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10 Steps to Successful Business Writing
10 Steps to Successful Business Writing
Autore Appleman Jack E
Edizione [1st edition]
Pubbl/distr/stampa [Place of publication not identified], : American Society for Training & Development, 2008
Descrizione fisica 1 online resource (1 v.) : ill
Disciplina 808.06/665
Collana 10 steps 10 steps to successful business writing
Soggetto topico Business writing
Commerce
Business Communication
Business & Economics
ISBN 1-60728-269-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-996339084903316
Appleman Jack E  
[Place of publication not identified], : American Society for Training & Development, 2008
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
50 one-minute tips for better communication, revised [[electronic resource] ] : a wealth of business communication ideas / / Phillip E. Bozek
50 one-minute tips for better communication, revised [[electronic resource] ] : a wealth of business communication ideas / / Phillip E. Bozek
Autore Bozek Phillip E
Edizione [Rev. ed.]
Pubbl/distr/stampa Menlo Park, Calif., : Crisp Publications, c1998
Descrizione fisica 1 online resource (133 p.)
Disciplina 658.4/5
Collana A Fifty-minute series book
Soggetto topico Business communication
Business meetings
Business writing
Business presentations
Soggetto genere / forma Electronic books.
ISBN 1-4175-2488-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910450028503321
Bozek Phillip E  
Menlo Park, Calif., : Crisp Publications, c1998
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
50 one-minute tips for better communication, revised [[electronic resource] ] : a wealth of business communication ideas / / Phillip E. Bozek
50 one-minute tips for better communication, revised [[electronic resource] ] : a wealth of business communication ideas / / Phillip E. Bozek
Autore Bozek Phillip E
Edizione [Rev. ed.]
Pubbl/distr/stampa Menlo Park, Calif., : Crisp Publications, c1998
Descrizione fisica 1 online resource (133 p.)
Disciplina 658.4/5
Collana A Fifty-minute series book
Soggetto topico Business communication
Business meetings
Business writing
Business presentations
ISBN 1-4175-2488-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910777344603321
Bozek Phillip E  
Menlo Park, Calif., : Crisp Publications, c1998
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
AMA handbook of business writing [[electronic resource] ] : the ultimate guide to style, grammar, usage, punctuation, construction, and formatting / / Kevin Wilson and Jennifer Wauson
AMA handbook of business writing [[electronic resource] ] : the ultimate guide to style, grammar, usage, punctuation, construction, and formatting / / Kevin Wilson and Jennifer Wauson
Autore Wilson K (Kevin), <1958->
Edizione [1st edition]
Pubbl/distr/stampa New York, : American Management Association, 2010
Descrizione fisica 1 online resource (666 p.)
Disciplina 808/.06665
Altri autori (Persone) WilsonK <1958-> (Kevin)
WausonJennifer
Soggetto topico Commercial correspondence
Business writing
English language - Business English
Soggetto genere / forma Electronic books.
ISBN 1-78402-222-5
1-62198-329-3
1-282-72938-1
9786612729386
0-8144-1590-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; Loan, Lend; INTRODUCTION; ACKNOWLEDGMENTS; SECTION 1 The Writing Process; Audience Analysis; Brainstorming; Research; Interviewing; Outlining; Writing a Draft; Business Writing Style; Using Visuals; Page Design; Publication Design; Editing; Proofreading; Document Review; Revisions; Documenting Sources; Footnotes and Endnotes; Bibliographies; Global Communications; Collaborative Writing; Promotional Writing; SECTION 2 The Business Writer's Alphabetical Reference; A, An; Abbreviations; Titles Before and After Names; Names; Mathematical Units and Measurements; Long Phrases
Words Used with Numbers Common Latin Terms; States and Territories; Things You Should Not Abbreviate; Spacing and Periods for Abbreviations; Guidelines for Using Abbreviations in Your Writing; Abbreviations for Measurements; Abbreviations for Numbers; Above, Below; Absolute Form of an Adjective; Absolute Phrase; Absolutely; Abstract Nouns; Accent Marks; Accept, Except; Access, Excess; Acronyms; Action Verbs; Active Voice; A.D.; Adjectival Noun; Adjectival Opposites; Adjective Phrase; Adjectives; Placement of Adjectives in a Sentence; Use of Multiple Adjectives; Degrees of Adjectives
Irregular Form Adjectives A-Adjectives; Adjuncts, Disjuncts, and Conjuncts; Adverbial Clause; Adverbial Phrase; Adverbs; Prepositional Phrases Acting as Adverbs; Infinitive Phrases Acting as Adverbs; Adverbs in a Numbered List; Adverbs to Avoid; Positioning Adverbs in a Sentence; Order of Adverbs; Inappropriate Adverb Order; Viewpoint Adverbs; Focus Adverbs; Negative Adverbs; Advice, Advise; Affect, Effect; Affixes; African-American; Age; Agents; Agreement; Aid, Aide; Alike; A Little; Allegories; Alliteration; All Right, Alright; Allusion, Illusion; Alone, Lonely; A Lot, Alot, Allot
Already, All Ready Altogether, All Together; Ambitransitive Verbs; American English, British English; Among, Between; Ampersand; A.M., P.M.; An; Anadiplosis; Anaphora; And Also; And/Or; Angry, Mad; Animate Nouns; Antagonyms; Antecedent; Anti-; Antimetabole; Antonyms; Any, Either; Any, Some; Apart, A Part; Apodosis; Apostrophe; Appears, Displays; Appendix; Apposition; Appositives; Articles; As, Like; Assure, Insure, Ensure; Asterisks; As to Whether; As Well As; Autoantonyms; Auxiliary Verbs; Average, Mean, Median; A While, Awhile; Awful, Awfully; Bad, Badly; Back-Channeling; Backslash, Slash
Back up, Backup Base Form of a Verb; Basically, Essentially, Totally; B.C.; Because, Since, As; Been, Gone; Being That, Being As; Below; Beside, Besides; Between, Among; Bias, Biased; Biased or Sexist Language; Bibliography; Billion; Biweekly, Bimonthly, Semiweekly, Semimonthly; Blind; Blog, Weblog; Bold Fonts; Bored, Boring; Both, Alike; Both, Each; Brackets; Changes to Quoted Material; Digressions within Parentheses; Brake, Break; Brand Names; Breath, Breathe; Bring, Take; British English; Bulleted List; Bushel; Business, Right; Buzzwords; By, Bye, Buy; By, Until; Call Back, Callback
Call Out, Callout
Record Nr. UNINA-9910459156803321
Wilson K (Kevin), <1958->  
New York, : American Management Association, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
AMA handbook of business writing [[electronic resource] ] : the ultimate guide to style, grammar, usage, punctuation, construction, and formatting / / Kevin Wilson and Jennifer Wauson
AMA handbook of business writing [[electronic resource] ] : the ultimate guide to style, grammar, usage, punctuation, construction, and formatting / / Kevin Wilson and Jennifer Wauson
Autore Wilson K (Kevin), <1958->
Edizione [1st edition]
Pubbl/distr/stampa New York, : American Management Association, 2010
Descrizione fisica 1 online resource (666 p.)
