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Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey
| Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
| Autore | Bruce Duncan <1951-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) | HarveyDavid <1945-> |
| Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20720-7
1-282-93958-0 9786612939587 0-470-74181-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
| Record Nr. | UNINA-9910141049303321 |
Bruce Duncan <1951->
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| Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey
| Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
| Autore | Bruce Duncan <1951-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) | HarveyDavid <1945-> |
| Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
| ISBN |
1-119-20720-7
1-282-93958-0 9786612939587 0-470-74181-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
| Record Nr. | UNINA-9910830782003321 |
|
Bruce Duncan <1951->
|
||
| Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand enigma : decoding the secrets of your brand / / Duncan Bruce and David Harvey
| Brand enigma : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
| Autore | Bruce Duncan <1951-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | HarveyDavid <1945-> |
| Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
| ISBN |
9786612939587
9781119207207 1119207207 9781282939585 1282939580 9780470741818 0470741813 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
| Altri titoli varianti | Decoding the secrets of your brand |
| Record Nr. | UNINA-9911019909703321 |
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Bruce Duncan <1951->
|
||
| Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand Harmony : Achieving Dynamic Results by Orchestrating Your Customer's Total Experience
| Brand Harmony : Achieving Dynamic Results by Orchestrating Your Customer's Total Experience |
| Autore | Yastrow Steve |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cork, : BookBaby, 2010 |
| Descrizione fisica | 1 online resource (211 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Business names
Marketing |
| ISBN | 1-59079-282-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Title Page; Copyright; Contents; Acknowledgements; How to Use This Book; 1 The Parable of the Concert; How Was Your Experience?; 2 How Brand Impressions Are Formed... and Why It Matters; Everything Is Marketing; 3 Brute Force Branding...and Why It Doesn't Work; Bigger, Louder, More Clever. Who Cares?; 4 Brand Harmony; What Does It Sound Like to Be Your Customer?; 5 Designing Brand Harmony; Forget Your "Unique Selling Proposition." What's Your "Desired Brand Perception?"; 6 Be the Brand!; 7 The Will to Create Brand Harmony; Conclusion: Marketing's Copernican Revolution; Appendix
EndnotesGlossary |
| Altri titoli varianti | Brand Harmony |
| Record Nr. | UNINA-9910159428103321 |
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Yastrow Steve
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| Cork, : BookBaby, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service
| Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service |
| Autore | Meyerson Rob |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
| Descrizione fisica | 1 online resource (196 pages) |
| Disciplina | 658.827 |
| Collana | Marketing collection |
| Soggetto topico |
Branding (Marketing)
Brand name products Business names |
| ISBN | 1-63742-156-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Background and basics. 1. How brand naming works -- 2. Types of brand names -- 3. The basic naming process -- Part II. Hundreds of ideas. 4. The naming brief -- 5. Getting set up -- 6. Basic name generation -- 7. Building out the list -- Part III. Narrowing down to one. 8. Shortlisting -- 9. Trademark prescreening -- 10. Linguistic checks -- 11. What about the domain? -- 12. Presenting names -- 13. Full legal and final selection -- 14. Securing and launching the new name -- Part IV. Resources. |
| Record Nr. | UNINA-9910795422003321 |
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Meyerson Rob
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| New York : , : Business Expert Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service
| Brand Naming : The Complete Guide to Creating a Name for Your Company, Product, or Service |
| Autore | Meyerson Rob |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York : , : Business Expert Press, , 2021 |
| Descrizione fisica | 1 online resource (196 pages) |
| Disciplina | 658.827 |
| Collana | Marketing collection |
| Soggetto topico |
Branding (Marketing)
Brand name products Business names |
| ISBN | 1-63742-156-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Background and basics. 1. How brand naming works -- 2. Types of brand names -- 3. The basic naming process -- Part II. Hundreds of ideas. 4. The naming brief -- 5. Getting set up -- 6. Basic name generation -- 7. Building out the list -- Part III. Narrowing down to one. 8. Shortlisting -- 9. Trademark prescreening -- 10. Linguistic checks -- 11. What about the domain? -- 12. Presenting names -- 13. Full legal and final selection -- 14. Securing and launching the new name -- Part IV. Resources. |
| Record Nr. | UNINA-9910815668403321 |
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Meyerson Rob
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| New York : , : Business Expert Press, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand New : La esencia de las futuras marcas
| Brand New : La esencia de las futuras marcas |
| Autore | Olins Wally |
| Edizione | [Versión ebook.] |
| Pubbl/distr/stampa | Lima : , : Editorial UPC, , 2015 |
| Descrizione fisica | 1 online resource (157 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | OlinsWally <1930-2014.> |
| Soggetto topico |
Advertising
Branding (Marketing) Business names Product management |
| ISBN | 612-4191-68-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Nota di contenuto | Intro -- Hoja de créditos -- Contenido -- Sobre el autor -- Presentación -- Prólogo -- Introducción. Las marcas y el branding en el futuro -- Capítulo 1. La nueva autenticidad -- Capítulo 2. La confusión corporativa -- Capítulo 3. Lidiando con el nuevo Zeitgeist -- Capítulo 4. ¿Qué representa la corporación? -- Capítulo 5. La Gran Marca toma el control (o no) -- Capítulo 6. Nuevas marcas de todas partes -- Capítulo 7. Prosperidad nacional y creación de la marca país -- Capítulo 8. Marcas de lugar -- Epílogo. Algunas reflexiones -- Bibliografía seleccionada -- Créditos de las fotografías -- Agradecimientos -- Recientes publicaciones de Editorial UPC. |
| Record Nr. | UNINA-9910164079703321 |
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Olins Wally
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| Lima : , : Editorial UPC, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand strategy
| Brand strategy |
| Pubbl/distr/stampa | London, : Centaur Communications |
| Soggetto topico |
Branding (Marketing)
Advertising - Brand name products Business names Product management Marketing Gestion des produits Raison sociale Publicité Produit de marque |
| Soggetto genere / forma |
Periodicals.
Périodique électronique (Descripteur de forme) Ressource Internet (Descripteur de forme) |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996201305703316 |
| London, : Centaur Communications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Brand strategy
| Brand strategy |
| Pubbl/distr/stampa | London : , : Centaur Communications |
| Descrizione fisica | 1 online resource |
| Soggetto topico |
Branding (Marketing)
Advertising - Brand name products Business names Product management Marketing Gestion des produits Raison sociale Publicité Produit de marque Stratégie de marque Produits de marque - Publicité Produits commerciaux - Gestion branding |
| Soggetto genere / forma |
Periodicals.
Périodique électronique (Descripteur de forme) Ressource Internet (Descripteur de forme) |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910223676703321 |
| London : , : Centaur Communications | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Branded Customer Service [[electronic resource] ] : The New Competitive Edge / / Janelle Barlow and Paul Stewart
| Branded Customer Service [[electronic resource] ] : The New Competitive Edge / / Janelle Barlow and Paul Stewart |
| Autore | Barlow Janelle <1943-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, CA, : Berrett-Koehler Publishers, 2006 |
| Descrizione fisica | 1 online resource (278 p.) |
| Disciplina | 658.8/12 |
| Soggetto topico |
Customer services
Business names Brand name products BUSINESS & ECONOMICS Customer Relations |
| ISBN |
1-282-29880-1
9786612298806 1-57675-886-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910456969903321 |
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Barlow Janelle <1943->
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| San Francisco, CA, : Berrett-Koehler Publishers, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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