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11 Irrtümer über Marken : So gelingen Markenaufbau und Markenführung / / von Uwe Munzinger
11 Irrtümer über Marken : So gelingen Markenaufbau und Markenführung / / von Uwe Munzinger
Autore Munzinger Uwe
Edizione [1st ed. 2016.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016
Descrizione fisica 1 online resource (XXI, 166 S. 1 Abb. in Farbe.)
Disciplina 658.8
Soggetto topico Marketing
Management
Business
Management science
Business and Management, general
ISBN 3-658-01505-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Markengrundlagen -- Markenaufbau -- Markenwirkung -- Markenerfolg -- Marken im digitalen Zeitalter.
Record Nr. UNINA-9910484262603321
Munzinger Uwe  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
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The 12 Magic Slides : Secrets for Raising Growth Capital / / by Paul M. Getty
The 12 Magic Slides : Secrets for Raising Growth Capital / / by Paul M. Getty
Autore Getty Paul M.
Edizione [1st ed. 2014.]
Pubbl/distr/stampa Berkeley, CA : , : Apress : , : Imprint : Apress, , 2014
Descrizione fisica 1 online resource (XVI, 244 p. 40 illus.)
Disciplina 650
Soggetto topico Business
Management science
Business and Management, general
ISBN 9781430264859
1430264853
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Altri titoli varianti Secrets for raising growth capital
Twelve magic slides
Record Nr. UNINA-9910298165403321
Getty Paul M.  
Berkeley, CA : , : Apress : , : Imprint : Apress, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
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1995: A New Beginning for the NPT? [[electronic resource] /] / edited by J.F. Pilat, R.E. Pendley
1995: A New Beginning for the NPT? [[electronic resource] /] / edited by J.F. Pilat, R.E. Pendley
Edizione [1st ed. 1995.]
Pubbl/distr/stampa New York, NY : , : Springer US : , : Imprint : Springer, , 1995
Descrizione fisica 1 online resource (XIX, 309 p.)
Disciplina 327
Collana Issues in International Security
Soggetto topico International relations
Business
Management science
Political science
Ethics
International Relations
Business and Management, general
Political Science
ISBN 1-4615-1947-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Nonproliferation Organizations and Regimes beyond 1995 -- 2. Nuclear Arms Control in the Post-Cold War Era -- 3. Toward a Universal Framework of Nuclear Restraint -- 4. The NPT’s Prospects -- 5. The Last Nuclear Summit? -- 6. 1995: A Time for Optimism? -- 7. India and the NPT after the Cold War -- 8. Perspectives of Nonproliferation: A View from Russia -- 9. The Future of the NPT: A German Perspective -- 10. Beyond 1995: The NPT and Europe -- 11. The NPT, the Treaty of Tlatelolco, and the Future of Nonproliferation -- 12. Avoiding Amendment of the NPT -- 13. What Happens to Safeguards if the NPT Goes? -- 14. Does the NPT Matter? -- APPENDIX: Toward 1995: United Nations Documents Relating to the Establishment and Functioning of the NPT, 1959–1993 -- General Assembly Resolution 1380 (XIV): Prevention of the Wider Dissemination of Nuclear Weapons, November 20, 1959 -- General Assembly Resolution 1576 (XV): Prevention of the Wider Dissemination of Nuclear Weapons, December 20, 1960 -- General Assembly Resolution 1664 (XVI): Question of Disarmament, December 4, 1961 -- General Assembly Resolution 1665 (XVI): Prevention of the Wider Dissemination of Nuclear Weapons, December 4, 1961 (Proposed by Ireland) -- General Assembly Resolution 2028 (XX): Non-Proliferation of Nuclear Weapons, November 19, 1965 -- General Assembly Resolution 2149 (XXI): Renunciation by States of Actions Hampering the Conclusion of an Agreement on the Non-Proliferation of Nuclear Weapons, November 4, 1966 -- General Assembly Resolution 2153 (XXI): Non-Proliferation of Nuclear Weapons, November 17, 1966 -- General Assembly Resolution 2346 (XXII): Non-Proliferation of Nuclear Weapons, December 19, 1967 -- General Assembly Resolution 2373 (XXII): Treaty on the Non-Proliferation of Nuclear Weapons, June 12, 1968 -- Treaty on the Non-Proliferation of Nuclear Weapons -- Signatories and Parties to the Treaty on the Non-Proliferation of Nuclear Weapons -- General Assembly Resolution 3184 (XXVIII): General and Complete Disarmament, December 18, 1973 -- General Assembly Resolution 3261 (XXIX): General and Complete Disarmament, December 9, 1974 -- Final Declaration of the Review Conference of the Parties to the Treaty on the Non-Proliferation of Nuclear Weapons, May 30, 1975 -- General Assembly Resolution 3484 (XXX): General and Complete Disarmament, December 12, 1975 -- General Assembly Resolution 31/75: Implementation of the Conclusions of the First Review Conference of the Parties to the Treaty on the Non-Proliferation of Nuclear Weapons, December 10, 1976 -- General Assembly Resolution 33/57: Implementation of the Conclusions of the First Review Conference of the Parties to the Treaty on the Non-Proliferation of Nuclear Weapons and Establishment of a Preparatory Committee for the Second Conference, December 14, 1978 -- The Second Review Conference of the Parties to the Treaty on the Non-Proliferation of Nuclear Weapons, 1980 -- General Assembly Resolution 38/74: Implementation of the Conclusions of the Second Review Conference of the Parties to the Treaty on the Non-Proliferation of Nuclear Weapons and Establishment of the Preparatory Committee for the Third Review Conference of the Parties to the Treaty, December 15, 1983 -- The Third Review Conference of the Parties to the Treaty on the Non-Proliferation of Nuclear Weapons, 1985, Final Declaration -- General Assembly Resolution 40/94 M: Third Review Conference of the Parties to the Treaty on the Non-Proliferation of Nuclear Weapons, December 12, 1985 -- General Assembly Resolution 43/82: Implementation of theConclusions of the Third Review Conference of the Parties to the Treaty on the Non-Proliferation of Nuclear Weapons and Establishment of a Preparatory Committee for the Fourth Review Conference, December 7, 1988 -- The Fourth NPT Review Conference of the Parties to the Treaty on the Non-Proliferation of Nuclear Weapons, 1990 -- Note by the President of the Security Council -- Resolutions Adopted by the General Assembly -- Letter Dated 12 March 1993 from the Permanent Representative of the Democratic People–s Republic of Korea to the United Nations Addressed to the President of the Security Council -- Resolution 825 (1993) -- About the Authors.
Record Nr. UNINA-9910478935403321
New York, NY : , : Springer US : , : Imprint : Springer, , 1995
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Advanced Negotiation Techniques / / by Steve Hay, Alan McCarthy, John Hay Agent for RDC
Advanced Negotiation Techniques / / by Steve Hay, Alan McCarthy, John Hay Agent for RDC
Autore Hay Steve
Edizione [1st ed. 2015.]
Pubbl/distr/stampa Berkeley, CA : , : Apress : , : Imprint : Apress, , 2015
Descrizione fisica 1 online resource (163 p.)
Disciplina 650
Soggetto topico Business
Management science
Business and Management, general
ISBN 9781484208502
1484208501
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Introduction; Chapter 1: Our Philosophy of Negotiation; A Definition of Negotiation; A Little Bit of Theory; Chapter 2: Strategies for Resolving Conflict; Negotiating Is Not Haggling; Chapter 3: Our Four Negotiation Mantras; Mantra 1: Negotiation Is Perceptual, Not Factual; Mantra 2: Clear Yourself of Emotion and Be Pragmatic; Mantra 3: Negotiation Is Cooperative, Not Competitive; Mantra 4: Rapport First, Understanding Second; Chapter 4: Overview of the Five Phases of Negotiation; Phase 1: Plan; What's the Alternative?; Competitor Analysis; Due Diligence; Information; The Agenda
Phase 2: DiscussPhase 3: Propose; This Is Not the Same as a Sales Proposal; What Is Meant by Propose in a Negotiation; Phase 4: Trade; Phase 5: Agree and Confirm; Commitment and Documentation; Chapter 5: Ten Golden Rules for Successful Negotiation; 1: Don't Negotiate Unless You Need To; 2: Never Negotiate with Yourself; 3: Never Accept the First Offer; 4: Never Make the First Offer If You Can Help It; 5: Listen More and Talk Less; 6: There are no Free Gifts; 7: Always Isolate Cost, Price, and Value; 8: Watch Out for the Salami Effect; 9: Never Make a Quick Deal
10: Never Disclose Your Bottom LineSummary of the Ten Golden Rules; Chapter 6: Negotiation Planning in Practice; Chapter 7: The RDC Ten-Point Plan; Plan Point 1: What Is the Reason for the Conflict?; Plan Point 2: What Are the Interests Around These Issues?; Plan Point 3: Analysis of Wants and Needs; Maslow's Hierarchy of Needs; Plan Point 4: Recognition of Common Ground; Plan Point 5: Who Has More Power?; Plan Point 6: Questions to Ask; Plan Point 7: Corral the Information You Have; Plan Point 8: Negotiation Team Roles; Four Team Roles; Leader; Summarizer; Observer; Supporter
Summary of RolesPlan Point 9: The Other Party's Team Roles; Style; Dealing with Their Emotions; Tactics; Track Record; Plan Point 10: The Three Trading Questions; Is This the End of the Planning Phase?; Chapter 8: Negotiating for a Super-Win; Chapter 9: Detailed Proposal Design (The Jellyfish); Using the Jellyfish to Analyze Their Offer; Alternative Flavors of Jellyfish?; Chapter 10: Breaking a Negotiation Deadlock; Chapter 11: Cross-Cultural Issues in Negotiation; Behavior and Cultural Differences; The Rule of Law Index; Chapter 12: Hostage Negotiation Perspective
Different Types of NegotiationSimilarities and Lessons to Learn; Kidnap for Money; Conclusions on the Hostage Perspective; Chapter 13: Diplomatic Negotiation Perspective; Chapter 14: The Physical Arrangements; Chapter 15: Strategic Framework for Negotiation; Reflective Practice and Coaching in Negotiation; A Common Vocabulary; The Virtual Coach; Chapter 16: Summary and Conclusion; Appendix A: Negotiating Styles; Appendix B: Negotiation Influence Behaviors; Index; About the Authors; Other Apress Business Titles You Will Find Useful
Record Nr. UNINA-9910298499803321
Hay Steve  
Berkeley, CA : , : Apress : , : Imprint : Apress, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Advanced social media marketing : how to lead, launch, and manage a successful social media program / / Tom Funk
Advanced social media marketing : how to lead, launch, and manage a successful social media program / / Tom Funk
Autore Funk Tom <1965->
Pubbl/distr/stampa Berkeley, CA : , : Apress : , : Imprint : Apress, , 2013
Descrizione fisica 1 online resource (246 p.)
Disciplina 658.872
Soggetto topico Social media - Marketing
Internet marketing
Social marketing
Marketing - Management
Business and Management, general
ISBN 9781430244080
1430244089
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The business case -- Best practices -- The platforms -- Advertising and promotion -- Facebook advertising -- Advertising on Twitter and other networks -- Operations -- Measuring success -- Advanced social media campaigns -- Power up your platform -- Bringing it all together.
Record Nr. UNINA-9910438248803321
Funk Tom <1965->  
Berkeley, CA : , : Apress : , : Imprint : Apress, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Advances in theory and practice in store brand operations. / / Jiazhen Huo
Advances in theory and practice in store brand operations. / / Jiazhen Huo
Autore Huo Jiazhen
Edizione [1st ed. 2021.]
Pubbl/distr/stampa Gateway East, Singapore : , : Springer, , [2021]
Descrizione fisica 1 online resource (XVII, 253 p. 31 illus., 4 illus. in color.)
Disciplina 174.2
Soggetto topico Logistics
Branding
Business and Management, general
ISBN 981-15-9877-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910484811403321
Huo Jiazhen  
Gateway East, Singapore : , : Springer, , [2021]
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Agent-Mediated Electronic Commerce IV. Designing Mechanisms and Systems [[electronic resource] ] : AAMAS 2002 Workshop on Agent Mediated Electronic Commerce, Bologna, Italy, July 16, 2002, Revised Papers / / edited by Julian Padget, Onn Shehory, David Parkes, Norman Sadeh, William E. Walsh
Agent-Mediated Electronic Commerce IV. Designing Mechanisms and Systems [[electronic resource] ] : AAMAS 2002 Workshop on Agent Mediated Electronic Commerce, Bologna, Italy, July 16, 2002, Revised Papers / / edited by Julian Padget, Onn Shehory, David Parkes, Norman Sadeh, William E. Walsh
Edizione [1st ed. 2002.]
Pubbl/distr/stampa Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2002
Descrizione fisica 1 online resource (XVIII, 346 p.)
Disciplina 658.8/4
Collana Lecture Notes in Artificial Intelligence
Soggetto topico Business
Management science
Artificial intelligence
Computer communication systems
Information storage and retrieval
Computers and civilization
Information technology
Business—Data processing
Business and Management, general
Artificial Intelligence
Computer Communication Networks
Information Storage and Retrieval
Computers and Society
IT in Business
ISBN 3-540-36378-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Auctions -- A Comparison among Bidding Algorithms for Multiple Auctions -- Bidtree Ordering in IDA Combinatorial Auction Winner-Determination with Side Constraints -- Differential-Revelation VCG Mechanisms for Combinatorial Auctions -- An English Auction Protocol for Multi-attribute Items -- Effectiveness of Preference Elicitation in Combinatorial Auctions -- Auctions for Divisible Resources: Price Functions, Nash Equilibrium, and Decentralized Update Schemes -- Price-Based Information Certificates for Minimal-Revelation Combinatorial Auctions -- Co-evolutionary Auction Mechanism Design: A Preliminary Report -- ATTac-2001: A Learning, Autonomous Bidding Agent -- Negotiation -- A Software Infrastructure for Negotiation within Inter-organisational Alliances -- The Influence of Information on Negotiation Equilibrium -- Using an Annealing Mediator to Solve the Prisoners’ Dilemma in the Negotiation of Complex Contracts -- Automated Negotiation in Many-to-Many Markets for Imperfectly Substitutable Goods -- An Ontology Based Approach to Automated Negotiation -- Markets -- Goodwill Hunting: An Economically Efficient Online Feedback Mechanism for Environments with Variable Product Quality -- Guaranteeing Properties for E-commerce Systems -- An Extensible Agent Architecture for a Competitive Market-Based Allocation of Consumer Attention Space -- Self-Enforcing Strategic Demand Reduction -- Skeletal Jade Components for the Construction of Institutions -- Challenges in Large-Scale Open Agent Mediated Economies.
Record Nr. UNISA-996465511803316
Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2002
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
Agent-Mediated Electronic Commerce IV. Designing Mechanisms and Systems : AAMAS 2002 Workshop on Agent Mediated Electronic Commerce, Bologna, Italy, July 16, 2002, Revised Papers / / edited by Julian Padget, Onn Shehory, David Parkes, Norman Sadeh, William E. Walsh
Agent-Mediated Electronic Commerce IV. Designing Mechanisms and Systems : AAMAS 2002 Workshop on Agent Mediated Electronic Commerce, Bologna, Italy, July 16, 2002, Revised Papers / / edited by Julian Padget, Onn Shehory, David Parkes, Norman Sadeh, William E. Walsh
Edizione [1st ed. 2002.]
Pubbl/distr/stampa Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2002
Descrizione fisica 1 online resource (XVIII, 346 p.)
Disciplina 658.8/4
Collana Lecture Notes in Artificial Intelligence
Soggetto topico Business
Management science
Artificial intelligence
Computer networks
Information storage and retrieval
Computers and civilization
Information technology
Business—Data processing
Business and Management, general
Artificial Intelligence
Computer Communication Networks
Information Storage and Retrieval
Computers and Society
IT in Business
ISBN 3-540-36378-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Auctions -- A Comparison among Bidding Algorithms for Multiple Auctions -- Bidtree Ordering in IDA Combinatorial Auction Winner-Determination with Side Constraints -- Differential-Revelation VCG Mechanisms for Combinatorial Auctions -- An English Auction Protocol for Multi-attribute Items -- Effectiveness of Preference Elicitation in Combinatorial Auctions -- Auctions for Divisible Resources: Price Functions, Nash Equilibrium, and Decentralized Update Schemes -- Price-Based Information Certificates for Minimal-Revelation Combinatorial Auctions -- Co-evolutionary Auction Mechanism Design: A Preliminary Report -- ATTac-2001: A Learning, Autonomous Bidding Agent -- Negotiation -- A Software Infrastructure for Negotiation within Inter-organisational Alliances -- The Influence of Information on Negotiation Equilibrium -- Using an Annealing Mediator to Solve the Prisoners’ Dilemma in the Negotiation of Complex Contracts -- Automated Negotiation in Many-to-Many Markets for Imperfectly Substitutable Goods -- An Ontology Based Approach to Automated Negotiation -- Markets -- Goodwill Hunting: An Economically Efficient Online Feedback Mechanism for Environments with Variable Product Quality -- Guaranteeing Properties for E-commerce Systems -- An Extensible Agent Architecture for a Competitive Market-Based Allocation of Consumer Attention Space -- Self-Enforcing Strategic Demand Reduction -- Skeletal Jade Components for the Construction of Institutions -- Challenges in Large-Scale Open Agent Mediated Economies.
Record Nr. UNINA-9910143891403321
Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer, , 2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Alleviating Poverty through Business Strategy [[electronic resource] /] / by C. Wankel
Alleviating Poverty through Business Strategy [[electronic resource] /] / by C. Wankel
Autore Wankel C
Edizione [1st ed. 2008.]
Pubbl/distr/stampa New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2008
Descrizione fisica 1 online resource (257 p.)
Disciplina 339.46
362.5/570684
658.408
Altri autori (Persone) WankelCharles
Soggetto topico Economic policy
Development economics
International economics
Business
Management science
International business enterprises
Macroeconomics
Economic Policy
Development Economics
International Economics
Business and Management, general
International Business
Macroeconomics/Monetary Economics//Financial Economics
ISBN 1-349-54001-3
1-281-97690-3
9786611976903
0-230-61206-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction : a variety of approaches to alleviating poverty through business strategy / Charles Wankel -- The end of foreign aid as we know it : the profitable alleviation of poverty in a globalized economy / Scott Kelley, Patricia H. Werhane, and Laura P. Hartman -- Innovative business approaches and poverty : toward a first evaluation / Emmanuel Raufflet, Alain Berranger, and Alam Aguilar-Platas -- Information and communication technology for poverty alleviation through education and healthcare--the India experience / Nilay M. Yajnik -- A collaborative-systemic strategy addressing the dynamics of poverty in Guatemala : converting seeming impossibilities into strategic probabilities / James L. Ritchie-Dunham -- In search of sustainable social mission ventures to alleviate poverty / Shelby McIntyre, Albert Bruno, and Patrick Guerra -- Scrutinizing the link between poverty and business strategy : what can we learn from the case of shuttle traders in Laleli, Istanbul? / Mine Eder and Özlem Öz -- Alleviating poverty using microfranchising models : case studies and a critique / Lisa Jones Christensen -- Using business to create a more vibrant craft sector / Jan Hack Katz -- Doing well by doing good--strategizing for the bottom of the pyramid in India / Wolfgang Amann and Shiban Khan -- Marketing in subsistence marketplaces / Madhu Viswanathan, Srinivas Sridharan, and Robin Ritchie.
Record Nr. UNINA-9910782734703321
Wankel C  
New York : , : Palgrave Macmillan US : , : Imprint : Palgrave Macmillan, , 2008
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Allgemeine Betriebswirtschaftslehre : Umfassende Einführung aus managementorientierter Sicht / / von Jean-Paul Thommen, Ann-Kristin Achleitner, Dirk Ulrich Gilbert, Dirk Hachmeister, Gernot Kaiser
Allgemeine Betriebswirtschaftslehre : Umfassende Einführung aus managementorientierter Sicht / / von Jean-Paul Thommen, Ann-Kristin Achleitner, Dirk Ulrich Gilbert, Dirk Hachmeister, Gernot Kaiser
Autore Thommen Jean-Paul
Edizione [8th ed. 2017.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017
Descrizione fisica 1 online resource (XIX, 586 S. 346 Abb., 345 Abb. in Farbe.)
Disciplina 650
Soggetto topico Business
Management science
Business and Management, general
ISBN 3-658-07768-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Unternehmen und Umwelt -- Marketing -- Supply-Management -- Produktionsmanagement -- Rechnungswesen -- Finanzierung -- Investition und Unternehmensbewertung -- Personalmanagement -- Organisation -- Management. .
Record Nr. UNINA-9910484495003321
Thommen Jean-Paul  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui