Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Brand growth barriers : identify, understand, and overcome them / / Ralph Kruger, Andreas Stumpf
| Brand growth barriers : identify, understand, and overcome them / / Ralph Kruger, Andreas Stumpf |
| Autore | Kruger Ralph |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Berlin ; ; New York, : Springer, c2013 |
| Descrizione fisica | 1 online resource (148 p.) |
| Disciplina |
658.8/1
658.827 |
| Altri autori (Persone) | StumpfAndreas |
| Collana | Management for professionals |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products |
| ISBN | 3-642-37108-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The wonderful world of growing brands -- Requirements of growth-oriented brand management -- Identifying growth barriers -- Understanding growth barriers -- Overcoming growth barriers -- Planning, forecasting and monitoring growth -- Checklists and Questions. |
| Record Nr. | UNINA-9910438247903321 |
Kruger Ralph
|
||
| Berlin ; ; New York, : Springer, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand management [[electronic resource] /] / guest editors: Leslie de Chematony ... [et. al.]
| Brand management [[electronic resource] /] / guest editors: Leslie de Chematony ... [et. al.] |
| Pubbl/distr/stampa | Bradford, : Emerald, 2008 |
| Descrizione fisica | 1 online resource (185 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | De ChernatonyL (Leslie) |
| Collana | European journal of marketing |
| Soggetto topico |
Branding (Marketing) - Management
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-76081-1
9786611760816 1-84663-843-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Principles of corporate rebranding; Positive and negative brand beliefs and brand defection/uptake; Who's who in brand communities - and why?; The attractiveness and connectedness of ruthless brands: the role of trust; Provenance associations as core values of place umbrella brands; Children's use of brand symbolism; Alternative perspectives on marketing and the place brand; Consumer perceptions of brand architecture in financial services; Employer branding and its influence on managers
Desired and perceived identities of fashion retailersUndesired self-image congruence in a low-involvement product context |
| Record Nr. | UNINA-9910453313503321 |
| Bradford, : Emerald, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand management [[electronic resource] /] / guest editors: Leslie de Chematony ... [et. al.]
| Brand management [[electronic resource] /] / guest editors: Leslie de Chematony ... [et. al.] |
| Pubbl/distr/stampa | Bradford, : Emerald, 2008 |
| Descrizione fisica | 1 online resource (185 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | De ChernatonyL (Leslie) |
| Collana | European journal of marketing |
| Soggetto topico |
Branding (Marketing) - Management
Marketing |
| ISBN |
1-281-76081-1
9786611760816 1-84663-843-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; Principles of corporate rebranding; Positive and negative brand beliefs and brand defection/uptake; Who's who in brand communities - and why?; The attractiveness and connectedness of ruthless brands: the role of trust; Provenance associations as core values of place umbrella brands; Children's use of brand symbolism; Alternative perspectives on marketing and the place brand; Consumer perceptions of brand architecture in financial services; Employer branding and its influence on managers
Desired and perceived identities of fashion retailersUndesired self-image congruence in a low-involvement product context |
| Record Nr. | UNINA-9910782494503321 |
| Bradford, : Emerald, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brands and brand management under threat in an age of fake news / / editor, Kirk Plangger and Leyland Pitt
| Brands and brand management under threat in an age of fake news / / editor, Kirk Plangger and Leyland Pitt |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (117 pages) : illustrations |
| Disciplina | 658.827 |
| Collana | Journal of Product & Brand Management |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83982-909-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511668603321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brands and brand management under threat in an age of fake news / / editor, Kirk Plangger and Leyland Pitt
| Brands and brand management under threat in an age of fake news / / editor, Kirk Plangger and Leyland Pitt |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (117 pages) : illustrations |
| Disciplina | 658.827 |
| Collana | Journal of Product & Brand Management |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) - Management |
| ISBN | 1-83982-909-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910794054303321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brands and brand management under threat in an age of fake news / / editor, Kirk Plangger and Leyland Pitt
| Brands and brand management under threat in an age of fake news / / editor, Kirk Plangger and Leyland Pitt |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] |
| Descrizione fisica | 1 online resource (117 pages) : illustrations |
| Disciplina | 658.827 |
| Collana | Journal of Product & Brand Management |
| Soggetto topico |
Brand name products - Management
Branding (Marketing) - Management |
| ISBN | 1-83982-909-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910810274503321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Deliberate lookalikes purchase behaviour : past, present and future research / / guest editors, Nebojsa Davcik [and three others]
| Deliberate lookalikes purchase behaviour : past, present and future research / / guest editors, Nebojsa Davcik [and three others] |
| Autore | Davcik Nebojsa |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (73 pages) |
| Disciplina | 658.827 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico | Branding (Marketing) - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-83909-569-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511725603321 |
|
Davcik Nebojsa
|
||
| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Deliberate lookalikes purchase behaviour : past, present and future research / / guest editors, Nebojsa Davcik [and three others]
| Deliberate lookalikes purchase behaviour : past, present and future research / / guest editors, Nebojsa Davcik [and three others] |
| Autore | Davcik Nebojsa |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (73 pages) |
| Disciplina | 658.827 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico | Branding (Marketing) - Management |
| ISBN | 1-83909-569-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795370103321 |
|
Davcik Nebojsa
|
||
| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Deliberate lookalikes purchase behaviour : past, present and future research / / guest editors, Nebojsa Davcik [and three others]
| Deliberate lookalikes purchase behaviour : past, present and future research / / guest editors, Nebojsa Davcik [and three others] |
| Autore | Davcik Nebojsa |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing, , 2019 |
| Descrizione fisica | 1 online resource (73 pages) |
| Disciplina | 658.827 |
| Collana | Journal of Product and Brand Management |
| Soggetto topico | Branding (Marketing) - Management |
| ISBN | 1-83909-569-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910827941403321 |
|
Davcik Nebojsa
|
||
| [Place of publication not identified] : , : Emerald Publishing, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick
| Designing B2B brands [[electronic resource] ] : lessons from Deloitte and 182,000 brand managers / / Carlos Martinez Onaindia & Brian Resnick |
| Autore | Martinez Onaindia Carlos |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2013 |
| Descrizione fisica | 1 online resource (225 p.) |
| Disciplina | 658.8/27 |
| Altri autori (Persone) | ResnickBrian <1974-> |
| Soggetto topico |
Branding (Marketing) - Management
Brand name products - Management Corporate image Logos (Symbols) - Design Trademarks - Design |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-299-24247-2
1-118-55443-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Designing B2B Brands: Lessons from Deloitte and 195,000 brand managers; Contents; Section 1: Defining it; What is branding?; What is brand identity?; B2B versus B2C branding; The "brandscape"; Brand strategy; Brand architecture; Brand purpose; Brand positioning; Brand experience; Brand engagement; Brand measurement; Section 2: Building it; Name; Tagline; Tone of voice; Logo; Color; Typography; Imagery; Composition; Iconography; Information graphics; Sound; Section 3: Using it; Business materials; Presentations; Brochureware; Magazines and newspapers; Reviews and reports; Proposals; Packaging
One-time materialsAdvertising; Sponsorships; Electronic communications; Websites; Mobile apps; Social Media; Audiovisuals; Office environments; Events and exhibitions; Merchandise; Section 4: Defending it; Brand asset management; Brand compliance; Brand champions; Designers and networks; Rollout strategies; Workshops and education; Evolving the system; Image credits; The authors; Index |
| Record Nr. | UNINA-9910463333503321 |
|
Martinez Onaindia Carlos
|
||
| Hoboken, N.J., : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
