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3G marketing [[electronic resource] ] : communities and strategic partnerships / / Tomi T. Ahonen, Timo Kasper, Sara Melkko
3G marketing [[electronic resource] ] : communities and strategic partnerships / / Tomi T. Ahonen, Timo Kasper, Sara Melkko
Autore Ahonen Tomi T
Pubbl/distr/stampa Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2004
Descrizione fisica 1 online resource (359 p.)
Disciplina 384.5/3/0688
384.530688
621.384
Altri autori (Persone) KasperTimo
MelkkoSara
Soggetto topico Cell phone services industry
Cell phone equipment industry
Cell phones - Marketing
Soggetto genere / forma Electronic books.
ISBN 1-280-27449-2
9786610274499
0-470-01118-1
0-470-01117-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 3G Marketing; Contents; About the Authors; Foreword; Acknowledgements; 1 Introduction; 1.1 A look back; 1.1.1 Enter I-Mode; 1.1.2 The flap about WAP being a failure; 1.1.3 Growth rate; 1.2 What have we learned?; 1.2.1 Telecoms operators and 3G marketing; 1.3 Lets touch upon definitions of 3G; 1.3.1 So what is 4G; 1.3.2 W-LAN or Wi-Fi is definitely not 4G; 1.3.3 4G will arrive ten years from now; 1.4 To sum up; 2 Market Intelligence; 2.1 What is market intelligence; 2.1.1 Evolution of market intelligence; 2.1.2 Information, analysis, knowledge and intelligence; 2.1.3 Knowledge or Intelligence
2.2 Systematic market intelligence2.2.1 Market intelligence and business intelligence; 2.2.2 Legal and regulatory intelligence; 2.2.3 Customer intelligence; 2.2.4 Competitor intelligence; 2.2.5 Technical environment intelligence; 2.2.6 Telecoms is not used to rapid innovation; 2.2.7 The computer industry thrives on rapid innovation; 2.3 'Environment scanning' intelligence; 2.3.1 Resource market intelligence; 2.3.2 Reference market studies; 2.3.3 Partnership intelligence/networking; 2.4 Towards a higher intelligence; 3 Segmentation; 3.1 What is segmentation?
3.1.1 Test of current telecoms segmentation3.1.1.1 Segmentation by size; 3.1.1.2 Segmentation by technology; 3.1.1.3 Segmentation by billing; 3.2 Segmentation criteria; 3.2.1 Segmentation from the academics; 3.2.2 Segmentation by geographical pattern; 3.2.3 Segment by demographics; 3.2.4 Industry type; 3.2.5 Segmentation by using various distribution channels; 3.2.6 Personal data; 3.2.7 Segmentation by psychological patterns; 3.3 ERP, CRM and segmentation; 3.3.1 From hard to soft facts; 3.3.2 Users broken down - segmenting situations; 3.4 From theory to practice: building a segmentation model
3.4.1 Characteristics of a useful segmentation model3.4.2 Segmentation by user behaviour; 3.4.3 How many segments?; 3.4.4 Comparison with the car industry; 3.4.5 Beyond a segment of one; 3.4.6 From business to individual; 3.4.7 Self-organizing maps; 3.4.8 From alphas to omegas; 3.5 Developing the segmentation model; 3.6 To sum up segmentation; 4 Service Development and Management; 4.1 Product development - the Five Ms; 4.1.1 Power of personalization; 4.1.2 Money brings content; 4.1.3 Talking machines; 4.2 Service management (product management); 4.2.1 Knowing the market
4.2.2 New service ideas4.2.3 Brainstorming; 4.2.4 From idea to opportunity; 4.2.5 Let there be light; 4.2.6 It is your own sales who knows your customer best; 4.2.7 Caught in the middle of the triangle; 4.3 The launch; 4.3.1 Tariffing, cost and profit; 4.4 Killing a service; 4.5 To finish with service creation; 5 Partnership Management; 5.1 What is partnering?; 5.1.1 Flavours of partnering; 5.1.2 Who are the prospective partners?; 5.2 Operators are new to this game; 5.2.1 Culture shock; 5.3 Revenue sharing; 5.3.1 What kind of revenue (and/or cost) sharing options?
5.3.2 What level of revenue sharing
Record Nr. UNINA-9910143745803321
Ahonen Tomi T  
Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
3G marketing [[electronic resource] ] : communities and strategic partnerships / / Tomi T. Ahonen, Timo Kasper, Sara Melkko
3G marketing [[electronic resource] ] : communities and strategic partnerships / / Tomi T. Ahonen, Timo Kasper, Sara Melkko
Autore Ahonen Tomi T
Pubbl/distr/stampa Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2004
Descrizione fisica 1 online resource (359 p.)
Disciplina 384.5/3/0688
384.530688
621.384
Altri autori (Persone) KasperTimo
MelkkoSara
Soggetto topico Cell phone services industry
Cell phone equipment industry
Cell phones - Marketing
ISBN 1-280-27449-2
9786610274499
0-470-01118-1
0-470-01117-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 3G Marketing; Contents; About the Authors; Foreword; Acknowledgements; 1 Introduction; 1.1 A look back; 1.1.1 Enter I-Mode; 1.1.2 The flap about WAP being a failure; 1.1.3 Growth rate; 1.2 What have we learned?; 1.2.1 Telecoms operators and 3G marketing; 1.3 Lets touch upon definitions of 3G; 1.3.1 So what is 4G; 1.3.2 W-LAN or Wi-Fi is definitely not 4G; 1.3.3 4G will arrive ten years from now; 1.4 To sum up; 2 Market Intelligence; 2.1 What is market intelligence; 2.1.1 Evolution of market intelligence; 2.1.2 Information, analysis, knowledge and intelligence; 2.1.3 Knowledge or Intelligence
2.2 Systematic market intelligence2.2.1 Market intelligence and business intelligence; 2.2.2 Legal and regulatory intelligence; 2.2.3 Customer intelligence; 2.2.4 Competitor intelligence; 2.2.5 Technical environment intelligence; 2.2.6 Telecoms is not used to rapid innovation; 2.2.7 The computer industry thrives on rapid innovation; 2.3 'Environment scanning' intelligence; 2.3.1 Resource market intelligence; 2.3.2 Reference market studies; 2.3.3 Partnership intelligence/networking; 2.4 Towards a higher intelligence; 3 Segmentation; 3.1 What is segmentation?
3.1.1 Test of current telecoms segmentation3.1.1.1 Segmentation by size; 3.1.1.2 Segmentation by technology; 3.1.1.3 Segmentation by billing; 3.2 Segmentation criteria; 3.2.1 Segmentation from the academics; 3.2.2 Segmentation by geographical pattern; 3.2.3 Segment by demographics; 3.2.4 Industry type; 3.2.5 Segmentation by using various distribution channels; 3.2.6 Personal data; 3.2.7 Segmentation by psychological patterns; 3.3 ERP, CRM and segmentation; 3.3.1 From hard to soft facts; 3.3.2 Users broken down - segmenting situations; 3.4 From theory to practice: building a segmentation model
3.4.1 Characteristics of a useful segmentation model3.4.2 Segmentation by user behaviour; 3.4.3 How many segments?; 3.4.4 Comparison with the car industry; 3.4.5 Beyond a segment of one; 3.4.6 From business to individual; 3.4.7 Self-organizing maps; 3.4.8 From alphas to omegas; 3.5 Developing the segmentation model; 3.6 To sum up segmentation; 4 Service Development and Management; 4.1 Product development - the Five Ms; 4.1.1 Power of personalization; 4.1.2 Money brings content; 4.1.3 Talking machines; 4.2 Service management (product management); 4.2.1 Knowing the market
4.2.2 New service ideas4.2.3 Brainstorming; 4.2.4 From idea to opportunity; 4.2.5 Let there be light; 4.2.6 It is your own sales who knows your customer best; 4.2.7 Caught in the middle of the triangle; 4.3 The launch; 4.3.1 Tariffing, cost and profit; 4.4 Killing a service; 4.5 To finish with service creation; 5 Partnership Management; 5.1 What is partnering?; 5.1.1 Flavours of partnering; 5.1.2 Who are the prospective partners?; 5.2 Operators are new to this game; 5.2.1 Culture shock; 5.3 Revenue sharing; 5.3.1 What kind of revenue (and/or cost) sharing options?
5.3.2 What level of revenue sharing
Record Nr. UNINA-9910829826903321
Ahonen Tomi T  
Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
3G marketing [[electronic resource] ] : communities and strategic partnerships / / Tomi T. Ahonen, Timo Kasper, Sara Melkko
3G marketing [[electronic resource] ] : communities and strategic partnerships / / Tomi T. Ahonen, Timo Kasper, Sara Melkko
Autore Ahonen Tomi T
Pubbl/distr/stampa Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2004
Descrizione fisica 1 online resource (359 p.)
Disciplina 384.5/3/0688
384.530688
621.384
Altri autori (Persone) KasperTimo
MelkkoSara
Soggetto topico Cell phone services industry
Cell phone equipment industry
Cell phones - Marketing
ISBN 1-280-27449-2
9786610274499
0-470-01118-1
0-470-01117-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 3G Marketing; Contents; About the Authors; Foreword; Acknowledgements; 1 Introduction; 1.1 A look back; 1.1.1 Enter I-Mode; 1.1.2 The flap about WAP being a failure; 1.1.3 Growth rate; 1.2 What have we learned?; 1.2.1 Telecoms operators and 3G marketing; 1.3 Lets touch upon definitions of 3G; 1.3.1 So what is 4G; 1.3.2 W-LAN or Wi-Fi is definitely not 4G; 1.3.3 4G will arrive ten years from now; 1.4 To sum up; 2 Market Intelligence; 2.1 What is market intelligence; 2.1.1 Evolution of market intelligence; 2.1.2 Information, analysis, knowledge and intelligence; 2.1.3 Knowledge or Intelligence
2.2 Systematic market intelligence2.2.1 Market intelligence and business intelligence; 2.2.2 Legal and regulatory intelligence; 2.2.3 Customer intelligence; 2.2.4 Competitor intelligence; 2.2.5 Technical environment intelligence; 2.2.6 Telecoms is not used to rapid innovation; 2.2.7 The computer industry thrives on rapid innovation; 2.3 'Environment scanning' intelligence; 2.3.1 Resource market intelligence; 2.3.2 Reference market studies; 2.3.3 Partnership intelligence/networking; 2.4 Towards a higher intelligence; 3 Segmentation; 3.1 What is segmentation?
3.1.1 Test of current telecoms segmentation3.1.1.1 Segmentation by size; 3.1.1.2 Segmentation by technology; 3.1.1.3 Segmentation by billing; 3.2 Segmentation criteria; 3.2.1 Segmentation from the academics; 3.2.2 Segmentation by geographical pattern; 3.2.3 Segment by demographics; 3.2.4 Industry type; 3.2.5 Segmentation by using various distribution channels; 3.2.6 Personal data; 3.2.7 Segmentation by psychological patterns; 3.3 ERP, CRM and segmentation; 3.3.1 From hard to soft facts; 3.3.2 Users broken down - segmenting situations; 3.4 From theory to practice: building a segmentation model
3.4.1 Characteristics of a useful segmentation model3.4.2 Segmentation by user behaviour; 3.4.3 How many segments?; 3.4.4 Comparison with the car industry; 3.4.5 Beyond a segment of one; 3.4.6 From business to individual; 3.4.7 Self-organizing maps; 3.4.8 From alphas to omegas; 3.5 Developing the segmentation model; 3.6 To sum up segmentation; 4 Service Development and Management; 4.1 Product development - the Five Ms; 4.1.1 Power of personalization; 4.1.2 Money brings content; 4.1.3 Talking machines; 4.2 Service management (product management); 4.2.1 Knowing the market
4.2.2 New service ideas4.2.3 Brainstorming; 4.2.4 From idea to opportunity; 4.2.5 Let there be light; 4.2.6 It is your own sales who knows your customer best; 4.2.7 Caught in the middle of the triangle; 4.3 The launch; 4.3.1 Tariffing, cost and profit; 4.4 Killing a service; 4.5 To finish with service creation; 5 Partnership Management; 5.1 What is partnering?; 5.1.1 Flavours of partnering; 5.1.2 Who are the prospective partners?; 5.2 Operators are new to this game; 5.2.1 Culture shock; 5.3 Revenue sharing; 5.3.1 What kind of revenue (and/or cost) sharing options?
5.3.2 What level of revenue sharing
Record Nr. UNINA-9910841681303321
Ahonen Tomi T  
Chichester, West Sussex ; ; Hoboken, NJ, : Wiley, c2004
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Cellular business
Cellular business
Pubbl/distr/stampa [Overland Park, KS], : [Intertec Pub. Corp.], [©1984-1997]
Descrizione fisica 1 online resource
Disciplina 384.5/3
Soggetto topico Cell phone equipment industry - United States
Cell phone equipment industry
Soggetto genere / forma Periodicals.
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNISA-996202150303316
[Overland Park, KS], : [Intertec Pub. Corp.], [©1984-1997]
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Cellular business
Cellular business
Pubbl/distr/stampa [Overland Park, KS], : [Intertec Pub. Corp.], [©1984-1997]
Descrizione fisica 1 online resource
Disciplina 384.5/3
Soggetto topico Cell phone equipment industry - United States
Cell phone equipment industry
Soggetto genere / forma Periodicals.
Formato Materiale a stampa
Livello bibliografico Periodico
Lingua di pubblicazione eng
Record Nr. UNINA-9910339539703321
[Overland Park, KS], : [Intertec Pub. Corp.], [©1984-1997]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Femtocells : opportunities and challenges for business and technology / / by Simon R. Saunders, editor ; Stuart Carlaw ... [et al.]
Femtocells : opportunities and challenges for business and technology / / by Simon R. Saunders, editor ; Stuart Carlaw ... [et al.]
Autore Carlaw Stuart
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, New Jersey : , : Wiley, , 2009
Descrizione fisica 1 online resource (253 p.)
Disciplina 621.382
621.3845
Altri autori (Persone) SaundersSimon R
CarlawStuart
Collana Telecoms explained
Soggetto topico Home computer networks - Equipment and supplies
Wireless LANs - Equipment and supplies
Cell phone systems - Equipment and supplies
Routers (Computer networks)
Radio relay systems
Local area networks industry
Cell phone equipment industry
ISBN 1-282-18890-9
9786612188909
0-470-74818-4
0-470-74820-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto -- About the Authors xv -- Foreword xix -- Preface xxi -- Acknowledgements xxiii -- Abbreviations xxv -- List of Figures xxxv -- List of Tables xxxix -- 1 Introduction to Femtocells 1 / Simon Saunders -- 1.1 Introduction 1 -- 1.2 Why Femtocells? The Market Context 1 -- 1.3 The Nature of Mobile Broadband Demand 2 -- 1.4 What is a Femtocell? 4 -- 1.4.1 Femtocell Attributes 6 -- 1.4.2 Femtocell Standards 7 -- 1.4.3 Types of Femtocell 7 -- 1.5 Applications for Femtocells 7 -- 1.6 What a Femtocell is not 8 -- 1.7 The Importance of 'Zero-Touch' 10 -- 1.8 User Benefits 11 -- 1.9 Operator Motivations and Economic Impact 13 -- 1.10 Operator Responses 14 -- 1.11 Challenges 15 -- 1.12 Chapter Overview 15 -- 2 Small Cell Background and Success Factors 17 / Simon Saunders -- 2.1 Introduction 17 -- 2.2 Small Cell Motivations 17 -- 2.2.1 Cellular Principles 17 -- 2.2.2 Conventional Cell Types: Why 'Femtocells'? 18 -- 2.2.3 Challenges of Achieving Indoor Coverage from Outdoor Macrocells 20 -- 2.2.4 Spectrum Efficiency 21 -- 2.2.5 Geometry Factors 23 -- 2.2.6 The Backhaul Challenge 24 -- 2.3 Other Small-Cell Systems 24 -- 2.3.1 Overview 24 -- 2.3.2 Picocells 24 -- 2.3.3 Distributed Antenna Systems 25 -- 2.3.4 Wireless Local Area Networks 27 -- 2.4 The Small-Cell Landscape 28 -- 2.5 Emergence of the Femtocell / Critical Success Factors 29 -- 2.5.1 Mobile Data Adoption and Revenue Growth 30 -- 2.5.2 Broadband Adoption 30 -- 2.5.3 Connecting Four Billion Users / And Counting 31 -- 2.5.4 Internet Applications 33 -- 2.5.5 Fixed / Mobile Substitution 33 -- 2.5.6 User Device Availability 36 -- 2.5.7 Processing Power and Cost 36 -- 2.6 Conclusions 37 -- 3 Market Issues for Femtocells 39 / Stuart Carlaw -- 3.1 Key Benefits of a Femtocell from Market Perspective 39 -- 3.1.1 In-Home Coverage 39 -- 3.1.2 Macro Network Capacity Gain 40 -- 3.1.3 Termination Fees 40 -- 3.1.4 Simplistic Handset Approach 41 -- 3.1.5 Home Footprint and the Quadruple Play 41 -- 3.1.6 Maximising Returns on Spectrum Investment 42.
3.1.7 Churn Reduction / The Sticky Bundle 42 -- 3.1.8 Positive Impact on Subsidisation Trends 43 -- 3.1.9 Value-Added Services 43 -- 3.1.10 Changing User Behaviour 43 -- 3.1.11 Reducing Energy Consumption 44 -- 3.2 Key Primers 44 -- 3.2.1 Broadband Penetration 44 -- 3.2.2 Saturation 45 -- 3.2.3 Evolution in Carrier Business Model 46 -- 3.2.4 Competition 47 -- 3.2.5 Technical Feasibility 48 -- 3.2.6 Economics 48 -- 3.2.7 Limitations in Other Services 49 -- 3.2.8 Carrier and Manufacturer Support 49 -- 3.2.9 Consumer Demand 50 -- 3.2.10 Supporting the Data Boom 50 -- 3.2.11 Growing Standardisation 50 -- 3.2.12 Air Interface Technology Evolution 52 -- 3.3 Key Market Challenges 52 -- 3.3.1 Cost Pressure 52 -- 3.3.2 Intellectual Property Rights 53 -- 3.3.3 Technology Issues 53 -- 3.3.4 Establishing a 'Sellable' Proposition 54 -- 3.3.5 Disconnect Between OEMs and Carriers 54 -- 3.3.6 Too Much Reliance on Standards 54 -- 3.3.7 Window of Opportunity 55 -- 3.3.8 Developing the Ecosystem 55 -- 3.4 Business Cases for Femtocells 55 -- 3.4.1 Business Case Foundations 55 -- 3.4.2 Exploring the Economics 57 -- 3.5 Air Interface Choices 60 -- 3.5.1 GSM Advantages 60 -- 3.5.2 GSM Disadvantages 61 -- 3.5.3 WCDMA Advantages 61 -- 3.5.4 WCDMA Disadvantages 61 -- 3.5.5 Conclusions 61 -- 3.5.6 HSDPA, HSUPA and HSPA+ 62 -- 3.6 Product Feature Sets 62 -- 3.6.1 Stand-Alone 62 -- 3.6.2 Broadband Gateway 63 -- 3.6.3 Wi-Fi Access Point 63 -- 3.6.4 TV Set-Top Box 63 -- 3.6.5 Video Distribution Mechanisms 64 -- 3.6.6 Segmentation 64 -- 3.7 Additional Considerations 64 -- 3.7.1 Enterprise Femtocells 64 -- 3.7.2 Super-Femtocells and Outdoor Femtocells 65 -- 3.8 Adoption Forecasts and Volumes 65 -- 3.8.1 Methodology 65 -- 3.8.2 Forecasts 68 -- 3.9 Conclusions 70 -- 4 Radio Issues for Femtocells 71 / Simon Saunders -- 4.1 Introduction 71 -- 4.2 Spectrum Scenarios 71 -- 4.3 Propagation in Femtocell Environments 73 -- 4.4 Coverage 74 -- 4.5 Downlink Interference 75 -- 4.6 Interference Challenges and Mitigations 79.
4.7 Femtocell-to-Femtocell Interference 80 -- 4.8 System-Level Performance 81 -- 4.9 RF Specifications in WCDMA 84 -- 4.10 Health and Safety Concerns 86 -- 4.11 Conclusions 89 -- 5 Femtocell Networks and Architectures 91 / Andrea Giustina -- 5.1 Introduction 91 -- 5.2 Challenges 92 -- 5.3 Requirements 93 -- 5.4 Femto Architectures and Interfaces 94 -- 5.5 Key Architectural Choices 96 -- 5.5.1 Connecting Remote Femtocells 96 -- 5.5.2 Integrating the Femto Network with the Macro Network 98 -- 5.5.3 Functional Split between the FAP and the FGW 100 -- 5.6 Other Important Femto Solution Aspects 101 -- 5.6.1 End-to-End Quality of Service 102 -- 5.6.2 Local Access (Data and Voice) 103 -- 5.6.3 Femtozone Services 105 -- 5.6.4 Mobility 106 -- 5.6.5 Femtocell Location 108 -- 5.6.6 Enterprise and Open Spaces 109 -- 5.7 UMTS Femtos 110 -- 5.7.1 Iuh Protocol Stacks 110 -- 5.8 CDMA 112 -- 5.9 WiMAX 113 -- 5.10 GSM 114 -- 5.11 LTE 115 -- 5.12 Conclusions 116 -- 6 Femtocell Management 117 / Ravi Raj Bhat and V. Srinivasa Rao -- 6.1 Introduction 117 -- 6.2 Femtocell FCAPS Requirements 118 -- 6.2.1 Fault and Event Management 119 -- 6.2.2 Configuration Management 119 -- 6.2.3 Accounting and Administration Management 119 -- 6.2.4 Performance Management 120 -- 6.2.5 Security Management 120 -- 6.3 Broadband Forum Auto-Configuration Architecture and Framework 120 -- 6.4 Auto-Configuration Data Organisation 121 -- 6.4.1 Data Hierarchy 121 -- 6.4.2 Profiles 123 -- 6.5 CPE WAN Management Protocol Overview 123 -- 6.5.1 Protocol Stack and Operation 124 -- 6.6 FAP Service Data Model 126 -- 6.6.1 Control Object Group 126 -- 6.6.2 Configuration Object Group 126 -- 6.6.3 Monitoring Object Group 128 -- 6.6.4 Management Object Group 129 -- 6.7 DOCSIS OSS Architecture and Framework 129 -- 6.8 Conclusions 132 -- 7 Femtocell Security 133 / Rasa Siegberg -- 7.1 Why is Security Important? 133 -- 7.1.1 Viewpoint: Continuity 133 -- 7.1.2 Viewpoint: (Contained) Change 134 -- 7.2 The Threat Model 134 -- 7.2.1 Threats from 'Outsiders' / Third Parties 135.
7.2.2 Threats from 'Insiders' / Device Owners 135 -- 7.3 Countering the Threats 136 -- 7.3.1 Radio Link Protection 136 -- 7.3.2 Protecting the (IP) Backhaul 138 -- 7.3.3 Device Integrity / Tamper Resistance 143 -- 7.4 Conclusions 145 -- 8 Femtocell Standards and Industry Groups 147 / Simon Saunders -- 8.1 The Importance of Standards 147 -- 8.2 GSM 148 -- 8.3 WCDMA 148 -- 8.3.1 TSG RAN WG2 / Radio Layer 2 and Radio Layer 3 RR 149 -- 8.3.2 TSG RAN WG3 Architecture 149 -- 8.3.3 TSG RAN WG4 Radio Performance and Protocol Aspects RF Parameters and BS Conformance 150 -- 8.3.4 TSG SA WG1 / Services 150 -- 8.3.5 TSG SA WG3 / Security 150 -- 8.3.6 TSG SA WG5 Telecom Management 151 -- 8.3.7 Summary of WCDMA Standards 151 -- 8.4 TD-SCDMA 151 -- 8.5 LTE 151 -- 8.6 CDMA 153 -- 8.7 Mobile WiMAX 155 -- 8.8 The Femto Forum 156 -- 8.9 The Broadband Forum 157 -- 8.10 GSMA 157 -- 8.11 Conclusions 157 -- 9 Femtocell Regulation 159 / Simon Saunders -- 9.1 Introduction 159 -- 9.2 Regulatory Benefits of Femtocells 159 -- 9.3 Spectrum Efficiency 160 -- 9.4 Economic Efficiency 160 -- 9.5 Enabling Competition 160 -- 9.6 Broadening Access to Services 161 -- 9.7 Enabling Innovation 161 -- 9.8 Environmental Goals 161 -- 9.9 Spectrum Licensing Issues 162 -- 9.10 Location 163 -- 9.11 Authentication 163 -- 9.12 Emergency Calls 163 -- 9.13 Lawful Interception and Local IP Access 164 -- 9.14 Backhaul Challenges 165 -- 9.15 Mobile Termination Rates 165 -- 9.16 Competition Concerns 166 -- 9.17 Equipment Approvals 166 -- 9.18 Examples of Femtocell Regulations 166 -- 9.19 Conclusions 168 -- 10 Femtocell Implementation Considerations 169 / Simon Saunders -- 10.1 Introduction 169 -- 10.2 Signal Processing 170 -- 10.3 Location 170 -- 10.4 Frequency and Timing Control 171 -- 10.5 Protocol Implementation 172 -- 10.6 RF Implementation 172 -- 10.7 System Design and Cost 173 -- 10.8 Mobile Device Challenges and Opportunities 175 -- 10.9 Conclusions 176 -- 11 Business and Service Options for Femtocells 177 / Simon Saunders and Stuart Carlaw.
11.1 Introduction 177 -- 11.2 Ways of being a Femtocell Operator 177 -- 11.3 Femtocells for Fixed-Line Operators 180 -- 11.4 Types of Femtocell Service 181 -- 11.5 Service Examples 182 -- 11.5.1 Femtozone Services 182 -- 11.5.2 Connected Home Services 184 -- 11.6 Service Enablers 185 -- 11.6.1 Service Implementation 186 -- 11.7 Stages of Femtocell Service Introduction 186 -- 11.7.1 Stage 1 / Supporting Fixed Mobile Substitution 187 -- 11.7.2 Stage 2 / Prompting Mobile Data Uptake 187 -- 11.7.3 Stage 3 / Bringing the Mobile Phone into the Connected Home Concept 187 -- 11.7.4 Stage 4 / Taking the Connected Home into the Wider World 187 -- 11.8 Conclusions 188 -- 12 Summary: The Status and Future of Femtocells 189 / Simon Saunders -- 12.1 Summary 189 -- 12.2 Potential Future Femtocell Landscape 191 -- 12.2.1 Growth of Femtocell Adoption 191 -- 12.2.2 Femtocells in Homes and Offices 192 -- 12.2.3 Femtocells in Developing and Rural Markets 192 -- 12.2.4 Femtocells Outdoors 192 -- 12.2.5 Femtocell-Only Operators 193 -- 12.2.6 Femtos Enabling Next-Generation Mobile Networks 193 -- 12.2.7 When is a Femtocell not a Femtocell? 195 -- 12.3 Concluding Remarks 195 -- References 197 -- Further Reading 203 -- Appendix: A Brief Guide to Units and Spectrum 205 -- Index 207.
Record Nr. UNINA-9910139931103321
Carlaw Stuart  
Hoboken, New Jersey : , : Wiley, , 2009
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Femtocells : opportunities and challenges for business and technology / / by Simon R. Saunders, editor ; Stuart Carlaw ... [et al.]
Femtocells : opportunities and challenges for business and technology / / by Simon R. Saunders, editor ; Stuart Carlaw ... [et al.]
Autore Carlaw Stuart
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, New Jersey : , : Wiley, , 2009
Descrizione fisica 1 online resource (253 p.)
Disciplina 621.382
621.3845
Altri autori (Persone) SaundersSimon R
CarlawStuart
Collana Telecoms explained
Soggetto topico Home computer networks - Equipment and supplies
Wireless LANs - Equipment and supplies
Cell phone systems - Equipment and supplies
Routers (Computer networks)
Radio relay systems
Local area networks industry
Cell phone equipment industry
ISBN 1-282-18890-9
9786612188909
0-470-74818-4
0-470-74820-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto -- About the Authors xv -- Foreword xix -- Preface xxi -- Acknowledgements xxiii -- Abbreviations xxv -- List of Figures xxxv -- List of Tables xxxix -- 1 Introduction to Femtocells 1 / Simon Saunders -- 1.1 Introduction 1 -- 1.2 Why Femtocells? The Market Context 1 -- 1.3 The Nature of Mobile Broadband Demand 2 -- 1.4 What is a Femtocell? 4 -- 1.4.1 Femtocell Attributes 6 -- 1.4.2 Femtocell Standards 7 -- 1.4.3 Types of Femtocell 7 -- 1.5 Applications for Femtocells 7 -- 1.6 What a Femtocell is not 8 -- 1.7 The Importance of 'Zero-Touch' 10 -- 1.8 User Benefits 11 -- 1.9 Operator Motivations and Economic Impact 13 -- 1.10 Operator Responses 14 -- 1.11 Challenges 15 -- 1.12 Chapter Overview 15 -- 2 Small Cell Background and Success Factors 17 / Simon Saunders -- 2.1 Introduction 17 -- 2.2 Small Cell Motivations 17 -- 2.2.1 Cellular Principles 17 -- 2.2.2 Conventional Cell Types: Why 'Femtocells'? 18 -- 2.2.3 Challenges of Achieving Indoor Coverage from Outdoor Macrocells 20 -- 2.2.4 Spectrum Efficiency 21 -- 2.2.5 Geometry Factors 23 -- 2.2.6 The Backhaul Challenge 24 -- 2.3 Other Small-Cell Systems 24 -- 2.3.1 Overview 24 -- 2.3.2 Picocells 24 -- 2.3.3 Distributed Antenna Systems 25 -- 2.3.4 Wireless Local Area Networks 27 -- 2.4 The Small-Cell Landscape 28 -- 2.5 Emergence of the Femtocell / Critical Success Factors 29 -- 2.5.1 Mobile Data Adoption and Revenue Growth 30 -- 2.5.2 Broadband Adoption 30 -- 2.5.3 Connecting Four Billion Users / And Counting 31 -- 2.5.4 Internet Applications 33 -- 2.5.5 Fixed / Mobile Substitution 33 -- 2.5.6 User Device Availability 36 -- 2.5.7 Processing Power and Cost 36 -- 2.6 Conclusions 37 -- 3 Market Issues for Femtocells 39 / Stuart Carlaw -- 3.1 Key Benefits of a Femtocell from Market Perspective 39 -- 3.1.1 In-Home Coverage 39 -- 3.1.2 Macro Network Capacity Gain 40 -- 3.1.3 Termination Fees 40 -- 3.1.4 Simplistic Handset Approach 41 -- 3.1.5 Home Footprint and the Quadruple Play 41 -- 3.1.6 Maximising Returns on Spectrum Investment 42.
3.1.7 Churn Reduction / The Sticky Bundle 42 -- 3.1.8 Positive Impact on Subsidisation Trends 43 -- 3.1.9 Value-Added Services 43 -- 3.1.10 Changing User Behaviour 43 -- 3.1.11 Reducing Energy Consumption 44 -- 3.2 Key Primers 44 -- 3.2.1 Broadband Penetration 44 -- 3.2.2 Saturation 45 -- 3.2.3 Evolution in Carrier Business Model 46 -- 3.2.4 Competition 47 -- 3.2.5 Technical Feasibility 48 -- 3.2.6 Economics 48 -- 3.2.7 Limitations in Other Services 49 -- 3.2.8 Carrier and Manufacturer Support 49 -- 3.2.9 Consumer Demand 50 -- 3.2.10 Supporting the Data Boom 50 -- 3.2.11 Growing Standardisation 50 -- 3.2.12 Air Interface Technology Evolution 52 -- 3.3 Key Market Challenges 52 -- 3.3.1 Cost Pressure 52 -- 3.3.2 Intellectual Property Rights 53 -- 3.3.3 Technology Issues 53 -- 3.3.4 Establishing a 'Sellable' Proposition 54 -- 3.3.5 Disconnect Between OEMs and Carriers 54 -- 3.3.6 Too Much Reliance on Standards 54 -- 3.3.7 Window of Opportunity 55 -- 3.3.8 Developing the Ecosystem 55 -- 3.4 Business Cases for Femtocells 55 -- 3.4.1 Business Case Foundations 55 -- 3.4.2 Exploring the Economics 57 -- 3.5 Air Interface Choices 60 -- 3.5.1 GSM Advantages 60 -- 3.5.2 GSM Disadvantages 61 -- 3.5.3 WCDMA Advantages 61 -- 3.5.4 WCDMA Disadvantages 61 -- 3.5.5 Conclusions 61 -- 3.5.6 HSDPA, HSUPA and HSPA+ 62 -- 3.6 Product Feature Sets 62 -- 3.6.1 Stand-Alone 62 -- 3.6.2 Broadband Gateway 63 -- 3.6.3 Wi-Fi Access Point 63 -- 3.6.4 TV Set-Top Box 63 -- 3.6.5 Video Distribution Mechanisms 64 -- 3.6.6 Segmentation 64 -- 3.7 Additional Considerations 64 -- 3.7.1 Enterprise Femtocells 64 -- 3.7.2 Super-Femtocells and Outdoor Femtocells 65 -- 3.8 Adoption Forecasts and Volumes 65 -- 3.8.1 Methodology 65 -- 3.8.2 Forecasts 68 -- 3.9 Conclusions 70 -- 4 Radio Issues for Femtocells 71 / Simon Saunders -- 4.1 Introduction 71 -- 4.2 Spectrum Scenarios 71 -- 4.3 Propagation in Femtocell Environments 73 -- 4.4 Coverage 74 -- 4.5 Downlink Interference 75 -- 4.6 Interference Challenges and Mitigations 79.
4.7 Femtocell-to-Femtocell Interference 80 -- 4.8 System-Level Performance 81 -- 4.9 RF Specifications in WCDMA 84 -- 4.10 Health and Safety Concerns 86 -- 4.11 Conclusions 89 -- 5 Femtocell Networks and Architectures 91 / Andrea Giustina -- 5.1 Introduction 91 -- 5.2 Challenges 92 -- 5.3 Requirements 93 -- 5.4 Femto Architectures and Interfaces 94 -- 5.5 Key Architectural Choices 96 -- 5.5.1 Connecting Remote Femtocells 96 -- 5.5.2 Integrating the Femto Network with the Macro Network 98 -- 5.5.3 Functional Split between the FAP and the FGW 100 -- 5.6 Other Important Femto Solution Aspects 101 -- 5.6.1 End-to-End Quality of Service 102 -- 5.6.2 Local Access (Data and Voice) 103 -- 5.6.3 Femtozone Services 105 -- 5.6.4 Mobility 106 -- 5.6.5 Femtocell Location 108 -- 5.6.6 Enterprise and Open Spaces 109 -- 5.7 UMTS Femtos 110 -- 5.7.1 Iuh Protocol Stacks 110 -- 5.8 CDMA 112 -- 5.9 WiMAX 113 -- 5.10 GSM 114 -- 5.11 LTE 115 -- 5.12 Conclusions 116 -- 6 Femtocell Management 117 / Ravi Raj Bhat and V. Srinivasa Rao -- 6.1 Introduction 117 -- 6.2 Femtocell FCAPS Requirements 118 -- 6.2.1 Fault and Event Management 119 -- 6.2.2 Configuration Management 119 -- 6.2.3 Accounting and Administration Management 119 -- 6.2.4 Performance Management 120 -- 6.2.5 Security Management 120 -- 6.3 Broadband Forum Auto-Configuration Architecture and Framework 120 -- 6.4 Auto-Configuration Data Organisation 121 -- 6.4.1 Data Hierarchy 121 -- 6.4.2 Profiles 123 -- 6.5 CPE WAN Management Protocol Overview 123 -- 6.5.1 Protocol Stack and Operation 124 -- 6.6 FAP Service Data Model 126 -- 6.6.1 Control Object Group 126 -- 6.6.2 Configuration Object Group 126 -- 6.6.3 Monitoring Object Group 128 -- 6.6.4 Management Object Group 129 -- 6.7 DOCSIS OSS Architecture and Framework 129 -- 6.8 Conclusions 132 -- 7 Femtocell Security 133 / Rasa Siegberg -- 7.1 Why is Security Important? 133 -- 7.1.1 Viewpoint: Continuity 133 -- 7.1.2 Viewpoint: (Contained) Change 134 -- 7.2 The Threat Model 134 -- 7.2.1 Threats from 'Outsiders' / Third Parties 135.
7.2.2 Threats from 'Insiders' / Device Owners 135 -- 7.3 Countering the Threats 136 -- 7.3.1 Radio Link Protection 136 -- 7.3.2 Protecting the (IP) Backhaul 138 -- 7.3.3 Device Integrity / Tamper Resistance 143 -- 7.4 Conclusions 145 -- 8 Femtocell Standards and Industry Groups 147 / Simon Saunders -- 8.1 The Importance of Standards 147 -- 8.2 GSM 148 -- 8.3 WCDMA 148 -- 8.3.1 TSG RAN WG2 / Radio Layer 2 and Radio Layer 3 RR 149 -- 8.3.2 TSG RAN WG3 Architecture 149 -- 8.3.3 TSG RAN WG4 Radio Performance and Protocol Aspects RF Parameters and BS Conformance 150 -- 8.3.4 TSG SA WG1 / Services 150 -- 8.3.5 TSG SA WG3 / Security 150 -- 8.3.6 TSG SA WG5 Telecom Management 151 -- 8.3.7 Summary of WCDMA Standards 151 -- 8.4 TD-SCDMA 151 -- 8.5 LTE 151 -- 8.6 CDMA 153 -- 8.7 Mobile WiMAX 155 -- 8.8 The Femto Forum 156 -- 8.9 The Broadband Forum 157 -- 8.10 GSMA 157 -- 8.11 Conclusions 157 -- 9 Femtocell Regulation 159 / Simon Saunders -- 9.1 Introduction 159 -- 9.2 Regulatory Benefits of Femtocells 159 -- 9.3 Spectrum Efficiency 160 -- 9.4 Economic Efficiency 160 -- 9.5 Enabling Competition 160 -- 9.6 Broadening Access to Services 161 -- 9.7 Enabling Innovation 161 -- 9.8 Environmental Goals 161 -- 9.9 Spectrum Licensing Issues 162 -- 9.10 Location 163 -- 9.11 Authentication 163 -- 9.12 Emergency Calls 163 -- 9.13 Lawful Interception and Local IP Access 164 -- 9.14 Backhaul Challenges 165 -- 9.15 Mobile Termination Rates 165 -- 9.16 Competition Concerns 166 -- 9.17 Equipment Approvals 166 -- 9.18 Examples of Femtocell Regulations 166 -- 9.19 Conclusions 168 -- 10 Femtocell Implementation Considerations 169 / Simon Saunders -- 10.1 Introduction 169 -- 10.2 Signal Processing 170 -- 10.3 Location 170 -- 10.4 Frequency and Timing Control 171 -- 10.5 Protocol Implementation 172 -- 10.6 RF Implementation 172 -- 10.7 System Design and Cost 173 -- 10.8 Mobile Device Challenges and Opportunities 175 -- 10.9 Conclusions 176 -- 11 Business and Service Options for Femtocells 177 / Simon Saunders and Stuart Carlaw.
11.1 Introduction 177 -- 11.2 Ways of being a Femtocell Operator 177 -- 11.3 Femtocells for Fixed-Line Operators 180 -- 11.4 Types of Femtocell Service 181 -- 11.5 Service Examples 182 -- 11.5.1 Femtozone Services 182 -- 11.5.2 Connected Home Services 184 -- 11.6 Service Enablers 185 -- 11.6.1 Service Implementation 186 -- 11.7 Stages of Femtocell Service Introduction 186 -- 11.7.1 Stage 1 / Supporting Fixed Mobile Substitution 187 -- 11.7.2 Stage 2 / Prompting Mobile Data Uptake 187 -- 11.7.3 Stage 3 / Bringing the Mobile Phone into the Connected Home Concept 187 -- 11.7.4 Stage 4 / Taking the Connected Home into the Wider World 187 -- 11.8 Conclusions 188 -- 12 Summary: The Status and Future of Femtocells 189 / Simon Saunders -- 12.1 Summary 189 -- 12.2 Potential Future Femtocell Landscape 191 -- 12.2.1 Growth of Femtocell Adoption 191 -- 12.2.2 Femtocells in Homes and Offices 192 -- 12.2.3 Femtocells in Developing and Rural Markets 192 -- 12.2.4 Femtocells Outdoors 192 -- 12.2.5 Femtocell-Only Operators 193 -- 12.2.6 Femtos Enabling Next-Generation Mobile Networks 193 -- 12.2.7 When is a Femtocell not a Femtocell? 195 -- 12.3 Concluding Remarks 195 -- References 197 -- Further Reading 203 -- Appendix: A Brief Guide to Units and Spectrum 205 -- Index 207.
Record Nr. UNINA-9910830751303321
Carlaw Stuart  
Hoboken, New Jersey : , : Wiley, , 2009
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Mobile electronics retailer
Mobile electronics retailer
Pubbl/distr/stampa Redondo Beach, CA, : Bobit Pub. Co
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Disciplina 338
Soggetto topico Automobiles - Audio equipment - United States
Automobiles - United States - Radio equipment
Cell phone equipment industry - United States
Mobile communication systems - United States
Automobiles - Electric wiring
Automobiles - Audio equipment
Automobiles - Radio equipment
Cell phone equipment industry
Mobile communication systems
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Formato Materiale a stampa
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Record Nr. UNINA-9910145835803321
Redondo Beach, CA, : Bobit Pub. Co
Materiale a stampa
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Opac: Controlla la disponibilità qui
Mobile electronics retailer
Mobile electronics retailer
Pubbl/distr/stampa Redondo Beach, CA, : Bobit Pub. Co
Descrizione fisica 1 online resource
Disciplina 338
Soggetto topico Automobiles - Audio equipment - United States
Automobiles - United States - Radio equipment
Cell phone equipment industry - United States
Mobile communication systems - United States
Automobiles - Electric wiring
Automobiles - Audio equipment
Automobiles - Radio equipment
Cell phone equipment industry
Mobile communication systems
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Periodicals.
Formato Materiale a stampa
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Wireless review
Wireless review
Pubbl/distr/stampa New York, N.Y., : Penton Media
Disciplina 384
Soggetto topico Cell phone equipment industry - United States
Cell phone equipment industry
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New York, N.Y., : Penton Media
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