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The breakdown of hierarchy : communicating in the evolving workplace / / Eugene Marlow & Patricia O'Connor Wilson
| The breakdown of hierarchy : communicating in the evolving workplace / / Eugene Marlow & Patricia O'Connor Wilson |
| Autore | Marlow Eugene |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (194 p.) |
| Disciplina | 658.4038 |
| Altri autori (Persone) | WilsonPatricia O'Connor <1964-> |
| Soggetto topico |
Business communication - Technological innovations
Communication in management Communication in organizations Organizational change |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-54736-8
9786613859815 1-136-01250-8 0-08-050027-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE BREAKDOWN OF HIERARCHY: Communicating in the Evolving Workplace; Copyright; Contents; Preface; Chapter 1Communications, Corporations, and Change; Chapter 2Electronic Media: Sudden Impact or Business as Usual?; The First Electronic Medium: The Telegraph; The Telephone and the Telephone Company; Radio; Broadcast Television Networks; Cable Television; Videotape and Organizational Video Networks; Interactive Videodisc; Multimedia; Satellites and Teleconferencing; Computers and LANs; E-mail; The Internet; Summary; Chapter 3Electrovisual Media and the American Corporation
The Evolving American CorporationTechnology Diffusion; The Breakdown of Hierarchy; The Future Structure of American Corporations; Where Will All the People Go?; Chapter 4The Emerging Corporate Landscape; Upsizing, Downsizing, and Corporate Responsibility; Upsizing: Competition Through Acquisition; Downsizing: Growth Through Reduction; Corporate Failure and Social Responsibility; The New Employment Contract; Chapter 5The New Diversity Benchmark; Gender Diversity; Racial Diversity; Age Diversity; Cultural Diversity; The Communication Diversity Challenge of the Future: Cognitive Diversity Chapter 6Reshaping the Boundaries Around BusinessGoing with the Flow: Organization Design and Communication; Corporate Communication: The Structure Behind the Structure; Communication Efficacy and Organizational Size; Alliances; Future Structures: Enter the Networked Organization; The Corporate Manager as a Network Communicator: New Roles, New Rules, New Responsibilities; Bringing Who You Are to What You Do: Communication Behaviors in Organizations; Media Richness; Social Influence Model of Technology Use; Communication and Information Overload The New Responsibilities of Communicating in the FutureThe Way Things Are Done Around Here: Organizational Culture and Communication; The Learning Organization; Metaphor; Emotion; Electronic Media and Status; Communicating Amidst Cultural Crisis; Chapter 7Harnessing the Power of Electronic Communication Technology; Linear Video; The Benefits for Employee and Management Communications; The Benefits for Employee and Management Training; Teleconferencing, a.k.a. Business Television; Examples; Multimedia (Interactive Videodisc and CD-ROM); E-mail; The Benefits of E-mail; Netiquette The Internet and the World Wide WebThe Office Away from the Office; Chapter 8Lessons from the Leaders; Forms of Change: A Framework for the Lessons; Motorola Semi-Conductor Sector: Communicating Amidst Changes in Identity; The Change; The Change Communication Tools; The Change Communication Campaign; The Impact; Lessons Learned; Conclusion; ABC Corporation: Communicating Amidst Changes in Coordination; The Change; The Communication Campaign; Organization Design; The Impact; Conclusion; Honeywell: Communicating Amidst Changes in Control; The Change; The Change Communication Campaign The Impact |
| Record Nr. | UNINA-9910465238103321 |
Marlow Eugene
|
||
| Abingdon, Oxon : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The breakdown of hierarchy : communicating in the evolving workplace / / Eugene Marlow & Patricia O'Connor Wilson
| The breakdown of hierarchy : communicating in the evolving workplace / / Eugene Marlow & Patricia O'Connor Wilson |
| Autore | Marlow Eugene |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (194 p.) |
| Disciplina | 658.4038 |
| Altri autori (Persone) | WilsonPatricia O'Connor <1964-> |
| Soggetto topico |
Business communication - Technological innovations
Communication in management Communication in organizations Organizational change |
| ISBN |
1-136-01249-4
1-283-54736-8 9786613859815 1-136-01250-8 0-08-050027-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE BREAKDOWN OF HIERARCHY: Communicating in the Evolving Workplace; Copyright; Contents; Preface; Chapter 1Communications, Corporations, and Change; Chapter 2Electronic Media: Sudden Impact or Business as Usual?; The First Electronic Medium: The Telegraph; The Telephone and the Telephone Company; Radio; Broadcast Television Networks; Cable Television; Videotape and Organizational Video Networks; Interactive Videodisc; Multimedia; Satellites and Teleconferencing; Computers and LANs; E-mail; The Internet; Summary; Chapter 3Electrovisual Media and the American Corporation
The Evolving American CorporationTechnology Diffusion; The Breakdown of Hierarchy; The Future Structure of American Corporations; Where Will All the People Go?; Chapter 4The Emerging Corporate Landscape; Upsizing, Downsizing, and Corporate Responsibility; Upsizing: Competition Through Acquisition; Downsizing: Growth Through Reduction; Corporate Failure and Social Responsibility; The New Employment Contract; Chapter 5The New Diversity Benchmark; Gender Diversity; Racial Diversity; Age Diversity; Cultural Diversity; The Communication Diversity Challenge of the Future: Cognitive Diversity Chapter 6Reshaping the Boundaries Around BusinessGoing with the Flow: Organization Design and Communication; Corporate Communication: The Structure Behind the Structure; Communication Efficacy and Organizational Size; Alliances; Future Structures: Enter the Networked Organization; The Corporate Manager as a Network Communicator: New Roles, New Rules, New Responsibilities; Bringing Who You Are to What You Do: Communication Behaviors in Organizations; Media Richness; Social Influence Model of Technology Use; Communication and Information Overload The New Responsibilities of Communicating in the FutureThe Way Things Are Done Around Here: Organizational Culture and Communication; The Learning Organization; Metaphor; Emotion; Electronic Media and Status; Communicating Amidst Cultural Crisis; Chapter 7Harnessing the Power of Electronic Communication Technology; Linear Video; The Benefits for Employee and Management Communications; The Benefits for Employee and Management Training; Teleconferencing, a.k.a. Business Television; Examples; Multimedia (Interactive Videodisc and CD-ROM); E-mail; The Benefits of E-mail; Netiquette The Internet and the World Wide WebThe Office Away from the Office; Chapter 8Lessons from the Leaders; Forms of Change: A Framework for the Lessons; Motorola Semi-Conductor Sector: Communicating Amidst Changes in Identity; The Change; The Change Communication Tools; The Change Communication Campaign; The Impact; Lessons Learned; Conclusion; ABC Corporation: Communicating Amidst Changes in Coordination; The Change; The Communication Campaign; Organization Design; The Impact; Conclusion; Honeywell: Communicating Amidst Changes in Control; The Change; The Change Communication Campaign The Impact |
| Record Nr. | UNINA-9910791915003321 |
|
Marlow Eugene
|
||
| Abingdon, Oxon : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The breakdown of hierarchy : communicating in the evolving workplace / / Eugene Marlow & Patricia O'Connor Wilson
| The breakdown of hierarchy : communicating in the evolving workplace / / Eugene Marlow & Patricia O'Connor Wilson |
| Autore | Marlow Eugene |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (194 p.) |
| Disciplina | 658.4038 |
| Altri autori (Persone) | WilsonPatricia O'Connor <1964-> |
| Soggetto topico |
Business communication - Technological innovations
Communication in management Communication in organizations Organizational change |
| ISBN |
1-136-01249-4
1-283-54736-8 9786613859815 1-136-01250-8 0-08-050027-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
THE BREAKDOWN OF HIERARCHY: Communicating in the Evolving Workplace; Copyright; Contents; Preface; Chapter 1Communications, Corporations, and Change; Chapter 2Electronic Media: Sudden Impact or Business as Usual?; The First Electronic Medium: The Telegraph; The Telephone and the Telephone Company; Radio; Broadcast Television Networks; Cable Television; Videotape and Organizational Video Networks; Interactive Videodisc; Multimedia; Satellites and Teleconferencing; Computers and LANs; E-mail; The Internet; Summary; Chapter 3Electrovisual Media and the American Corporation
The Evolving American CorporationTechnology Diffusion; The Breakdown of Hierarchy; The Future Structure of American Corporations; Where Will All the People Go?; Chapter 4The Emerging Corporate Landscape; Upsizing, Downsizing, and Corporate Responsibility; Upsizing: Competition Through Acquisition; Downsizing: Growth Through Reduction; Corporate Failure and Social Responsibility; The New Employment Contract; Chapter 5The New Diversity Benchmark; Gender Diversity; Racial Diversity; Age Diversity; Cultural Diversity; The Communication Diversity Challenge of the Future: Cognitive Diversity Chapter 6Reshaping the Boundaries Around BusinessGoing with the Flow: Organization Design and Communication; Corporate Communication: The Structure Behind the Structure; Communication Efficacy and Organizational Size; Alliances; Future Structures: Enter the Networked Organization; The Corporate Manager as a Network Communicator: New Roles, New Rules, New Responsibilities; Bringing Who You Are to What You Do: Communication Behaviors in Organizations; Media Richness; Social Influence Model of Technology Use; Communication and Information Overload The New Responsibilities of Communicating in the FutureThe Way Things Are Done Around Here: Organizational Culture and Communication; The Learning Organization; Metaphor; Emotion; Electronic Media and Status; Communicating Amidst Cultural Crisis; Chapter 7Harnessing the Power of Electronic Communication Technology; Linear Video; The Benefits for Employee and Management Communications; The Benefits for Employee and Management Training; Teleconferencing, a.k.a. Business Television; Examples; Multimedia (Interactive Videodisc and CD-ROM); E-mail; The Benefits of E-mail; Netiquette The Internet and the World Wide WebThe Office Away from the Office; Chapter 8Lessons from the Leaders; Forms of Change: A Framework for the Lessons; Motorola Semi-Conductor Sector: Communicating Amidst Changes in Identity; The Change; The Change Communication Tools; The Change Communication Campaign; The Impact; Lessons Learned; Conclusion; ABC Corporation: Communicating Amidst Changes in Coordination; The Change; The Communication Campaign; Organization Design; The Impact; Conclusion; Honeywell: Communicating Amidst Changes in Control; The Change; The Change Communication Campaign The Impact |
| Record Nr. | UNINA-9910957619103321 |
|
Marlow Eugene
|
||
| Abingdon, Oxon : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Comunicacion corporativa : claves y escenarios / / Francisco Carrillo Boutureira [and fourteen others] ; Miguel Tunez Lopez and Carmen Costa-Sanchez (editors)
| Comunicacion corporativa : claves y escenarios / / Francisco Carrillo Boutureira [and fourteen others] ; Miguel Tunez Lopez and Carmen Costa-Sanchez (editors) |
| Autore | Carrillo Boutureira Francisco |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2014] |
| Descrizione fisica | 1 online resource (228 pages) |
| Disciplina | 658.408 |
| Collana | Comunicacion |
| Soggetto topico |
Social responsibility of business
Etiquette Business communication - Technological innovations |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910796323603321 |
|
Carrillo Boutureira Francisco
|
||
| Barcelona : , : Editorial UOC, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Comunicacion corporativa : claves y escenarios / / Francisco Carrillo Boutureira [and fourteen others] ; Miguel Tunez Lopez and Carmen Costa-Sanchez (editors)
| Comunicacion corporativa : claves y escenarios / / Francisco Carrillo Boutureira [and fourteen others] ; Miguel Tunez Lopez and Carmen Costa-Sanchez (editors) |
| Autore | Carrillo Boutureira Francisco |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2014] |
| Descrizione fisica | 1 online resource (228 pages) |
| Disciplina | 658.408 |
| Collana | Comunicacion |
| Soggetto topico |
Social responsibility of business
Etiquette Business communication - Technological innovations |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910825800403321 |
|
Carrillo Boutureira Francisco
|
||
| Barcelona : , : Editorial UOC, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Message not received : why business communication is broken and how to fix it / / Phil Simon
| Message not received : why business communication is broken and how to fix it / / Phil Simon |
| Autore | Simon Phil |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (267 p.) |
| Disciplina | 651.7 |
| Soggetto topico |
Business communication
Business communication - Technological innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-04821-4
1-119-04812-5 |
| Classificazione | 651.7 SIM |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Preface Acknowledgments Part I: Background and Introduction Introduction: The Big Collision - The Intersection of Business, Language, Communication, and Technology Subject: The Other Scourge of Business Communication Technology and the Cardinal Importance of Business Communication What's the Big Whoop? From Pencils to WhatsApp: A Little History Lesson Book Overview and Outline My Communication Bona Fides Next Chapter 1: Technology Is Eating the World - The Dizzying Nature of Today's Existence Whoops Accelerating Technological Change Goldfish and Declining Attention Spans A Communications Revolution Unprecedented Automation and Artificial Intelligence The Age of the Entrepreneur Disruption Is Cool SEO, Google, and the Really Long Tail Marketing Madness Mobile Mania BYOD The Rise of the Tech Celebrity A New Body Politic Other Trends Next Notes Chapter 2: The Increasingly Overwhelmed Employee - Is This the New Normal? Mad Men No More Abundant Leisure: Keynes Was Wrong Drowning in Data Demonizing the Tech Companies The Limits of Technology's Tentacles A Different Kind of Workplace Is Being Overwhelmed Even a Choice Anymore? Next Notes Part II: Didn't You Get that Memo? - Why We Don't Communicate Good at Work Chapter 3: What We Say - Examining Words at Work Jargon: The Cause of So Much Noise Beyond Jargon: Other Communication and Language Atrocities Next Appendix 3A Notes Chapter 4: How We Say It - E-Mail Is Dead. Long Live E-Mail! A Communications Dynasty: Explaining E-Mail's Impressive Reign E-Mail Nation How We're Working Isn't Working Next Notes Chapter 5: Why Bad Communication Is Bad Business - The Unintended Consequences of Mixed and Missed Messages One Size Does Not Misfit All Message Not Received Decreased Clarity, Credibility, and Trust Lost Sales Severed Relationships and Burnt Bridges Poor Execution and Strategic Blunders Lower Productivity Inefficiency, Waste, and Severed Relationships Increased Risk of Project Failure Other Long-Term Employee Issues Net Effect: A Vicious Cycle Next Notes Part III: Message Received Chapter 6: Don't Call It a Paradigm - Guidelines for Effective Business Communication Language E-mail Selecting a Communications Medium Handling the Fallout Next Notes Chapter 7: Words and Context - Building a Solid Communication Foundation A Trip Down Memory Lane The World of Words Communication Context, Awareness, and Technique Next Notes Chapter 8: Life Beyond E-Mail - How Progressive Organizations are Using New Tools to Enable More Effective Collaboration and Communication Communication and Collaboration Circa 2004 The Benefits of Old Tools E-Mail Detox If Not E-Mail, Then What? True Communication and Collaboration in Action New Tools: No Guarantees Next Notes Part IV: What Now? Coda - Was This Message Received? Selected Bibliography About the Author Index . |
| Record Nr. | UNINA-9910460538403321 |
|
Simon Phil
|
||
| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Message not received : why business communication is broken and how to fix it / / Phil Simon
| Message not received : why business communication is broken and how to fix it / / Phil Simon |
| Autore | Simon Phil |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (267 p.) |
| Disciplina | 651.7 |
| Soggetto topico |
Business communication
Business communication - Technological innovations |
| ISBN |
1-119-04821-4
1-119-04812-5 |
| Classificazione | 651.7 SIM |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Preface Acknowledgments Part I: Background and Introduction Introduction: The Big Collision - The Intersection of Business, Language, Communication, and Technology Subject: The Other Scourge of Business Communication Technology and the Cardinal Importance of Business Communication What's the Big Whoop? From Pencils to WhatsApp: A Little History Lesson Book Overview and Outline My Communication Bona Fides Next Chapter 1: Technology Is Eating the World - The Dizzying Nature of Today's Existence Whoops Accelerating Technological Change Goldfish and Declining Attention Spans A Communications Revolution Unprecedented Automation and Artificial Intelligence The Age of the Entrepreneur Disruption Is Cool SEO, Google, and the Really Long Tail Marketing Madness Mobile Mania BYOD The Rise of the Tech Celebrity A New Body Politic Other Trends Next Notes Chapter 2: The Increasingly Overwhelmed Employee - Is This the New Normal? Mad Men No More Abundant Leisure: Keynes Was Wrong Drowning in Data Demonizing the Tech Companies The Limits of Technology's Tentacles A Different Kind of Workplace Is Being Overwhelmed Even a Choice Anymore? Next Notes Part II: Didn't You Get that Memo? - Why We Don't Communicate Good at Work Chapter 3: What We Say - Examining Words at Work Jargon: The Cause of So Much Noise Beyond Jargon: Other Communication and Language Atrocities Next Appendix 3A Notes Chapter 4: How We Say It - E-Mail Is Dead. Long Live E-Mail! A Communications Dynasty: Explaining E-Mail's Impressive Reign E-Mail Nation How We're Working Isn't Working Next Notes Chapter 5: Why Bad Communication Is Bad Business - The Unintended Consequences of Mixed and Missed Messages One Size Does Not Misfit All Message Not Received Decreased Clarity, Credibility, and Trust Lost Sales Severed Relationships and Burnt Bridges Poor Execution and Strategic Blunders Lower Productivity Inefficiency, Waste, and Severed Relationships Increased Risk of Project Failure Other Long-Term Employee Issues Net Effect: A Vicious Cycle Next Notes Part III: Message Received Chapter 6: Don't Call It a Paradigm - Guidelines for Effective Business Communication Language E-mail Selecting a Communications Medium Handling the Fallout Next Notes Chapter 7: Words and Context - Building a Solid Communication Foundation A Trip Down Memory Lane The World of Words Communication Context, Awareness, and Technique Next Notes Chapter 8: Life Beyond E-Mail - How Progressive Organizations are Using New Tools to Enable More Effective Collaboration and Communication Communication and Collaboration Circa 2004 The Benefits of Old Tools E-Mail Detox If Not E-Mail, Then What? True Communication and Collaboration in Action New Tools: No Guarantees Next Notes Part IV: What Now? Coda - Was This Message Received? Selected Bibliography About the Author Index . |
| Record Nr. | UNINA-9910787343903321 |
|
Simon Phil
|
||
| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Message not received : why business communication is broken and how to fix it / / Phil Simon
| Message not received : why business communication is broken and how to fix it / / Phil Simon |
| Autore | Simon Phil |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , 2015 |
| Descrizione fisica | 1 online resource (267 p.) |
| Disciplina | 651.7 |
| Soggetto topico |
Business communication
Business communication - Technological innovations |
| ISBN |
1-119-04821-4
1-119-04812-5 |
| Classificazione | 651.7 SIM |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Preface Acknowledgments Part I: Background and Introduction Introduction: The Big Collision - The Intersection of Business, Language, Communication, and Technology Subject: The Other Scourge of Business Communication Technology and the Cardinal Importance of Business Communication What's the Big Whoop? From Pencils to WhatsApp: A Little History Lesson Book Overview and Outline My Communication Bona Fides Next Chapter 1: Technology Is Eating the World - The Dizzying Nature of Today's Existence Whoops Accelerating Technological Change Goldfish and Declining Attention Spans A Communications Revolution Unprecedented Automation and Artificial Intelligence The Age of the Entrepreneur Disruption Is Cool SEO, Google, and the Really Long Tail Marketing Madness Mobile Mania BYOD The Rise of the Tech Celebrity A New Body Politic Other Trends Next Notes Chapter 2: The Increasingly Overwhelmed Employee - Is This the New Normal? Mad Men No More Abundant Leisure: Keynes Was Wrong Drowning in Data Demonizing the Tech Companies The Limits of Technology's Tentacles A Different Kind of Workplace Is Being Overwhelmed Even a Choice Anymore? Next Notes Part II: Didn't You Get that Memo? - Why We Don't Communicate Good at Work Chapter 3: What We Say - Examining Words at Work Jargon: The Cause of So Much Noise Beyond Jargon: Other Communication and Language Atrocities Next Appendix 3A Notes Chapter 4: How We Say It - E-Mail Is Dead. Long Live E-Mail! A Communications Dynasty: Explaining E-Mail's Impressive Reign E-Mail Nation How We're Working Isn't Working Next Notes Chapter 5: Why Bad Communication Is Bad Business - The Unintended Consequences of Mixed and Missed Messages One Size Does Not Misfit All Message Not Received Decreased Clarity, Credibility, and Trust Lost Sales Severed Relationships and Burnt Bridges Poor Execution and Strategic Blunders Lower Productivity Inefficiency, Waste, and Severed Relationships Increased Risk of Project Failure Other Long-Term Employee Issues Net Effect: A Vicious Cycle Next Notes Part III: Message Received Chapter 6: Don't Call It a Paradigm - Guidelines for Effective Business Communication Language E-mail Selecting a Communications Medium Handling the Fallout Next Notes Chapter 7: Words and Context - Building a Solid Communication Foundation A Trip Down Memory Lane The World of Words Communication Context, Awareness, and Technique Next Notes Chapter 8: Life Beyond E-Mail - How Progressive Organizations are Using New Tools to Enable More Effective Collaboration and Communication Communication and Collaboration Circa 2004 The Benefits of Old Tools E-Mail Detox If Not E-Mail, Then What? True Communication and Collaboration in Action New Tools: No Guarantees Next Notes Part IV: What Now? Coda - Was This Message Received? Selected Bibliography About the Author Index . |
| Record Nr. | UNINA-9910819455703321 |
|
Simon Phil
|
||
| Hoboken, New Jersey : , : Wiley, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic corporate communication in the digital age / / Mark Anthony Camilleri
| Strategic corporate communication in the digital age / / Mark Anthony Camilleri |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing Limited, , [2021] |
| Descrizione fisica | 1 online resource (280 pages) : illustrations |
| Disciplina | 658.45 |
| Soggetto topico |
Business communication - Technological innovations
Digital communications Strategic planning Business & Economics - Business Communication - General |
| ISBN |
1-80071-264-2
1-80071-266-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Strategic dialogic communication through digital media during COVID-19 / Mark Anthony Camilleri -- Chapter 2. Trust and belonging in individual and organizational relationships / Kelly-Ann Allen, Gert Tinggaard Sven, Syed Marwan, and Gökmen Arslan -- Chapter 3. Corporate communication through social networks: The identification of key dimensions for dialogic communication / Paul Capriotti, Ileana Zeler, and Mark Anthony Camilleri -- Chapter 4. The corporate communications executives& - interactive engagement through digital media / Mark Anthony Camilleri, and Pedro Isaias -- Chapter 5. Using the balanced scorecard for strategic communication and performance management / Cidália Oliveira, Adelaide Martins, Mark Anthony Camilleri, and Shital Jayantila -- Chapter 6. Recruit, retain and report: UK universities' strategic communication with stakeholders on Twitter / Emmanuel Mogaji, Josue Kuika Watat, Sunday Adewale Olaleye, and Dandison Ukpabi -- Chapter 7. The use of mobile learning technologies for corporate training and development: A contextual framework / Ashley Butler, Mark Anthony Camilleri, Andrew Creed, and Ambika Zutshi -- Chapter 8. The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram / Inês Rios Marques, Beatriz Casais, and Mark Anthony Camilleri -- Chapter 9. Large-scale retailers, digital media and in-store communications / Sabina Riboldazzi, and Antonella Capriello -- Chapter 10. The use of digital media for marketing, CSR communication and stakeholder engagement / Ciro Troise, and Mark Anthony Camilleri -- Chapter 11. Corporate communication and integrated reporting: the materiality determination process and stakeholder engagement in Spain / Pablo Rodríguez-Gutiérrez -- Chapter 12. E-marketing practices of micro, small and medium sized enterprises. Evidence from India / Tejinderpal Singh, Raj Kumar, and Prateek Kalia -- Chapter 13. Small and medium sized enterprises& - engagement with social media for corporate communication / Oluwasola Oni -- Chapter 14. A taxonomy of online marketing methods for corporate communication / Mohammad Hajarian, Mark Anthony Camilleri, Paloma Díaz, and Ignacio Aedo. |
| Record Nr. | UNINA-9910794445803321 |
| Bingley, England : , : Emerald Publishing Limited, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic corporate communication in the digital age / / Mark Anthony Camilleri
| Strategic corporate communication in the digital age / / Mark Anthony Camilleri |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing Limited, , [2021] |
| Descrizione fisica | 1 online resource (280 pages) : illustrations |
| Disciplina | 658.45 |
| Soggetto topico |
Business communication - Technological innovations
Digital communications Strategic planning Business & Economics - Business Communication - General |
| ISBN |
1-80071-264-2
1-80071-266-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Strategic dialogic communication through digital media during COVID-19 / Mark Anthony Camilleri -- Chapter 2. Trust and belonging in individual and organizational relationships / Kelly-Ann Allen, Gert Tinggaard Sven, Syed Marwan, and Gökmen Arslan -- Chapter 3. Corporate communication through social networks: The identification of key dimensions for dialogic communication / Paul Capriotti, Ileana Zeler, and Mark Anthony Camilleri -- Chapter 4. The corporate communications executives& - interactive engagement through digital media / Mark Anthony Camilleri, and Pedro Isaias -- Chapter 5. Using the balanced scorecard for strategic communication and performance management / Cidália Oliveira, Adelaide Martins, Mark Anthony Camilleri, and Shital Jayantila -- Chapter 6. Recruit, retain and report: UK universities' strategic communication with stakeholders on Twitter / Emmanuel Mogaji, Josue Kuika Watat, Sunday Adewale Olaleye, and Dandison Ukpabi -- Chapter 7. The use of mobile learning technologies for corporate training and development: A contextual framework / Ashley Butler, Mark Anthony Camilleri, Andrew Creed, and Ambika Zutshi -- Chapter 8. The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram / Inês Rios Marques, Beatriz Casais, and Mark Anthony Camilleri -- Chapter 9. Large-scale retailers, digital media and in-store communications / Sabina Riboldazzi, and Antonella Capriello -- Chapter 10. The use of digital media for marketing, CSR communication and stakeholder engagement / Ciro Troise, and Mark Anthony Camilleri -- Chapter 11. Corporate communication and integrated reporting: the materiality determination process and stakeholder engagement in Spain / Pablo Rodríguez-Gutiérrez -- Chapter 12. E-marketing practices of micro, small and medium sized enterprises. Evidence from India / Tejinderpal Singh, Raj Kumar, and Prateek Kalia -- Chapter 13. Small and medium sized enterprises& - engagement with social media for corporate communication / Oluwasola Oni -- Chapter 14. A taxonomy of online marketing methods for corporate communication / Mohammad Hajarian, Mark Anthony Camilleri, Paloma Díaz, and Ignacio Aedo. |
| Record Nr. | UNINA-9910812227103321 |
| Bingley, England : , : Emerald Publishing Limited, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
