Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
.. International Conference on Business Intelligence and Financial Engineering
| .. International Conference on Business Intelligence and Financial Engineering |
| Pubbl/distr/stampa | Piscataway, NJ : , : IEEE |
| Soggetto topico |
Business intelligence
Financial engineering |
| Formato | Materiale a stampa  |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996279327803316 |
| Piscataway, NJ : , : IEEE | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
2013 International Symposium on Computational and Business Intelligence : 24-26 August 2013, New Delhi, India / / Institute of Electrical and Electronics Engineers
| 2013 International Symposium on Computational and Business Intelligence : 24-26 August 2013, New Delhi, India / / Institute of Electrical and Electronics Engineers |
| Pubbl/distr/stampa | Piscataway, New Jersey : , : Institute of Electrical and Electronics Engineers, , 2013 |
| Descrizione fisica | 1 online resource (76 pages) |
| Disciplina | 658 |
| Soggetto topico |
Business intelligence
Computational intelligence Information technology |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996280006803316 |
| Piscataway, New Jersey : , : Institute of Electrical and Electronics Engineers, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
2013 International Symposium on Computational and Business Intelligence : 24-26 August 2013, New Delhi, India / / Institute of Electrical and Electronics Engineers
| 2013 International Symposium on Computational and Business Intelligence : 24-26 August 2013, New Delhi, India / / Institute of Electrical and Electronics Engineers |
| Pubbl/distr/stampa | Piscataway, New Jersey : , : Institute of Electrical and Electronics Engineers, , 2013 |
| Descrizione fisica | 1 online resource (76 pages) |
| Disciplina | 658 |
| Soggetto topico |
Business intelligence
Computational intelligence Information technology |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910132441403321 |
| Piscataway, New Jersey : , : Institute of Electrical and Electronics Engineers, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
2018 6th International Symposium on Computational and Business Intelligence : 27-29 August 2018, Basel, Switzerland / / IEEE Computer Society
| 2018 6th International Symposium on Computational and Business Intelligence : 27-29 August 2018, Basel, Switzerland / / IEEE Computer Society |
| Pubbl/distr/stampa | Piscataway, New Jersey : , : Institute of Electrical and Electronics Engineers, , 2018 |
| Descrizione fisica | 1 online resource (83 pages) |
| Disciplina | 006.3 |
| Soggetto topico |
Computational intelligence
Business intelligence Information technology |
| ISBN | 1-5386-9450-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910310659903321 |
| Piscataway, New Jersey : , : Institute of Electrical and Electronics Engineers, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
2018 6th International Symposium on Computational and Business Intelligence : 27-29 August 2018, Basel, Switzerland / / IEEE Computer Society
| 2018 6th International Symposium on Computational and Business Intelligence : 27-29 August 2018, Basel, Switzerland / / IEEE Computer Society |
| Pubbl/distr/stampa | Piscataway, New Jersey : , : Institute of Electrical and Electronics Engineers, , 2018 |
| Descrizione fisica | 1 online resource (83 pages) |
| Disciplina | 006.3 |
| Soggetto topico |
Computational intelligence
Business intelligence Information technology |
| ISBN | 1-5386-9450-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996575287003316 |
| Piscataway, New Jersey : , : Institute of Electrical and Electronics Engineers, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
2021 12th International Conference on E-business, Management and Economics / / Yongan Zhang
| 2021 12th International Conference on E-business, Management and Economics / / Yongan Zhang |
| Autore | Cheung Rickey |
| Pubbl/distr/stampa | New York, NY : , : Association for Computing Machinery, , 2021 |
| Descrizione fisica | 1 online resource (882 pages) : illustrations |
| Disciplina | 658.472 |
| Collana | ACM international conference proceedings series |
| Soggetto topico |
Business intelligence
Electronic commerce |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910514187503321 |
Cheung Rickey
|
||
| New York, NY : , : Association for Computing Machinery, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Las 7S de McKinsey / / por Anastasia Samygin-Cherkaoui ; en colaboracion con Anne-Christine Cadiat ; traducido por Laura Bernal Martin
| Las 7S de McKinsey / / por Anastasia Samygin-Cherkaoui ; en colaboracion con Anne-Christine Cadiat ; traducido por Laura Bernal Martin |
| Autore | Samygin-Cherkaoui Anastasia |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutos.es, , 2016 |
| Descrizione fisica | 1 online resource (22 pages) |
| Disciplina | 658.472 |
| Soggetto topico | Business intelligence |
| ISBN | 2-8062-7489-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910796679703321 |
|
Samygin-Cherkaoui Anastasia
|
||
| [Place of publication not identified] : , : 50Minutos.es, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Las 7S de McKinsey / / por Anastasia Samygin-Cherkaoui ; en colaboracion con Anne-Christine Cadiat ; traducido por Laura Bernal Martin
| Las 7S de McKinsey / / por Anastasia Samygin-Cherkaoui ; en colaboracion con Anne-Christine Cadiat ; traducido por Laura Bernal Martin |
| Autore | Samygin-Cherkaoui Anastasia |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutos.es, , 2016 |
| Descrizione fisica | 1 online resource (22 pages) |
| Disciplina | 658.472 |
| Soggetto topico | Business intelligence |
| ISBN | 2-8062-7489-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910822192603321 |
|
Samygin-Cherkaoui Anastasia
|
||
| [Place of publication not identified] : , : 50Minutos.es, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Advertising Research XV : Moving Forward, Looking Back: Advertising in the Advent of AI / / edited by Christina Boutsouki, Leonidas Hatzithomas, Anastasios Panopoulos, Martin K.J. Waiguny
| Advances in Advertising Research XV : Moving Forward, Looking Back: Advertising in the Advent of AI / / edited by Christina Boutsouki, Leonidas Hatzithomas, Anastasios Panopoulos, Martin K.J. Waiguny |
| Autore | Boutsouki Christina |
| Edizione | [1st ed. 2025.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2025 |
| Descrizione fisica | 1 online resource (359 pages) |
| Disciplina |
658.872
659.144 |
| Altri autori (Persone) | Boutsouki |
| Collana | European Advertising Academy |
| Soggetto topico |
Telemarketing
Internet marketing Advertising Marketing research Business intelligence Digital Marketing Market Research and Competitive Intelligence |
| ISBN | 3-658-49114-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Artificial Intelligence in Advertising -- Social Media, Influencers and Storytelling -- Digital Consumer Behavior and Shopping -- Corporate Social Responsibility (CSR) and Ethics -- Advertising and Consumer Psychology. |
| Record Nr. | UNINA-9911049215203321 |
|
Boutsouki Christina
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Chinese Brand Management / / edited by John M. T. Balmer, Weifeng Chen
| Advances in Chinese Brand Management / / edited by John M. T. Balmer, Weifeng Chen |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 354 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Brand Management: Advanced Collections |
| Soggetto topico |
Customer relations - Management
Marketing research Business intelligence International business enterprises Customer Relationship Management Market Research and Competitive Intelligence International Business |
| ISBN |
9781352000115
1352000113 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China's Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China's brands, China's brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China's most celebrated corporate heritage brand-Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH "Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing thebrand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H "The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture" -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games." -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market-The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace -- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China. |
| Record Nr. | UNINA-9910150188103321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
