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Data-driven marketing content : a practical guide / / Lee Wilson
| Data-driven marketing content : a practical guide / / Lee Wilson |
| Autore | Wilson Lee |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (193 pages) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Marketing - Data processing Small business marketing Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78973-819-9
1-78973-817-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- References -- Index. |
| Record Nr. | UNINA-9910793657203321 |
Wilson Lee
|
||
| Bingley, UK : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data-driven marketing content : a practical guide / / Lee Wilson
| Data-driven marketing content : a practical guide / / Lee Wilson |
| Autore | Wilson Lee |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (193 pages) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Marketing - Data processing Small business marketing Business & Economics - Marketing - General Sales & marketing |
| ISBN |
9781789738193
1789738199 9781789738179 1789738172 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- References -- Index. |
| Record Nr. | UNINA-9911107305503321 |
|
Wilson Lee
|
||
| Bingley, UK : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data-driven marketing content : a practical guide / / Lee Wilson
| Data-driven marketing content : a practical guide / / Lee Wilson |
| Autore | Wilson Lee |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (193 pages) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Marketing - Data processing Small business marketing Business & Economics - Marketing - General Sales & marketing |
| ISBN |
9781789738193
1789738199 9781789738179 1789738172 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- References -- Index. |
| Record Nr. | UNINA-9911144996003321 |
| Wilson Lee | ||
| Bingley, UK : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital PR / / by Danny Whatmough
| Digital PR / / by Danny Whatmough |
| Autore | Whatmough Danny |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 659.2 |
| Collana | PRCA practice guides |
| Soggetto topico |
Internet in public relations
Digital communications Public relations - Information services Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-621-8
1-78756-619-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index. |
| Record Nr. | UNINA-9910793375703321 |
|
Whatmough Danny
|
||
| Bingley, England : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital PR / / by Danny Whatmough
| Digital PR / / by Danny Whatmough |
| Autore | Whatmough Danny |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 659.2 |
| Collana | PRCA practice guides |
| Soggetto topico |
Internet in public relations
Digital communications Public relations - Information services Business & Economics - Marketing - General Sales & marketing |
| ISBN |
9781787566217
1787566218 9781787566194 1787566196 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index. |
| Record Nr. | UNINA-9911108085703321 |
|
Whatmough Danny
|
||
| Bingley, England : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital PR / / by Danny Whatmough
| Digital PR / / by Danny Whatmough |
| Autore | Whatmough Danny |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Emerald Group Publishing Limited, 2018 |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 659.2 |
| Altri autori (Persone) | PRCA |
| Collana | PRCA practice guides |
| Soggetto topico |
Internet in public relations
Digital communications Public relations - Information services Business & Economics - Marketing - General Sales & marketing |
| ISBN |
9781787566217
1787566218 9781787566194 1787566196 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index. |
| Record Nr. | UNINA-9911142385803321 |
| Whatmough Danny | ||
| Emerald Group Publishing Limited, 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emotional appeals in advertising banking services / / Emmanuel Mogaji
| Emotional appeals in advertising banking services / / Emmanuel Mogaji |
| Pubbl/distr/stampa | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 |
| Descrizione fisica | 1 online resource (121 pages) : illustrations |
| Disciplina | 332.10688 |
| Collana | Emerald points |
| Soggetto topico |
Advertising - Banks and banking
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-301-4
1-78756-299-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796900003321 |
| United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emotional appeals in advertising banking services / / Emmanuel Mogaji
| Emotional appeals in advertising banking services / / Emmanuel Mogaji |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 |
| Descrizione fisica | 1 online resource (121 pages) : illustrations |
| Disciplina | 332.10688 |
| Collana | Emerald points |
| Soggetto topico |
Advertising - Banks and banking
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
9781787563018
1787563014 9781787562998 1787562999 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover -- Emotional Appeals in Advertising Banking Services -- Copyright Page -- Contents -- Chapter 1 Introduction -- Chapter 2 UK Financial Services Advertisements -- 2.1. Introduction -- 2.2. Banking in the UK -- 2.2.1. Bank Classification -- 2.2.2. Banking Services Classification -- 2.3. Banking Regulations in the UK -- 2.3.1. The Financial Conduct Authority -- 2.3.2. The Financial Services and Markets Act 2000 -- 2.3.3. Advertising Standards Authority -- 2.4. Banking Challenges in the UK -- 2.4.1. Corporate Reputation -- 2.4.2. Competition -- 2.4.3. Consumer-focused Products -- 2.4.4. Open Banking -- 2.4.5. Brexit -- 2.5. Time to Appeal -- 2.6. Summary -- Chapter 3 Emotional Appeals in Advertising -- 3.1. Introduction -- 3.2. Advertising Appeals -- 3.3. Rational Appeals in Advertisements -- 3.4. Emotional Appeals in Advertisements -- 3.5. Emotional Appeals and Emotional Reactions -- 3.6. Types of Emotional Appeals -- 3.7. How They Are Presented: Conduits and Channels of Emotional Appeal -- 3.7.1. What We See -- 3.7.1.1. Colours -- 3.7.1.2. Images -- 3.7.1.3. Size -- 3.7.1.4. Text -- 3.7.2. What We Hear -- 3.7.3. What We Touch -- 3.8. Creativity in Advertisement Design -- 3.9. Limitations of Emotional Appeals -- 3.9.1. Product Differences -- 3.9.2. Cultural Differences -- 3.9.3. Individual Differences -- 3.10. Summary -- Chapter 4 Emotional Appeals Presented by Financial Services -- 4.1. Introduction -- 4.2. Emotional Appeals Presented by Banking Groups -- 4.3. Emotional Appeals Presented for Banking Group Services -- 4.4. The Conduits of Emotional Appeals -- 4.4.1. Images -- 4.4.2. Colours -- 4.4.3. Music -- 4.5. Summary -- Chapter 5 Researching Emotional Responses -- 5.1. Introduction -- 5.2. Overview of the Procedure -- 5.3. Demographic Profiles of Participants -- 5.4. Ethics -- 5.5. Analysing the Qualitative Data Analysis.
5.6. Trustworthiness of the Research -- Chapter 6 Filters of Emotional Appeal -- 6.1. Introduction -- 6.2. The Filtration Process -- 6.3. Issues with the Banking Industry -- 6.4. Individual Preferences -- 6.5. Religious Affiliations -- 6.6. Cultural Background -- 6.7. Pre-Exposure to the Brand -- 6.8. Level of Involvement -- 6.9. Summary -- Chapter 7 The Way Forward -- 7.1. Introduction -- 7.2. Why Advertise? -- 7.3. Emotional Appeal Often Acknowledged -- 7.4. The Congruence -- 7.5. More than Appeal, Highlight Value -- 7.6. Integrate the Campaign -- 7.7. Summary -- Chapter 8 Conclusion -- References -- Index. |
| Record Nr. | UNINA-9911103308403321 |
| United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emotional appeals in advertising banking services / / Emmanuel Mogaji
| Emotional appeals in advertising banking services / / Emmanuel Mogaji |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 |
| Descrizione fisica | 1 online resource (121 pages) : illustrations |
| Disciplina | 332.10688 |
| Collana | Emerald points |
| Soggetto topico |
Advertising - Banks and banking
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
9781787563018
1787563014 9781787562998 1787562999 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover -- Emotional Appeals in Advertising Banking Services -- Copyright Page -- Contents -- Chapter 1 Introduction -- Chapter 2 UK Financial Services Advertisements -- 2.1. Introduction -- 2.2. Banking in the UK -- 2.2.1. Bank Classification -- 2.2.2. Banking Services Classification -- 2.3. Banking Regulations in the UK -- 2.3.1. The Financial Conduct Authority -- 2.3.2. The Financial Services and Markets Act 2000 -- 2.3.3. Advertising Standards Authority -- 2.4. Banking Challenges in the UK -- 2.4.1. Corporate Reputation -- 2.4.2. Competition -- 2.4.3. Consumer-focused Products -- 2.4.4. Open Banking -- 2.4.5. Brexit -- 2.5. Time to Appeal -- 2.6. Summary -- Chapter 3 Emotional Appeals in Advertising -- 3.1. Introduction -- 3.2. Advertising Appeals -- 3.3. Rational Appeals in Advertisements -- 3.4. Emotional Appeals in Advertisements -- 3.5. Emotional Appeals and Emotional Reactions -- 3.6. Types of Emotional Appeals -- 3.7. How They Are Presented: Conduits and Channels of Emotional Appeal -- 3.7.1. What We See -- 3.7.1.1. Colours -- 3.7.1.2. Images -- 3.7.1.3. Size -- 3.7.1.4. Text -- 3.7.2. What We Hear -- 3.7.3. What We Touch -- 3.8. Creativity in Advertisement Design -- 3.9. Limitations of Emotional Appeals -- 3.9.1. Product Differences -- 3.9.2. Cultural Differences -- 3.9.3. Individual Differences -- 3.10. Summary -- Chapter 4 Emotional Appeals Presented by Financial Services -- 4.1. Introduction -- 4.2. Emotional Appeals Presented by Banking Groups -- 4.3. Emotional Appeals Presented for Banking Group Services -- 4.4. The Conduits of Emotional Appeals -- 4.4.1. Images -- 4.4.2. Colours -- 4.4.3. Music -- 4.5. Summary -- Chapter 5 Researching Emotional Responses -- 5.1. Introduction -- 5.2. Overview of the Procedure -- 5.3. Demographic Profiles of Participants -- 5.4. Ethics -- 5.5. Analysing the Qualitative Data Analysis.
5.6. Trustworthiness of the Research -- Chapter 6 Filters of Emotional Appeal -- 6.1. Introduction -- 6.2. The Filtration Process -- 6.3. Issues with the Banking Industry -- 6.4. Individual Preferences -- 6.5. Religious Affiliations -- 6.6. Cultural Background -- 6.7. Pre-Exposure to the Brand -- 6.8. Level of Involvement -- 6.9. Summary -- Chapter 7 The Way Forward -- 7.1. Introduction -- 7.2. Why Advertise? -- 7.3. Emotional Appeal Often Acknowledged -- 7.4. The Congruence -- 7.5. More than Appeal, Highlight Value -- 7.6. Integrate the Campaign -- 7.7. Summary -- Chapter 8 Conclusion -- References -- Index. |
| Record Nr. | UNINA-9911142124003321 |
| United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Examining the role of well-being in the marketing discipline / / edited by Pamela L. Perrewé and Peter D. Harms
| Examining the role of well-being in the marketing discipline / / edited by Pamela L. Perrewé and Peter D. Harms |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing Limited, , [2019] |
| Descrizione fisica | 1 online resource (184 pages) |
| Disciplina | 158.72 |
| Collana | Research in occupational stress and well being |
| Soggetto topico |
Job stress
Well-being Business & Economics - Marketing - General Sales & marketing management |
| ISBN |
1-78973-947-0
1-78973-945-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793997003321 |
| Bingley : , : Emerald Publishing Limited, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
