Pubbl/distr/stampa	Piscataway, NJ : , : IEEE
Soggetto topico	Business intelligence Financial engineering
Formato	Materiale a stampa
Livello bibliografico	Periodico
Lingua di pubblicazione	eng
Record Nr.	UNISA-996279327803316

Pubbl/distr/stampa	Piscataway, New Jersey : , : Institute of Electrical and Electronics Engineers, , 2013
Descrizione fisica	1 online resource (76 pages)
Disciplina	658
Soggetto topico	Business intelligence Computational intelligence Information technology
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNISA-996280006803316

Autore	Cheung Rickey
Pubbl/distr/stampa	New York, NY : , : Association for Computing Machinery, , 2021
Descrizione fisica	1 online resource (882 pages) : illustrations
Disciplina	658.472
Collana	ACM international conference proceedings series
Soggetto topico	Business intelligence Electronic commerce
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Record Nr.	UNINA-9910514187503321

Autore	Samygin-Cherkaoui Anastasia
Pubbl/distr/stampa	[Place of publication not identified] : , : 50Minutos.es, , 2016
Descrizione fisica	1 online resource (22 pages)
Disciplina	658.472
Soggetto topico	Business intelligence
ISBN	2-8062-7489-3
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	spa
Record Nr.	UNINA-9910796679703321

Edizione	[1st ed. 2017.]
Pubbl/distr/stampa	London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica	1 online resource (X, 354 p.)
Disciplina	658.812
Collana	Journal of Brand Management: Advanced Collections
Soggetto topico	Customer relations - Management Marketing research Business intelligence International business enterprises Customer Relationship Management Market Research and Competitive Intelligence International Business
ISBN	9781352000115 1352000113
Formato	Materiale a stampa
Livello bibliografico	Monografia
Lingua di pubblicazione	eng
Nota di contenuto	Section 1: Introdution (Balmer JMT and Chen WF) -- Section 2: China's Brands and Corporate Brand Communications in China: In Context -- Balmer, JMT. and Chen, W. 'China's brands, China's brand development strategies and corporate brand communications in China' -- Section 3: Corporate Heritage Brands in China -- Balmer, John MT, and Weifeng Chen.) "Corporate heritage brands in China. Consumer engagement with China's most celebrated corporate heritage brand-Tong Ren Tang: 同仁堂." -- Schroeder, Jonathan, Janet Borgerson, and Zhiyan Wu. "A brand culture approach to Chinese cultural heritage brands." -- Section 4: Luxury Brands in China -- Heine, Klaus, and Michel Gutsatz. "Luxury brand building in China: Eight case studies and eight lessons learned." -- Peng. N and Chen, AH "Consumer perspectives of cultural branding: The case of Burberry in Taiwan -- Section 5: Managing thebrand name and logo -- Dong, L. C. and Helms, M.M. Brand name translation model: A case analysis of US brands in china -- Schmitt, Bernd, and Shi Zhang."Selecting the right brand name: An examination of tacit and explicit linguistic knowledge in name translations." -- Chen, T. Ma K, Zheng, C and Wang H "The effects of sub-brands and brand name structure on extension evaluation: An empirical study based on Chinese culture" -- Section 6: Brand Building in China -- Sun, Qin, and Audhesh Paswan. "Country branding through Olympic Games." -- Na, and Fang Wan. "A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry." -- Tang Y-C. Liou F_M, and Peng S-y B2B brand extension to the B2C market-The case of the ICT industry in Taiwan -- Section 7: Brand Buying Behaviour in China -- Lin, Z., and He, X. The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image -- Yu, C., and Bastin, M. Hedonic shopping value and impulse buying behavior in transitional economies: A symbiosis in the mainland china marketplace -- Bian, X., and Veloutsou, C. Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China.
Record Nr.	UNINA-9910150188103321