Disciplina 808/.06665
Altri autori (Persone) WilsonK <1958-> (Kevin)
WausonJennifer
Soggetto topico Commercial correspondence
Business writing
English language - Business English
ISBN 1-78402-222-5
1-62198-329-3
1-282-72938-1
9786612729386
0-8144-1590-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; Loan, Lend; INTRODUCTION; ACKNOWLEDGMENTS; SECTION 1 The Writing Process; Audience Analysis; Brainstorming; Research; Interviewing; Outlining; Writing a Draft; Business Writing Style; Using Visuals; Page Design; Publication Design; Editing; Proofreading; Document Review; Revisions; Documenting Sources; Footnotes and Endnotes; Bibliographies; Global Communications; Collaborative Writing; Promotional Writing; SECTION 2 The Business Writer's Alphabetical Reference; A, An; Abbreviations; Titles Before and After Names; Names; Mathematical Units and Measurements; Long Phrases
Words Used with Numbers Common Latin Terms; States and Territories; Things You Should Not Abbreviate; Spacing and Periods for Abbreviations; Guidelines for Using Abbreviations in Your Writing; Abbreviations for Measurements; Abbreviations for Numbers; Above, Below; Absolute Form of an Adjective; Absolute Phrase; Absolutely; Abstract Nouns; Accent Marks; Accept, Except; Access, Excess; Acronyms; Action Verbs; Active Voice; A.D.; Adjectival Noun; Adjectival Opposites; Adjective Phrase; Adjectives; Placement of Adjectives in a Sentence; Use of Multiple Adjectives; Degrees of Adjectives
Irregular Form Adjectives A-Adjectives; Adjuncts, Disjuncts, and Conjuncts; Adverbial Clause; Adverbial Phrase; Adverbs; Prepositional Phrases Acting as Adverbs; Infinitive Phrases Acting as Adverbs; Adverbs in a Numbered List; Adverbs to Avoid; Positioning Adverbs in a Sentence; Order of Adverbs; Inappropriate Adverb Order; Viewpoint Adverbs; Focus Adverbs; Negative Adverbs; Advice, Advise; Affect, Effect; Affixes; African-American; Age; Agents; Agreement; Aid, Aide; Alike; A Little; Allegories; Alliteration; All Right, Alright; Allusion, Illusion; Alone, Lonely; A Lot, Alot, Allot
Already, All Ready Altogether, All Together; Ambitransitive Verbs; American English, British English; Among, Between; Ampersand; A.M., P.M.; An; Anadiplosis; Anaphora; And Also; And/Or; Angry, Mad; Animate Nouns; Antagonyms; Antecedent; Anti-; Antimetabole; Antonyms; Any, Either; Any, Some; Apart, A Part; Apodosis; Apostrophe; Appears, Displays; Appendix; Apposition; Appositives; Articles; As, Like; Assure, Insure, Ensure; Asterisks; As to Whether; As Well As; Autoantonyms; Auxiliary Verbs; Average, Mean, Median; A While, Awhile; Awful, Awfully; Bad, Badly; Back-Channeling; Backslash, Slash
Back up, Backup Base Form of a Verb; Basically, Essentially, Totally; B.C.; Because, Since, As; Been, Gone; Being That, Being As; Below; Beside, Besides; Between, Among; Bias, Biased; Biased or Sexist Language; Bibliography; Billion; Biweekly, Bimonthly, Semiweekly, Semimonthly; Blind; Blog, Weblog; Bold Fonts; Bored, Boring; Both, Alike; Both, Each; Brackets; Changes to Quoted Material; Digressions within Parentheses; Brake, Break; Brand Names; Breath, Breathe; Bring, Take; British English; Bulleted List; Bushel; Business, Right; Buzzwords; By, Bye, Buy; By, Until; Call Back, Callback
Call Out, Callout
Record Nr. UNINA-9910785036903321
Wilson K (Kevin), <1958->  
New York, : American Management Association, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
AMA handbook of business writing : the ultimate guide to style, grammar, usage, punctuation, construction, and formatting / / Kevin Wilson and Jennifer Wauson
AMA handbook of business writing : the ultimate guide to style, grammar, usage, punctuation, construction, and formatting / / Kevin Wilson and Jennifer Wauson
Autore Wilson K (Kevin), <1958->
Edizione [1st edition]
Pubbl/distr/stampa New York, : American Management Association, 2010
Descrizione fisica 1 online resource (666 p.)
