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(No)Crisis : comunicación de crisis en un mundo conectado / / José Carlos Losada Díaz; prólogo de José Manuel Velasco
(No)Crisis : comunicación de crisis en un mundo conectado / / José Carlos Losada Díaz; prólogo de José Manuel Velasco
Autore Losada Díaz José
Pubbl/distr/stampa Barcelona : , : Editorial UOC, , 2018
Descrizione fisica 1 recurso en línea (255 páginas)
Disciplina 658
Altri autori (Persone) VelascoJosé Manuel
Collana Manuales. Comunicación
Soggetto topico Business communication
Business planning
Industrial management
Comunicación en la empresa
Empresas - Planificación
Administración de empresas
Soggetto genere / forma Libros electronicos.
ISBN 84-9180-144-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Altri titoli varianti No crisis
Comunicación de crisis en un mundo conectado
Record Nr. UNINA-9910793129703321
Losada Díaz José  
Barcelona : , : Editorial UOC, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
(No)Crisis : comunicación de crisis en un mundo conectado / / José Carlos Losada Díaz; prólogo de José Manuel Velasco
(No)Crisis : comunicación de crisis en un mundo conectado / / José Carlos Losada Díaz; prólogo de José Manuel Velasco
Autore Losada Díaz José
Pubbl/distr/stampa Barcelona : , : Editorial UOC, , 2018
Descrizione fisica 1 recurso en línea (255 páginas)
Disciplina 658
Altri autori (Persone) VelascoJosé Manuel
Collana Manuales. Comunicación
Soggetto topico Business communication
Business planning
Industrial management
Comunicación en la empresa
Empresas - Planificación
Administración de empresas
Relacions públiques
Construcció de marca (Màrqueting)
Comunicació en l'empresa
Gestió de la crisi
Web 2.0
Soggetto genere / forma Libros electronicos.
Llibres electrònics
ISBN 84-9180-144-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Altri titoli varianti No crisis
Comunicación de crisis en un mundo conectado
Record Nr. UNINA-9910808530603321
Losada Díaz José  
Barcelona : , : Editorial UOC, , 2018
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
50 one-minute tips for better communication, revised [[electronic resource] ] : a wealth of business communication ideas / / Phillip E. Bozek
50 one-minute tips for better communication, revised [[electronic resource] ] : a wealth of business communication ideas / / Phillip E. Bozek
Autore Bozek Phillip E
Edizione [Rev. ed.]
Pubbl/distr/stampa Menlo Park, Calif., : Crisp Publications, c1998
Descrizione fisica 1 online resource (133 p.)
Disciplina 658.4/5
Collana A Fifty-minute series book
Soggetto topico Business communication
Business meetings
Business writing
Business presentations
Soggetto genere / forma Electronic books.
ISBN 1-4175-2488-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910450028503321
Bozek Phillip E  
Menlo Park, Calif., : Crisp Publications, c1998
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
50 one-minute tips for better communication, revised [[electronic resource] ] : a wealth of business communication ideas / / Phillip E. Bozek
50 one-minute tips for better communication, revised [[electronic resource] ] : a wealth of business communication ideas / / Phillip E. Bozek
Autore Bozek Phillip E
Edizione [Rev. ed.]
Pubbl/distr/stampa Menlo Park, Calif., : Crisp Publications, c1998
Descrizione fisica 1 online resource (133 p.)
Disciplina 658.4/5
Collana A Fifty-minute series book
Soggetto topico Business communication
Business meetings
Business writing
Business presentations
ISBN 1-4175-2488-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910777344603321
Bozek Phillip E  
Menlo Park, Calif., : Crisp Publications, c1998
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
50 one-minute tips for better communication, revised : a wealth of business communication ideas / / Phillip E. Bozek
50 one-minute tips for better communication, revised : a wealth of business communication ideas / / Phillip E. Bozek
Autore Bozek Phillip E
Edizione [Rev. ed.]
Pubbl/distr/stampa Menlo Park, Calif., : Crisp Publications, c1998
Descrizione fisica 1 online resource (133 p.)
