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Biblioteca

MARC Lista (tabellare)
#Barbie and Social Media : Digital Discourses and Mattel's Celebrity Doll / / edited by Rebecca C. Hains, Emily R. Aguiló-Pérez
#Barbie and Social Media : Digital Discourses and Mattel's Celebrity Doll / / edited by Rebecca C. Hains, Emily R. Aguiló-Pérez
Autore Hains Rebecca C
Edizione [1st ed. 2025.]
Pubbl/distr/stampa Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025
Descrizione fisica 1 online resource (284 pages)
Disciplina 302.231
Altri autori (Persone) Aguiló-PérezEmily R
Collana Literature, Cultural and Media Studies
Soggetto topico Social media
Branding (Marketing)
Social Media
Branding
ISBN 3-031-95611-7
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto -- 1. Barbie and Digital Discourse: Brand, Identity, and Resistance in a Networked World Rebecca C. Hains and Emily R. Aguiló-Pérez -- Part I: Social Media Influencing and Barbie -- 2. ‘She’s Everything’: Mattel’s Re-branded Barbie Vlogger as Can-Do Girl Influencer Brilynn Janckila -- 3. She Can Be… President: Exploring #Barbieforpresident’s Social Media Campaign and Her Electability with Millennial Moms Andrea E. Hall & Lauren D. Furey -- 4. Barbie: The Original Brand Activist Andrea Bennet & Fernanda Muniz -- Part II: Digital Discourses about Barbie -- 5. There’s Something about Midge: (Mis)remembering Pregnant Doll Controversies Online Hannah Maitland -- 6. #Barbiecore: The Cruel(?) Optimism of Postfeminist Nostalgia Jennifer Dawn Whitney -- 7. Barbie’s Brazilian Parody: Deconstructing the Image of Mattel’s Perfect Doll Petronilio Filipe-Ferreira, Vírnia Martins, and Giselly Martins da Horta -- Part III: Negotiating Identity in Digital Culture with Barbie -- 8. Reclaiming our Childhoods: Black Women’s Engagement in Digital Black Barbie Doll Play Lakisha Odlum -- 9. Drag Queen Barbie as Influencer: Gender Expression and Drag Performance on Social Media Cecilia Cerja -- 10. #PlasticReligion: Barbie as a Religious Avatar on Social Media Emily R. Aguiló-Pérez, Emma Cieslik, and Mackenzie Taylo.
Record Nr. UNINA-9911031669903321
Hains Rebecca C  
Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2025
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
#MarcaFemenina : marca consciente, marca auténtica / / Mireia Cabero and Raquel Cánovas
#MarcaFemenina : marca consciente, marca auténtica / / Mireia Cabero and Raquel Cánovas
Autore Cabero Mireia
Pubbl/distr/stampa Barcelona : , : Editorial UOC, , [2018]
Descrizione fisica 1 online resource (154 páginas) : ilustraciones
Disciplina 658.827
Collana Manuales series
Soggetto topico Branding (Marketing)
Feminism
Self-actualization (Psychology) in women
ISBN 84-9180-271-1
84-9180-270-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Altri titoli varianti MarcaFemenina
Marca femenina
Record Nr. UNINA-9910793534803321
Cabero Mireia  
Barcelona : , : Editorial UOC, , [2018]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
#MarcaFemenina : marca consciente, marca auténtica / / Mireia Cabero and Raquel Cánovas
#MarcaFemenina : marca consciente, marca auténtica / / Mireia Cabero and Raquel Cánovas
Autore Cabero Mireia
Pubbl/distr/stampa Barcelona : , : Editorial UOC, , [2018]
Descrizione fisica 1 online resource (154 páginas) : ilustraciones
Disciplina 658.827
Collana Manuales series
Soggetto topico Branding (Marketing)
Feminism
Self-actualization (Psychology) in women
ISBN 84-9180-271-1
84-9180-270-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione spa
Altri titoli varianti MarcaFemenina
Marca femenina
Record Nr. UNINA-9910813543903321
Cabero Mireia  
Barcelona : , : Editorial UOC, , [2018]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee
60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee
Autore Mootee Idris <1958->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, NJ, : Wiley, c2013
Descrizione fisica 1 online resource (256 p.)
Disciplina 658.8/27
Soggetto topico Branding (Marketing)
Marketing
Soggetto genere / forma Electronic books.
ISBN 1-118-65982-1
1-118-65996-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
Record Nr. UNINA-9910463255403321
Mootee Idris <1958->  
Hoboken, NJ, : Wiley, c2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
Autore Mootee Idris <1958->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, NJ, : Wiley, c2013
Descrizione fisica 1 online resource (x, 246 pages) : illustrations (some color)
Disciplina 658.8/27
Collana Gale eBooks
Soggetto topico Branding (Marketing)
ISBN 1-118-65982-1
1-118-65996-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
Record Nr. UNINA-9910786972903321
Mootee Idris <1958->  
Hoboken, NJ, : Wiley, c2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
Autore Mootee Idris <1958->
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, NJ, : Wiley, c2013
Descrizione fisica 1 online resource (x, 246 pages) : illustrations (some color)
Disciplina 658.8/27
Collana Gale eBooks
Soggetto topico Branding (Marketing)
ISBN 1-118-65982-1
1-118-65996-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author.
Record Nr. UNINA-9910811014303321
Mootee Idris <1958->  
Hoboken, NJ, : Wiley, c2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]]
Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]]
Autore Biagioli Mario
Edizione [1st ed.]
Pubbl/distr/stampa Cambridge University Press, 2022
Descrizione fisica 1 online resource (xiv, 231 pages) : digital, PDF file(s)
Disciplina 378.1/01
Collana Social Sciences
Soggetto topico Universities and colleges - Marketing
Education, Higher - Marketing
Trademarks
Branding (Marketing)
Soggetto non controllato branding
universities
marketing
logos
trademarks
ISBN 1-108-89810-6
1-108-89819-X
1-108-88192-0
Classificazione LAW050000
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910585963703321
Biagioli Mario  
Cambridge University Press, 2022
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
An Act to Authorize the Administrator of the United States Agency for International Development to Prescribe the Manner in Which Programs of the Agency Are Identified Overseas, and for Other Purposes
An Act to Authorize the Administrator of the United States Agency for International Development to Prescribe the Manner in Which Programs of the Agency Are Identified Overseas, and for Other Purposes
Pubbl/distr/stampa [Washington, D.C.] : , : [U.S. Government Publishing Office], , [2021]
Descrizione fisica 1 online resource (2 unnumbered pages)
Soggetto topico Branding (Marketing) - United States
Logos (Symbols) - United States
Branding (Marketing)
Insignia
Logos (Symbols)
Soggetto genere / forma Statutes and codes.
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910715964303321
[Washington, D.C.] : , : [U.S. Government Publishing Office], , [2021]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
Autore Rosen William <1963->
Pubbl/distr/stampa Lanham, Maryland : , : Rowman & Littlefield, , 2017
Descrizione fisica 1 online resource (223 pages) : color illustrations
Disciplina 658.827
Soggetto topico Branding (Marketing)
Product management
ISBN 1-4422-5705-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation.
Record Nr. UNINA-9910798953203321
Rosen William <1963->  
Lanham, Maryland : , : Rowman & Littlefield, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
Autore Rosen William <1963->
Pubbl/distr/stampa Lanham, Maryland : , : Rowman & Littlefield, , 2017
Descrizione fisica 1 online resource (223 pages) : color illustrations
Disciplina 658.827
Soggetto topico Branding (Marketing)
Product management
ISBN 1-4422-5705-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation.
Record Nr. UNINA-9910810267703321
Rosen William <1963->  
Lanham, Maryland : , : Rowman & Littlefield, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui