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Intercultural organizational communication [[electronic resource] ] : five corporate cases in Japan / / Lisbeth Clausen
| Intercultural organizational communication [[electronic resource] ] : five corporate cases in Japan / / Lisbeth Clausen |
| Autore | Clausen Lisbeth |
| Pubbl/distr/stampa | K©ıge, Denmark ; ; Herndon, VA, : Copenhagen Business School Press, 2006 |
| Descrizione fisica | 1 online resource (264 p.) |
| Soggetto topico |
Business communication
Business communication - Denmark Business communication - Japan Intercultural communication - Denmark Intercultural communication - Japan |
| Soggetto genere / forma | Electronic books. |
| ISBN | 87-630-9972-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910459739503321 |
Clausen Lisbeth
|
||
| K©ıge, Denmark ; ; Herndon, VA, : Copenhagen Business School Press, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Intercultural organizational communication [[electronic resource] ] : five corporate cases in Japan / / Lisbeth Clausen
| Intercultural organizational communication [[electronic resource] ] : five corporate cases in Japan / / Lisbeth Clausen |
| Autore | Clausen Lisbeth |
| Pubbl/distr/stampa | K©ıge, Denmark ; ; Herndon, VA, : Copenhagen Business School Press, 2006 |
| Descrizione fisica | 1 online resource (264 p.) |
| Soggetto topico |
Business communication
Business communication - Denmark Business communication - Japan Intercultural communication - Denmark Intercultural communication - Japan |
| ISBN | 87-630-9972-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910785418503321 |
|
Clausen Lisbeth
|
||
| K©ıge, Denmark ; ; Herndon, VA, : Copenhagen Business School Press, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Intercultural organizational communication : five corporate cases in Japan / / Lisbeth Clausen
| Intercultural organizational communication : five corporate cases in Japan / / Lisbeth Clausen |
| Autore | Clausen Lisbeth |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Kge, Denmark ; ; Herndon, VA, : Copenhagen Business School Press, 2006 |
| Descrizione fisica | 1 online resource (264 p.) |
| Soggetto topico |
Business communication
Business communication - Denmark Business communication - Japan Intercultural communication - Denmark Intercultural communication - Japan |
| ISBN | 87-630-9972-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Intercultural Organizational Communication -- Acknowledgements -- Preface -- INTRODUCTION: DANISH BUSINESS IN JAPAN -- Global Challenges in Communication -- Danish Business in Japan -- Five Danish Companies - Consumer Products -- Images of Denmark in Japan -- The Potential of the Japanese Market -- Cultural Challenges and Levels of Learning -- INTERCULTURAL COMMUNICATION IN ORGANIZATIONS: THEORY -- Communication is Complex -- Barriers to Communication - Stereotypes -- Overcoming the Barriers -- Structure of Analysis - Multi-Level Communication Model -- Conclusion: Communication and Change -- BO BENDIXEN AND JAPANESE 'CUTE' CULTURE -- The Upstart in Japan - Background -- Setup in Japan and Market Entry -- Cute - The Key to Success -- Organization - Working with Huis Ten Bosch -- Inspired by the Japanese Business Model -- ROSENDAHL, ROYALTY AND HANS CHRISTIAN ANDERSEN -- Rosendahl Re-Enters Japan -- Challenging Cultural Stereotypes -- A Japan Unit within Danish Headquarters -- A Japanese Perspective -- Lessons Learned -- SCANDINAVIAN TOURIST BOARD: CREATING A VIKING MASCOT -- Scandinavian Tourist Board Asia - Background -- Communication from Headquarters -- Creating a Mascot - In Tokyo -- The Organizational Process -- BANG & -- OLUFSEN: QUESTIONING THE ORDINARY -- About Bang & -- Olufsen -- Re-Establishing a Subsidiary - Cultural Issues -- Aspirational Brand Image in Japan -- Organization of Global Communication -- National and Corporate Values -- The Danish Way - A Japanese Perspective -- Cultural Change Does Not Happen Overnight -- ECCOES OF THE WORLD -- From Small Shoemaker to International Brand -- Market Entry - The Japanese Discover Danish Shoes -- The Achilles Corporation - ECCO Sales Japan -- The ECCO Brand Meets Government Restrictions -- Hong Kong Brings Proximity and Consistency -- Global Communication Strategies.
CONCLUSION: FIVE CORPORATE CASES IN JAPAN -- Complexity and Dynamics of Communication -- Global Strategy and Image Development in Japan -- National Cultural Issues in Entry Modes -- Organization, Communication and Culture -- Professional Knowledge Factors -- Individual Intercultural Competence -- Conclusion -- Appendix -- Index. |
| Record Nr. | UNINA-9910824256803321 |
|
Clausen Lisbeth
|
||
| Kge, Denmark ; ; Herndon, VA, : Copenhagen Business School Press, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
