Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong |
Autore | Tian Kelly |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London ; ; New York, : Routledge, 2011 |
Descrizione fisica | 1 online resource (xviii, 147 pages) : digital, PDF file(s) |
Disciplina | 306.30951 |
Altri autori (Persone) | DongLily |
Collana | Routledge contemporary China series |
Soggetto topico |
Consumers - China - Psychology
Brand choice - China - Psychological aspects Nationalism - China |
ISBN |
1-136-88935-3
1-136-88936-1 1-283-04377-7 9786613043771 0-203-84011-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |
Record Nr. | UNINA-9910141037403321 |
Tian Kelly
![]() |
||
London ; ; New York, : Routledge, 2011 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Consumer-citizens of China : the role of foreign brands in the imagined future China / / Kelly Tian and Lily Dong |
Autore | Tian Kelly |
Pubbl/distr/stampa | Taylor & Francis, 2010 |
Descrizione fisica | 1 online resource (xviii, 147 pages) : digital, PDF file(s) |
Disciplina | 306.30951 |
Altri autori (Persone) | DongLily |
Collana | Routledge contemporary China series |
Soggetto topico |
Consumers - China - Psychology
Brand choice - China - Psychological aspects Nationalism - China |
Soggetto non controllato |
internationale marketing
aziatische studies marketing international marketing chinese studies consumentengedrag consumer behaviour asian studies Beijing Brand China Western culture Western world |
ISBN |
1-136-88935-3
1-136-88936-1 1-283-04377-7 9786613043771 0-203-84011-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Imagining China, imagining brands -- 2. Rethinking popular notions of Chinese consumers' motives for responding to Western brands -- 3. Highlighted moments in the history of branded goods in China -- 4. Foreign brands in China as global brands from the imagined West -- 5. Chinese national narratives and the meanings of Western brands -- 6. National narratives in imaginative processing of Western brand promotions -- 7. Citizen-consumers in an age of globalization. |
Record Nr. | UNISA-996213124003316 |
Tian Kelly
![]() |
||
Taylor & Francis, 2010 | ||
![]() | ||
Lo trovi qui: Univ. di Salerno | ||
|