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Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
| Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri |
| Autore | Vinjamuri David <1964-> |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Branding (Marketing) - United States
Entrepreneurship - United States Serendipity - United States Businesspeople - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-28513-7
9786611285135 0-470-28208-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index |
| Record Nr. | UNINA-9910451314503321 |
Vinjamuri David <1964->
|
||
| Hoboken, NJ, : John Wiley & Sons, Inc., c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
| Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri |
| Autore | Vinjamuri David <1964-> |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Branding (Marketing) - United States
Entrepreneurship - United States Serendipity - United States Businesspeople - United States |
| ISBN |
1-281-28513-7
9786611285135 0-470-28208-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index |
| Record Nr. | UNINA-9910784991303321 |
|
Vinjamuri David <1964->
|
||
| Hoboken, NJ, : John Wiley & Sons, Inc., c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri
| Accidental branding [[electronic resource] ] : how ordinary people build extraordinary brands / / David Vinjamuri |
| Autore | Vinjamuri David <1964-> |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, Inc., c2008 |
| Descrizione fisica | 1 online resource (226 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Branding (Marketing) - United States
Entrepreneurship - United States Serendipity - United States Businesspeople - United States |
| ISBN |
1-281-28513-7
9786611285135 0-470-28208-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
ACCIDENTAL BRANDING: How Ordinary People Build Extraordinary Brands; Acknowledgments; Contents; Foreword: Carolyn Kepcher; Introduction; WHAT IS AN ACCIDENTAL BRAND?; THE ACCIDENTAL BRAND-BUILDER IN YOU; RULE #1 - DO SWEAT THE SMALL STUFF; RULE #2 - PICK A FIGHT; RULE #3 - BE YOUR OWNCUSTOMER; RULE #4 - BE UNNATURALLY PERSISTENT; RULE #5 - BUILD A MYTH; RULE #6 - BE FAITHFUL; PUTTING IT ALL TOGETHER; THE STORYTELLER: JOHN PETERMAN (J. PETERMAN); THE CONTRARIAN: CRAIG NEWMARK (CRAIGSLIST); THE TINKERER: GARY ERICKSON (CLIF BAR)
THE VISIONARY AND THE STRATEGIST: MYRIAM ZAOUI AND ERIC MALKA (THE ART OF SHAVING)STEP 1: PREPARE; STEP 2: LATHER UP!; STEP 3: SHAVE; STEP 4: MOISTURIZE; THE PUGILIST: GERT BOYLE (COLUMBIA SPORTSWEAR); THE PERFECTIONIST: JULIE AIGNER-CLARK (BABY EINSTEIN); THE ANARCHIST: ROXANNE QUIMBY (BURT'S BEES); AFTERWORD; Index |
| Record Nr. | UNINA-9910808083503321 |
|
Vinjamuri David <1964->
|
||
| Hoboken, NJ, : John Wiley & Sons, Inc., c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
An Act to Authorize the Administrator of the United States Agency for International Development to Prescribe the Manner in Which Programs of the Agency Are Identified Overseas, and for Other Purposes
| An Act to Authorize the Administrator of the United States Agency for International Development to Prescribe the Manner in Which Programs of the Agency Are Identified Overseas, and for Other Purposes |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [U.S. Government Publishing Office], , [2021] |
| Descrizione fisica | 1 online resource (2 unnumbered pages) |
| Soggetto topico |
Branding (Marketing) - United States
Logos (Symbols) - United States Branding (Marketing) Insignia Logos (Symbols) |
| Soggetto genere / forma | Statutes and codes. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910715964303321 |
| [Washington, D.C.] : , : [U.S. Government Publishing Office], , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand USA Extension Act : report (to accompany H.R. 3851)
| Brand USA Extension Act : report (to accompany H.R. 3851) |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [U.S. Government Publishing Office], , [2020]- |
| Descrizione fisica | 1 online resource (volumes) |
| Collana | Rept. / 116th Congress, 2d session, House of Representatives |
| Soggetto topico |
Tourism - United States - Finance
Tourism - United States - Marketing Branding (Marketing) - United States Tourism - United States International travel |
| Soggetto genere / forma | Legislative materials. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Brand USA Extension Act |
| Record Nr. | UNINA-9910712853903321 |
| [Washington, D.C.] : , : [U.S. Government Publishing Office], , [2020]- | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand USA Extension Act : report of the Committee on Commerce, Science, and Transportation on S. 2203
| Brand USA Extension Act : report of the Committee on Commerce, Science, and Transportation on S. 2203 |
| Pubbl/distr/stampa | Washington : , : U.S. Government Publishing Office, , 2020 |
| Descrizione fisica | 1 online resource (ii, 9 pages) |
| Collana | Report / 116th Congress, 2d session, Senate |
| Soggetto topico |
Tourism - Law and legislation - United States
Branding (Marketing) - United States Branding (Marketing) Tourism - Law and legislation |
| Soggetto genere / forma | Legislative materials. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Brand USA Extension Act |
| Record Nr. | UNINA-9910713940703321 |
| Washington : , : U.S. Government Publishing Office, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branded women in U.S. television : when people become corporations / / by Peter Bjelskou
| Branded women in U.S. television : when people become corporations / / by Peter Bjelskou |
| Autore | Bjelskou Peter |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2015] |
| Descrizione fisica | 1 online resource (143 p.) |
| Disciplina | 384.55/320820973 |
| Collana | Critical studies in television |
| Soggetto topico |
Product placement in mass media - Social aspects - United States
Reality television programs - United States - History and criticism Branding (Marketing) - United States Television advertising - United States Television broadcasting - Social aspects - United States Women on television |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4985-0738-7
0-7391-8794-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. |
| Record Nr. | UNINA-9910463393403321 |
|
Bjelskou Peter
|
||
| Lanham : , : Lexington Books, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branded women in U.S. television : when people become corporations / / by Peter Bjelskou
| Branded women in U.S. television : when people become corporations / / by Peter Bjelskou |
| Autore | Bjelskou Peter |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2015] |
| Descrizione fisica | 1 online resource (143 p.) |
| Disciplina | 384.55/320820973 |
| Collana | Critical studies in television |
| Soggetto topico |
Product placement in mass media - Social aspects - United States
Reality television programs - United States - History and criticism Branding (Marketing) - United States Television advertising - United States Television broadcasting - Social aspects - United States Women on television |
| ISBN |
1-4985-0738-7
0-7391-8794-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. |
| Record Nr. | UNINA-9910788048903321 |
|
Bjelskou Peter
|
||
| Lanham : , : Lexington Books, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branded women in U.S. television : when people become corporations / / by Peter Bjelskou
| Branded women in U.S. television : when people become corporations / / by Peter Bjelskou |
| Autore | Bjelskou Peter |
| Pubbl/distr/stampa | Lanham : , : Lexington Books, , [2015] |
| Descrizione fisica | 1 online resource (143 p.) |
| Disciplina | 384.55/320820973 |
| Collana | Critical studies in television |
| Soggetto topico |
Product placement in mass media - Social aspects - United States
Reality television programs - United States - History and criticism Branding (Marketing) - United States Television advertising - United States Television broadcasting - Social aspects - United States Women on television |
| ISBN |
1-4985-0738-7
0-7391-8794-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- From midcentury housewives to Martha Stewart: women and products as a staple in U.S. television -- Zeitgeist and camp at Bravo TV -- The entrepreneurial housewife: Jill Zarin and Alex McCord's branded versions of the domestic goddess -- The curious presence of the upper class in reality tv: Countess Luann De Lesseps and Sonja Tremont Morgan -- Embodying neoliberalism: Bethenny Frankel's Skinnygirl empire -- Conclusion. |
| Record Nr. | UNINA-9910813339603321 |
|
Bjelskou Peter
|
||
| Lanham : , : Lexington Books, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace
| Museum branding : how to create and maintain image, loyalty, and support / / Margot Wallace |
| Autore | Wallace Margot A. <1941-> |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2016 |
| Descrizione fisica | 1 online resource (341 pages) : colour illustrations, photographs |
| Disciplina | 069.068 |
| Soggetto topico |
Museums - United States - Management
Museums - Public relations - United States Business names - United States Branding (Marketing) - United States Museum attendance - United States |
| ISBN | 9781442263468 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Exhibitions -- Tours -- Building -- Events -- Membership and fundraising -- Education -- Board and volunteers -- Marketing -- Partnerships -- Finding your brand -- Public relations -- Social media and beyond -- Email -- Lobby -- Store -- Café -- Publications -- Academic museums -- Databases. |
| Record Nr. | UNINA-9910798140503321 |
|
Wallace Margot A. <1941->
|
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| Lanham, Maryland : , : Rowman & Littlefield, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
