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Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / / Jacek Pogorzelski
| Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / / Jacek Pogorzelski |
| Autore | Pogorzelski Jacek |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing Limited, , [2018] |
| Descrizione fisica | 1 online resource (242 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) Business & Economics - Advertising & Promotion Business & management |
| ISBN |
1-78756-104-6
1-78756-102-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910796882603321 |
Pogorzelski Jacek
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| Bingley : , : Emerald Publishing Limited, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / / Jacek Pogorzelski
| Managing brands in 4D : understanding perceptual, emotional, social and cultural branding / / Jacek Pogorzelski |
| Autore | Pogorzelski Jacek |
| Pubbl/distr/stampa | Bingley : , : Emerald Publishing Limited, , [2018] |
| Descrizione fisica | 1 online resource (242 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) Business & Economics - Advertising & Promotion Business & management |
| ISBN |
1-78756-104-6
1-78756-102-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910808237903321 |
|
Pogorzelski Jacek
|
||
| Bingley : , : Emerald Publishing Limited, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis
| Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (274 pages) : illustrations |
| Disciplina | 658.788 |
| Soggetto topico |
Marketing
Branding (Marketing) Business & Economics - Advertising & Promotion Sales & marketing |
| ISBN | 1-78635-455-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond. |
| Record Nr. | UNINA-9910798990703321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis
| Multi-channel marketing, branding and retail design : new challenges and opportunities / / edited by Charles McIntyre, T.C. Melewar, Charles Dennis |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald, , 2016 |
| Descrizione fisica | 1 online resource (274 pages) : illustrations |
| Disciplina | 658.788 |
| Soggetto topico |
Marketing
Branding (Marketing) Business & Economics - Advertising & Promotion Sales & marketing |
| ISBN | 1-78635-455-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The design process: branding, marketing and customer experience in a multi-channel world -- pt. II. Structural experience in retail design and brand marketing: real world and beyond. |
| Record Nr. | UNINA-9910821063503321 |
| Bingley, England : , : Emerald, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