Disciplina 808/.06665
Altri autori (Persone) WilsonK <1958-> (Kevin)
WausonJennifer
Soggetto topico Commercial correspondence
Business writing
English language - Business English
ISBN 1-78402-222-5
1-62198-329-3
1-282-72938-1
9786612729386
0-8144-1590-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto CONTENTS; Loan, Lend; INTRODUCTION; ACKNOWLEDGMENTS; SECTION 1 The Writing Process; Audience Analysis; Brainstorming; Research; Interviewing; Outlining; Writing a Draft; Business Writing Style; Using Visuals; Page Design; Publication Design; Editing; Proofreading; Document Review; Revisions; Documenting Sources; Footnotes and Endnotes; Bibliographies; Global Communications; Collaborative Writing; Promotional Writing; SECTION 2 The Business Writer's Alphabetical Reference; A, An; Abbreviations; Titles Before and After Names; Names; Mathematical Units and Measurements; Long Phrases
Words Used with Numbers Common Latin Terms; States and Territories; Things You Should Not Abbreviate; Spacing and Periods for Abbreviations; Guidelines for Using Abbreviations in Your Writing; Abbreviations for Measurements; Abbreviations for Numbers; Above, Below; Absolute Form of an Adjective; Absolute Phrase; Absolutely; Abstract Nouns; Accent Marks; Accept, Except; Access, Excess; Acronyms; Action Verbs; Active Voice; A.D.; Adjectival Noun; Adjectival Opposites; Adjective Phrase; Adjectives; Placement of Adjectives in a Sentence; Use of Multiple Adjectives; Degrees of Adjectives
Irregular Form Adjectives A-Adjectives; Adjuncts, Disjuncts, and Conjuncts; Adverbial Clause; Adverbial Phrase; Adverbs; Prepositional Phrases Acting as Adverbs; Infinitive Phrases Acting as Adverbs; Adverbs in a Numbered List; Adverbs to Avoid; Positioning Adverbs in a Sentence; Order of Adverbs; Inappropriate Adverb Order; Viewpoint Adverbs; Focus Adverbs; Negative Adverbs; Advice, Advise; Affect, Effect; Affixes; African-American; Age; Agents; Agreement; Aid, Aide; Alike; A Little; Allegories; Alliteration; All Right, Alright; Allusion, Illusion; Alone, Lonely; A Lot, Alot, Allot
Already, All Ready Altogether, All Together; Ambitransitive Verbs; American English, British English; Among, Between; Ampersand; A.M., P.M.; An; Anadiplosis; Anaphora; And Also; And/Or; Angry, Mad; Animate Nouns; Antagonyms; Antecedent; Anti-; Antimetabole; Antonyms; Any, Either; Any, Some; Apart, A Part; Apodosis; Apostrophe; Appears, Displays; Appendix; Apposition; Appositives; Articles; As, Like; Assure, Insure, Ensure; Asterisks; As to Whether; As Well As; Autoantonyms; Auxiliary Verbs; Average, Mean, Median; A While, Awhile; Awful, Awfully; Bad, Badly; Back-Channeling; Backslash, Slash
Back up, Backup Base Form of a Verb; Basically, Essentially, Totally; B.C.; Because, Since, As; Been, Gone; Being That, Being As; Below; Beside, Besides; Between, Among; Bias, Biased; Biased or Sexist Language; Bibliography; Billion; Biweekly, Bimonthly, Semiweekly, Semimonthly; Blind; Blog, Weblog; Bold Fonts; Bored, Boring; Both, Alike; Both, Each; Brackets; Changes to Quoted Material; Digressions within Parentheses; Brake, Break; Brand Names; Breath, Breathe; Bring, Take; British English; Bulleted List; Bushel; Business, Right; Buzzwords; By, Bye, Buy; By, Until; Call Back, Callback
Call Out, Callout
Altri titoli varianti American Management Association handbook of business writing
Handbook of business writing
Record Nr. UNINA-9910956583603321
Wilson K (Kevin), <1958->  
New York, : American Management Association, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Analysing professional genres [[electronic resource] /] / edited by Anna Trosborg
Analysing professional genres [[electronic resource] /] / edited by Anna Trosborg
Pubbl/distr/stampa Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., c2000
Descrizione fisica xvi, 255 p. : ill
Disciplina 808/.06665
Altri autori (Persone) TrosborgAnna <1937->
Collana Pragmatics & beyond
Soggetto topico Business writing
Technical writing
Soggetto genere / forma Electronic books.
