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Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Pubbl/distr/stampa Washington, District of Columbia : , : National Academies Press, , [2013]
Descrizione fisica 1 online resource (87 p.)
Disciplina 658.8342
Soggetto topico Child consumers
Advertising and children
Advertising and youth
Target marketing
Food industry and trade
Obesity in children - Prevention
Soggetto genere / forma Electronic books.
ISBN 0-309-26954-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
Record Nr. UNINA-9910464765103321
Washington, District of Columbia : , : National Academies Press, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Pubbl/distr/stampa Washington, District of Columbia : , : National Academies Press, , [2013]
Descrizione fisica 1 online resource (87 p.)
Disciplina 658.8342
Soggetto topico Child consumers
Advertising and children
Advertising and youth
Target marketing
Food industry and trade
Obesity in children - Prevention
ISBN 0-309-26956-3
0-309-26954-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
Record Nr. UNINA-9910789232803321
Washington, District of Columbia : , : National Academies Press, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Challenges and opportunities for change in food marketing to children and youth : workshop summary / / Heather Breiner, Lynn Parker, and Steve Olson, Rapporteurs ; Standing Committee on Childhood Obesity Prevention, Food and Nutrition Board, Institute of Medicine of the National Academies
Pubbl/distr/stampa Washington, District of Columbia : , : National Academies Press, , [2013]
Descrizione fisica 1 online resource (87 p.)
Disciplina 658.8342
Soggetto topico Child consumers
Advertising and children
Advertising and youth
Target marketing
Food industry and trade
Obesity in children - Prevention
ISBN 0-309-26956-3
0-309-26954-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction and themes of the workshop -- Progress since food marketing to children and youth : threat or opportunity? -- Emerging issues in food marketing -- Innovations and future work in industry practices -- Emerging policy initiatives and communication strategies -- Discussions.
Record Nr. UNINA-9910829014103321
Washington, District of Columbia : , : National Academies Press, , [2013]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Pubbl/distr/stampa Washington, DC, : National Academies Press, c2006
Descrizione fisica xx, 516 p
Disciplina 618.92/39
Altri autori (Persone) McGinnisJ. Michael
GootmanJennifer Appleton
KraakVivica I
Soggetto topico Children - Nutrition
Youth - Nutrition
Food industry and trade
Target marketing
Health promotion
Nutrition policy
Child consumers
Soggetto genere / forma Electronic books.
ISBN 1-280-44730-3
9786610447305
0-309-55229-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910449809403321
Washington, DC, : National Academies Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Food marketing to children and youth [[electronic resource] ] : threat or opportunity? / / Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Pubbl/distr/stampa Washington, DC, : National Academies Press, c2006
Descrizione fisica xx, 516 p
Disciplina 618.92/39
Altri autori (Persone) McGinnisJ. Michael
GootmanJennifer Appleton
KraakVivica I
Soggetto topico Children - Nutrition
Youth - Nutrition
Food industry and trade
Target marketing
Health promotion
Nutrition policy
Child consumers
ISBN 1-280-44730-3
9786610447305
0-309-55229-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910783778103321
Washington, DC, : National Academies Press, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors)
Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors)
Edizione [1st ed.]
Pubbl/distr/stampa Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005
Descrizione fisica 1 online resource (172 p.)
Soggetto topico Child consumers
Young consumers
Children - Economic conditions
Teenagers - Economic conditions
Advertising and children
Advertising and youth
Soggetto genere / forma Electronic books.
ISBN 87-630-9963-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Frontrunners or Copycats?""; ""Table of contents""; ""Preface""; ""Introduction Frontrunners or Copycats?""; ""1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges ""; ""Children and the welfare state: From private to shared responsibility""; ""Children as political subjects""; ""The �schoolification� of children""; ""Institutionalized individualization and individualized institutionalization""; ""New �ideals of normality�""; ""The competent child as compulsive idea""; ""Persisting ambiguities in modern childhood""; ""References""
""2 Children as Innovators and Opinion Leaders""""Background""; ""The Theory of Diffusion of Innovations""; ""Social influence""; ""Innovators and opinion leaders""; ""Opinion leadership and innovators among children""; ""Overlap among innovators""; ""Overlap among opinion leadership""; ""From where do children get information about new products?""; ""Conclusion and further research questions""; ""References""; ""3 Children, TV Advertising and the Law � Internal and External Perspectives""; ""The problem""; ""The internal and external perspective of the law""
""The applicable Swedish law concerning children and TV advertising""""An external view of the relevant legislation � the power of children to act""; ""Conclusions""; ""References""; ""4 Young People and Consumption: Commonalities and Differences in the Construction of Identities""; ""Consumption and young people�s identities""; ""Reasons for buying particular things""; ""Consumption and transactions between children and parents""; ""Conclusion""; ""References""; ""5 Children and Promotion: The Role of Advertising and Marketing in Innovation""; ""Advertising to children and innovation""
""Changing media""""In summary�""; ""Advertising in schools""; ""Dental health/diet/obesity""; ""What�s on?""; ""Understanding intent""; ""Effects and influence""; ""Types of advertising""; ""Junk food!""; ""Celebrity endorsement""; ""Approaching the subject""; ""References""; ""6 Children�s and Adolescents� Use of the Internet � with Focus on Tweens""; ""What is the Internet?""; ""International research""; ""Tweens""; ""What is the definition of �tweens�?""; ""Tweens� use of the Internet""; ""Concerns about the Internet""; ""Tweens � between media and consumption""
""References""""7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research?""; ""Introduction: The child as a target for marketing management""; ""Part I - The progressive connection of children with consumption""; ""Part II - Children�s consumerism: The new frontier of managerial practice?""; ""Conclusion: Towards a transformational agenda for marketing management and research""; ""References""; ""8 Children as Change Agents in the Pursuit of the Competencies of theFuture""; ""Prelude""; ""Background and purpose""; ""Why this interest from a toy company?""
""Results from LEGO Research among children""
Record Nr. UNINA-9910460314603321
Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors)
Frontrunners or copycats? [[electronic resource] /] / Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors)
Edizione [1st ed.]
Pubbl/distr/stampa Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005
Descrizione fisica 1 online resource (172 p.)
Soggetto topico Child consumers
Young consumers
Children - Economic conditions
Teenagers - Economic conditions
Advertising and children
Advertising and youth
ISBN 87-630-9963-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ""Frontrunners or Copycats?""; ""Table of contents""; ""Preface""; ""Introduction Frontrunners or Copycats?""; ""1 Understanding and Theorizing Modern Childhood in Denmark: Tendencies and Challenges ""; ""Children and the welfare state: From private to shared responsibility""; ""Children as political subjects""; ""The �schoolification� of children""; ""Institutionalized individualization and individualized institutionalization""; ""New �ideals of normality�""; ""The competent child as compulsive idea""; ""Persisting ambiguities in modern childhood""; ""References""
""2 Children as Innovators and Opinion Leaders""""Background""; ""The Theory of Diffusion of Innovations""; ""Social influence""; ""Innovators and opinion leaders""; ""Opinion leadership and innovators among children""; ""Overlap among innovators""; ""Overlap among opinion leadership""; ""From where do children get information about new products?""; ""Conclusion and further research questions""; ""References""; ""3 Children, TV Advertising and the Law � Internal and External Perspectives""; ""The problem""; ""The internal and external perspective of the law""
""The applicable Swedish law concerning children and TV advertising""""An external view of the relevant legislation � the power of children to act""; ""Conclusions""; ""References""; ""4 Young People and Consumption: Commonalities and Differences in the Construction of Identities""; ""Consumption and young people�s identities""; ""Reasons for buying particular things""; ""Consumption and transactions between children and parents""; ""Conclusion""; ""References""; ""5 Children and Promotion: The Role of Advertising and Marketing in Innovation""; ""Advertising to children and innovation""
""Changing media""""In summary�""; ""Advertising in schools""; ""Dental health/diet/obesity""; ""What�s on?""; ""Understanding intent""; ""Effects and influence""; ""Types of advertising""; ""Junk food!""; ""Celebrity endorsement""; ""Approaching the subject""; ""References""; ""6 Children�s and Adolescents� Use of the Internet � with Focus on Tweens""; ""What is the Internet?""; ""International research""; ""Tweens""; ""What is the definition of �tweens�?""; ""Tweens� use of the Internet""; ""Concerns about the Internet""; ""Tweens � between media and consumption""
""References""""7 The Invention of the Child Consumer: What is at Stake for Marketing Practice and Research?""; ""Introduction: The child as a target for marketing management""; ""Part I - The progressive connection of children with consumption""; ""Part II - Children�s consumerism: The new frontier of managerial practice?""; ""Conclusion: Towards a transformational agenda for marketing management and research""; ""References""; ""8 Children as Change Agents in the Pursuit of the Competencies of theFuture""; ""Prelude""; ""Background and purpose""; ""Why this interest from a toy company?""
""Results from LEGO Research among children""
Record Nr. UNINA-9910785698903321
Copenhagen ; ; Herndon, VA, : Copenhagen Business School Press, 2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
International journal of advertising and marketing to children
International journal of advertising and marketing to children
Pubbl/distr/stampa London : , : Winthrop Publications, , [1999-2004]
Descrizione fisica 1 online resource
Disciplina 659.1042083
Soggetto topico Child consumers
Advertising and children
Television advertising and children
Soggetto genere / forma Periodicals.
Soggetto non controllato Marketing & Sales
Classificazione 85.40
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Altri titoli varianti Advertising & marketing to children
Advertising and marketing to children
IJAMC
Record Nr. UNINA-9910869900503321
London : , : Winthrop Publications, , [1999-2004]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Selling to kids
Selling to kids
Pubbl/distr/stampa Potomac, MD, : Phillips Business Information
Descrizione fisica 1 online resource
Soggetto topico Child consumers - United States
Teenage consumers - United States
Children - United States - Attitudes
Teenagers - United States - Attitudes
Market surveys
Child consumers
Children - Attitudes
Teenage consumers
Teenagers - Attitudes
Soggetto genere / forma Periodicals.
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNISA-996335769003316
Potomac, MD, : Phillips Business Information
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
This little kiddy went to market [[electronic resource] ] : the corporate capture of childhood / / Sharon Beder with Wendy Varney and Richard Gosden
This little kiddy went to market [[electronic resource] ] : the corporate capture of childhood / / Sharon Beder with Wendy Varney and Richard Gosden
Autore Beder Sharon
Pubbl/distr/stampa London ; ; New York, : Pluto, 2009
Descrizione fisica 1 online resource (320 p.)
Disciplina 339.47083
Altri autori (Persone) VarneyWendy <1952->
GosdenRichard <1945->
Soggetto topico Child consumers
Target marketing
Corporate power
Business and education
Soggetto genere / forma Electronic books.
ISBN 1-78371-547-2
1-84964-430-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910456405503321
Beder Sharon  
London ; ; New York, : Pluto, 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui