzeichnis -- 1. Einleitung -- I. Teil 1: Branchenentwicklung im Überblick -- 2. Anfänge der Herstellung von Bekleidung nach Normgrößen für den anonymen Massenmarkt (1840 bis 1918) -- 3. Fließband und Zentralisierung der Fertigung als Massentrend? Die Bekleidungsindustrie in der Weimarer Republik (1918 bis 1933) -- 4. Zwischen Arisierung und Uniformproduktion: Die Bekleidungsindustrie in der NS-Zeit (1933 bis 1945) -- 5. Zwischen Stoffmangel und Jedermann-Programm: Die westdeutsche Bekleidungsindustrie in der Nachkriegszeit (1945 bis 1949) -- 6. Zwischen "Kleiderwelle" und Importdruck: Die Bekleidungsindustrie in der frühen BRD (1949 bis 1973) -- II. Teil 2: Die Entwicklung einzelner Unternehmen -- 7. Fallstudien: Die Firmen Valentin Mehler AG, Triumph International AG und C&A Brenninkmeyer 1918 bis 1973 -- 8. Fazit -- 9. Anhang -- 10. Quellenverzeichnis -- 11. Literaturverzeichnis -- Personenregister
Record Nr. UNINA-9910467613903321
Schnaus Julia  
Berlin, [Germany] ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Kleidung zieht jeden an : Die deutsche Bekleidungsindustrie 1918 bis 1973 / / Julia Schnaus
Kleidung zieht jeden an : Die deutsche Bekleidungsindustrie 1918 bis 1973 / / Julia Schnaus
Autore Schnaus Julia
Pubbl/distr/stampa Berlin, [Germany] ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2017
Descrizione fisica 1 online resource (402 pages) : illustrations, tables
Disciplina 687
Collana Jahrbuch für Wirtschaftsgeschichte. Beiheft
Soggetto topico Clothing trade - Germany
Soggetto non controllato Contemporary history
Corporate history
Economic history
ISBN 3-11-055779-7
Classificazione QR 521
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Frontmatter -- Vorwort -- Inhalt -- Tabellenverzeichnis -- Abbildungsverzeichnis -- Abkürzungsverzeichnis -- 1. Einleitung -- I. Teil 1: Branchenentwicklung im Überblick -- 2. Anfänge der Herstellung von Bekleidung nach Normgrößen für den anonymen Massenmarkt (1840 bis 1918) -- 3. Fließband und Zentralisierung der Fertigung als Massentrend? Die Bekleidungsindustrie in der Weimarer Republik (1918 bis 1933) -- 4. Zwischen Arisierung und Uniformproduktion: Die Bekleidungsindustrie in der NS-Zeit (1933 bis 1945) -- 5. Zwischen Stoffmangel und Jedermann-Programm: Die westdeutsche Bekleidungsindustrie in der Nachkriegszeit (1945 bis 1949) -- 6. Zwischen "Kleiderwelle" und Importdruck: Die Bekleidungsindustrie in der frühen BRD (1949 bis 1973) -- II. Teil 2: Die Entwicklung einzelner Unternehmen -- 7. Fallstudien: Die Firmen Valentin Mehler AG, Triumph International AG und C&A Brenninkmeyer 1918 bis 1973 -- 8. Fazit -- 9. Anhang -- 10. Quellenverzeichnis -- 11. Literaturverzeichnis -- Personenregister
Record Nr. UNINA-9910796636603321
Schnaus Julia  
Berlin, [Germany] ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Kleidung zieht jeden an : Die deutsche Bekleidungsindustrie 1918 bis 1973 / / Julia Schnaus
Kleidung zieht jeden an : Die deutsche Bekleidungsindustrie 1918 bis 1973 / / Julia Schnaus
Autore Schnaus Julia
Pubbl/distr/stampa Berlin, [Germany] ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2017
Descrizione fisica 1 online resource (402 pages) : illustrations, tables
Disciplina 687
Collana Jahrbuch für Wirtschaftsgeschichte. Beiheft
Soggetto topico Clothing trade - Germany
Soggetto non controllato Contemporary history
Corporate history
Economic history
ISBN 3-11-055779-7
Classificazione QR 521
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Frontmatter -- Vorwort -- Inhalt -- Tabellenverzeichnis -- Abbildungsverzeichnis -- Abkürzungsverzeichnis -- 1. Einleitung -- I. Teil 1: Branchenentwicklung im Überblick -- 2. Anfänge der Herstellung von Bekleidung nach Normgrößen für den anonymen Massenmarkt (1840 bis 1918) -- 3. Fließband und Zentralisierung der Fertigung als Massentrend? Die Bekleidungsindustrie in der Weimarer Republik (1918 bis 1933) -- 4. Zwischen Arisierung und Uniformproduktion: Die Bekleidungsindustrie in der NS-Zeit (1933 bis 1945) -- 5. Zwischen Stoffmangel und Jedermann-Programm: Die westdeutsche Bekleidungsindustrie in der Nachkriegszeit (1945 bis 1949) -- 6. Zwischen "Kleiderwelle" und Importdruck: Die Bekleidungsindustrie in der frühen BRD (1949 bis 1973) -- II. Teil 2: Die Entwicklung einzelner Unternehmen -- 7. Fallstudien: Die Firmen Valentin Mehler AG, Triumph International AG und C&A Brenninkmeyer 1918 bis 1973 -- 8. Fazit -- 9. Anhang -- 10. Quellenverzeichnis -- 11. Literaturverzeichnis -- Personenregister
Record Nr. UNINA-9910821998503321
Schnaus Julia  
Berlin, [Germany] ; ; Boston, [Massachusetts] : , : De Gruyter Oldenbourg, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
Autore Janotta Sarah-Mailin
Pubbl/distr/stampa Hamburg : , : Anchor Academic Publishing, , 2014
Descrizione fisica 1 online resource (133 p.)
Soggetto topico Clothing trade - Germany
Clothing trade - Spain
Soggetto genere / forma Electronic books.
ISBN 3-95489-515-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Loyalty cards in the apparel industry in Germany and Spain; Acknowledgements; Executive Summary; Tables of Contents; Index of Tables; Index of Figures; Abbreviations; 1. Introduction; 1.1. Introduction; 1.2. Preface; 1.3. Research aim and objectives; 1.4. Research problem; 1.5. Research questions; 1.6. Hypotheses; 1.7. Structure of the investigation; 2. Literature Review; 2.1. Introduction; 2.2. Background information; 2.2.1. Marketing stimuli: loyalty cards in Germany and Spain; 2.2.2. General consumer characteristics in Germany and Spain; 2.4. Theory of global marketing
2.4.1. Definition of global marketing2.4.2. Discussion; 2.5. Theory of consumer behaviour and external influences; 2.5.1. Definition and development of consumer behaviour; 2.5.2. Theoretical models of consumer behaviour; 2.5.3. Stimuli and characteristics affecting consumer behaviour; 2.6. Theory of customer loyalty in marketing management; 2.6.1. Consumer loyalty; 2.6.2. Loyalty programmes and consumer loyalty management; 2.6.3. Loyalty cards; 2.7. Research design and research tactics; 2.8. Conclusion of the literature review; 3. Research Methodology; 3.1. Introduction
3.2. Research objectives3.3. Research design and strategy; 3.4. Research tactics: Sources of data; 3.5. Questionnaire design; 3.5.1. Operationalisation of research variables; 3.5.2. Questionnaire development; 3.5.3. Pilot study and finalised version of the questionnaire; 3.6. Respondents and sampling procedure; 3.6.1. Target population; 3.6.2. Justification; 3.7. Data collection; 3.8. Problems and limitations; 3.9. Conclusion of methodology; 4. Research Findings and Data Analysis; 4.1. Introduction; 4.2. Sample composition; 4.3. Research findings and data analysis
4.3.1. General behaviour and attitude towards loyalty cards4.3.2. Preferences regarding loyalty card features; 4.3.3. Store loyalty towards favourite retail store; 5. Research discussions, conclusion and recommendations; 5.1. Introduction; 5.2. Analysis of store loyalty tendencies and success factors; 5.2.1. General behaviour and attitudes towards loyalty cards; 5.2.2. Preferences regarding loyalty card features; 5.2.3. Store loyalty towards favourite retail store; 5.3. Review theory used; 5.4. Recommendations for apparel retailers; 5.5. Recommendations for future research
6. References/Bibliography6.1. References; 6.2. Bibliography; 7. Appendix; 7.1. Questionnaire
Record Nr. UNINA-9910463933503321
Janotta Sarah-Mailin  
Hamburg : , : Anchor Academic Publishing, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
Autore Janotta Sarah-Mailin
Pubbl/distr/stampa Hamburg : , : Anchor Academic Publishing, , 2014
Descrizione fisica 1 online resource (133 p.)
Soggetto topico Clothing trade - Germany
Clothing trade - Spain
ISBN 3-95489-515-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Loyalty cards in the apparel industry in Germany and Spain; Acknowledgements; Executive Summary; Tables of Contents; Index of Tables; Index of Figures; Abbreviations; 1. Introduction; 1.1. Introduction; 1.2. Preface; 1.3. Research aim and objectives; 1.4. Research problem; 1.5. Research questions; 1.6. Hypotheses; 1.7. Structure of the investigation; 2. Literature Review; 2.1. Introduction; 2.2. Background information; 2.2.1. Marketing stimuli: loyalty cards in Germany and Spain; 2.2.2. General consumer characteristics in Germany and Spain; 2.4. Theory of global marketing
2.4.1. Definition of global marketing2.4.2. Discussion; 2.5. Theory of consumer behaviour and external influences; 2.5.1. Definition and development of consumer behaviour; 2.5.2. Theoretical models of consumer behaviour; 2.5.3. Stimuli and characteristics affecting consumer behaviour; 2.6. Theory of customer loyalty in marketing management; 2.6.1. Consumer loyalty; 2.6.2. Loyalty programmes and consumer loyalty management; 2.6.3. Loyalty cards; 2.7. Research design and research tactics; 2.8. Conclusion of the literature review; 3. Research Methodology; 3.1. Introduction
3.2. Research objectives3.3. Research design and strategy; 3.4. Research tactics: Sources of data; 3.5. Questionnaire design; 3.5.1. Operationalisation of research variables; 3.5.2. Questionnaire development; 3.5.3. Pilot study and finalised version of the questionnaire; 3.6. Respondents and sampling procedure; 3.6.1. Target population; 3.6.2. Justification; 3.7. Data collection; 3.8. Problems and limitations; 3.9. Conclusion of methodology; 4. Research Findings and Data Analysis; 4.1. Introduction; 4.2. Sample composition; 4.3. Research findings and data analysis
4.3.1. General behaviour and attitude towards loyalty cards4.3.2. Preferences regarding loyalty card features; 4.3.3. Store loyalty towards favourite retail store; 5. Research discussions, conclusion and recommendations; 5.1. Introduction; 5.2. Analysis of store loyalty tendencies and success factors; 5.2.1. General behaviour and attitudes towards loyalty cards; 5.2.2. Preferences regarding loyalty card features; 5.2.3. Store loyalty towards favourite retail store; 5.3. Review theory used; 5.4. Recommendations for apparel retailers; 5.5. Recommendations for future research
6. References/Bibliography6.1. References; 6.2. Bibliography; 7. Appendix; 7.1. Questionnaire
Record Nr. UNINA-9910787710103321
Janotta Sarah-Mailin  
Hamburg : , : Anchor Academic Publishing, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
Loyalty cards in the apparel industry in Germany and Spain : is the implementation of a global marketing approach reasonable when operating both in a southern and a northern European country? / / Sarah-Mailin Janotta
Autore Janotta Sarah-Mailin
Pubbl/distr/stampa Hamburg : , : Anchor Academic Publishing, , 2014
Descrizione fisica 1 online resource (133 p.)
Soggetto topico Clothing trade - Germany
Clothing trade - Spain
ISBN 3-95489-515-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Loyalty cards in the apparel industry in Germany and Spain; Acknowledgements; Executive Summary; Tables of Contents; Index of Tables; Index of Figures; Abbreviations; 1. Introduction; 1.1. Introduction; 1.2. Preface; 1.3. Research aim and objectives; 1.4. Research problem; 1.5. Research questions; 1.6. Hypotheses; 1.7. Structure of the investigation; 2. Literature Review; 2.1. Introduction; 2.2. Background information; 2.2.1. Marketing stimuli: loyalty cards in Germany and Spain; 2.2.2. General consumer characteristics in Germany and Spain; 2.4. Theory of global marketing
2.4.1. Definition of global marketing2.4.2. Discussion; 2.5. Theory of consumer behaviour and external influences; 2.5.1. Definition and development of consumer behaviour; 2.5.2. Theoretical models of consumer behaviour; 2.5.3. Stimuli and characteristics affecting consumer behaviour; 2.6. Theory of customer loyalty in marketing management; 2.6.1. Consumer loyalty; 2.6.2. Loyalty programmes and consumer loyalty management; 2.6.3. Loyalty cards; 2.7. Research design and research tactics; 2.8. Conclusion of the literature review; 3. Research Methodology; 3.1. Introduction
3.2. Research objectives3.3. Research design and strategy; 3.4. Research tactics: Sources of data; 3.5. Questionnaire design; 3.5.1. Operationalisation of research variables; 3.5.2. Questionnaire development; 3.5.3. Pilot study and finalised version of the questionnaire; 3.6. Respondents and sampling procedure; 3.6.1. Target population; 3.6.2. Justification; 3.7. Data collection; 3.8. Problems and limitations; 3.9. Conclusion of methodology; 4. Research Findings and Data Analysis; 4.1. Introduction; 4.2. Sample composition; 4.3. Research findings and data analysis
4.3.1. General behaviour and attitude towards loyalty cards4.3.2. Preferences regarding loyalty card features; 4.3.3. Store loyalty towards favourite retail store; 5. Research discussions, conclusion and recommendations; 5.1. Introduction; 5.2. Analysis of store loyalty tendencies and success factors; 5.2.1. General behaviour and attitudes towards loyalty cards; 5.2.2. Preferences regarding loyalty card features; 5.2.3. Store loyalty towards favourite retail store; 5.3. Review theory used; 5.4. Recommendations for apparel retailers; 5.5. Recommendations for future research
6. References/Bibliography6.1. References; 6.2. Bibliography; 7. Appendix; 7.1. Questionnaire
Record Nr. UNINA-9910824074703321
Janotta Sarah-Mailin  
Hamburg : , : Anchor Academic Publishing, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui