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#MarcaFemenina : marca consciente, marca auténtica / / Mireia Cabero and Raquel Cánovas
| #MarcaFemenina : marca consciente, marca auténtica / / Mireia Cabero and Raquel Cánovas |
| Autore | Cabero Mireia |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2018] |
| Descrizione fisica | 1 online resource (154 páginas) : ilustraciones |
| Disciplina | 658.827 |
| Collana | Manuales series |
| Soggetto topico |
Branding (Marketing)
Feminism Self-actualization (Psychology) in women |
| ISBN |
84-9180-271-1
84-9180-270-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Altri titoli varianti |
MarcaFemenina
Marca femenina |
| Record Nr. | UNINA-9910793534803321 |
Cabero Mireia
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| Barcelona : , : Editorial UOC, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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#MarcaFemenina : marca consciente, marca auténtica / / Mireia Cabero and Raquel Cánovas
| #MarcaFemenina : marca consciente, marca auténtica / / Mireia Cabero and Raquel Cánovas |
| Autore | Cabero Mireia |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2018] |
| Descrizione fisica | 1 online resource (154 páginas) : ilustraciones |
| Disciplina | 658.827 |
| Collana | Manuales series |
| Soggetto topico |
Branding (Marketing)
Feminism Self-actualization (Psychology) in women |
| ISBN |
84-9180-271-1
84-9180-270-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Altri titoli varianti |
MarcaFemenina
Marca femenina |
| Record Nr. | UNINA-9910813543903321 |
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Cabero Mireia
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| Barcelona : , : Editorial UOC, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee
| 60-minute brand strategist [[electronic resource] ] : the essential brand book for marketing professionals / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2013 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-65982-1
1-118-65996-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Record Nr. | UNINA-9910463255403321 |
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Mootee Idris <1958->
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| Hoboken, NJ, : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
| 60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2013 |
| Descrizione fisica | 1 online resource (x, 246 pages) : illustrations (some color) |
| Disciplina | 658.8/27 |
| Collana | Gale eBooks |
| Soggetto topico | Branding (Marketing) |
| ISBN |
1-118-65982-1
1-118-65996-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Record Nr. | UNINA-9910786972903321 |
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Mootee Idris <1958->
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| Hoboken, NJ, : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee
| 60-minute brand strategist : the essential brand book for marketing professionals / / Idris Mootee |
| Autore | Mootee Idris <1958-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2013 |
| Descrizione fisica | 1 online resource (x, 246 pages) : illustrations (some color) |
| Disciplina | 658.8/27 |
| Collana | Gale eBooks |
| Soggetto topico | Branding (Marketing) |
| ISBN |
1-118-65982-1
1-118-65996-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author. |
| Record Nr. | UNINA-9910811014303321 |
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Mootee Idris <1958->
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| Hoboken, NJ, : Wiley, c2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]]
| Academic brands : distinction in global higher education / / edited by Mario Biagioli, Madhavi Sunder [[electronic resource]] |
| Autore | Biagioli Mario |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cambridge University Press, 2022 |
| Descrizione fisica | 1 online resource (xiv, 231 pages) : digital, PDF file(s) |
| Disciplina | 378.1/01 |
| Collana | Social Sciences |
| Soggetto topico |
Universities and colleges - Marketing
Education, Higher - Marketing Trademarks Branding (Marketing) |
| Soggetto non controllato |
branding
universities marketing logos trademarks |
| ISBN |
1-108-89810-6
1-108-89819-X 1-108-88192-0 |
| Classificazione | LAW050000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910585963703321 |
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Biagioli Mario
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| Cambridge University Press, 2022 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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An Act to Authorize the Administrator of the United States Agency for International Development to Prescribe the Manner in Which Programs of the Agency Are Identified Overseas, and for Other Purposes
| An Act to Authorize the Administrator of the United States Agency for International Development to Prescribe the Manner in Which Programs of the Agency Are Identified Overseas, and for Other Purposes |
| Pubbl/distr/stampa | [Washington, D.C.] : , : [U.S. Government Publishing Office], , [2021] |
| Descrizione fisica | 1 online resource (2 unnumbered pages) |
| Soggetto topico |
Branding (Marketing) - United States
Logos (Symbols) - United States Branding (Marketing) Insignia Logos (Symbols) |
| Soggetto genere / forma | Statutes and codes. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910715964303321 |
| [Washington, D.C.] : , : [U.S. Government Publishing Office], , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
| The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky |
| Autore | Rosen William <1963-> |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2017 |
| Descrizione fisica | 1 online resource (223 pages) : color illustrations |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Product management |
| ISBN | 1-4422-5705-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation. |
| Record Nr. | UNINA-9910798953203321 |
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Rosen William <1963->
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| Lanham, Maryland : , : Rowman & Littlefield, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky
| The activation imperative : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky |
| Autore | Rosen William <1963-> |
| Pubbl/distr/stampa | Lanham, Maryland : , : Rowman & Littlefield, , 2017 |
| Descrizione fisica | 1 online resource (223 pages) : color illustrations |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Product management |
| ISBN | 1-4422-5705-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Aim for greater roi: the activation imperative method -- Ready, set, aim -- Broadcast, billboards, branding, and more -- Start with the shopper (marketing) -- Connecting with digital, social, and mobile -- Come and get it: content and in-bound marketing -- The importance of being direct (database and CRM, too) -- Join us: the world of participation and promotion marketing -- Are you experiential? -- Now a word from your sponsor(ships) -- Build your relationship(s) with PR and brand journalism -- Aim for optimal activation. |
| Record Nr. | UNINA-9910810267703321 |
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Rosen William <1963->
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| Lanham, Maryland : , : Rowman & Littlefield, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend
| Advances in Advertising Research IX : Power to Consumers / / edited by Verolien Cauberghe, Liselot Hudders, Martin Eisend |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (354 pages) |
| Disciplina | 659.105 |
| Collana | European Advertising Academy |
| Soggetto topico |
Branding (Marketing)
Consumer behavior Telemarketing Internet marketing Branding Consumer Behavior Digital Marketing |
| ISBN | 3-658-22681-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Going Beyond: Persuading the Consumer with New Advertising Formats -- Getting Inside the Game: Effectiveness of In-Game Advertising -- How to Create Your Ad: An Insight into the Effects of Advertising Execution Styles -- Doing Good: Corporate Social Responsibility and Consumer Protection -- Let them Talk: How to Increase and Evaluate Word of Mouth -- It’s All about Context: Situational Influences on Advertising Effects. |
| Record Nr. | UNINA-9910298177103321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Branding (Marketing)
(461)
- Brand name products (67)
- Branding (63)
- Internet marketing (41)
- Brand name products - Management (36)