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Data-driven marketing content : a practical guide / / Lee Wilson
| Data-driven marketing content : a practical guide / / Lee Wilson |
| Autore | Wilson Lee |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (193 pages) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Marketing - Data processing Small business marketing Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78973-819-9
1-78973-817-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- References -- Index. |
| Record Nr. | UNINA-9910793657203321 |
Wilson Lee
|
||
| Bingley, UK : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data-driven marketing content : a practical guide / / Lee Wilson
| Data-driven marketing content : a practical guide / / Lee Wilson |
| Autore | Wilson Lee |
| Pubbl/distr/stampa | Bingley, UK : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (193 pages) |
| Disciplina | 658.83 |
| Soggetto topico |
Marketing research
Marketing - Data processing Small business marketing Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78973-819-9
1-78973-817-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- References -- Index. |
| Record Nr. | UNINA-9910817313803321 |
|
Wilson Lee
|
||
| Bingley, UK : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital PR / / by Danny Whatmough
| Digital PR / / by Danny Whatmough |
| Autore | Whatmough Danny |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 659.2 |
| Collana | PRCA practice guides |
| Soggetto topico |
Internet in public relations
Digital communications Public relations - Information services Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-621-8
1-78756-619-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index. |
| Record Nr. | UNINA-9910793375703321 |
|
Whatmough Danny
|
||
| Bingley, England : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital PR / / by Danny Whatmough
| Digital PR / / by Danny Whatmough |
| Autore | Whatmough Danny |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 659.2 |
| Collana | PRCA practice guides |
| Soggetto topico |
Internet in public relations
Digital communications Public relations - Information services Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-621-8
1-78756-619-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index. |
| Record Nr. | UNINA-9910820658303321 |
|
Whatmough Danny
|
||
| Bingley, England : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emotional appeals in advertising banking services / / Emmanuel Mogaji
| Emotional appeals in advertising banking services / / Emmanuel Mogaji |
| Pubbl/distr/stampa | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 |
| Descrizione fisica | 1 online resource (121 pages) : illustrations |
| Disciplina | 332.10688 |
| Collana | Emerald points |
| Soggetto topico |
Advertising - Banks and banking
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-301-4
1-78756-299-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796900003321 |
| United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Emotional appeals in advertising banking services / / Emmanuel Mogaji
| Emotional appeals in advertising banking services / / Emmanuel Mogaji |
| Pubbl/distr/stampa | United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 |
| Descrizione fisica | 1 online resource (121 pages) : illustrations |
| Disciplina | 332.10688 |
| Collana | Emerald points |
| Soggetto topico |
Advertising - Banks and banking
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-301-4
1-78756-299-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910827097403321 |
| United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : , : Emerald Publishing Limited, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Examining the role of well-being in the marketing discipline / / edited by Pamela L. Perrewé and Peter D. Harms
| Examining the role of well-being in the marketing discipline / / edited by Pamela L. Perrewé and Peter D. Harms |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing Limited, , [2019] |
| Descrizione fisica | 1 online resource (184 pages) |
| Disciplina | 158.72 |
| Collana | Research in occupational stress and well being |
| Soggetto topico |
Job stress
Well-being Business & Economics - Marketing - General Sales & marketing management |
| ISBN |
1-78973-947-0
1-78973-945-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793997003321 |
| Bingley : , : Emerald Publishing Limited, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Examining the role of well-being in the marketing discipline / / edited by Pamela L. Perrewé and Peter D. Harms
| Examining the role of well-being in the marketing discipline / / edited by Pamela L. Perrewé and Peter D. Harms |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing Limited, , [2019] |
| Descrizione fisica | 1 online resource (184 pages) |
| Disciplina | 158.72 |
| Collana | Research in occupational stress and well being |
| Soggetto topico |
Job stress
Well-being Business & Economics - Marketing - General Sales & marketing management |
| ISBN |
1-78973-947-0
1-78973-945-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910808572103321 |
| Bingley : , : Emerald Publishing Limited, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / / Pete Canalichio
| Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / / Pete Canalichio |
| Autore | Canalichio Pete |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald, , 2018 |
| Descrizione fisica | 1 online resource (348 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78743-975-5
1-78743-781-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Pinning their hopes -- Choose to lead : how to succeed in the connective economy -- Lateral : beyond where they've been -- Addictive : growing to love -- Storied : the power of heritage in a world of action -- Scalable : achieving your best size -- Own-able : how you expand and stay true to your DNA -- Is your brand optimized? -- Making the decision to license -- License to operate : the future of the licensed brand -- Epilogue -- Appendix A: LASSO evaluation, questions and scoring kit ; Appendix B: LASSO methodology ; Appendix C: LASSO methodology Q&A. |
| Altri titoli varianti | Expand, grow, thrive : five proven steps to turn good brands into global brands through the LASSO Method |
| Record Nr. | UNINA-9910796887603321 |
|
Canalichio Pete
|
||
| Bingley : , : Emerald, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / / Pete Canalichio
| Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / / Pete Canalichio |
| Autore | Canalichio Pete |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley : , : Emerald, , 2018 |
| Descrizione fisica | 1 online resource (348 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78743-975-5
1-78743-781-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Pinning their hopes -- Choose to lead : how to succeed in the connective economy -- Lateral : beyond where they've been -- Addictive : growing to love -- Storied : the power of heritage in a world of action -- Scalable : achieving your best size -- Own-able : how you expand and stay true to your DNA -- Is your brand optimized? -- Making the decision to license -- License to operate : the future of the licensed brand -- Epilogue -- Appendix A: LASSO evaluation, questions and scoring kit ; Appendix B: LASSO methodology ; Appendix C: LASSO methodology Q&A. |
| Altri titoli varianti | Expand, grow, thrive : five proven steps to turn good brands into global brands through the LASSO Method |
| Record Nr. | UNINA-9910827090503321 |
|
Canalichio Pete
|
||
| Bingley : , : Emerald, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
