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Brand imitation [[electronic resource] /] / S.S. Kaptan, Sanjay Pandey
| Brand imitation [[electronic resource] /] / S.S. Kaptan, Sanjay Pandey |
| Autore | Kaptan S. S |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 658.834 |
| Altri autori (Persone) | PandeySanjay |
| Soggetto topico |
Brand choice
Brand loyalty |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-81199-1
9786612811999 1-4416-7466-7 93-5043-196-3 600-00-4001-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; BRANDING; BRAND IMITATION; CONSUMER BEHAVIOUR AND BRAND IMITATION; LAWS GOVERNING IMITATION |
| Record Nr. | UNINA-9910459629403321 |
Kaptan S. S
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| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand imitation [[electronic resource] /] / S.S. Kaptan, Sanjay Pandey
| Brand imitation [[electronic resource] /] / S.S. Kaptan, Sanjay Pandey |
| Autore | Kaptan S. S |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 658.834 |
| Altri autori (Persone) | PandeySanjay |
| Soggetto topico |
Brand choice
Brand loyalty |
| ISBN |
1-282-81199-1
9786612811999 1-4416-7466-7 93-5043-196-3 600-00-4001-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; BRANDING; BRAND IMITATION; CONSUMER BEHAVIOUR AND BRAND IMITATION; LAWS GOVERNING IMITATION |
| Record Nr. | UNINA-9910785262703321 |
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Kaptan S. S
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||
| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand imitation [[electronic resource] /] / S.S. Kaptan, Sanjay Pandey
| Brand imitation [[electronic resource] /] / S.S. Kaptan, Sanjay Pandey |
| Autore | Kaptan S. S |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Mumbai [India], : Himalaya Pub. House, 2010 |
| Descrizione fisica | 1 online resource (189 p.) |
| Disciplina | 658.834 |
| Altri autori (Persone) | PandeySanjay |
| Soggetto topico |
Brand choice
Brand loyalty |
| ISBN |
1-282-81199-1
9786612811999 1-4416-7466-7 93-5043-196-3 600-00-4001-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | COVER; CONTENTS; BRANDING; BRAND IMITATION; CONSUMER BEHAVIOUR AND BRAND IMITATION; LAWS GOVERNING IMITATION |
| Record Nr. | UNINA-9910826524303321 |
|
Kaptan S. S
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||
| Mumbai [India], : Himalaya Pub. House, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand management for international hotels [[electronic resource] /] / Maria Patricia
| Brand management for international hotels [[electronic resource] /] / Maria Patricia |
| Autore | Patricia Maria |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chandni Chowk, Delhi, : Global Media, 2009 |
| Descrizione fisica | 1 online resource (105 p.) |
| Soggetto topico |
Hospitality industry - Marketing
Branding (Marketing) Product management Brand loyalty |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-96818-1
9786612968181 600-00-2361-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910459378903321 |
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Patricia Maria
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| Chandni Chowk, Delhi, : Global Media, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand management for international hotels / / Maria Patricia
| Brand management for international hotels / / Maria Patricia |
| Autore | Patricia Maria |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Chandni Chowk, Delhi, : Global Media, 2009 |
| Descrizione fisica | 1 online resource (105 pages) |
| Soggetto topico |
Hospitality industry - Marketing
Branding (Marketing) Product management Brand loyalty |
| ISBN |
1-282-96818-1
9786612968181 600-00-2361-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro Table of Contents Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA) |
| Record Nr. | UNINA-9910792471303321 |
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Patricia Maria
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||
| Chandni Chowk, Delhi, : Global Media, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand management for international hotels / / Maria Patricia
| Brand management for international hotels / / Maria Patricia |
| Autore | Patricia Maria |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chandni Chowk, Delhi, : Global Media, 2009 |
| Descrizione fisica | 1 online resource (105 pages) |
| Soggetto topico |
Hospitality industry - Marketing
Branding (Marketing) Product management Brand loyalty |
| ISBN |
1-282-96818-1
9786612968181 600-00-2361-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro Table of Contents Introduction to Hotel Business Brand Management Brand Loyalty Hospitality Trend Window Guest Management Enterprises Restaurant Association (IH & RA) |
| Record Nr. | UNINA-9910819755603321 |
|
Patricia Maria
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| Chandni Chowk, Delhi, : Global Media, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital engagement [[electronic resource] ] : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman
| Digital engagement [[electronic resource] ] : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman |
| Autore | Harden Leland |
| Pubbl/distr/stampa | New York, : American Management Association, c2009 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 658.8/72 |
| Altri autori (Persone) | HeymanBob <1948-> |
| Soggetto topico |
Internet marketing
Brand loyalty |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-09121-2
9786612091216 0-8144-1079-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Acknowledgments; PART I: FUNDAMENTALS OF SUCCESS FOR DIGITAL ENGAGEMENT; PART II: ATTRACTING CUSTOMERS; Where Do You Go from Here?; Digital Engagement Scorecard; A Web Marketing Glossary; Index |
| Record Nr. | UNINA-9910454408003321 |
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Harden Leland
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| New York, : American Management Association, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital engagement [[electronic resource] ] : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman
| Digital engagement [[electronic resource] ] : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman |
| Autore | Harden Leland |
| Pubbl/distr/stampa | New York, : American Management Association, c2009 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 658.8/72 |
| Altri autori (Persone) | HeymanBob <1948-> |
| Soggetto topico |
Internet marketing
Brand loyalty |
| ISBN |
1-282-09121-2
9786612091216 0-8144-1079-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Acknowledgments; PART I: FUNDAMENTALS OF SUCCESS FOR DIGITAL ENGAGEMENT; PART II: ATTRACTING CUSTOMERS; Where Do You Go from Here?; Digital Engagement Scorecard; A Web Marketing Glossary; Index |
| Record Nr. | UNINA-9910783096203321 |
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Harden Leland
|
||
| New York, : American Management Association, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital engagement : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman
| Digital engagement : internet marketing that captures customers and builds intense brand loyalty / / Leland Harden and Bob Heyman |
| Autore | Harden Leland |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : American Management Association, c2009 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 658.8/72 |
| Altri autori (Persone) | HeymanBob <1948-> |
| Soggetto topico |
Internet marketing
Brand loyalty |
| ISBN |
1-282-09121-2
9786612091216 0-8144-1079-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Foreword; Acknowledgments; PART I: FUNDAMENTALS OF SUCCESS FOR DIGITAL ENGAGEMENT; PART II: ATTRACTING CUSTOMERS; Where Do You Go from Here?; Digital Engagement Scorecard; A Web Marketing Glossary; Index |
| Record Nr. | UNINA-9910822642003321 |
|
Harden Leland
|
||
| New York, : American Management Association, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The experience effect [[electronic resource] ] : engage your customers with a consistent and memorable brand experience / / Jim Joseph
| The experience effect [[electronic resource] ] : engage your customers with a consistent and memorable brand experience / / Jim Joseph |
| Autore | Joseph Jim <1963-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York, : AMACOM, c2010 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Branding (Marketing)
Brand loyalty Customer relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-56868-X
9786612568688 0-8144-1555-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Foreword: Thoughts from Two Icons; Foreword: "Just Stick It Between Your Legs"; Acknowledgments; Introduction: Marketing Is a Spectator Sport: Observing, Learning, and Then Applying; Prologue: The Experience Effect in Action: Two Personal Examples; 1 Buzzwords Need Not Apply: Defining the Experience Effect; 2 Best Pasta in Town: Positioning the Experience Effect; 3 Brand Soundtrack: Making the Right Decisions for the Brand; 4 Not by Numbers Alone: Understanding the Brand's Target Audience; 5 Kiss a Few Babies: Constructing a Consumer Profile
6 Get Emotional: Connecting with Customers on Multiple Levels7 Reach Out and Touch: Mapping Effective and Engaging Touchpoints; 8 Squishees from Kwik-E-Mart: Activating Touchpoints; 9 Avoiding the Cookie Cutter: Creating Unique Touchpoints; 10 Meet Martha, Louis, and Some Elves: Finding Inspiration; 11 Madonna and Tide: Learning from Celebrities; 12 Everyone Else Bring Data: Researching the Experience Effect; 13 A Flash of Color: Owning the Experience Effect; 14 Mind the Gap: Assessing What's Missing on the Brand; 15 A Room with a View: Keeping the Team on Track Afterword: Click-Through: Making It RealIndex; About the Author |
| Record Nr. | UNINA-9910456307603321 |
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Joseph Jim <1963->
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| New York, : AMACOM, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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