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A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
| A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
| Autore | Garris Molly |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Cell phone advertising
Internet marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
| ISBN |
1-78684-340-4
1-60649-841-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
| Record Nr. | UNINA-9910459813803321 |
Garris Molly
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
| A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
| Autore | Garris Molly |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Cell phone advertising
Internet marketing |
| Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
| ISBN |
1-78684-340-4
1-60649-841-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
| Record Nr. | UNINA-9910787494003321 |
|
Garris Molly
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra
| A beginner's guide to mobile marketing / / Molly Garris and Karen Mishra |
| Autore | Garris Molly |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (168 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Cell phone advertising
Internet marketing |
| Soggetto non controllato |
analytics
apps banners beacons brand case studies display iBeacon integrated strategy location-based services MMS mobile ads mobile advertising mobile at retail mobile marketing mobile search mobile site mobile web mobile website multi-media messaging NFC nonprofit omni-channel experience push notifications QR code retailer RMM ROI search SMS social SOLOMO sports marketing success measurement tablets text messaging |
| ISBN |
1-78684-340-4
1-60649-841-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index. |
| Record Nr. | UNINA-9910818460803321 |
|
Garris Molly
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobile communication and the protection of children [[electronic resource] /] / door Rebecca Ong Yoke Chan geboren te Maleisi ͡in 1961
| Mobile communication and the protection of children [[electronic resource] /] / door Rebecca Ong Yoke Chan geboren te Maleisi ͡in 1961 |
| Autore | Ong Rebecca <1961-> |
| Pubbl/distr/stampa | Leiden, : Leiden University Press, 2010 |
| Descrizione fisica | 1 online resource (407 p.) |
| Disciplina | 621.38456 |
| Collana |
SIKS dissertation series
MI |
| Soggetto topico |
Cell phone services industry - Law and legislation
Cell phones - Social aspects Cell phone advertising Cell phones and teenagers Youth - Legal status, laws, etc Children - Legal status, laws, etc |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-23170-0
9786613231703 90-485-1262-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Mobile Communication and the Protection of Children; Preface; Table of contents; List of abbreviations; List of figures; 1 Mobile communication and the protection of children; 2 Mobile telephony; 3 Convergence of technologies; 4 Mobile communication and potential hazards; 5 Mobile communication: its impact on children and young people; 6 Regulatory arrangements and the protection of children; 7 Comparative jurisdictions; 8 Regulatory paradigms; 9 Self Regulation; 10 Government intervention - the need for regulatory alternatives?; 11 Conclusion; Summary; Samenvatting; References
Table of statutes and casesAppendices; A Mobile network operators in Hong Kong; B A case sample; C Convergence at three levels and convergence of sectors; D Hong Kong's way forward: Towards a converging environment; Curriculum Vitae |
| Record Nr. | UNINA-9910460987703321 |
|
Ong Rebecca <1961->
|
||
| Leiden, : Leiden University Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobile communication and the protection of children [[electronic resource] /] / door Rebecca Ong Yoke Chan geboren te Maleisi ͡in 1961
| Mobile communication and the protection of children [[electronic resource] /] / door Rebecca Ong Yoke Chan geboren te Maleisi ͡in 1961 |
| Autore | Ong Rebecca <1961-> |
| Pubbl/distr/stampa | Leiden, : Leiden University Press, 2010 |
| Descrizione fisica | 1 online resource (407 p.) |
| Disciplina | 621.38456 |
| Collana |
SIKS dissertation series
MI |
| Soggetto topico |
Cell phone services industry - Law and legislation
Cell phones - Social aspects Cell phone advertising Cell phones and teenagers Youth - Legal status, laws, etc Children - Legal status, laws, etc |
| ISBN |
1-283-23170-0
9786613231703 90-485-1262-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Mobile Communication and the Protection of Children; Preface; Table of contents; List of abbreviations; List of figures; 1 Mobile communication and the protection of children; 2 Mobile telephony; 3 Convergence of technologies; 4 Mobile communication and potential hazards; 5 Mobile communication: its impact on children and young people; 6 Regulatory arrangements and the protection of children; 7 Comparative jurisdictions; 8 Regulatory paradigms; 9 Self Regulation; 10 Government intervention - the need for regulatory alternatives?; 11 Conclusion; Summary; Samenvatting; References
