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The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
| The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Brand name products - Social aspects
Brand name products - Psychological aspects Branding (Marketing) Lifestyles - Economic aspects Consumer behavior |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-99503-5
1-119-20932-3 1-280-41109-0 9786610411092 0-470-02983-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index |
| Record Nr. | UNINA-9910145046003321 |
Grant John <1964->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
| The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Brand name products - Social aspects
Brand name products - Psychological aspects Branding (Marketing) Lifestyles - Economic aspects Consumer behavior |
| ISBN |
0-470-29670-4
1-119-99503-5 1-119-20932-3 1-280-41109-0 9786610411092 0-470-02983-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index |
| Record Nr. | UNINA-9910831051603321 |
|
Grant John <1964->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant
| The brand innovation manifesto [[electronic resource] ] : how to build brands, redefine markets and defy conventions / / John Grant |
| Autore | Grant John <1964-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 |
| Descrizione fisica | 1 online resource (330 p.) |
| Disciplina |
658.8/27
658.827 |
| Soggetto topico |
Brand name products - Social aspects
Brand name products - Psychological aspects Branding (Marketing) Lifestyles - Economic aspects Consumer behavior |
| ISBN |
0-470-29670-4
1-119-99503-5 1-119-20932-3 1-280-41109-0 9786610411092 0-470-02983-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; Acknowledgements; Introduction; SECTION I: BRAND THEORY REVISITED; SECTION II: A TYPOLOGY OF BRAND IDEAS; SECTION III: DEVELOPING BRAND STRATEGIES; References; Index |
| Record Nr. | UNINA-9910841315603321 |
|
Grant John <1964->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fake stuff : China and the rise of counterfeit goods / / Yi-Chieh Jessica Lin
| Fake stuff : China and the rise of counterfeit goods / / Yi-Chieh Jessica Lin |
| Autore | Lin Yi-Chieh Jessica |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (101 p.) |
| Disciplina | 364.16/680951 |
| Collana | The Routledge series for creative teaching and learning in anthropology |
| Soggetto topico |
Product counterfeiting - China
Consumption (Economics) - Social aspects Brand name products - Social aspects Intellectual property infringement - China |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-136-81753-0
1-136-81754-9 1-283-04023-9 9786613040237 0-203-82975-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; SERIES FOREWORD; PREFACE; 1 INTRODUCTION; 2 THE STRUCTURE OF A COUNTERFEIT INDUSTRY; 3 THE MARKET OF COUNTERFEIT GOODS; 4 CONSUMING COUNTERFEIT GOODS; 5 COUNTERFEIT CULTURE AS PROTEST AND REBELLION; 6 CONCLUSION; NOTES; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910457141203321 |
|
Lin Yi-Chieh Jessica
|
||
| New York, N.Y. : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fake stuff : China and the rise of counterfeit goods / / Yi-Chieh Jessica Lin
| Fake stuff : China and the rise of counterfeit goods / / Yi-Chieh Jessica Lin |
| Autore | Lin Yi-Chieh Jessica |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (101 p.) |
| Disciplina | 364.16/680951 |
| Collana | The Routledge series for creative teaching and learning in anthropology |
| Soggetto topico |
Product counterfeiting - China
Consumption (Economics) - Social aspects Brand name products - Social aspects Intellectual property infringement - China |
| ISBN |
1-136-81753-0
1-136-81754-9 1-283-04023-9 9786613040237 0-203-82975-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; SERIES FOREWORD; PREFACE; 1 INTRODUCTION; 2 THE STRUCTURE OF A COUNTERFEIT INDUSTRY; 3 THE MARKET OF COUNTERFEIT GOODS; 4 CONSUMING COUNTERFEIT GOODS; 5 COUNTERFEIT CULTURE AS PROTEST AND REBELLION; 6 CONCLUSION; NOTES; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910781104603321 |
|
Lin Yi-Chieh Jessica
|
||
| New York, N.Y. : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fake stuff : China and the rise of counterfeit goods / / Yi-Chieh Jessica Lin
| Fake stuff : China and the rise of counterfeit goods / / Yi-Chieh Jessica Lin |
| Autore | Lin Yi-Chieh Jessica |
| Pubbl/distr/stampa | New York, N.Y. : , : Routledge, , 2011 |
| Descrizione fisica | 1 online resource (101 p.) |
| Disciplina | 364.16/680951 |
| Collana | The Routledge series for creative teaching and learning in anthropology |
| Soggetto topico |
Product counterfeiting - China
Consumption (Economics) - Social aspects Brand name products - Social aspects Intellectual property infringement - China |
| ISBN |
1-136-81753-0
1-136-81754-9 1-283-04023-9 9786613040237 0-203-82975-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; SERIES FOREWORD; PREFACE; 1 INTRODUCTION; 2 THE STRUCTURE OF A COUNTERFEIT INDUSTRY; 3 THE MARKET OF COUNTERFEIT GOODS; 4 CONSUMING COUNTERFEIT GOODS; 5 COUNTERFEIT CULTURE AS PROTEST AND REBELLION; 6 CONCLUSION; NOTES; BIBLIOGRAPHY; INDEX |
| Record Nr. | UNINA-9910813950103321 |
|
Lin Yi-Chieh Jessica
|
||
| New York, N.Y. : , : Routledge, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