ISBN 1-283-17464-2
9786613174642
90-272-8376-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910456804903321
Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., c2000
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Analysing professional genres [[electronic resource] /] / edited by Anna Trosborg
Analysing professional genres [[electronic resource] /] / edited by Anna Trosborg
Pubbl/distr/stampa Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., c2000
Descrizione fisica xvi, 255 p. : ill
Disciplina 808/.06665
Altri autori (Persone) TrosborgAnna <1937->
Collana Pragmatics & beyond
Soggetto topico Business writing
Technical writing
ISBN 1-283-17464-2
9786613174642
90-272-8376-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910781215003321
Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., c2000
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Analysing professional genres / / edited by Anna Trosborg
Analysing professional genres / / edited by Anna Trosborg
Edizione [1st ed.]
Pubbl/distr/stampa Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., c2000
Descrizione fisica xvi, 255 p. : ill
Disciplina 808/.06665
Altri autori (Persone) TrosborgAnna <1937->
Collana Pragmatics & beyond
Soggetto topico Business writing
Technical writing
ISBN 9786613174642
9781283174640
1283174642
9789027283764
9027283761
Classificazione HF 120
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto ANALYSING PROFESSIONAL GENRES -- Editorial page -- Title page -- Copyright page -- Table of contents -- Introduction -- Notes -- References -- Genre, Terminology, and Corpus Studies -- Genre and Terminology -- Introduction -- Terminology and documentation -- Genre and electronic text corpora -- The relationship between terminology and genre -- Conclusion -- Notes -- References -- Intralingual, Interlingual and Intercultural Studies of Genres -- Singular Utterances: Realizing Local Activities through Typified Formsin Typified Circumstances -- Genre and utterance -- Text, discourse, rhetoric and composition -- Regulation and uniqueness -- Generic ontologies and unique objects -- Translation -- Intertextuality -- Accountability -- Concepts and operations -- References -- Towards Classifying the Arguments in Research Genres -- Introduction -- Previous studies -- Design of this investigation -- Example of arguments -- Developing a surface-feature classification -- A classification of the surface features of minimal arguments -- Results -- Conclusions -- References -- Geological Setting/Cadre Géologique" in English and French Petrology Articles: Muted Indications of Explored Places -- Introduction -- Background -- Features of Geological Setting sections -- Discussion -- Acknowledgments -- Notes -- Appendix -- References -- Titles of English and German Research Papers in Medicine and Linguistics -- Introduction -- Linguistic research on titles -- Results -- Summary -- Notes -- References -- Genres and the Media -- That's not News: Persuasive and Expository Genres in the Press -- Introduction -- Texts and genres -- The leader page -- Leading articles -- Other non-news genres -- Conclusion -- Abbreviations -- Notes -- References -- Appendix 1 -- Appendix 2 -- Appendix 3 -- Appendix 4 -- Appendix 5 -- Appendix 6a+6b -- Appendix 7a+7b.
The Inaugural Address President Clinton's 1993 address -- Communicative functions -- Rhetorical features -- The inaugural address as a genre -- Notes -- References -- Genres in Conflict -- Genres in Conflict -- Introductory -- Legal discourse in Hong Kong -- The Sino-British joint declaration -- The Basic Law -- Discussion -- Notes -- References -- Conflicts in Professional Discourse: Language, Law and Real Estate -- Case stories -- Conflicting interpretations -- Discourse, communication and culture -- The discourse of estate agents -- Conclusion -- References -- Genres and New Technology (Changing and emerging genres) -- Powerpoints: Technology, Lectures, and Changing Genres -- Introduction -- Changing genres: The old lecture -- The new lecture -- Changes in genres -- Conclusion -- Note -- References -- Rhetorical Clustering and Perceptual Cohesion in Technical (Online) Documentation -- Introduction -- Aims -- Text, typography and layout -- Perceptual cohesion -- Local cohesion -- Foregrounding -- Globalcohesion -- The technology of text -- Structure and texture in digital documents -- Concluding remarks -- References -- Applied Genre Analysis -- The Role of Genre for Translation -- Introduction -- Text type - genre - Textsorte -- Genres in translation studies -- Using genres in translation teaching -- References -- Broadening the Perspective -- Analysing LSP Genres (Text Types): From Perpetuation to Optimizationin Text(-type) Linguistics -- The present situation in LSP text linguistics -- Descriptive LSP text(-type) linguistics: the methodology of investigating current usage -- From perpetuation to optimization in LSP text(-type) linguistics -- Examples of requirements to be met by LSP texts -- Prospective LSP text(-type) linguistics: the methodology of investigating what is needed -- Notes -- References -- Index.