Disciplina 658.4/5
Collana A Fifty-minute series book
Soggetto topico Business communication
Business meetings
Business writing
Business presentations
ISBN 1-4175-2488-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto TITLE -- COPYRIGHT -- ABOUT THE AUTHOR -- CONTENTS -- PREFACE -- PART 1 17 One-Minute Tips to Improve Your Meetings -- BEFORE THE MEETING -- TIP 1 THINK OF MEETINGS AS INVESTMENTS -- TIP 1: EXERCISE -- Are You Paying Fines For Your Company Meetings? -- TIP 2 THINK PURPOSES, NOT MEETINGS -- TIP 2: EXERCISE -- To Meet-Or Not to Meet -- TIP 3 FORECAST YOUR MEETINGS -- If You're a Participant-Ask! -- MEETING ANNOUNCEMENT AND AGENDA -- TIP 4 USE THE ROOM TO SET THE MEETING'S TONE -- Furniture -- Lighting -- Temperature -- Amenities -- Logistical Details -- Some Roon Arrangements -- DURING THE MEETING -- TIP 5 USE A "RECIPE" TO START MEETINGS WELL -- A Meeting Opening Recipe -- TIP 6 TAKE PUBLIC CATEGORY MINUTES -- Suggestions for Using Public Categories -- TIP 7 USE "FUNNELING" TO BRAINSTORM IN GROUPS -- TIP 8 USE "FAST NETWORKS" TO BRAINSTORM ON MULTIPLE ISSUES -- TIP 9 KNOW HOW EFFECTIVE LEADERS BEHAVE -- TIP 10 10 KEY STATEMENTS OF EFFECTIVE MEETING LEADERS -- Exercises in Asking Questions -- General Question Types -- TIP 10: EXERCISE -- More Specific Question Types -- TIP 11 USE THE FAST FORMULA TO MANAGE MEETING THEFT -- A Solution: Use FAST Diplomacy -- Additional Guidelines for Managing Meeting Theft -- AT THE END OF THE MEETING -- TIP 12 USE A "RECIPE" TO FINISH MEETINGS WELL -- A Meeting Conclusion Recipe -- Using the "Last Words" Technique -- Some Suggestions for Using Last Words -- TIP 12: EXERCISE -- Experimenting with the FAST Technique -- TIP 13 EVALUATE MEETINGS TO ENSURE PRODUCTIVITY -- TIP 14 QUICK STRATEGIES FOR AD HOC MEETINGS -- TIP 15 QUICK STRATEGIES FOR ONE-ON-ONE MEETINGS -- TIP 16 HOW TO AVOID THE WORLD'S WORST MEETINGS -- GOOD LUCK! -- TIP 17 USE SPECIAL STRATEGIES FOR TELECONFERENCES -- Before the Teleconference -- At the Start of the Teleconference -- During the Teleconference -- At the End of the Teleconference.
A Final Word About Teleconferences -- PART 2 16 One-Minute Tips to Improve Your Business Writing -- GETTING STARTED -- TIP 18 HOW EFFICIENTLY DO YOU WRITE? -- Recommended Answers -- TIP 19 ASK YOURSELF QUESTIONS BEFORE YOU GIVE ANSWERS -- Planning Saves Time and Effort -- Adapt the Form on the Next Page -- Plan Writing in Writing -- TIP 20 BRAINSTORM NOW, ORGANIZE LATER -- Early Criticism Kills the Creative Process -- The Brainstorming Attitude -- Brainstorming Guidelines -- TIP 21 TRY "CLUSTER" BRAINSTORMING -- How to Cluster -- Action Requests -- TIP 22 FOR LONG REPORTS, USE "SECTION" BRAINSTORMING -- How to Use Section Brainstorming -- For Team Authorship, Use Flipcharts -- TIP 23 FOR TEAM BRAINSTORMING, USE STICKY NOTES -- A Sticky-Note Brainstorming Example -- GETTING ORGANIZED -- TIP 24 PUT FIRST THINGS FIRST-AND LAST -- First and Last Are Critical Locations -- TIP 25 PRACTICE "AEROBIC WRITING" -- Some Aerobic Writing Techniques -- TIP 26 INSTITUTE OFFICE QUIET TIME FOR WRITING PROJECTS -- Other Suggestions for Reducing Writing Distractions -- GETTING IT RIGHT -- TIP 27 USE "BIG-MIDDLE-LITTLE" REVISING -- To Simplify the Task: Big-Middle-Little Revising -- This Book's Emphasis: Big Revising -- TIP 28 WRITE MEMO HEADLINES FOR INSTANT CLARITY -- TIP 28: EXERCISE -- TIP 29 ADD BREATHING SPACE FOR READER FRIENDLINESS -- Breathing Space: A True Story -- The Bottom Line: Revise for Reader Friendliness -- TIP 29: EXERCISE -- TIP 30 SIMPLIFY AND CLARIFY YOUR DOCUMENT -- Some Techniques That Will Help You Revise -- TIP 30: EXERCISE -- TIP 31 TO SIMPLIFY LANGUAGE, ASK THE BIG QUESTION -- TIP 31: EXERCISE -- TIP 32 HOW TO COMMENT ON EACH OTHER'S WRITING -- Commentary Guidelines -- TIP 33 MAKE YOUR E-MAILS READER-FRIENDLY -- The Advantages of E-mail -- The Disadvantages of E-mail -- Writing E-mails -- TIP 33: EXERCISES.
PART 3 17 One-Minute Tips to Improve Your Presentations -- STRUCTURING YOUR PRESENTATION -- TIP 34 PLAN TO SPEAK TO LISTENERS ON THEIR TERMS -- PLAN TO SPEAK TO LISTENERS ON THEIR TERMS -- TIP 35 USE A RECIPE TO BEGIN WITH CONFIDENCE -- TIP 35: EXERCISE -- TIP 36 USE "QUICK SPECIFICS" FOR HIGH CREDIBILITY -- In Presentations: The Quick Specifics -- Think "Many and Quick," Instead of "Few and Deep" -- A Final Word: Know the Breadth and Depth of Your Evidence -- TIP 37 USE THE BEST RECIPE TO ORGANIZE YOUR POINTS -- B=Bottom Line -- E=Evidence or Examples -- S=Summary of Bottom Line -- T=Transition to Next Point -- TIP 38 USE A RECIPE TO CONCLUDE WITH POWER -- TIP 38: EXERCISE -- Analyzing Conclusions that Motivate Listeners -- TIP 39 IN IMPROMPTU PRESENTATIONS, ANSWER THREE QUESTIONS -- Use Impromptu Techniques to Create "Press Conference" Presentations -- IMPROVING YOUR NONVERBAL COMMUNICATION -- TIP 40 PRACTICE PANTOMIME TO IMPROVE YOUR GESTURES -- Pantomime Opportunities -- TIP 41 USE THE ROOM TO CLARIFY THE STRUCTURE OF YOUR PRESENTATION -- Functional Movements and Visual Aids -- TIP 42 TO IMPROVE EYE CONTACT, THINK: "WHO'S THE SLEEPIEST?" -- Some Common Eye-Contact Faults -- Ask Yourself Specific Questions -- Practice When You're Not Presenting -- TIP 43 IMITATE COMMERCIALS TO IMPROVE YOUR VOICE "MUSIC" -- Test Your Voice "Music" -- The Voice Musicians of TV and Radio -- TIP 43: EXERCISE -- TIP 44 USE DIRECTORY VISUALS TO FOCUS YOUR AUDIENCE -- Using Directories If You Have Only One Visual Surface -- TIP 45 CREATE VERBAL-VISUAL COOPERATION -- TIP 46 HANDLE QUESTIONS WITH CARE -- Handing Off Questions to a Team Presenter -- The Wrong Way -- A Better Way: Name-Question-Name -- TIP 47 FOR COMPLEX ANSWERS, USE THE Q-BEST-Q-RECIPE -- TIP 47: EXERCISE -- TIP 48 USE MISTAKES TO BUILD YOUR CREDIBILITY -- Some Tips on Mistakes and Recoveries.
TIP 49 USE LAPTOPS AND LCD PANELS WELL -- TIP 50 USE SPECIAL STRATEGIES FOR VIDEOCONFERENCE PRESENTATIONS -- Before the Presentation -- At the Start of the Presentation -- During the Presentation -- A Final Word About Videoconferencing -- BIBLIOGRAPHY.
Altri titoli varianti Fifty one-minute tips to better communication
Record Nr. UNINA-9910811890003321
Bozek Phillip E  
Menlo Park, Calif., : Crisp Publications, c1998
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Accounting in networks / / by Häkan Häkansson, Kalle Kraus, and Johnny Lind
Accounting in networks / / by Häkan Häkansson, Kalle Kraus, and Johnny Lind
Autore Häkansson Häkan <1947-, >
Edizione [1st ed.]
Pubbl/distr/stampa New York : , : Routledge, , 2010
Descrizione fisica 1 online resource (383 p.)
Disciplina 657
Altri autori (Persone) KrausKalle
LindJohnny
Collana Routledge studies in accounting
Soggetto topico Accounting
Business communication
Business networks
Soggetto genere / forma Electronic books.
ISBN 1-136-98969-2
1-136-98970-6
1-282-56975-9
9786612569753
0-203-85431-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Copyright; Contents; Figures; Tables; Abbreviations; Acknowledgments; 1 Accounting in Networks as a New Research Field; 2 Accounting and Inter-Organisational Issues; Part I: Accounting in Different Settings; 3 Inter-Organisational Accounting in Dyadic Settings; 4 Towards Accounting in Network Settings; 5 The Role of Management Accounting in Joint Venture Relationships: A Dynamic Perspective; 6 Accounting in Inter-Organisational Relationships within the Public Sector; Part II: Accounting Techniques; 7 Customer Accounting When Relationships and Networks Matter
8 Target Costing in Inter-Organisational Relationships and Networks9 Open-Book Accounting in Networks; Part III: Theoretical Perspectives on Accounting in Networks; 10 Accounting in Networks-The Transaction Cost Economics Perspective; 11 Accounting in Networks-The Industrial-Network Approach; 12 Actor-Network Theory and the Study of Inter-Organisational Network-Relations; 13 Accounting in Inter-Organisational Relationships-The Institutional Theory Perspective; 14 Accounting in Networks-The Next Step; Contributors; Author Index; Subject Index
Record Nr. UNINA-9910458961003321
Häkansson Häkan <1947-, >  
New York : , : Routledge, , 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Accounting in networks / / by Häkan Häkansson, Kalle Kraus, and Johnny Lind
Accounting in networks / / by Häkan Häkansson, Kalle Kraus, and Johnny Lind
Autore Häkansson Häkan <1947-, >
Edizione [1st ed.]
Pubbl/distr/stampa New York : , : Routledge, , 2010
Descrizione fisica 1 online resource (383 p.)
Disciplina 657
Altri autori (Persone) KrausKalle
LindJohnny
Collana Routledge studies in accounting
Soggetto topico Accounting
Business communication
Business networks
ISBN 1-136-98969-2
1-136-98970-6
1-282-56975-9
9786612569753
0-203-85431-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Copyright; Contents; Figures; Tables; Abbreviations; Acknowledgments; 1 Accounting in Networks as a New Research Field; 2 Accounting and Inter-Organisational Issues; Part I: Accounting in Different Settings; 3 Inter-Organisational Accounting in Dyadic Settings; 4 Towards Accounting in Network Settings; 5 The Role of Management Accounting in Joint Venture Relationships: A Dynamic Perspective; 6 Accounting in Inter-Organisational Relationships within the Public Sector; Part II: Accounting Techniques; 7 Customer Accounting When Relationships and Networks Matter
8 Target Costing in Inter-Organisational Relationships and Networks9 Open-Book Accounting in Networks; Part III: Theoretical Perspectives on Accounting in Networks; 10 Accounting in Networks-The Transaction Cost Economics Perspective; 11 Accounting in Networks-The Industrial-Network Approach; 12 Actor-Network Theory and the Study of Inter-Organisational Network-Relations; 13 Accounting in Inter-Organisational Relationships-The Institutional Theory Perspective; 14 Accounting in Networks-The Next Step; Contributors; Author Index; Subject Index
Record Nr. UNINA-9910792374503321
Häkansson Häkan <1947-, >  
New York : , : Routledge, , 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Accounting in networks / / edited by Hakan Hakansson, Kalle Kraus, and Johnny Lind
Accounting in networks / / edited by Hakan Hakansson, Kalle Kraus, and Johnny Lind
Edizione [1st ed.]
Pubbl/distr/stampa New York, NY, : Routledge, 2010
Descrizione fisica 1 online resource (383 p.)
Disciplina 657
Altri autori (Persone) KrausKalle
LindJohnny
HakanssonHakan <1947->
Collana Routledge studies in accounting
Soggetto topico Accounting
Business communication
Business networks
ISBN 1-136-98969-2
1-136-98970-6
1-282-56975-9
9786612569753
0-203-85431-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Book Cover; Title; Copyright; Contents; Figures; Tables; Abbreviations; Acknowledgments; 1 Accounting in Networks as a New Research Field; 2 Accounting and Inter-Organisational Issues; Part I: Accounting in Different Settings; 3 Inter-Organisational Accounting in Dyadic Settings; 4 Towards Accounting in Network Settings; 5 The Role of Management Accounting in Joint Venture Relationships: A Dynamic Perspective; 6 Accounting in Inter-Organisational Relationships within the Public Sector; Part II: Accounting Techniques; 7 Customer Accounting When Relationships and Networks Matter
8 Target Costing in Inter-Organisational Relationships and Networks9 Open-Book Accounting in Networks; Part III: Theoretical Perspectives on Accounting in Networks; 10 Accounting in Networks-The Transaction Cost Economics Perspective; 11 Accounting in Networks-The Industrial-Network Approach; 12 Actor-Network Theory and the Study of Inter-Organisational Network-Relations; 13 Accounting in Inter-Organisational Relationships-The Institutional Theory Perspective; 14 Accounting in Networks-The Next Step; Contributors; Author Index; Subject Index
Record Nr. UNINA-9910809783103321
New York, NY, : Routledge, 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advanced presentations by design [[electronic resource] ] : creating communication that drives action / / Andrew V. Abela, Ph.D
Advanced presentations by design [[electronic resource] ] : creating communication that drives action / / Andrew V. Abela, Ph.D
Autore Abela Andrew V. <1965->
Edizione [2nd ed.]
Pubbl/distr/stampa San Francisco, : Pfeiffer, A Wiley Imprint, 2013
Descrizione fisica 1 online resource (223 p.)
Disciplina 658.4/52
Soggetto topico Business presentations
Business communication
Soggetto genere / forma Electronic books.
ISBN 1-118-41676-7
1-299-47573-6
1-118-42028-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Title page; Copyright page; Contents; Foreword; Acknowledgments; Introduction; Why Do We Need to Reinvent the Way We Design Presentations?; The Presentation Challenge Is Greater Than Ever; Current Presentation Standards-Space Age or Sophomoric?; Bad Advice; Bad Examples; The Problem of Presenter-Focus and the Seven Deadly Mistakes of Presentation Design; Good Advice, Not Applied; How to Reinvent Your Presentation: The Extreme Presentation TM Method; Ten Steps for Developing an Extreme Presentation; The Main Insights in This Book, on One Page; Where to Start . . .
If You Have an Important Presentation Due Soon (e.g., Tomorrow Morning) If You Have More Time; How This Book Is Different from All Other Presentation Books; What This Book Is and Is Not-About; The Structure of This Book; PART I: Who?; 1: Audience; Understanding What Types of Communication Will Be Most Effective for Your Audience; Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience; How to Estimate Your Audience's Personality Types; How to Match Your Presentation Design to Different Personality Types in the Same Audience; Introverts vs. Extroverts
Sensors vs. Intuitors Thinkers vs. Feelers; Judgers vs. Perceivers; Additional Information About Your Audience; PART II: What?; 2: Objective; Setting a Measurable Objective for Your Presentation; Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation; The Typical-and Wrong-Way to Set Presentation Objectives; Developing Effective Presentation Objectives; The Curse of the "Update" Presentation; How Do You Know Whether You Have Set the Right Objectives?; 3: Problem Solution
Articulating the Audience's Problem and Your Proposed Solution to It Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving; Choosing the Right Problem; How to Find the Right Problem-The Five Why's; How Do I Find the Right Level of Analysis?; What If the Problem Is So Big That I Cannot Help Them Solve It?; What If All I Can Come Up With Are a Bunch of Small Problems Rather Than One Big One?; What If I'm Just Presenting Information or Providing an Update?; What If I Am Creating a Training Presentation?
