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LinkedIn for dummies / / Joel Elad
| LinkedIn for dummies / / Joel Elad |
| Autore | Elad Joel |
| Edizione | [Sixth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , [2021] |
| Descrizione fisica | 1 online resource (x, 371 pages) : illustrations |
| Disciplina | 650.1402856754 |
| Collana | --For dummies |
| Soggetto topico |
Online social networks
Business enterprises - Computer networks Business networks - Computer network resources Job hunting - Computer network resources |
| ISBN |
1-119-69539-2
1-119-69534-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Understanding LinkedIn Basics -- Chapter 1 Looking into LinkedIn -- Understanding Your New Contact Management and Networking Toolkit -- Keeping track of your contacts -- Understanding the different degrees of network connections -- Discovering What You Can Do with LinkedIn -- Building your brand and profile -- Looking for a job now or later -- Finding out all kinds of valuable information -- Expanding your network -- Navigating LinkedIn -- Touring the top navigation bar -- Looking at the Settings & -- Privacy page -- Understanding LinkedIn Costs and Benefits -- Weighing free versus paid accounts -- Comparing the paid accounts -- Upgrading to a premium account -- Chapter 2 Signing Up and Creating Your Account -- Joining LinkedIn -- Joining with an invitation -- Joining without an invitation -- Completing the sign-up process -- Building Your Network -- Chapter 3 Completing Your Profile -- Adding a Summary and Basic Information -- Updating the basic information sections -- Writing your summary first -- Completing Your Summary -- Adding More Profile Sections -- Adding a Position -- Reporting Your Education -- Setting Your Profile URL and Public View -- Part 2 Finding Others and Getting Connected -- Chapter 4 Discovering and Building Your Network -- Searching Your First-Degree Connections -- Searching the LinkedIn Network -- Starting with basic search options -- Advanced searching with filters -- Performing advanced searches -- Saving searches for future use -- Chapter 5 Growing Your Network -- Building a Meaningful Network -- Importing Contacts into LinkedIn -- Importing a contacts list from your email system -- Checking for members.
Finding classmates -- Using the People You May Know feature -- Browsing your connections' networks -- Sending Connection Requests -- Sending requests to existing members -- Understanding why you shouldn't use canned invitations -- Sending requests to nonmembers -- Communicating the value of joining LinkedIn -- Removing people from your network -- Accepting (or Gracefully Declining) Invitations -- Chapter 6 Managing Messages and InMail -- Using InMail versus Using LinkedIn Messages -- Understanding LinkedIn messages -- Understanding your inbox -- Getting to know InMail -- Sending InMail -- Managing Invitations -- Tracking sent invitations -- Tracking received invitations -- Setting Up an Introduction -- Planning your approach to each person -- Sending an introduction request message -- Managing Introduction Requests -- Accepting requests and forwarding the introduction -- Gracefully declining requests -- Chapter 7 Interacting with and Endorsing Your Network -- Interacting with Your Network -- Creating a status update to stay connected -- Interacting with status updates -- Giving and Receiving Endorsements on LinkedIn -- Endorsing someone on LinkedIn -- Accepting endorsements on LinkedIn -- Managing your skills and endorsements -- Part 3 Growing and Managing Your Network -- Chapter 8 Understanding Your News Feed -- Understanding the News Feed -- Configuring Your News Feed -- Setting Up Digest Notifications -- Writing an Article on LinkedIn -- Managing Post Interactions -- Chapter 9 Exploring the Power of Recommendations -- Understanding Recommendations -- Writing Recommendations -- Choose wisely, grasshopper: Deciding whom to recommend -- Look right here: Making your recommendation stand out -- Creating a recommendation -- Requesting Recommendations -- Choosing whom to ask -- Creating a polite recommendation request. Gracefully Declining a Recommendation (or a Request for One) -- Managing Recommendations -- Editing or removing recommendations you've made -- Handling new recommendations you've received -- Removing or requesting to revise a recommendation -- Chapter 10 Accessing LinkedIn with a Mobile Device -- Surveying the LinkedIn Mobile App -- Installing Any LinkedIn Mobile App -- Breaking Down the Sections of the LinkedIn Mobile App -- Connecting Your App Usage with Website Usage -- Chapter 11 Configuring Settings Like a Pro -- Using the Settings & -- Privacy Page as a Command Console -- Starting with Basic Account Changes -- Controlling Visibility and Privacy Settings -- Finalizing Your LinkedIn Communications Settings -- Chapter 12 Using LinkedIn with Your Internet Activities -- Exporting LinkedIn Connections to Your Email Application -- Creating your contacts export file in LinkedIn -- Exporting contacts to Office 365 -- Exporting contacts to Outlook (non-Office-Suite version) -- Exporting contacts to Gmail -- Exporting Your Profile and Badge -- Exporting your profile to a PDF file -- Creating a public profile badge for other websites -- Part 4 Finding Employees, Jobs, and Companies -- Chapter 13 Finding Employees -- Managing Your Job Listings -- Posting a job listing -- Advertising your job listing to your network -- Reviewing applicants -- Screening Candidates with LinkedIn -- Using Strategies to Find Active or Passive Job Seekers -- Chapter 14 Finding a Job -- Searching for an Open Position -- Tuning Up Your Profile and Network to Make a Good Impression -- Preparing Your Profile and Account Settings for Job Searches -- Checking your profile's visibility -- Optimizing your profile -- Involving LinkedIn in Job Search Strategies -- Leveraging connections -- Finding people with the same or similar job -- Taking advantage of your alma mater. Finding target company referrals -- Chapter 15 Following Companies -- Searching for Companies -- Putting Your Company on LinkedIn -- Adding a Company page to LinkedIn -- Part 5 Using LinkedIn for Everyday Business -- Chapter 16 Getting Connected with Groups -- Reaping the Benefits of Groups -- Understanding the Two Types of Groups -- Joining a Group -- Starting and participating in group discussions -- Viewing a group's membership list -- Creating a Group -- Setting Up the Group and Inviting Members -- Building and managing your member list -- Crafting your invitation email -- Approving members to your group -- Chapter 17 Implementing Sales and Marketing Techniques -- Marketing Yourself through LinkedIn -- Optimizing your profile -- Marketing yourself to your network -- Marketing Your Business through LinkedIn -- Using online marketing tactics with LinkedIn -- Mining for Clients -- Generating leads with the Advanced People search -- Finding the decision-maker -- Closing the Deal -- Preparing for the client meeting -- Reporting a positive sale -- Chapter 18 Using LinkedIn Ads -- Understanding LinkedIn Ads -- Finding Out about Filtering Options -- Creating an Ad Campaign -- Managing Your Ad Campaign -- Chapter 19 Discovering Creative Uses of LinkedIn -- Mashing LinkedIn with Other Services -- LinkedIn and Google Alerts -- LinkedIn Archives and Data Syncing -- LinkedIn and WordPress work together -- Building Your Focus Group -- Using Location-Based LinkedIn Ideas -- Building your network before moving to a new city -- Arranging face-to-face meetings when traveling -- Networking with LinkedIn . . . in person! -- Part 6 The Part of Tens -- Chapter 20 Ten LinkedIn Do's and Don'ts -- Do Keep Your Profile Complete and Current -- Don't Use Canned Invitations -- Don't Expect Everyone to Network as You Do -- Do Your Homework. Do Give LinkedIn Messages Equal Importance -- Don't Spam -- Do Make New Connections -- Do Cross-Promote -- Do Add Value to the Process -- Don't Confuse Quantity with Quality -- Chapter 21 Ten LinkedIn Resources -- The Official LinkedIn Blog -- LinkedIn Integrations with Zapier -- LinkedIn Marketing Solutions -- LinkedIn YouTube Channel -- Linked Intelligence -- LinkedIn Speaker Series Podcast -- LinkedIn Plugins -- Social Media Examiner -- TextExpander -- Buffer -- Index -- EULA. |
| Record Nr. | UNINA-9910798930003321 |
Elad Joel
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
LinkedIn for dummies / / Joel Elad
| LinkedIn for dummies / / Joel Elad |
| Autore | Elad Joel |
| Edizione | [Sixth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , [2021] |
| Descrizione fisica | 1 online resource (x, 371 pages) : illustrations |
| Disciplina | 650.1402856754 |
| Collana | --For dummies |
| Soggetto topico |
Online social networks
Business enterprises - Computer networks Business networks - Computer network resources Job hunting - Computer network resources |
| ISBN |
1-119-69539-2
1-119-69534-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Title Page -- Copyright Page -- Table of Contents -- Introduction -- About This Book -- Foolish Assumptions -- Icons Used in This Book -- Beyond the Book -- Where to Go from Here -- Part 1 Understanding LinkedIn Basics -- Chapter 1 Looking into LinkedIn -- Understanding Your New Contact Management and Networking Toolkit -- Keeping track of your contacts -- Understanding the different degrees of network connections -- Discovering What You Can Do with LinkedIn -- Building your brand and profile -- Looking for a job now or later -- Finding out all kinds of valuable information -- Expanding your network -- Navigating LinkedIn -- Touring the top navigation bar -- Looking at the Settings & -- Privacy page -- Understanding LinkedIn Costs and Benefits -- Weighing free versus paid accounts -- Comparing the paid accounts -- Upgrading to a premium account -- Chapter 2 Signing Up and Creating Your Account -- Joining LinkedIn -- Joining with an invitation -- Joining without an invitation -- Completing the sign-up process -- Building Your Network -- Chapter 3 Completing Your Profile -- Adding a Summary and Basic Information -- Updating the basic information sections -- Writing your summary first -- Completing Your Summary -- Adding More Profile Sections -- Adding a Position -- Reporting Your Education -- Setting Your Profile URL and Public View -- Part 2 Finding Others and Getting Connected -- Chapter 4 Discovering and Building Your Network -- Searching Your First-Degree Connections -- Searching the LinkedIn Network -- Starting with basic search options -- Advanced searching with filters -- Performing advanced searches -- Saving searches for future use -- Chapter 5 Growing Your Network -- Building a Meaningful Network -- Importing Contacts into LinkedIn -- Importing a contacts list from your email system -- Checking for members.
Finding classmates -- Using the People You May Know feature -- Browsing your connections' networks -- Sending Connection Requests -- Sending requests to existing members -- Understanding why you shouldn't use canned invitations -- Sending requests to nonmembers -- Communicating the value of joining LinkedIn -- Removing people from your network -- Accepting (or Gracefully Declining) Invitations -- Chapter 6 Managing Messages and InMail -- Using InMail versus Using LinkedIn Messages -- Understanding LinkedIn messages -- Understanding your inbox -- Getting to know InMail -- Sending InMail -- Managing Invitations -- Tracking sent invitations -- Tracking received invitations -- Setting Up an Introduction -- Planning your approach to each person -- Sending an introduction request message -- Managing Introduction Requests -- Accepting requests and forwarding the introduction -- Gracefully declining requests -- Chapter 7 Interacting with and Endorsing Your Network -- Interacting with Your Network -- Creating a status update to stay connected -- Interacting with status updates -- Giving and Receiving Endorsements on LinkedIn -- Endorsing someone on LinkedIn -- Accepting endorsements on LinkedIn -- Managing your skills and endorsements -- Part 3 Growing and Managing Your Network -- Chapter 8 Understanding Your News Feed -- Understanding the News Feed -- Configuring Your News Feed -- Setting Up Digest Notifications -- Writing an Article on LinkedIn -- Managing Post Interactions -- Chapter 9 Exploring the Power of Recommendations -- Understanding Recommendations -- Writing Recommendations -- Choose wisely, grasshopper: Deciding whom to recommend -- Look right here: Making your recommendation stand out -- Creating a recommendation -- Requesting Recommendations -- Choosing whom to ask -- Creating a polite recommendation request. Gracefully Declining a Recommendation (or a Request for One) -- Managing Recommendations -- Editing or removing recommendations you've made -- Handling new recommendations you've received -- Removing or requesting to revise a recommendation -- Chapter 10 Accessing LinkedIn with a Mobile Device -- Surveying the LinkedIn Mobile App -- Installing Any LinkedIn Mobile App -- Breaking Down the Sections of the LinkedIn Mobile App -- Connecting Your App Usage with Website Usage -- Chapter 11 Configuring Settings Like a Pro -- Using the Settings & -- Privacy Page as a Command Console -- Starting with Basic Account Changes -- Controlling Visibility and Privacy Settings -- Finalizing Your LinkedIn Communications Settings -- Chapter 12 Using LinkedIn with Your Internet Activities -- Exporting LinkedIn Connections to Your Email Application -- Creating your contacts export file in LinkedIn -- Exporting contacts to Office 365 -- Exporting contacts to Outlook (non-Office-Suite version) -- Exporting contacts to Gmail -- Exporting Your Profile and Badge -- Exporting your profile to a PDF file -- Creating a public profile badge for other websites -- Part 4 Finding Employees, Jobs, and Companies -- Chapter 13 Finding Employees -- Managing Your Job Listings -- Posting a job listing -- Advertising your job listing to your network -- Reviewing applicants -- Screening Candidates with LinkedIn -- Using Strategies to Find Active or Passive Job Seekers -- Chapter 14 Finding a Job -- Searching for an Open Position -- Tuning Up Your Profile and Network to Make a Good Impression -- Preparing Your Profile and Account Settings for Job Searches -- Checking your profile's visibility -- Optimizing your profile -- Involving LinkedIn in Job Search Strategies -- Leveraging connections -- Finding people with the same or similar job -- Taking advantage of your alma mater. Finding target company referrals -- Chapter 15 Following Companies -- Searching for Companies -- Putting Your Company on LinkedIn -- Adding a Company page to LinkedIn -- Part 5 Using LinkedIn for Everyday Business -- Chapter 16 Getting Connected with Groups -- Reaping the Benefits of Groups -- Understanding the Two Types of Groups -- Joining a Group -- Starting and participating in group discussions -- Viewing a group's membership list -- Creating a Group -- Setting Up the Group and Inviting Members -- Building and managing your member list -- Crafting your invitation email -- Approving members to your group -- Chapter 17 Implementing Sales and Marketing Techniques -- Marketing Yourself through LinkedIn -- Optimizing your profile -- Marketing yourself to your network -- Marketing Your Business through LinkedIn -- Using online marketing tactics with LinkedIn -- Mining for Clients -- Generating leads with the Advanced People search -- Finding the decision-maker -- Closing the Deal -- Preparing for the client meeting -- Reporting a positive sale -- Chapter 18 Using LinkedIn Ads -- Understanding LinkedIn Ads -- Finding Out about Filtering Options -- Creating an Ad Campaign -- Managing Your Ad Campaign -- Chapter 19 Discovering Creative Uses of LinkedIn -- Mashing LinkedIn with Other Services -- LinkedIn and Google Alerts -- LinkedIn Archives and Data Syncing -- LinkedIn and WordPress work together -- Building Your Focus Group -- Using Location-Based LinkedIn Ideas -- Building your network before moving to a new city -- Arranging face-to-face meetings when traveling -- Networking with LinkedIn . . . in person! -- Part 6 The Part of Tens -- Chapter 20 Ten LinkedIn Do's and Don'ts -- Do Keep Your Profile Complete and Current -- Don't Use Canned Invitations -- Don't Expect Everyone to Network as You Do -- Do Your Homework. Do Give LinkedIn Messages Equal Importance -- Don't Spam -- Do Make New Connections -- Do Cross-Promote -- Do Add Value to the Process -- Don't Confuse Quantity with Quality -- Chapter 21 Ten LinkedIn Resources -- The Official LinkedIn Blog -- LinkedIn Integrations with Zapier -- LinkedIn Marketing Solutions -- LinkedIn YouTube Channel -- Linked Intelligence -- LinkedIn Speaker Series Podcast -- LinkedIn Plugins -- Social Media Examiner -- TextExpander -- Buffer -- Index -- EULA. |
| Record Nr. | UNINA-9910817666103321 |
|
Elad Joel
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Socialized! : how the most successful businesses harness the power of social / / by Mark Fidelman
| Socialized! : how the most successful businesses harness the power of social / / by Mark Fidelman |
| Autore | Fidelman Mark |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Boca Raton, FL : , : Routledge, an imprint of Taylor and Francis, , [2016] |
| Descrizione fisica | 1 online resource (xvi, 271 pages) : illustrations |
| Disciplina | 658.8/72 |
| Soggetto topico |
Business networks - Computer network resources
Social media - Marketing Strategic planning Online social networks Business enterprises - Computer networks |
| ISBN |
9781315230009
1315230003 9781937134440 193713444X 9781351860758 1351860755 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | chapter It’s Now or Never -- chapter GREETER Community Employees Members ROLE -- NURTURER DIPLOMAT Mother Colin Theresa Powell -- chapter Step 3: Diagnose and Assess the Gaps -- chapter Tips for a Great Presentation and to Receive Plan Approval -- chapter SocialBusinessMaturityModel -- chapter Why Culture Is Important to Building a Social Business -- chapter Question 4: Which Philosophy Dominates Our Quality Strategies? -- chapter TYPESOFBUSINESSCULTURE -- chapter How Do We Change the Culture? -- chapter Rule 1: Let Employees Know It’s Okay to Fail -- chapter INTERNAL COLLABORATION CROWDSOURCING CONNECTING -- chapter Requirement 7: Refocus Human Resources on Human Experience -- chapter Why Enterprises Need an Internal Social Business Strategy and Social Platform -- chapter Organizational Benefits: A More Adaptive Workforce BenefitsConsistentOverTime -- chapter Poor Technology Integration -- chapter The Culture Isn’t Mature Enough to Support It -- chapter Build Incentives into the Social Initiatives -- chapter Who Is Involved with External Social Business? -- chapter Building the Digital Network Through Community -- chapter Your Digital Network Is Both a Map and a Garden -- chapter If Lehman Had Been a “Social Business” Could It Have Been Saved? -- chapter Old Way: Workplace = Fixed Location/Fixed Time -- chapter Analytics: Monitor, Measure, Adapt -- chapter Create a Technology Adoption Program -- chapter 2 Build or Join an External Community -- chapter 6 Become Your Own Media Publisher -- chapter 7 Replace Traditional Marketing with Content Marketing -- chapter 2 3 % 2 8 % 2 9 % 7 7 % 7 2 % 7 1 % -- chapter Preparing for the New Workforce’s “Digital Natives” -- chapter Why Recruiters Can No Longer Settle for “Business-As-Usual” -- chapter JETBLUE : VISUALIZATIONSOFREPRESENTATIVEPOSTS -- chapter UNITEDAIRLINES : JETBLUE : VISUALIZATIONSOFREPRESENTATIVEPOSTS -- chapter Jet Blue Sentiment Analysis Positive -- chapter United Airlines Sentiment Analysis Positive -- chapter How to Connect Product to Influencers and Influencers to Customers -- chapter Darwin’s Social Funnel -- chapter Shell Oil and Greenpeace Lessons Learned -- chapter Becoming SOCIALIZED! -- chapter Endnotes -- chapter 2 Chapter 2 -- chapter Acknowledgments. |
| Altri titoli varianti | How the most successful businesses harness the power of social |
| Record Nr. | UNINA-9910136207503321 |
|
Fidelman Mark
|
||
| Boca Raton, FL : , : Routledge, an imprint of Taylor and Francis, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