Table of statutes and casesAppendices; A Mobile network operators in Hong Kong; B A case sample; C Convergence at three levels and convergence of sectors; D Hong Kong's way forward: Towards a converging environment; Curriculum Vitae |
| Record Nr. | UNINA-9910789763003321 |
|
Ong Rebecca <1961->
|
||
| Leiden, : Leiden University Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobile communication and the protection of children / / door Rebecca Ong Yoke Chan geboren te Maleisi ͡in 1961
| Mobile communication and the protection of children / / door Rebecca Ong Yoke Chan geboren te Maleisi ͡in 1961 |
| Autore | Ong Rebecca <1961-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Leiden, : Leiden University Press, 2010 |
| Descrizione fisica | 1 online resource (407 p.) |
| Disciplina | 621.38456 |
| Collana |
SIKS dissertation series
MI |
| Soggetto topico |
Cell phone services industry - Law and legislation
Cell phones - Social aspects Cell phone advertising Cell phones and teenagers Youth - Legal status, laws, etc Children - Legal status, laws, etc |
| ISBN |
9786613231703
9781283231701 1283231700 9789048512621 904851262X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Mobile Communication and the Protection of Children; Preface; Table of contents; List of abbreviations; List of figures; 1 Mobile communication and the protection of children; 2 Mobile telephony; 3 Convergence of technologies; 4 Mobile communication and potential hazards; 5 Mobile communication: its impact on children and young people; 6 Regulatory arrangements and the protection of children; 7 Comparative jurisdictions; 8 Regulatory paradigms; 9 Self Regulation; 10 Government intervention - the need for regulatory alternatives?; 11 Conclusion; Summary; Samenvatting; References
Table of statutes and casesAppendices; A Mobile network operators in Hong Kong; B A case sample; C Convergence at three levels and convergence of sectors; D Hong Kong's way forward: Towards a converging environment; Curriculum Vitae |
| Record Nr. | UNINA-9910963716303321 |
|
Ong Rebecca <1961->
|
||
| Leiden, : Leiden University Press, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobilized marketing [[electronic resource] ] : how to drive sales, engagement, and loyalty through mobile devices / / Jeff Hasen
| Mobilized marketing [[electronic resource] ] : how to drive sales, engagement, and loyalty through mobile devices / / Jeff Hasen |
| Autore | Hasen Jeff <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2012 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Telemarketing
Mobile commerce Internet marketing Cell phone advertising |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-28314-7
1-280-59059-9 9786613620422 1-118-28705-3 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. The early years -- pt. 2. The present -- pt. 3. The future. |
| Record Nr. | UNINA-9910461587303321 |
|
Hasen Jeff <1958->
|
||
| Hoboken, N.J., : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobilized marketing [[electronic resource] ] : how to drive sales, engagement, and loyalty through mobile devices / / Jeff Hasen
| Mobilized marketing [[electronic resource] ] : how to drive sales, engagement, and loyalty through mobile devices / / Jeff Hasen |
| Autore | Hasen Jeff <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2012 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Telemarketing
Mobile commerce Internet marketing Cell phone advertising |
| ISBN |
1-118-28314-7
1-280-59059-9 9786613620422 1-118-28705-3 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. The early years -- pt. 2. The present -- pt. 3. The future. |
| Record Nr. | UNINA-9910789938103321 |
|
Hasen Jeff <1958->
|
||
| Hoboken, N.J., : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / / Jeff Hasen
| Mobilized marketing : how to drive sales, engagement, and loyalty through mobile devices / / Jeff Hasen |
| Autore | Hasen Jeff <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, 2012 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Telemarketing
Mobile commerce Internet marketing Cell phone advertising |
| ISBN |
9786613620422
9781118283141 1118283147 9781280590597 1280590599 9781118287057 1118287053 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. The early years -- pt. 2. The present -- pt. 3. The future. |
| Record Nr. | UNINA-9910959316903321 |
|
Hasen Jeff <1958->
|
||
| Hoboken, N.J., : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