Record Nr. UNINA-9910959794603321
Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., c2000
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The best business writing 2014 / / edited by Dean Starkman, Martha M. Hamilton and Ryan Chittum
The best business writing 2014 / / edited by Dean Starkman, Martha M. Hamilton and Ryan Chittum
Pubbl/distr/stampa New York : , : Columbia University Press, , [2014]
Descrizione fisica 1 online resource (593 p.)
Disciplina 070.44965
Collana Columbia journalism review books
Soggetto topico Business writing
Business
Businesspeople
Business enterprises
Soggetto genere / forma Electronic books.
ISBN 0-231-53917-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- Contents -- Introduction / Starkman, Dean -- Acknowledgments -- Part I. Silicon Culture -- 1. Why We Are Allowed to Hate Silicon Valley / Morozov, Evgeny -- 2. Diary: Google Invades / Solnit, Rebecca -- 3. Facebook Feminism, Like It or Not / Faludi, Susan -- 4. Dead End on Silk Road / Kushner, David -- Part II. Brave New Economic World -- 5. A Tale of Two Londons / Shaxson, Nicholas -- 6. London's Laundry Business / Judah, Ben -- 7. How Technology and Hefty Subsidies Make U.S. Cotton King / Smith, Robert -- 8. Invisible Child / Elliott, Andrea -- 9. Russell Brand and the GQ Awards / Brand, Russell -- 10. Maximizing Shareholder Value / Yang, Jia Lynn -- Part III. Frenzied Finance -- 11. One Percent Jokes and Plutocrats in Drag / Roose, Kevin -- 12. Here's Why Wall Street Has a Hard Time Being Ethical / Arnade, Chris -- 13. How the Fed Let the World Blow Up in 2008 / O'Brien, Matthew -- 14. Gross vs. El-Erian / Zuckerman, Gregory / Grind, Kirsten -- 15. Secret Currency Traders' Club Devised Biggest Market's Rates / Vaughan, Liam / Finch, Gavin / Ivry, Bob -- 16. Lunch with the FT: Meredith Whitney / Kellaway, Lucy -- 17. How the Case Against Bank of America CEO Fizzled / Eisinger, Jesse -- Part IV. Unhealthy Business -- 18. Use Only as Directed / Gerth, Jeff -- 19. Merchants of Meth / Engle, Jonah -- 20. The Extraordinary Science of Addictive Junk Food / Moss, Michael -- 21. League of Denial / Kirk, Michael / Wiser, Mike / Fainaru, Steve / Fainaru-Wada, Mark -- Part V. Creative Destruction -- 22. How Jenna Lyons Transformed J.Crew Into a Cult Brand / Sacks, Danielle -- 23. The Mysterious Story of the Battery Startup That Promised GM a 200-Mile Electric Car / LeVine, Steve -- 24. The Death of the Funeral Business / Hingston, Sandy -- 25. Declara Co-Founder Ramona Pierson's Comeback Odyssey / Vance, Ashlee -- 26. A Toast Story / Gravois, John -- Part VI. The Politics of Business -- 27. Washington's Robust Market for Attacks, Half-Truths / Kranish, Michael -- 28. He Who Makes the Rules / Sweetland Edwards, Haley -- 29. A Word from Our Sponsor / Mayer, Jane -- 30. Amazon's (Not So) Secret War on Taxes / Elkind, Peter / Burke, Doris -- 31. How the NFL Fleeces Taxpayers / Easterbrook, Gregg -- Contributors -- Permissions
Record Nr. UNINA-9910460934403321
New York : , : Columbia University Press, , [2014]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui