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Deep knowledge of B2B relationships within and across borders [[electronic resource] /] / edited by Arch G. Woodside, Roger Baxter
| Deep knowledge of B2B relationships within and across borders [[electronic resource] /] / edited by Arch G. Woodside, Roger Baxter |
| Pubbl/distr/stampa | Bradford, : Emerald Group Publishing Limited, 2013 |
| Descrizione fisica | 1 online resource (390 p.) |
| Disciplina | 658.049 |
| Altri autori (Persone) |
WoodsideArch G
BaxterRoger <1944-> |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Business & Economics - Purchasing & Buying International business Sales & marketing management Business networks Industrial management International business enterprises - Management |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The impact of national culture on western industrial buyer-seller relational process models / Anna Kaunonen -- Developing Guanxi relations / Anna Kaunonen -- The development of industrial buyer-seller relations in a Chinese context / Anna Kaunonen -- Adaptation in business contexts : working triadic relationships / Holma Anne-Maria -- How do managers see it? Capturing practitioner theories via network pictures / Carla Ramos, David Ford. |
| Record Nr. | UNINA-9910787324803321 |
| Bradford, : Emerald Group Publishing Limited, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Field guide to case study research in business-to-business marketing and purchasing [[electronic resource] /] / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside
| Field guide to case study research in business-to-business marketing and purchasing [[electronic resource] /] / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Edward Elgar, , 2014 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
WoodsideArch G
PattinsonHugh MarshallRoger |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Sales & marketing Industrial marketing - Research Purchasing - Research Marketing research |
| ISBN | 1-78441-079-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Deal-making negotiations by governments and major product suppliers : a case study of the U.S. Department of Defense and Airbus vs. Boeing / Michael Kleinaltenkamp, Ronny Behrens, Stefanie Reh -- The parable of a little research : making money from an internet trading portal / Roger Marshall, Poh Tze Peng -- Building relationships for survival : coping media industry dynamics / Thomas Mejtoft -- Barriers to innovation diffusion in industrial networks : a systematic combining approach / Juho-Petteri Huhtala ... [et al.] -- Using discourse analysis in case study research in business-to-business contexts / Nick Ellis, Michel Rod -- Ethnographic research in service marketing : theory, methods, and practice / Catharina von Koskull -- A primer to the general theory of behavioral : strategies in business-to-business marketing / Arch G. Woodside -- B2B interactions at trade fairs and relationship quality : a conceptual approach / Maria Sarmento, Cláudia Simõnes, Minhoo Farangmehr -- Implementing strategic changes to generate sustainable competitive advantage / Rubén Llop, Iñaki García-Arrizabalaga -- Making sense of marketing decision systems through pictorial representation : decision system analysis / Roger Marshall, David Bibby, WoonBong Na -- New B2B methods, techniques, and technologies for capturing insights of major account managers : developing B2B communities for energy supply / Suresh C. Sood, Hugh M. Pattinson -- Factors driving manufacturing flexibility : the Taiwanese case / Wen-Hsiang Lai, Roger Marshall -- Using case based research for agent-based modelling / Sharon Purchase, Sara Denize, Doina Olaru. |
| Record Nr. | UNINA-9910787072503321 |
| Bingley, England : , : Edward Elgar, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Field guide to case study research in business-to-business marketing and purchasing / / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside
| Field guide to case study research in business-to-business marketing and purchasing / / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Edward Elgar, , 2014 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
WoodsideArch G
PattinsonHugh MarshallRoger |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Sales & marketing Industrial marketing - Research Purchasing - Research Marketing research |
| ISBN | 1-78441-079-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Deal-making negotiations by governments and major product suppliers : a case study of the U.S. Department of Defense and Airbus vs. Boeing / Michael Kleinaltenkamp, Ronny Behrens, Stefanie Reh -- The parable of a little research : making money from an internet trading portal / Roger Marshall, Poh Tze Peng -- Building relationships for survival : coping media industry dynamics / Thomas Mejtoft -- Barriers to innovation diffusion in industrial networks : a systematic combining approach / Juho-Petteri Huhtala ... [et al.] -- Using discourse analysis in case study research in business-to-business contexts / Nick Ellis, Michel Rod -- Ethnographic research in service marketing : theory, methods, and practice / Catharina von Koskull -- A primer to the general theory of behavioral : strategies in business-to-business marketing / Arch G. Woodside -- B2B interactions at trade fairs and relationship quality : a conceptual approach / Maria Sarmento, Cláudia Simõnes, Minhoo Farangmehr -- Implementing strategic changes to generate sustainable competitive advantage / Rubén Llop, Iñaki García-Arrizabalaga -- Making sense of marketing decision systems through pictorial representation : decision system analysis / Roger Marshall, David Bibby, WoonBong Na -- New B2B methods, techniques, and technologies for capturing insights of major account managers : developing B2B communities for energy supply / Suresh C. Sood, Hugh M. Pattinson -- Factors driving manufacturing flexibility : the Taiwanese case / Wen-Hsiang Lai, Roger Marshall -- Using case based research for agent-based modelling / Sharon Purchase, Sara Denize, Doina Olaru. |
| Record Nr. | UNINA-9910819616803321 |
| Bingley, England : , : Edward Elgar, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Interdisciplinary approaches to product design, innovation, & branding in international marketing [[electronic resource] /] / edited by K. Scott Swan, Shaoming Zou
| Interdisciplinary approaches to product design, innovation, & branding in international marketing [[electronic resource] /] / edited by K. Scott Swan, Shaoming Zou |
| Pubbl/distr/stampa | Bingley, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (360 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
SwanK. Scott
ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Business & Economics - Marketing - General Business & Economics - Marketing - Research Sales & marketing Market research Branding (Marketing) Export marketing |
| ISBN |
1-283-58872-2
9786613901170 1-78190-017-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction / Scott Swan, Shaoming Zou -- Building market-based assets in a globally competitive market : a longitudinal study of automotive brands / Janell D. Townsend, S. Tamer Cavusgil, Roger J. Calantone -- Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy / Hannah S. Lee, David A. Griffith -- The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan / Shih-Ching Wang, Primidya K. Soesilo, Dan Zhang, C. Anthony Di Benedetto -- How should a global brand manager respond to an ambiguous product harm crisis? / Daniel Laufer -- Design in the experience economy : using emotional design for service innovation / Ahmad Beltagui, Marina Candi, Johann C.K.H. Riedel -- Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation / Johann Füller, Katja Hutter, Mirijam Fries -- Reestablishing styling as a prime interest for the management of design / Oscar Person, Dirk Snelders, Jan Schoormans -- Leadership development by design / Jim Olver -- Designing empowerment : design thinking for social impact / Akshay Sharma -- Improving collaborative concept evaluation using concept aspect profile / Soren Ingomar Petersen, Jaewoo Joo -- Patent rights : when patent protection may either encourage or discourage innovation / Brent B. Allred -- Modeling the impact of commitment-trust on cooperation and performance : the specific case of exporter and intermediaries relationships / José Carlos M.R. Pinho -- The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market / Robert L. Williams, Maktoba Omar, Ujvala Rajadhyaksha -- The movement of meaning across cultures : a conceptual model for understanding cross-cultural consumption / Helene de Burgh-Woodman -- Born globals : how are they different? / Ho Yin Wong, Bill Merrilees. |
| Altri titoli varianti | Interdisciplinary approaches to product design, innovation, and branding in international marketing |
| Record Nr. | UNINA-9910792093803321 |
| Bingley, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou
| Interdisciplinary approaches to product design, innovation, & branding in international marketing / / edited by K. Scott Swan, Shaoming Zou |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, : Emerald, 2012 |
| Descrizione fisica | 1 online resource (360 p.) |
| Disciplina | 658.827 |
| Altri autori (Persone) |
SwanK. Scott
ZouShaoming |
| Collana | Advances in international marketing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Business & Economics - Marketing - General Business & Economics - Marketing - Research Sales & marketing Market research Branding (Marketing) Export marketing |
| ISBN |
1-283-58872-2
9786613901170 1-78190-017-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction / Scott Swan, Shaoming Zou -- Building market-based assets in a globally competitive market : a longitudinal study of automotive brands / Janell D. Townsend, S. Tamer Cavusgil, Roger J. Calantone -- Transferring corporate brand image to local markets : governance decisions for market entry and global branding strategy / Hannah S. Lee, David A. Griffith -- The impact of luxury brand-retailer co-branding strategy on consumers' evaluation of luxury brand image : the case of Taiwan / Shih-Ching Wang, Primidya K. Soesilo, Dan Zhang, C. Anthony Di Benedetto -- How should a global brand manager respond to an ambiguous product harm crisis? / Daniel Laufer -- Design in the experience economy : using emotional design for service innovation / Ahmad Beltagui, Marina Candi, Johann C.K.H. Riedel -- Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation / Johann Füller, Katja Hutter, Mirijam Fries -- Reestablishing styling as a prime interest for the management of design / Oscar Person, Dirk Snelders, Jan Schoormans -- Leadership development by design / Jim Olver -- Designing empowerment : design thinking for social impact / Akshay Sharma -- Improving collaborative concept evaluation using concept aspect profile / Soren Ingomar Petersen, Jaewoo Joo -- Patent rights : when patent protection may either encourage or discourage innovation / Brent B. Allred -- Modeling the impact of commitment-trust on cooperation and performance : the specific case of exporter and intermediaries relationships / José Carlos M.R. Pinho -- The value flame at the base of the pyramid (VFBOP) : identifying and creating a valuable market / Robert L. Williams, Maktoba Omar, Ujvala Rajadhyaksha -- The movement of meaning across cultures : a conceptual model for understanding cross-cultural consumption / Helene de Burgh-Woodman -- Born globals : how are they different? / Ho Yin Wong, Bill Merrilees. |
| Altri titoli varianti | Interdisciplinary approaches to product design, innovation, and branding in international marketing |
| Record Nr. | UNINA-9910812617203321 |
| Bingley, : Emerald, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