What If There Is Clearly a Problem, But the Audience I Am Trying to Engage Just Does Not Seem to Want to Hear About It? Isn't Focusing on "Problems" Rather Negative?; Crafting Your Solution; What If I Only Have a Solution to Part of the Problem?; How Do I Know Whether I Have Chosen the Right Solution?; Should I Include Rival Solutions to the One I'm Offering?; How Do I Handle Really Controversial Solutions?; What If I Just Can't Get My Thoughts Straight? Using the One-Page Memo; What Do I Do If There Really Isn't a Clear Solution to the Problem?; The Importance of Being Audience-Focused
4: Evidence
Record Nr. UNINA-9910452819903321
Abela Andrew V. <1965->  
San Francisco, : Pfeiffer, A Wiley Imprint, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Advanced presentations by design [[electronic resource] ] : creating communication that drives action / / Andrew V. Abela, Ph.D
Advanced presentations by design [[electronic resource] ] : creating communication that drives action / / Andrew V. Abela, Ph.D
Autore Abela Andrew V. <1965->
Edizione [2nd ed.]
Pubbl/distr/stampa San Francisco, : Pfeiffer, A Wiley Imprint, 2013
Descrizione fisica 1 online resource (223 p.)
Disciplina 658.4/52
Soggetto topico Business presentations
Business communication
ISBN 1-118-41676-7
1-299-47573-6
1-118-42028-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Title page; Copyright page; Contents; Foreword; Acknowledgments; Introduction; Why Do We Need to Reinvent the Way We Design Presentations?; The Presentation Challenge Is Greater Than Ever; Current Presentation Standards-Space Age or Sophomoric?; Bad Advice; Bad Examples; The Problem of Presenter-Focus and the Seven Deadly Mistakes of Presentation Design; Good Advice, Not Applied; How to Reinvent Your Presentation: The Extreme Presentation TM Method; Ten Steps for Developing an Extreme Presentation; The Main Insights in This Book, on One Page; Where to Start . . .
If You Have an Important Presentation Due Soon (e.g., Tomorrow Morning) If You Have More Time; How This Book Is Different from All Other Presentation Books; What This Book Is and Is Not-About; The Structure of This Book; PART I: Who?; 1: Audience; Understanding What Types of Communication Will Be Most Effective for Your Audience; Step 1: Identify the Communication Preferences of the Different Personality Types in Your Audience; How to Estimate Your Audience's Personality Types; How to Match Your Presentation Design to Different Personality Types in the Same Audience; Introverts vs. Extroverts
Sensors vs. Intuitors Thinkers vs. Feelers; Judgers vs. Perceivers; Additional Information About Your Audience; PART II: What?; 2: Objective; Setting a Measurable Objective for Your Presentation; Step 2: Set Specific Objectives for What You Want Your Audience to Think and Do Differently After Your Presentation; The Typical-and Wrong-Way to Set Presentation Objectives; Developing Effective Presentation Objectives; The Curse of the "Update" Presentation; How Do You Know Whether You Have Set the Right Objectives?; 3: Problem Solution
Articulating the Audience's Problem and Your Proposed Solution to It Step 3: Identify a Problem Your Audience Has That Your Presentation Will Contribute to Solving; Choosing the Right Problem; How to Find the Right Problem-The Five Why's; How Do I Find the Right Level of Analysis?; What If the Problem Is So Big That I Cannot Help Them Solve It?; What If All I Can Come Up With Are a Bunch of Small Problems Rather Than One Big One?; What If I'm Just Presenting Information or Providing an Update?; What If I Am Creating a Training Presentation?
What If There Is Clearly a Problem, But the Audience I Am Trying to Engage Just Does Not Seem to Want to Hear About It? Isn't Focusing on "Problems" Rather Negative?; Crafting Your Solution; What If I Only Have a Solution to Part of the Problem?; How Do I Know Whether I Have Chosen the Right Solution?; Should I Include Rival Solutions to the One I'm Offering?; How Do I Handle Really Controversial Solutions?; What If I Just Can't Get My Thoughts Straight? Using the One-Page Memo; What Do I Do If There Really Isn't a Clear Solution to the Problem?; The Importance of Being Audience-Focused
4: Evidence
Record Nr. UNINA-9910779685903321
Abela Andrew V. <1965->  
San Francisco, : Pfeiffer, A Wiley Imprint, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui