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Carbonated soft drinks [[electronic resource] ] : formulation and manufacture / / edited by David P. Steen and Philip R. Ashurst
| Carbonated soft drinks [[electronic resource] ] : formulation and manufacture / / edited by David P. Steen and Philip R. Ashurst |
| Pubbl/distr/stampa | Oxford, : Blackwell, 2006 |
| Descrizione fisica | 1 online resource (374 p.) |
| Disciplina |
663.62
663/.62 |
| Altri autori (Persone) |
SteenDavid P
AshurstP. R |
| Soggetto topico |
Soft drinks
Carbonated beverages |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-74857-5
9786610748570 0-470-76333-7 0-470-99603-X 1-4051-7170-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Carbonated Soft Drinks: Formulation and Manufacture; Contents; List of Contributors; Preface; 1 Introduction; 1.1 Early history; 1.2 The growth of carbonates - production; 1.3 Technological development; 1.3.1 Carbon dioxide; 1.3.2 Sweeteners; 1.3.3 Flavours and colours; 1.3.4 Packaging; 1.4 Recent technological development; 1.5 The growth of carbonates - consumption; 1.6 Changing public perception and future challenges; Acknowledgements; Bibliography; 2 Water treatment; 2.1 Introduction; 2.2 Water quality; 2.3 Town mains water; 2.4 Boreholes; 2.5 How to achieve the desired water quality
2.6 Sand filtration2.7 Coagulation; 2.8 Alkalinity reduction; 2.9 Membrane filtration; 2.10 Chlorination and carbon filtration; 2.11 Iron removal; 2.12 Nitrate removal; 2.13 Polishing filters; 2.14 Ultraviolet systems; 2.15 Ozone technology; 2.16 De-aeration; 2.17 Factory water distribution systems; 2.18 Factory water systems; References; 3 Ingredients and formulation of carbonated soft drinks Barry Taylor; 3.1 Introduction; 3.2 Factors influencing development of the industry; 3.3 The move towards standardisation; 3.4 The constituents of a soft drink; 3.5 Water; 3.5.1 Requirements 3.5.2 Quality of fresh water3.5.3 Water hardness; 3.5.4 Water treatment; 3.5.5 Water impurities and their effect; 3.5.5.1 Suspended particles; 3.5.5.2 Organic matter; 3.5.5.3 High alkalinity; 3.5.5.4 Nitrates; 3.6 Saccharides and high-intensity sweeteners; 3.6.1 Bulk sweeteners; 3.6.2 Intense sweeteners; 3.7 Carbon dioxide; 3.8 Acidulants; 3.8.1 Citric acid; 3.8.2 Tartaric acid; 3.8.3 Phosphoric acid; 3.8.4 Lactic acid; 3.8.5 Acetic acid; 3.8.6 Malic acid; 3.8.7 Fumaric acid; 3.8.8 Ascorbic acid; 3.9 Flavourings; 3.9.1 Flavourings and legislation; 3.9.2 Flavourings in application 3.9.3 Water-miscible flavourings3.9.3.1 Flavouring mixtures; 3.9.3.2 Flavouring essence; 3.9.3.3 Flavouring extract; 3.9.4 Water-dispersible flavourings; 3.9.4.1 Brominated vegetable oil (BVO) emulsions; 3.10 Colours; 3.11 Preservatives; 3.11.1 Micro-organisms and beverages; 3.11.2 Sulphur dioxide; 3.11.3 Benzoic acid and benzoates; 3.11.4 Sorbic acid and sorbates; 3.12 More functional ingredients; 3.12.1 Stabilisers; 3.12.2 Saponins; 3.12.3 Antioxidants; 3.12.4 Calcium disodium EDTA; 3.13 Retrospective investigation of a soft drink; 3.14 Food safety; 3.15 Future trends; Bibliography 4 Syrup preparation and syrup room operations4.1 Introduction; 4.2 Syrup composition; 4.3 Syrup rooms and proportioning systems; 4.4 The modern syrup room; 4.5 Instrumentation; 4.6 Sugar; 4.6.1 Sugar dissolving; 4.6.2 Liquid sugar storage; 4.7 Pre-mixes; 4.8 Pasteurisation; 4.8.1 Tunnel pasteurisation; 4.8.2 Flash pasteurisation; 4.9 Clean-in-place systems; 4.10 Process plant hygiene requirements; 4.11 Syrup room building design; 4.12 Future developments; 5 Carbon dioxide, carbonation and the principles of filling technology; 5.1 Introduction; 5.2 Carbon dioxide 5.3 Production of carbon dioxide |
| Record Nr. | UNINA-9910143316703321 |
| Oxford, : Blackwell, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Carbonated soft drinks [[electronic resource] ] : formulation and manufacture / / edited by David P. Steen and Philip R. Ashurst
| Carbonated soft drinks [[electronic resource] ] : formulation and manufacture / / edited by David P. Steen and Philip R. Ashurst |
| Pubbl/distr/stampa | Oxford, : Blackwell, 2006 |
| Descrizione fisica | 1 online resource (374 p.) |
| Disciplina |
663.62
663/.62 |
| Altri autori (Persone) |
SteenDavid P
AshurstP. R |
| Soggetto topico |
Soft drinks
Carbonated beverages |
| ISBN |
1-280-74857-5
9786610748570 0-470-76333-7 0-470-99603-X 1-4051-7170-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Carbonated Soft Drinks: Formulation and Manufacture; Contents; List of Contributors; Preface; 1 Introduction; 1.1 Early history; 1.2 The growth of carbonates - production; 1.3 Technological development; 1.3.1 Carbon dioxide; 1.3.2 Sweeteners; 1.3.3 Flavours and colours; 1.3.4 Packaging; 1.4 Recent technological development; 1.5 The growth of carbonates - consumption; 1.6 Changing public perception and future challenges; Acknowledgements; Bibliography; 2 Water treatment; 2.1 Introduction; 2.2 Water quality; 2.3 Town mains water; 2.4 Boreholes; 2.5 How to achieve the desired water quality
