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Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
| Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies |
| Pubbl/distr/stampa | Washington, District of Columbia : , : National Academies Press, , [2013] |
| Descrizione fisica | 1 online resource (87 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Child consumers
Advertising and children Advertising and youth Target marketing Food industry and trade Obesity in children - Prevention |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-309-26954-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions. |
| Record Nr. | UNINA-9910464765103321 |
| Washington, District of Columbia : , : National Academies Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
| Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies |
| Pubbl/distr/stampa | Washington, District of Columbia : , : National Academies Press, , [2013] |
| Descrizione fisica | 1 online resource (87 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Child consumers
Advertising and children Advertising and youth Target marketing Food industry and trade Obesity in children - Prevention |
| ISBN |
0-309-26956-3
0-309-26954-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions. |
| Record Nr. | UNINA-9910789232803321 |
| Washington, District of Columbia : , : National Academies Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
| Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies |
| Pubbl/distr/stampa | Washington, District of Columbia : , : National Academies Press, , [2013] |
| Descrizione fisica | 1 online resource (87 p.) |
| Disciplina | 658.8342 |
| Soggetto topico |
Child consumers
Advertising and children Advertising and youth Target marketing Food industry and trade Obesity in children - Prevention |
| ISBN |
0-309-26956-3
0-309-26954-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions. |
| Record Nr. | UNINA-9910829014103321 |
| Washington, District of Columbia : , : National Academies Press, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
| Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors |
| Pubbl/distr/stampa | Washington, DC, : National Academies Press, c2006 |
| Descrizione fisica | xx, 516 p |
| Disciplina | 618.92/39 |
| Altri autori (Persone) |
McGinnisJ. Michael
GootmanJennifer Appleton KraakVivica I |
| Soggetto topico |
Children - Nutrition
Youth - Nutrition Food industry and trade Target marketing Health promotion Nutrition policy Child consumers |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-44730-3
9786610447305 0-309-55229-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910449809403321 |
| Washington, DC, : National Academies Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
| Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors |
| Pubbl/distr/stampa | Washington, DC, : National Academies Press, c2006 |
| Descrizione fisica | xx, 516 p |
| Disciplina | 618.92/39 |
| Altri autori (Persone) |
McGinnisJ. Michael
GootmanJennifer Appleton KraakVivica I |
| Soggetto topico |
Children - Nutrition
Youth - Nutrition Food industry and trade Target marketing Health promotion Nutrition policy Child consumers |
| ISBN |
1-280-44730-3
9786610447305 0-309-55229-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910783778103321 |
| Washington, DC, : National Academies Press, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors)
| Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors) |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005 |
| Descrizione fisica | 1 online resource (172 p.) |
| Soggetto topico |
Child consumers
Young consumers Children - Economic conditions Teenagers - Economic conditions Advertising and children Advertising and youth |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-9963-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Frontrunners or Copycats?""; ""Table of contents""; ""Preface""; ""Introduction Frontrunners or Copycats?""; ""1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges ""; ""Children and the welfare state: From private to shared responsibility""; ""Children as political subjects""; ""The �schoolification� of children""; ""Institutionalized individualization and individualized institutionalization""; ""New �ideals of normality�""; ""The competent child as compulsive idea""; ""Persisting ambiguities in modern childhood""; ""References""
""2 Children as Innovators and Opinion Leaders""""Background""; ""The Theory of Diffusion of Innovations""; ""Social influence""; ""Innovators and opinion leaders""; ""Opinion leadership and innovators among children""; ""Overlap among innovators""; ""Overlap among opinion leadership""; ""From where do children get information about new products?""; ""Conclusion and further research questions""; ""References""; ""3 Children, TV Advertising and the Law � Internal and External Perspectives""; ""The problem""; ""The internal and external perspective of the law"" ""The applicable Swedish law concerning children and TV advertising""""An external view of the relevant legislation � the power of children to act""; ""Conclusions""; ""References""; ""4 Young People and Consumption: Commonalities and Differences in the Construction of Identities""; ""Consumption and young people�s identities""; ""Reasons for buying particular things""; ""Consumption and transactions between children and parents""; ""Conclusion""; ""References""; ""5 Children and Promotion: The Role of Advertising and Marketing in Innovation""; ""Advertising to children and innovation"" ""Changing media""""In summary�""; ""Advertising in schools""; ""Dental health/diet/obesity""; ""What�s on?""; ""Understanding intent""; ""Effects and influence""; ""Types of advertising""; ""Junk food!""; ""Celebrity endorsement""; ""Approaching the subject""; ""References""; ""6 Children�s and Adolescents� Use of the Internet � with Focus on Tweens""; ""What is the Internet?""; ""International research""; ""Tweens""; ""What is the definition of �tweens�?""; ""Tweens� use of the Internet""; ""Concerns about the Internet""; ""Tweens � between media and consumption"" ""References""""7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research?""; ""Introduction: The child as a target for marketing management""; ""Part I - The progressive connection of children with consumption""; ""Part II - Children�s consumerism: The new frontier of managerial practice?""; ""Conclusion: Towards a transformational agenda for marketing management and research""; ""References""; ""8 Children as Change Agents in the Pursuit of the Competencies of theFuture""; ""Prelude""; ""Background and purpose""; ""Why this interest from a toy company?"" ""Results from LEGO Research among children"" |
| Record Nr. | UNINA-9910460314603321 |
| Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors)
| Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors) |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005 |
| Descrizione fisica | 1 online resource (172 p.) |
| Soggetto topico |
Child consumers
Young consumers Children - Economic conditions Teenagers - Economic conditions Advertising and children Advertising and youth |
| ISBN | 87-630-9963-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Frontrunners or Copycats?""; ""Table of contents""; ""Preface""; ""Introduction Frontrunners or Copycats?""; ""1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges ""; ""Children and the welfare state: From private to shared responsibility""; ""Children as political subjects""; ""The �schoolification� of children""; ""Institutionalized individualization and individualized institutionalization""; ""New �ideals of normality�""; ""The competent child as compulsive idea""; ""Persisting ambiguities in modern childhood""; ""References""
""2 Children as Innovators and Opinion Leaders""""Background""; ""The Theory of Diffusion of Innovations""; ""Social influence""; ""Innovators and opinion leaders""; ""Opinion leadership and innovators among children""; ""Overlap among innovators""; ""Overlap among opinion leadership""; ""From where do children get information about new products?""; ""Conclusion and further research questions""; ""References""; ""3 Children, TV Advertising and the Law � Internal and External Perspectives""; ""The problem""; ""The internal and external perspective of the law"" ""The applicable Swedish law concerning children and TV advertising""""An external view of the relevant legislation � the power of children to act""; ""Conclusions""; ""References""; ""4 Young People and Consumption: Commonalities and Differences in the Construction of Identities""; ""Consumption and young people�s identities""; ""Reasons for buying particular things""; ""Consumption and transactions between children and parents""; ""Conclusion""; ""References""; ""5 Children and Promotion: The Role of Advertising and Marketing in Innovation""; ""Advertising to children and innovation"" ""Changing media""""In summary�""; ""Advertising in schools""; ""Dental health/diet/obesity""; ""What�s on?""; ""Understanding intent""; ""Effects and influence""; ""Types of advertising""; ""Junk food!""; ""Celebrity endorsement""; ""Approaching the subject""; ""References""; ""6 Children�s and Adolescents� Use of the Internet � with Focus on Tweens""; ""What is the Internet?""; ""International research""; ""Tweens""; ""What is the definition of �tweens�?""; ""Tweens� use of the Internet""; ""Concerns about the Internet""; ""Tweens � between media and consumption"" ""References""""7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research?""; ""Introduction: The child as a target for marketing management""; ""Part I - The progressive connection of children with consumption""; ""Part II - Children�s consumerism: The new frontier of managerial practice?""; ""Conclusion: Towards a transformational agenda for marketing management and research""; ""References""; ""8 Children as Change Agents in the Pursuit of the Competencies of theFuture""; ""Prelude""; ""Background and purpose""; ""Why this interest from a toy company?"" ""Results from LEGO Research among children"" |
| Record Nr. | UNINA-9910785698903321 |
| Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
International journal of advertising and marketing to children
| International journal of advertising and marketing to children |
| Pubbl/distr/stampa | London : , : Winthrop Publications, , [1999-2004] |
| Descrizione fisica | 1 online resource |
| Disciplina | 659.1042083 |
| Soggetto topico |
Child consumers
Advertising and children Television advertising and children |
| Soggetto genere / forma | Periodicals. |
| Soggetto non controllato | Marketing & Sales |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti |
Advertising & marketing to children
Advertising and marketing to children IJAMC |
| Record Nr. | UNINA-9910869900503321 |
| London : , : Winthrop Publications, , [1999-2004] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Selling to kids
| Selling to kids |
| Pubbl/distr/stampa | Potomac, MD, : Phillips Business Information |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Child consumers - United States
Teenage consumers - United States Children - United States - Attitudes Teenagers - United States - Attitudes Market surveys Child consumers Children - Attitudes Teenage consumers Teenagers - Attitudes |
| Soggetto genere / forma | Periodicals. |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996335769003316 |
| Potomac, MD, : Phillips Business Information | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
This little kiddy went to market [[electronic resource] ] : the corporate capture of childhood / / Sharon Beder with Wendy Varney and Richard Gosden
| This little kiddy went to market [[electronic resource] ] : the corporate capture of childhood / / Sharon Beder with Wendy Varney and Richard Gosden |
| Autore | Beder Sharon |
| Pubbl/distr/stampa | London ; ; New York, : Pluto, 2009 |
| Descrizione fisica | 1 online resource (320 p.) |
| Disciplina | 339.47083 |
| Altri autori (Persone) |
VarneyWendy <1952->
GosdenRichard <1945-> |
| Soggetto topico |
Child consumers
Target marketing Corporate power Business and education |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-78371-547-2
1-84964-430-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456405503321 |
Beder Sharon
|
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| London ; ; New York, : Pluto, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||