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Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte
| Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte |
| Autore | Richey Lisa Ann |
| Pubbl/distr/stampa | Minneapolis [Minn.], : University of Minnesota Press, c2011 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 361.2/6 |
| Altri autori (Persone) | PonteStefano |
| Collana | A Quadrant Book |
| Soggetto topico |
Economic assistance - Developing countries
Celebrities - Political activity Social entrepreneurship Social responsibility of business Branding (Marketing) - Social aspects Consumption (Economics) - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8166-7667-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. |
| Record Nr. | UNINA-9910460073703321 |
Richey Lisa Ann
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| Minneapolis [Minn.], : University of Minnesota Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte
| Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte |
| Autore | Richey Lisa Ann |
| Pubbl/distr/stampa | Minneapolis [Minn.], : University of Minnesota Press, c2011 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 361.2/6 |
| Altri autori (Persone) | PonteStefano |
| Collana | A Quadrant Book |
| Soggetto topico |
Economic assistance - Developing countries
Celebrities - Political activity Social entrepreneurship Social responsibility of business Branding (Marketing) - Social aspects Consumption (Economics) - Social aspects |
| ISBN | 0-8166-7667-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. |
| Record Nr. | UNINA-9910789867603321 |
|
Richey Lisa Ann
|
||
| Minneapolis [Minn.], : University of Minnesota Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte
| Brand aid [[electronic resource] ] : shopping well to save the world / / Lisa Ann Richey and Stefano Ponte |
| Autore | Richey Lisa Ann |
| Pubbl/distr/stampa | Minneapolis [Minn.], : University of Minnesota Press, c2011 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 361.2/6 |
| Altri autori (Persone) | PonteStefano |
| Collana | A Quadrant Book |
| Soggetto topico |
Economic assistance - Developing countries
Celebrities - Political activity Social entrepreneurship Social responsibility of business Branding (Marketing) - Social aspects Consumption (Economics) - Social aspects |
| ISBN | 0-8166-7667-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. |
| Record Nr. | UNINA-9910811439603321 |
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Richey Lisa Ann
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||
| Minneapolis [Minn.], : University of Minnesota Press, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cultural mediations of brands . Volume 3 : unadvertization and quest for authority / / Caroline Marti
| Cultural mediations of brands . Volume 3 : unadvertization and quest for authority / / Caroline Marti |
| Autore | Marti Caroline |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | London, England : , : ISTE |
| Descrizione fisica | 1 online resource (271 pages) |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Branding (Marketing) - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-69466-3
1-119-69454-X 1-119-69470-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910555285803321 |
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Marti Caroline
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| London, England : , : ISTE | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Rivalry and group behavior among consumers and brands : comparisons / / Cody T. Havard
| Rivalry and group behavior among consumers and brands : comparisons / / Cody T. Havard |
| Autore | Havard Cody T. <1981-> |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (149 pages) |
| Disciplina | 658.827 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Branding (Marketing) - Social aspects
Consumer behavior - Psychological aspects Sports spectators - Psychology |
| ISBN | 3-030-85245-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910502653903321 |
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Havard Cody T. <1981->
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| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Rock brands [[electronic resource] ] : selling sound in a media saturated culture / / edited by Elizabeth Barfoot Christian
| Rock brands [[electronic resource] ] : selling sound in a media saturated culture / / edited by Elizabeth Barfoot Christian |
| Pubbl/distr/stampa | Lanham, : Lexington Books, 2010 |
| Descrizione fisica | 1 online resource (600 p.) |
| Disciplina | 781.66068/8 |
| Altri autori (Persone) | ChristianElizabeth Barfoot <1971-> |
| Soggetto topico |
Rock music - Marketing
Branding (Marketing) - Social aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-93662-X
9786612936623 0-7391-4636-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Note on the Epigraphs; Introduction; I; Leaving a Lasting Impression- Why Branding Works; 1; KISS Your Money Goodbye: Why Fans Can't Get Enough of the Biggest Rock Brand in History; 2; Highway to Heavenly Profits: The Marriage of AC/DC and Walmart; 3; The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal; 4; "Moving Her Hips, Like, Yeah": Can Miley Survive the Hannah Brand?; 5; Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews; 6; Fandom of the Internet: Musician Communication with Fans; II
Image is Everything-How Religion and Politics Play in Pop Music Culture7; Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating; 8; Leading People to Rock: Evangelism in the Music of Bon Jovi; 9; It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity; 10; Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll; 11; Kanye West: A Critical Analysis of Mass Media's Representation of a Cultural Icon's Rhetoric and Celebrity; 12; Country Crooners and FOX News: Country Music and the FOX Brand; III Outlasting Your 15 Minutes- Making the Medium Work for You in Life and Death13; "If You Catch Me at the Border I Got Visas in My Name": Borders, Boundaries, and the Production of M.I.A.; 14; Your "American Idol": The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture; 15; Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution; 16; How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley1; 17; When Death Goes Digital: Michael Jackson, Twenty-First-Century Celebrity Death, and the Hero's Journey AcknowledgmentsAbout the Contributors; About the Editor |
| Record Nr. | UNINA-9910458802903321 |
| Lanham, : Lexington Books, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rock brands [[electronic resource] ] : selling sound in a media saturated culture / / edited by Elizabeth Barfoot Christian
| Rock brands [[electronic resource] ] : selling sound in a media saturated culture / / edited by Elizabeth Barfoot Christian |
| Pubbl/distr/stampa | Lanham, : Lexington Books, 2010 |
| Descrizione fisica | 1 online resource (600 p.) |
| Disciplina | 781.66068/8 |
| Altri autori (Persone) | ChristianElizabeth Barfoot <1971-> |
| Soggetto topico |
Rock music - Marketing
Branding (Marketing) - Social aspects |
| ISBN |
1-282-93662-X
9786612936623 0-7391-4636-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Note on the Epigraphs; Introduction; I; Leaving a Lasting Impression- Why Branding Works; 1; KISS Your Money Goodbye: Why Fans Can't Get Enough of the Biggest Rock Brand in History; 2; Highway to Heavenly Profits: The Marriage of AC/DC and Walmart; 3; The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal; 4; "Moving Her Hips, Like, Yeah": Can Miley Survive the Hannah Brand?; 5; Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews; 6; Fandom of the Internet: Musician Communication with Fans; II
Image is Everything-How Religion and Politics Play in Pop Music Culture7; Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating; 8; Leading People to Rock: Evangelism in the Music of Bon Jovi; 9; It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity; 10; Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll; 11; Kanye West: A Critical Analysis of Mass Media's Representation of a Cultural Icon's Rhetoric and Celebrity; 12; Country Crooners and FOX News: Country Music and the FOX Brand; III Outlasting Your 15 Minutes- Making the Medium Work for You in Life and Death13; "If You Catch Me at the Border I Got Visas in My Name": Borders, Boundaries, and the Production of M.I.A.; 14; Your "American Idol": The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture; 15; Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution; 16; How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley1; 17; When Death Goes Digital: Michael Jackson, Twenty-First-Century Celebrity Death, and the Hero's Journey AcknowledgmentsAbout the Contributors; About the Editor |
| Record Nr. | UNINA-9910785444103321 |
| Lanham, : Lexington Books, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Rock brands : selling sound in a media saturated culture / / edited by Elizabeth Barfoot Christian
| Rock brands : selling sound in a media saturated culture / / edited by Elizabeth Barfoot Christian |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Lanham, : Lexington Books, 2010 |
| Descrizione fisica | 1 online resource (600 p.) |
| Disciplina | 781.66068/8 |
| Altri autori (Persone) | ChristianElizabeth Barfoot <1971-> |
| Soggetto topico |
Rock music - Marketing
Branding (Marketing) - Social aspects |
| ISBN |
1-282-93662-X
9786612936623 0-7391-4636-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
A Note on the Epigraphs; Introduction; I; Leaving a Lasting Impression- Why Branding Works; 1; KISS Your Money Goodbye: Why Fans Can't Get Enough of the Biggest Rock Brand in History; 2; Highway to Heavenly Profits: The Marriage of AC/DC and Walmart; 3; The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal; 4; "Moving Her Hips, Like, Yeah": Can Miley Survive the Hannah Brand?; 5; Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews; 6; Fandom of the Internet: Musician Communication with Fans; II
Image is Everything-How Religion and Politics Play in Pop Music Culture7; Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating; 8; Leading People to Rock: Evangelism in the Music of Bon Jovi; 9; It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity; 10; Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll; 11; Kanye West: A Critical Analysis of Mass Media's Representation of a Cultural Icon's Rhetoric and Celebrity; 12; Country Crooners and FOX News: Country Music and the FOX Brand; III Outlasting Your 15 Minutes- Making the Medium Work for You in Life and Death13; "If You Catch Me at the Border I Got Visas in My Name": Borders, Boundaries, and the Production of M.I.A.; 14; Your "American Idol": The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture; 15; Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution; 16; How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley1; 17; When Death Goes Digital: Michael Jackson, Twenty-First-Century Celebrity Death, and the Hero's Journey AcknowledgmentsAbout the Contributors; About the Editor |
| Record Nr. | UNINA-9910808001203321 |
| Lanham, : Lexington Books, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Una, nessuna, centomila : l'identità pubblica da logo a piattaforma / / Gianni Sinni
| Una, nessuna, centomila : l'identità pubblica da logo a piattaforma / / Gianni Sinni |
| Autore | Sinni Gianni |
| Edizione | [Prima edizione.] |
| Pubbl/distr/stampa | Macerata : , : Quodlibet, , [2018] |
| Descrizione fisica | 1 online resource (175 pages) |
| Disciplina | 745.4 |
| Collana | Unirsm Design |
| Soggetto topico |
Design - Political aspects
Design - Social aspects Visual communication - Political aspects Visual communication - Social aspects Branding (Marketing) - Social aspects Branding (Marketing) - Political aspects Identity (Philosophical concept) Communication in public administration Government marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Altri titoli varianti | Una, nessuna, centomila |
| Record Nr. | UNINA-9910629383203321 |
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Sinni Gianni
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||
| Macerata : , : Quodlibet, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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