2.6 Sand filtration2.7 Coagulation; 2.8 Alkalinity reduction; 2.9 Membrane filtration; 2.10 Chlorination and carbon filtration; 2.11 Iron removal; 2.12 Nitrate removal; 2.13 Polishing filters; 2.14 Ultraviolet systems; 2.15 Ozone technology; 2.16 De-aeration; 2.17 Factory water distribution systems; 2.18 Factory water systems; References; 3 Ingredients and formulation of carbonated soft drinks Barry Taylor; 3.1 Introduction; 3.2 Factors influencing development of the industry; 3.3 The move towards standardisation; 3.4 The constituents of a soft drink; 3.5 Water; 3.5.1 Requirements 3.5.2 Quality of fresh water3.5.3 Water hardness; 3.5.4 Water treatment; 3.5.5 Water impurities and their effect; 3.5.5.1 Suspended particles; 3.5.5.2 Organic matter; 3.5.5.3 High alkalinity; 3.5.5.4 Nitrates; 3.6 Saccharides and high-intensity sweeteners; 3.6.1 Bulk sweeteners; 3.6.2 Intense sweeteners; 3.7 Carbon dioxide; 3.8 Acidulants; 3.8.1 Citric acid; 3.8.2 Tartaric acid; 3.8.3 Phosphoric acid; 3.8.4 Lactic acid; 3.8.5 Acetic acid; 3.8.6 Malic acid; 3.8.7 Fumaric acid; 3.8.8 Ascorbic acid; 3.9 Flavourings; 3.9.1 Flavourings and legislation; 3.9.2 Flavourings in application 3.9.3 Water-miscible flavourings3.9.3.1 Flavouring mixtures; 3.9.3.2 Flavouring essence; 3.9.3.3 Flavouring extract; 3.9.4 Water-dispersible flavourings; 3.9.4.1 Brominated vegetable oil (BVO) emulsions; 3.10 Colours; 3.11 Preservatives; 3.11.1 Micro-organisms and beverages; 3.11.2 Sulphur dioxide; 3.11.3 Benzoic acid and benzoates; 3.11.4 Sorbic acid and sorbates; 3.12 More functional ingredients; 3.12.1 Stabilisers; 3.12.2 Saponins; 3.12.3 Antioxidants; 3.12.4 Calcium disodium EDTA; 3.13 Retrospective investigation of a soft drink; 3.14 Food safety; 3.15 Future trends; Bibliography 4 Syrup preparation and syrup room operations4.1 Introduction; 4.2 Syrup composition; 4.3 Syrup rooms and proportioning systems; 4.4 The modern syrup room; 4.5 Instrumentation; 4.6 Sugar; 4.6.1 Sugar dissolving; 4.6.2 Liquid sugar storage; 4.7 Pre-mixes; 4.8 Pasteurisation; 4.8.1 Tunnel pasteurisation; 4.8.2 Flash pasteurisation; 4.9 Clean-in-place systems; 4.10 Process plant hygiene requirements; 4.11 Syrup room building design; 4.12 Future developments; 5 Carbon dioxide, carbonation and the principles of filling technology; 5.1 Introduction; 5.2 Carbon dioxide 5.3 Production of carbon dioxide |
| Record Nr. | UNISA-996213065203316 |
| Oxford, : Blackwell, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Carbonated soft drinks [[electronic resource] ] : formulation and manufacture / / edited by David P. Steen and Philip R. Ashurst
| Carbonated soft drinks [[electronic resource] ] : formulation and manufacture / / edited by David P. Steen and Philip R. Ashurst |
| Pubbl/distr/stampa | Oxford, : Blackwell, 2006 |
| Descrizione fisica | 1 online resource (374 p.) |
| Disciplina |
663.62
663/.62 |
| Altri autori (Persone) |
SteenDavid P
AshurstP. R |
| Soggetto topico |
Soft drinks
Carbonated beverages |
| ISBN |
1-280-74857-5
9786610748570 0-470-76333-7 0-470-99603-X 1-4051-7170-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Carbonated Soft Drinks: Formulation and Manufacture; Contents; List of Contributors; Preface; 1 Introduction; 1.1 Early history; 1.2 The growth of carbonates - production; 1.3 Technological development; 1.3.1 Carbon dioxide; 1.3.2 Sweeteners; 1.3.3 Flavours and colours; 1.3.4 Packaging; 1.4 Recent technological development; 1.5 The growth of carbonates - consumption; 1.6 Changing public perception and future challenges; Acknowledgements; Bibliography; 2 Water treatment; 2.1 Introduction; 2.2 Water quality; 2.3 Town mains water; 2.4 Boreholes; 2.5 How to achieve the desired water quality
2.6 Sand filtration2.7 Coagulation; 2.8 Alkalinity reduction; 2.9 Membrane filtration; 2.10 Chlorination and carbon filtration; 2.11 Iron removal; 2.12 Nitrate removal; 2.13 Polishing filters; 2.14 Ultraviolet systems; 2.15 Ozone technology; 2.16 De-aeration; 2.17 Factory water distribution systems; 2.18 Factory water systems; References; 3 Ingredients and formulation of carbonated soft drinks Barry Taylor; 3.1 Introduction; 3.2 Factors influencing development of the industry; 3.3 The move towards standardisation; 3.4 The constituents of a soft drink; 3.5 Water; 3.5.1 Requirements 3.5.2 Quality of fresh water3.5.3 Water hardness; 3.5.4 Water treatment; 3.5.5 Water impurities and their effect; 3.5.5.1 Suspended particles; 3.5.5.2 Organic matter; 3.5.5.3 High alkalinity; 3.5.5.4 Nitrates; 3.6 Saccharides and high-intensity sweeteners; 3.6.1 Bulk sweeteners; 3.6.2 Intense sweeteners; 3.7 Carbon dioxide; 3.8 Acidulants; 3.8.1 Citric acid; 3.8.2 Tartaric acid; 3.8.3 Phosphoric acid; 3.8.4 Lactic acid; 3.8.5 Acetic acid; 3.8.6 Malic acid; 3.8.7 Fumaric acid; 3.8.8 Ascorbic acid; 3.9 Flavourings; 3.9.1 Flavourings and legislation; 3.9.2 Flavourings in application 3.9.3 Water-miscible flavourings3.9.3.1 Flavouring mixtures; 3.9.3.2 Flavouring essence; 3.9.3.3 Flavouring extract; 3.9.4 Water-dispersible flavourings; 3.9.4.1 Brominated vegetable oil (BVO) emulsions; 3.10 Colours; 3.11 Preservatives; 3.11.1 Micro-organisms and beverages; 3.11.2 Sulphur dioxide; 3.11.3 Benzoic acid and benzoates; 3.11.4 Sorbic acid and sorbates; 3.12 More functional ingredients; 3.12.1 Stabilisers; 3.12.2 Saponins; 3.12.3 Antioxidants; 3.12.4 Calcium disodium EDTA; 3.13 Retrospective investigation of a soft drink; 3.14 Food safety; 3.15 Future trends; Bibliography 4 Syrup preparation and syrup room operations4.1 Introduction; 4.2 Syrup composition; 4.3 Syrup rooms and proportioning systems; 4.4 The modern syrup room; 4.5 Instrumentation; 4.6 Sugar; 4.6.1 Sugar dissolving; 4.6.2 Liquid sugar storage; 4.7 Pre-mixes; 4.8 Pasteurisation; 4.8.1 Tunnel pasteurisation; 4.8.2 Flash pasteurisation; 4.9 Clean-in-place systems; 4.10 Process plant hygiene requirements; 4.11 Syrup room building design; 4.12 Future developments; 5 Carbon dioxide, carbonation and the principles of filling technology; 5.1 Introduction; 5.2 Carbon dioxide 5.3 Production of carbon dioxide |
| Record Nr. | UNINA-9910830092403321 |
| Oxford, : Blackwell, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Carbonated soft drinks : formulation and manufacture / / edited by David P. Steen and Philip R. Ashurst
| Carbonated soft drinks : formulation and manufacture / / edited by David P. Steen and Philip R. Ashurst |
| Pubbl/distr/stampa | Oxford, : Blackwell, 2006 |
| Descrizione fisica | 1 online resource (374 p.) |
| Disciplina | 663.62 |
| Altri autori (Persone) |
SteenDavid P
AshurstP. R |
| Soggetto topico |
Soft drinks
Carbonated beverages |
| ISBN |
1-280-74857-5
9786610748570 0-470-76333-7 0-470-99603-X 1-4051-7170-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Carbonated Soft Drinks: Formulation and Manufacture; Contents; List of Contributors; Preface; 1 Introduction; 1.1 Early history; 1.2 The growth of carbonates - production; 1.3 Technological development; 1.3.1 Carbon dioxide; 1.3.2 Sweeteners; 1.3.3 Flavours and colours; 1.3.4 Packaging; 1.4 Recent technological development; 1.5 The growth of carbonates - consumption; 1.6 Changing public perception and future challenges; Acknowledgements; Bibliography; 2 Water treatment; 2.1 Introduction; 2.2 Water quality; 2.3 Town mains water; 2.4 Boreholes; 2.5 How to achieve the desired water quality
2.6 Sand filtration2.7 Coagulation; 2.8 Alkalinity reduction; 2.9 Membrane filtration; 2.10 Chlorination and carbon filtration; 2.11 Iron removal; 2.12 Nitrate removal; 2.13 Polishing filters; 2.14 Ultraviolet systems; 2.15 Ozone technology; 2.16 De-aeration; 2.17 Factory water distribution systems; 2.18 Factory water systems; References; 3 Ingredients and formulation of carbonated soft drinks Barry Taylor; 3.1 Introduction; 3.2 Factors influencing development of the industry; 3.3 The move towards standardisation; 3.4 The constituents of a soft drink; 3.5 Water; 3.5.1 Requirements 3.5.2 Quality of fresh water3.5.3 Water hardness; 3.5.4 Water treatment; 3.5.5 Water impurities and their effect; 3.5.5.1 Suspended particles; 3.5.5.2 Organic matter; 3.5.5.3 High alkalinity; 3.5.5.4 Nitrates; 3.6 Saccharides and high-intensity sweeteners; 3.6.1 Bulk sweeteners; 3.6.2 Intense sweeteners; 3.7 Carbon dioxide; 3.8 Acidulants; 3.8.1 Citric acid; 3.8.2 Tartaric acid; 3.8.3 Phosphoric acid; 3.8.4 Lactic acid; 3.8.5 Acetic acid; 3.8.6 Malic acid; 3.8.7 Fumaric acid; 3.8.8 Ascorbic acid; 3.9 Flavourings; 3.9.1 Flavourings and legislation; 3.9.2 Flavourings in application 3.9.3 Water-miscible flavourings3.9.3.1 Flavouring mixtures; 3.9.3.2 Flavouring essence; 3.9.3.3 Flavouring extract; 3.9.4 Water-dispersible flavourings; 3.9.4.1 Brominated vegetable oil (BVO) emulsions; 3.10 Colours; 3.11 Preservatives; 3.11.1 Micro-organisms and beverages; 3.11.2 Sulphur dioxide; 3.11.3 Benzoic acid and benzoates; 3.11.4 Sorbic acid and sorbates; 3.12 More functional ingredients; 3.12.1 Stabilisers; 3.12.2 Saponins; 3.12.3 Antioxidants; 3.12.4 Calcium disodium EDTA; 3.13 Retrospective investigation of a soft drink; 3.14 Food safety; 3.15 Future trends; Bibliography 4 Syrup preparation and syrup room operations4.1 Introduction; 4.2 Syrup composition; 4.3 Syrup rooms and proportioning systems; 4.4 The modern syrup room; 4.5 Instrumentation; 4.6 Sugar; 4.6.1 Sugar dissolving; 4.6.2 Liquid sugar storage; 4.7 Pre-mixes; 4.8 Pasteurisation; 4.8.1 Tunnel pasteurisation; 4.8.2 Flash pasteurisation; 4.9 Clean-in-place systems; 4.10 Process plant hygiene requirements; 4.11 Syrup room building design; 4.12 Future developments; 5 Carbon dioxide, carbonation and the principles of filling technology; 5.1 Introduction; 5.2 Carbon dioxide 5.3 Production of carbon dioxide |
| Record Nr. | UNINA-9910877273603321 |
| Oxford, : Blackwell, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soda politics : taking on big soda (and winning) / / Marion Nestle
| Soda politics : taking on big soda (and winning) / / Marion Nestle |
| Autore | Nestle Marion |
| Pubbl/distr/stampa | Oxford ; ; New York : , : Oxford University Press, , [2015] |
| Descrizione fisica | 1 online resource (xii, 508 pages) : illustrations |
| Disciplina | 663/.62 |
| Soggetto topico |
Carbonated beverages
Food industry and trade Marketing Politics, Practical |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-19-026344-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Introduction -- TO BEGIN WITH, SOME DEFINITIONS -- A QUICK OVERVIEW -- Part I: What Is Soda? Why Advocacy Is Needed -- Chapter 1: Sodas: Inside Those Containers -- SODAS: NUTRITION FACTS -- SODA INGREDIENTS -- Carbonated Water -- Sugars: High-Fructose Corn Syrup and Sucrose -- Caramel Color -- The Minor Ingredients -- Phosphoric and citric acids -- Caffeine -- Natural flavors -- BUT SURELY COKE AND PEPSI DON'T TASTE THE SAME? -- Fountain Drinks: Pouring Money -- DIET SODAS -- Chapter 2: Soda Drinkers: Facts and Figures -- SODA PRODUCTION: UNITED STATES -- SODA PRODUCTION: INTERNATIONAL -- SODAS CONSUMED -- Chapter 3: The Sugar(s) Problem: More Facts and Figures -- AMOUNTS: TOO MUCH -- SUGAR TRENDS: FALLING, BUT NOT ENOUGH -- SUGAR TRENDS: FALLING BUT UNDERESTIMATED, DELIBERATELY -- SUGAR CALORIES: EMPTY AND LIQUID -- FRUCTOSE: METABOLIZED LIKE ALCOHOL -- ARE SUGARS-AND SODAS-ADDICTIVE? -- Part II: Sodas and Health -- Chapter 4: Dietary Advice: Sugars and Sugary Drinks -- USDA'S FOOD GUIDES -- A DIGRESSION: "OTHER SWEET DRINKS" -- THE CONTROVERSIAL "PERCENT OF CALORIES" SUGAR RECOMMENDATION -- Chapter 5: The Health Issues: Obesity, Diabetes, and More -- GUILT BY ASSOCIATION -- MORE CALORIES -- CHILDHOOD OBESITY -- ADULT OBESITY -- METABOLIC SYNDROME -- TYPE 2 DIABETES -- HEART DISEASE AND STROKE -- CANCERS -- PREMATURE DEATH -- OTHER HEALTH EFFECTS -- THE SODA INDUSTRY'S SPIN ON THE SCIENCE -- WHAT IS AT STAKE? -- Chapter 6: Advocacy: Soda-Free Teeth -- SUGARS, SODAS, AND TOOTH DECAY -- PUBLIC HEALTH RECOMMENDATIONS -- THE SODA INDUSTRY'S RESPONSE -- SUCCESSFUL ADVOCACY: THE CHILDREN'S ORAL HEALTH AND NUTRITION PROJECT -- ADVOCATE: SODA-FREE TEETH -- Understand the Issue -- Engage in the Debate -- Take Action.
Part III: The Soda Industry and How It Works -- Chapter 7: Meet Big Soda: An Overview -- THE GLOBAL SOFT DRINK INDUSTRY -- THE U.S. SODA INDUSTRY -- Coca-Cola -- PepsiCo -- Dr Pepper Snapple -- The American Beverage Association (ABA) -- SUGARY DRINK PROFITABILITY: BUSINESS STRATEGIES -- PRESSURES ON SODA INDUSTRY PROFITS: BUSINESS AND HEALTH -- Chapter 8: Obesity: Big Soda's Response -- BIG SODA'S PUBLIC RELATIONS PLAYBOOK -- EMPHASIZE DEVOTION TO HEALTH AND WELLNESS -- Divert Attention to Physical Activity -- Introduce and Promote "Better for You" Products -- Self-Regulate Marketing to Children -- Create Coalitions to Promote the Reframed Messages -- CAN SODA COMPANIES HELP SOLVE THE OBESITY PROBLEM? -- Chapter 9: Marketing Sugary Drinks Seven Basic Principles -- THE FIRST PRINCIPLE OF SODA MARKETING: ADVERTISE -- THE SECOND PRINCIPLE: BE STRATEGIC -- THE THIRD PRINCIPLE: BE UBIQUITOUS -- THE FOURTH PRINCIPLE: MARKET SODAS BY EVERY MEANS POSSIBLE -- THE FIFTH PRINCIPLE: USE MUSIC AND SPORTS CELEBRITIES -- THE SIXTH PRINCIPLE: KEEP PRICES LOW -- Cans and Bottles -- Mexican Coca-Cola -- Fountain Drinks -- Federal Sugar Price Policies -- THE SEVENTH PRINCIPLE: SELL TO EVERYONE -- Part IV: Targeting Children -- Chapter 10: Starting Early: Marketing to Infants, Children, and Teens -- TELEVISION: THE QUICKEST AND MOST EFFECTIVE ROUTE TO REACHING KIDS -- DIGITAL MEDIA: THE NEW MARKETING FRONTIER -- SODA MARKETING TO KIDS: THE FINANCIAL INVESTMENT -- HOW MUCH SODA ADVERTISING DO CHILDREN SEE? -- DO SODA COMPANIES MARKET TO CHILDREN UNDER AGE 12? -- Translation: "Directly" -- Translation: "Not Below 12" -- Chapter 11: Advocacy: Stopping Soda Marketing to Kids -- THE IWG FIASCO -- ADVOCATE: REGULATE SODA AND JUNK FOOD MARKETING TO CHILDREN -- Understand the Issue -- Engage in the Debate -- Take Action -- Hold Soda Companies Accountable for Self-Regulation. Use Legal Approaches -- Use Legislative Approaches -- Hold International Public Health Agencies Accountable -- Join the Campaigns -- Chapter 12: Advocacy: Getting Sodas Out of Schools -- HOW ADVOCATES GOT TO THIS POINT -- POURING RIGHTS CONTRACTS -- EARLY EFFORTS TO RESTRICT SODA SALES -- PREEMPTING THE SODA BAN: THE CLINTON FOUNDATION'SEND RUN -- ACHIEVING FEDERAL REGULATION -- SODA INDUSTRY PUSHBACK -- BEYOND SALES: MARKETING SODAS IN SCHOOLS -- Soda Company School Marketing Policies -- Federal School Marketing Policy -- THE ROLE OF ADVOCATES: CSPI'S NATIONAL ALLIANCEFOR NUTRITION AND ACTIVITY (NANA) -- ADVOCATE: ELIMINATE SODAS FROM SCHOOLS -- Understand the Issue -- Engage in the Debate -- Take Action -- Chapter 13: Advocacy: Getting Kids Involved -- UNDERSTAND THE ISSUE -- EXPLORE A SUPERMARKET -- Read Package Labels -- Count the Sugars -- Name the Sugars -- HOME INVESTIGATIONS -- Do Some Experiments -- Watch TV -- Watch Ads Online and on Mobile Devices -- Watch for Marketing Aimed at African American and Hispanic Kids -- RESTAURANT INVESTIGATIONS -- NEIGHBORHOOD INVESTIGATIONS -- INVESTIGATIONS WHILE TRAVELING -- SCHOOL INVESTIGATIONS -- TAKE ACTION -- USE THE RESOURCES -- Part V: Targeting Minorities and the Poor -- Chapter 14: Marketing to African and Hispanic Americans: A Complicated Story -- THE HEALTH ISSUES -- TARGETED SODA MARKETING: THE PRE-OBESITY ERA -- TARGETED SODA MARKETING: THE POST-OBESITY ERA -- A DILEMMA FOR ADVOCATES -- Chapter 15: Selling to the Developing World -- International Marketing Methods -- The Marketing Challenges: Political -- The Marketing Challenges: Obesity -- Chapter 16: Advocacy: Excluding Sodas from SNAP -- HOW SODAS GOT INTO SNAP -- DO SNAP PARTICIPANTS BUY SODAS? -- WHO BENEFITS FROM SNAP SODA PURCHASES? -- THE STRANGE POLITICS OF SNAP SODA ELIGIBILITY -- Those in Favor of Making Sodas SNAP-Ineligible. Those Opposed -- INCENTIVES: A POINT OF COMMON GROUND? -- ADVOCACY: NEW YORK CITY'S WAIVER ATTEMPT -- ADVOCATE: REMOVE SODAS FROM SNAP ELIGIBILITY -- Understand the Issue -- Engage in the Debate -- Take Action -- Part VI: "Softball" Marketing Tactics: Recruiting Allies, Co-opting Critics -- Chapter 17: Marketing Corporate Social Responsibility -- CSR STRATEGY #1: PROMOTE HEALTH -- Expand the Portfolio of Low- and No-Calorie Beverage Options -- Market Smaller Sizes -- Educate the Public About Key Concepts -- QUESTIONING CSR -- Chapter 18: Investing in Sponsorships and Community Partnerships -- SPONSORING SPORTS -- PARTNERING WITH COMMUNITIES -- PROVIDING COMMUNITY DISASTER RELIEF -- SODA COMPANY PHILANTHROPY: A DILEMMA FOR ADVOCATES -- Chapter 19: Supporting Worthy Causes: Health Professionals and Research -- PARTNERING WITH NUTRITION AND HEALTH PROFESSIONALS -- PARTNERING WITH NUTRITION AND HEALTH ASSOCIATIONS -- SPONSORING NUTRITION AND HEALTH RESEARCH -- SHOULD NUTRITION AND HEALTH PROFESSIONALS ACCEPTFUNDING FROM SODA COMPANIES? -- Chapter 20: Recruiting Public Health Leaders: Working from Within -- DEREK YACH'S RESPONSE -- Part VII: More "Softball" Tactics: Mitigating Environmental Damage -- Chapter 21: Advocacy: Defending the Environment -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROM SODA-INDUCED DAMAGE -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably. Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROMSODA-INDUCED DAMAGE -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- Chapter 22: Advocacy: Protecting Public Water Resources -- HOW MUCH WATER DOES SODA REQUIRE? -- HOW DO SODA COMPANIES DEAL WITH WATER RISKS? -- THE DUAL BENEFITS OF COMMUNITY WATER PARTNERSHIPS -- PepsiCo and the Nature Conservancy -- Coca-Cola Ekocenters -- Coca-Cola and WaterHealth International -- Other Community Water Projects -- ACQUISITION OF WATER RIGHTS: CONSEQUENCES -- Coca-Cola's Water Problems in India -- Coca-Cola's Water Problems in the United States -- THE DEBATE: A DILEMMA FOR ADVOCATES? -- TAKE ACTION -- Part VIII: "Hardball" Tactics: Defending Turf, Attacking Critics -- Chapter 23: Lobbying, the Revolving Door, Campaign Contributions, and Lawsuits -- SODA LOBBYING AND LOBBYISTS -- THE REVOLVING DOOR -- ELECTION CAMPAIGNS: DISCLOSED CONTRIBUTIONS -- ELECTION CAMPAIGNS: UNDISCLOSED "DARK MONEY "CONTRIBUTIONS -- DOES MONEY INFLUENCE VOTING DECISIONS? -- WHEN ALL ELSE FAILS: USE THE LAW -- CHALLENGE TO ADVOCATES -- Chapter 24: Using Public Relations and Front Groups -- FORGING BUSINESS AND PERSONAL CONNECTIONS -- SPYING ON ADVOCACY GROUPS -- SUPPORTING THE ULTRA-RIGHT -- SUPPORTING FRONT GROUPS -- American Council on Science and Health (Coca-Cola, Dr Pepper Snapple) -- Beverage Institute for Health and Wellness (Coca-Cola) -- "Astroturf" Groups Opposed to Soda Caps and Taxes (ABA) -- THE CENTER FOR CONSUMER FREEDOM (COCA-COLA) -- USING PUBLIC RELATIONS -- CHALLENGE FOR ADVOCATES -- Part IX: Advocacy: Soda Caps, Taxes, and More -- Chapter 25: Advocacy: Capping Soda Portion Sizes -- THE SODA SIZE PROBLEM -- PRICING STRATEGIES: EFFECT ON CALORIES -- THE DEFAULT ISSUE -- CALLS TO REDUCE PORTION SIZES -- ADVOCACY: NEW YORK CITY'S "SUGARY DRINK PORTION CAP RULE". |
| Record Nr. | UNINA-9910461698703321 |
Nestle Marion
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| Oxford ; ; New York : , : Oxford University Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soda politics : taking on big soda (and winning) / / Marion Nestle
| Soda politics : taking on big soda (and winning) / / Marion Nestle |
| Autore | Nestle Marion |
| Pubbl/distr/stampa | Oxford ; ; New York : , : Oxford University Press, , [2015] |
| Descrizione fisica | 1 online resource (xii, 508 pages) : illustrations |
| Disciplina | 663/.62 |
| Soggetto topico |
Carbonated beverages
Food industry and trade Marketing Politics, Practical |
| ISBN | 0-19-026344-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Introduction -- TO BEGIN WITH, SOME DEFINITIONS -- A QUICK OVERVIEW -- Part I: What Is Soda? Why Advocacy Is Needed -- Chapter 1: Sodas: Inside Those Containers -- SODAS: NUTRITION FACTS -- SODA INGREDIENTS -- Carbonated Water -- Sugars: High-Fructose Corn Syrup and Sucrose -- Caramel Color -- The Minor Ingredients -- Phosphoric and citric acids -- Caffeine -- Natural flavors -- BUT SURELY COKE AND PEPSI DON'T TASTE THE SAME? -- Fountain Drinks: Pouring Money -- DIET SODAS -- Chapter 2: Soda Drinkers: Facts and Figures -- SODA PRODUCTION: UNITED STATES -- SODA PRODUCTION: INTERNATIONAL -- SODAS CONSUMED -- Chapter 3: The Sugar(s) Problem: More Facts and Figures -- AMOUNTS: TOO MUCH -- SUGAR TRENDS: FALLING, BUT NOT ENOUGH -- SUGAR TRENDS: FALLING BUT UNDERESTIMATED, DELIBERATELY -- SUGAR CALORIES: EMPTY AND LIQUID -- FRUCTOSE: METABOLIZED LIKE ALCOHOL -- ARE SUGARS-AND SODAS-ADDICTIVE? -- Part II: Sodas and Health -- Chapter 4: Dietary Advice: Sugars and Sugary Drinks -- USDA'S FOOD GUIDES -- A DIGRESSION: "OTHER SWEET DRINKS" -- THE CONTROVERSIAL "PERCENT OF CALORIES" SUGAR RECOMMENDATION -- Chapter 5: The Health Issues: Obesity, Diabetes, and More -- GUILT BY ASSOCIATION -- MORE CALORIES -- CHILDHOOD OBESITY -- ADULT OBESITY -- METABOLIC SYNDROME -- TYPE 2 DIABETES -- HEART DISEASE AND STROKE -- CANCERS -- PREMATURE DEATH -- OTHER HEALTH EFFECTS -- THE SODA INDUSTRY'S SPIN ON THE SCIENCE -- WHAT IS AT STAKE? -- Chapter 6: Advocacy: Soda-Free Teeth -- SUGARS, SODAS, AND TOOTH DECAY -- PUBLIC HEALTH RECOMMENDATIONS -- THE SODA INDUSTRY'S RESPONSE -- SUCCESSFUL ADVOCACY: THE CHILDREN'S ORAL HEALTH AND NUTRITION PROJECT -- ADVOCATE: SODA-FREE TEETH -- Understand the Issue -- Engage in the Debate -- Take Action.
Part III: The Soda Industry and How It Works -- Chapter 7: Meet Big Soda: An Overview -- THE GLOBAL SOFT DRINK INDUSTRY -- THE U.S. SODA INDUSTRY -- Coca-Cola -- PepsiCo -- Dr Pepper Snapple -- The American Beverage Association (ABA) -- SUGARY DRINK PROFITABILITY: BUSINESS STRATEGIES -- PRESSURES ON SODA INDUSTRY PROFITS: BUSINESS AND HEALTH -- Chapter 8: Obesity: Big Soda's Response -- BIG SODA'S PUBLIC RELATIONS PLAYBOOK -- EMPHASIZE DEVOTION TO HEALTH AND WELLNESS -- Divert Attention to Physical Activity -- Introduce and Promote "Better for You" Products -- Self-Regulate Marketing to Children -- Create Coalitions to Promote the Reframed Messages -- CAN SODA COMPANIES HELP SOLVE THE OBESITY PROBLEM? -- Chapter 9: Marketing Sugary Drinks Seven Basic Principles -- THE FIRST PRINCIPLE OF SODA MARKETING: ADVERTISE -- THE SECOND PRINCIPLE: BE STRATEGIC -- THE THIRD PRINCIPLE: BE UBIQUITOUS -- THE FOURTH PRINCIPLE: MARKET SODAS BY EVERY MEANS POSSIBLE -- THE FIFTH PRINCIPLE: USE MUSIC AND SPORTS CELEBRITIES -- THE SIXTH PRINCIPLE: KEEP PRICES LOW -- Cans and Bottles -- Mexican Coca-Cola -- Fountain Drinks -- Federal Sugar Price Policies -- THE SEVENTH PRINCIPLE: SELL TO EVERYONE -- Part IV: Targeting Children -- Chapter 10: Starting Early: Marketing to Infants, Children, and Teens -- TELEVISION: THE QUICKEST AND MOST EFFECTIVE ROUTE TO REACHING KIDS -- DIGITAL MEDIA: THE NEW MARKETING FRONTIER -- SODA MARKETING TO KIDS: THE FINANCIAL INVESTMENT -- HOW MUCH SODA ADVERTISING DO CHILDREN SEE? -- DO SODA COMPANIES MARKET TO CHILDREN UNDER AGE 12? -- Translation: "Directly" -- Translation: "Not Below 12" -- Chapter 11: Advocacy: Stopping Soda Marketing to Kids -- THE IWG FIASCO -- ADVOCATE: REGULATE SODA AND JUNK FOOD MARKETING TO CHILDREN -- Understand the Issue -- Engage in the Debate -- Take Action -- Hold Soda Companies Accountable for Self-Regulation. Use Legal Approaches -- Use Legislative Approaches -- Hold International Public Health Agencies Accountable -- Join the Campaigns -- Chapter 12: Advocacy: Getting Sodas Out of Schools -- HOW ADVOCATES GOT TO THIS POINT -- POURING RIGHTS CONTRACTS -- EARLY EFFORTS TO RESTRICT SODA SALES -- PREEMPTING THE SODA BAN: THE CLINTON FOUNDATION'SEND RUN -- ACHIEVING FEDERAL REGULATION -- SODA INDUSTRY PUSHBACK -- BEYOND SALES: MARKETING SODAS IN SCHOOLS -- Soda Company School Marketing Policies -- Federal School Marketing Policy -- THE ROLE OF ADVOCATES: CSPI'S NATIONAL ALLIANCEFOR NUTRITION AND ACTIVITY (NANA) -- ADVOCATE: ELIMINATE SODAS FROM SCHOOLS -- Understand the Issue -- Engage in the Debate -- Take Action -- Chapter 13: Advocacy: Getting Kids Involved -- UNDERSTAND THE ISSUE -- EXPLORE A SUPERMARKET -- Read Package Labels -- Count the Sugars -- Name the Sugars -- HOME INVESTIGATIONS -- Do Some Experiments -- Watch TV -- Watch Ads Online and on Mobile Devices -- Watch for Marketing Aimed at African American and Hispanic Kids -- RESTAURANT INVESTIGATIONS -- NEIGHBORHOOD INVESTIGATIONS -- INVESTIGATIONS WHILE TRAVELING -- SCHOOL INVESTIGATIONS -- TAKE ACTION -- USE THE RESOURCES -- Part V: Targeting Minorities and the Poor -- Chapter 14: Marketing to African and Hispanic Americans: A Complicated Story -- THE HEALTH ISSUES -- TARGETED SODA MARKETING: THE PRE-OBESITY ERA -- TARGETED SODA MARKETING: THE POST-OBESITY ERA -- A DILEMMA FOR ADVOCATES -- Chapter 15: Selling to the Developing World -- International Marketing Methods -- The Marketing Challenges: Political -- The Marketing Challenges: Obesity -- Chapter 16: Advocacy: Excluding Sodas from SNAP -- HOW SODAS GOT INTO SNAP -- DO SNAP PARTICIPANTS BUY SODAS? -- WHO BENEFITS FROM SNAP SODA PURCHASES? -- THE STRANGE POLITICS OF SNAP SODA ELIGIBILITY -- Those in Favor of Making Sodas SNAP-Ineligible. Those Opposed -- INCENTIVES: A POINT OF COMMON GROUND? -- ADVOCACY: NEW YORK CITY'S WAIVER ATTEMPT -- ADVOCATE: REMOVE SODAS FROM SNAP ELIGIBILITY -- Understand the Issue -- Engage in the Debate -- Take Action -- Part VI: "Softball" Marketing Tactics: Recruiting Allies, Co-opting Critics -- Chapter 17: Marketing Corporate Social Responsibility -- CSR STRATEGY #1: PROMOTE HEALTH -- Expand the Portfolio of Low- and No-Calorie Beverage Options -- Market Smaller Sizes -- Educate the Public About Key Concepts -- QUESTIONING CSR -- Chapter 18: Investing in Sponsorships and Community Partnerships -- SPONSORING SPORTS -- PARTNERING WITH COMMUNITIES -- PROVIDING COMMUNITY DISASTER RELIEF -- SODA COMPANY PHILANTHROPY: A DILEMMA FOR ADVOCATES -- Chapter 19: Supporting Worthy Causes: Health Professionals and Research -- PARTNERING WITH NUTRITION AND HEALTH PROFESSIONALS -- PARTNERING WITH NUTRITION AND HEALTH ASSOCIATIONS -- SPONSORING NUTRITION AND HEALTH RESEARCH -- SHOULD NUTRITION AND HEALTH PROFESSIONALS ACCEPTFUNDING FROM SODA COMPANIES? -- Chapter 20: Recruiting Public Health Leaders: Working from Within -- DEREK YACH'S RESPONSE -- Part VII: More "Softball" Tactics: Mitigating Environmental Damage -- Chapter 21: Advocacy: Defending the Environment -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROM SODA-INDUCED DAMAGE -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably. Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROMSODA-INDUCED DAMAGE -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- Chapter 22: Advocacy: Protecting Public Water Resources -- HOW MUCH WATER DOES SODA REQUIRE? -- HOW DO SODA COMPANIES DEAL WITH WATER RISKS? -- THE DUAL BENEFITS OF COMMUNITY WATER PARTNERSHIPS -- PepsiCo and the Nature Conservancy -- Coca-Cola Ekocenters -- Coca-Cola and WaterHealth International -- Other Community Water Projects -- ACQUISITION OF WATER RIGHTS: CONSEQUENCES -- Coca-Cola's Water Problems in India -- Coca-Cola's Water Problems in the United States -- THE DEBATE: A DILEMMA FOR ADVOCATES? -- TAKE ACTION -- Part VIII: "Hardball" Tactics: Defending Turf, Attacking Critics -- Chapter 23: Lobbying, the Revolving Door, Campaign Contributions, and Lawsuits -- SODA LOBBYING AND LOBBYISTS -- THE REVOLVING DOOR -- ELECTION CAMPAIGNS: DISCLOSED CONTRIBUTIONS -- ELECTION CAMPAIGNS: UNDISCLOSED "DARK MONEY "CONTRIBUTIONS -- DOES MONEY INFLUENCE VOTING DECISIONS? -- WHEN ALL ELSE FAILS: USE THE LAW -- CHALLENGE TO ADVOCATES -- Chapter 24: Using Public Relations and Front Groups -- FORGING BUSINESS AND PERSONAL CONNECTIONS -- SPYING ON ADVOCACY GROUPS -- SUPPORTING THE ULTRA-RIGHT -- SUPPORTING FRONT GROUPS -- American Council on Science and Health (Coca-Cola, Dr Pepper Snapple) -- Beverage Institute for Health and Wellness (Coca-Cola) -- "Astroturf" Groups Opposed to Soda Caps and Taxes (ABA) -- THE CENTER FOR CONSUMER FREEDOM (COCA-COLA) -- USING PUBLIC RELATIONS -- CHALLENGE FOR ADVOCATES -- Part IX: Advocacy: Soda Caps, Taxes, and More -- Chapter 25: Advocacy: Capping Soda Portion Sizes -- THE SODA SIZE PROBLEM -- PRICING STRATEGIES: EFFECT ON CALORIES -- THE DEFAULT ISSUE -- CALLS TO REDUCE PORTION SIZES -- ADVOCACY: NEW YORK CITY'S "SUGARY DRINK PORTION CAP RULE". |
| Record Nr. | UNINA-9910797527403321 |
|
Nestle Marion
|
||
| Oxford ; ; New York : , : Oxford University Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soda politics : taking on big soda (and winning) / / Marion Nestle
| Soda politics : taking on big soda (and winning) / / Marion Nestle |
| Autore | Nestle Marion |
| Pubbl/distr/stampa | Oxford ; ; New York : , : Oxford University Press, , [2015] |
| Descrizione fisica | 1 online resource (xii, 508 pages) : illustrations |
| Disciplina | 663/.62 |
| Soggetto topico |
Carbonated beverages
Food industry and trade Marketing Politics, Practical |
| ISBN | 0-19-026344-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Introduction -- TO BEGIN WITH, SOME DEFINITIONS -- A QUICK OVERVIEW -- Part I: What Is Soda? Why Advocacy Is Needed -- Chapter 1: Sodas: Inside Those Containers -- SODAS: NUTRITION FACTS -- SODA INGREDIENTS -- Carbonated Water -- Sugars: High-Fructose Corn Syrup and Sucrose -- Caramel Color -- The Minor Ingredients -- Phosphoric and citric acids -- Caffeine -- Natural flavors -- BUT SURELY COKE AND PEPSI DON'T TASTE THE SAME? -- Fountain Drinks: Pouring Money -- DIET SODAS -- Chapter 2: Soda Drinkers: Facts and Figures -- SODA PRODUCTION: UNITED STATES -- SODA PRODUCTION: INTERNATIONAL -- SODAS CONSUMED -- Chapter 3: The Sugar(s) Problem: More Facts and Figures -- AMOUNTS: TOO MUCH -- SUGAR TRENDS: FALLING, BUT NOT ENOUGH -- SUGAR TRENDS: FALLING BUT UNDERESTIMATED, DELIBERATELY -- SUGAR CALORIES: EMPTY AND LIQUID -- FRUCTOSE: METABOLIZED LIKE ALCOHOL -- ARE SUGARS-AND SODAS-ADDICTIVE? -- Part II: Sodas and Health -- Chapter 4: Dietary Advice: Sugars and Sugary Drinks -- USDA'S FOOD GUIDES -- A DIGRESSION: "OTHER SWEET DRINKS" -- THE CONTROVERSIAL "PERCENT OF CALORIES" SUGAR RECOMMENDATION -- Chapter 5: The Health Issues: Obesity, Diabetes, and More -- GUILT BY ASSOCIATION -- MORE CALORIES -- CHILDHOOD OBESITY -- ADULT OBESITY -- METABOLIC SYNDROME -- TYPE 2 DIABETES -- HEART DISEASE AND STROKE -- CANCERS -- PREMATURE DEATH -- OTHER HEALTH EFFECTS -- THE SODA INDUSTRY'S SPIN ON THE SCIENCE -- WHAT IS AT STAKE? -- Chapter 6: Advocacy: Soda-Free Teeth -- SUGARS, SODAS, AND TOOTH DECAY -- PUBLIC HEALTH RECOMMENDATIONS -- THE SODA INDUSTRY'S RESPONSE -- SUCCESSFUL ADVOCACY: THE CHILDREN'S ORAL HEALTH AND NUTRITION PROJECT -- ADVOCATE: SODA-FREE TEETH -- Understand the Issue -- Engage in the Debate -- Take Action.
Part III: The Soda Industry and How It Works -- Chapter 7: Meet Big Soda: An Overview -- THE GLOBAL SOFT DRINK INDUSTRY -- THE U.S. SODA INDUSTRY -- Coca-Cola -- PepsiCo -- Dr Pepper Snapple -- The American Beverage Association (ABA) -- SUGARY DRINK PROFITABILITY: BUSINESS STRATEGIES -- PRESSURES ON SODA INDUSTRY PROFITS: BUSINESS AND HEALTH -- Chapter 8: Obesity: Big Soda's Response -- BIG SODA'S PUBLIC RELATIONS PLAYBOOK -- EMPHASIZE DEVOTION TO HEALTH AND WELLNESS -- Divert Attention to Physical Activity -- Introduce and Promote "Better for You" Products -- Self-Regulate Marketing to Children -- Create Coalitions to Promote the Reframed Messages -- CAN SODA COMPANIES HELP SOLVE THE OBESITY PROBLEM? -- Chapter 9: Marketing Sugary Drinks Seven Basic Principles -- THE FIRST PRINCIPLE OF SODA MARKETING: ADVERTISE -- THE SECOND PRINCIPLE: BE STRATEGIC -- THE THIRD PRINCIPLE: BE UBIQUITOUS -- THE FOURTH PRINCIPLE: MARKET SODAS BY EVERY MEANS POSSIBLE -- THE FIFTH PRINCIPLE: USE MUSIC AND SPORTS CELEBRITIES -- THE SIXTH PRINCIPLE: KEEP PRICES LOW -- Cans and Bottles -- Mexican Coca-Cola -- Fountain Drinks -- Federal Sugar Price Policies -- THE SEVENTH PRINCIPLE: SELL TO EVERYONE -- Part IV: Targeting Children -- Chapter 10: Starting Early: Marketing to Infants, Children, and Teens -- TELEVISION: THE QUICKEST AND MOST EFFECTIVE ROUTE TO REACHING KIDS -- DIGITAL MEDIA: THE NEW MARKETING FRONTIER -- SODA MARKETING TO KIDS: THE FINANCIAL INVESTMENT -- HOW MUCH SODA ADVERTISING DO CHILDREN SEE? -- DO SODA COMPANIES MARKET TO CHILDREN UNDER AGE 12? -- Translation: "Directly" -- Translation: "Not Below 12" -- Chapter 11: Advocacy: Stopping Soda Marketing to Kids -- THE IWG FIASCO -- ADVOCATE: REGULATE SODA AND JUNK FOOD MARKETING TO CHILDREN -- Understand the Issue -- Engage in the Debate -- Take Action -- Hold Soda Companies Accountable for Self-Regulation. Use Legal Approaches -- Use Legislative Approaches -- Hold International Public Health Agencies Accountable -- Join the Campaigns -- Chapter 12: Advocacy: Getting Sodas Out of Schools -- HOW ADVOCATES GOT TO THIS POINT -- POURING RIGHTS CONTRACTS -- EARLY EFFORTS TO RESTRICT SODA SALES -- PREEMPTING THE SODA BAN: THE CLINTON FOUNDATION'SEND RUN -- ACHIEVING FEDERAL REGULATION -- SODA INDUSTRY PUSHBACK -- BEYOND SALES: MARKETING SODAS IN SCHOOLS -- Soda Company School Marketing Policies -- Federal School Marketing Policy -- THE ROLE OF ADVOCATES: CSPI'S NATIONAL ALLIANCEFOR NUTRITION AND ACTIVITY (NANA) -- ADVOCATE: ELIMINATE SODAS FROM SCHOOLS -- Understand the Issue -- Engage in the Debate -- Take Action -- Chapter 13: Advocacy: Getting Kids Involved -- UNDERSTAND THE ISSUE -- EXPLORE A SUPERMARKET -- Read Package Labels -- Count the Sugars -- Name the Sugars -- HOME INVESTIGATIONS -- Do Some Experiments -- Watch TV -- Watch Ads Online and on Mobile Devices -- Watch for Marketing Aimed at African American and Hispanic Kids -- RESTAURANT INVESTIGATIONS -- NEIGHBORHOOD INVESTIGATIONS -- INVESTIGATIONS WHILE TRAVELING -- SCHOOL INVESTIGATIONS -- TAKE ACTION -- USE THE RESOURCES -- Part V: Targeting Minorities and the Poor -- Chapter 14: Marketing to African and Hispanic Americans: A Complicated Story -- THE HEALTH ISSUES -- TARGETED SODA MARKETING: THE PRE-OBESITY ERA -- TARGETED SODA MARKETING: THE POST-OBESITY ERA -- A DILEMMA FOR ADVOCATES -- Chapter 15: Selling to the Developing World -- International Marketing Methods -- The Marketing Challenges: Political -- The Marketing Challenges: Obesity -- Chapter 16: Advocacy: Excluding Sodas from SNAP -- HOW SODAS GOT INTO SNAP -- DO SNAP PARTICIPANTS BUY SODAS? -- WHO BENEFITS FROM SNAP SODA PURCHASES? -- THE STRANGE POLITICS OF SNAP SODA ELIGIBILITY -- Those in Favor of Making Sodas SNAP-Ineligible. Those Opposed -- INCENTIVES: A POINT OF COMMON GROUND? -- ADVOCACY: NEW YORK CITY'S WAIVER ATTEMPT -- ADVOCATE: REMOVE SODAS FROM SNAP ELIGIBILITY -- Understand the Issue -- Engage in the Debate -- Take Action -- Part VI: "Softball" Marketing Tactics: Recruiting Allies, Co-opting Critics -- Chapter 17: Marketing Corporate Social Responsibility -- CSR STRATEGY #1: PROMOTE HEALTH -- Expand the Portfolio of Low- and No-Calorie Beverage Options -- Market Smaller Sizes -- Educate the Public About Key Concepts -- QUESTIONING CSR -- Chapter 18: Investing in Sponsorships and Community Partnerships -- SPONSORING SPORTS -- PARTNERING WITH COMMUNITIES -- PROVIDING COMMUNITY DISASTER RELIEF -- SODA COMPANY PHILANTHROPY: A DILEMMA FOR ADVOCATES -- Chapter 19: Supporting Worthy Causes: Health Professionals and Research -- PARTNERING WITH NUTRITION AND HEALTH PROFESSIONALS -- PARTNERING WITH NUTRITION AND HEALTH ASSOCIATIONS -- SPONSORING NUTRITION AND HEALTH RESEARCH -- SHOULD NUTRITION AND HEALTH PROFESSIONALS ACCEPTFUNDING FROM SODA COMPANIES? -- Chapter 20: Recruiting Public Health Leaders: Working from Within -- DEREK YACH'S RESPONSE -- Part VII: More "Softball" Tactics: Mitigating Environmental Damage -- Chapter 21: Advocacy: Defending the Environment -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROM SODA-INDUCED DAMAGE -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably. Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROMSODA-INDUCED DAMAGE -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- Chapter 22: Advocacy: Protecting Public Water Resources -- HOW MUCH WATER DOES SODA REQUIRE? -- HOW DO SODA COMPANIES DEAL WITH WATER RISKS? -- THE DUAL BENEFITS OF COMMUNITY WATER PARTNERSHIPS -- PepsiCo and the Nature Conservancy -- Coca-Cola Ekocenters -- Coca-Cola and WaterHealth International -- Other Community Water Projects -- ACQUISITION OF WATER RIGHTS: CONSEQUENCES -- Coca-Cola's Water Problems in India -- Coca-Cola's Water Problems in the United States -- THE DEBATE: A DILEMMA FOR ADVOCATES? -- TAKE ACTION -- Part VIII: "Hardball" Tactics: Defending Turf, Attacking Critics -- Chapter 23: Lobbying, the Revolving Door, Campaign Contributions, and Lawsuits -- SODA LOBBYING AND LOBBYISTS -- THE REVOLVING DOOR -- ELECTION CAMPAIGNS: DISCLOSED CONTRIBUTIONS -- ELECTION CAMPAIGNS: UNDISCLOSED "DARK MONEY "CONTRIBUTIONS -- DOES MONEY INFLUENCE VOTING DECISIONS? -- WHEN ALL ELSE FAILS: USE THE LAW -- CHALLENGE TO ADVOCATES -- Chapter 24: Using Public Relations and Front Groups -- FORGING BUSINESS AND PERSONAL CONNECTIONS -- SPYING ON ADVOCACY GROUPS -- SUPPORTING THE ULTRA-RIGHT -- SUPPORTING FRONT GROUPS -- American Council on Science and Health (Coca-Cola, Dr Pepper Snapple) -- Beverage Institute for Health and Wellness (Coca-Cola) -- "Astroturf" Groups Opposed to Soda Caps and Taxes (ABA) -- THE CENTER FOR CONSUMER FREEDOM (COCA-COLA) -- USING PUBLIC RELATIONS -- CHALLENGE FOR ADVOCATES -- Part IX: Advocacy: Soda Caps, Taxes, and More -- Chapter 25: Advocacy: Capping Soda Portion Sizes -- THE SODA SIZE PROBLEM -- PRICING STRATEGIES: EFFECT ON CALORIES -- THE DEFAULT ISSUE -- CALLS TO REDUCE PORTION SIZES -- ADVOCACY: NEW YORK CITY'S "SUGARY DRINK PORTION CAP RULE". |
| Record Nr. | UNINA-9910821682303321 |
|
Nestle Marion
|
||
| Oxford ; ; New York : , : Oxford University Press, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Carbonated beverages
(7)
- Soft drinks (4)
- Food industry and trade (3)
- Marketing (3)
- Politics, Practical (3)